WORTH IT?

150units of

BlackBerry?!

What is going on with RIM?

Phones suitable for

the corporate environment

Here’s what you

don’t see…

HAZAR DOUS

situation

Stay in the same

position

LETS TAKE A CLOSER LOOK

Inability to communicate well

1.

DISCONNECTION within the company

& with its consumers

target wrong Focused on the

market

Inability to market products

2.

Married to their mobile operators

TV ad in 2008 First BlackBerry

EFFECT: their sales

have been spiraling down.

Inability to create something that is uniquely theirs

3.

What’s so

special

about blackberry?

NEWSFLASH!

can never be

NEWSFLASH!

They have done nothing

to excite customers

“The original BlackBerry functionality is at the base more or less unchanged, and a bunch of gooey media toppings have been dumped on top of it, I

see sprinkles, fudge, marshmallow, pineapple, whipped cream, a cherry, and a few gummy bears, but no significant improvement to the old,

dried-out ice cream at the bottom of the bowl.” - Michael Mace

NO

will RIM die down.

eventually

failure Recipe for

To recap:

Inability to communicate well

Inability to market products

Inability to create something that is uniquely theirs

(and why it’s not worth investing)

Thank you.

Twitter: @sab_lee

Sabrina Lee

CREDITS * photos: •  http://www.flickr.com/photos/8922532@N08/5721960455/ •  http://www.flickr.com/photos/fahadee/5239324772/sizes/l/in/photostream/ •  http://www.flickr.com/photos/sarahreido/3120877348/sizes/l/in/photostream/ •  http://www.flickr.com/photos/kelseyphoto/3525520431/sizes/l/in/photostream/ •  http://www.flickr.com/photos/traceyconsolo/4604263603/sizes/o/in/photostream/ •  http://www.flickr.com/photos/hbmike2000/5768805499/sizes/l/in/photostream/ •  http://www.flickr.com/photos/gyaban_fr/4860421542/sizes/l/in/photostream/ •  http://www.flickr.com/photos/bdickman/3639560735/sizes/o/in/photostream/ •  http://www.flickr.com/photos/pauldcocker/3003668632/sizes/o/in/photostream/ •  http://www.flickr.com/photos/mmmfac/3720959476/sizes/z/in/photostream/ •  http://www.photos8.com/view/bride_and_groom_holding_hands-other.html •  http://www.flickr.com/photos/midnight-digital/2269941524/sizes/l/in/photostream/ •  http://www.flickr.com/photos/shoa/2770843565/sizes/l/in/photostream/ •  http://www.flickr.com/photos/findyoursearch/5100065637/sizes/l/in/photostream/ •  http://www.flickr.com/photos/skewgee/3161506528/sizes/l/in/photostream/ •  http://fc05.deviantart.net/fs47/f/2009/172/c/4/My_Custom_Apple_Logo_by_chris2fresh.png •  http://mentormate.com/sites/default/files/blackberry-logo.png •  http://www.indiatalkies.com/images/explosion52627n.jpg •  http://www.flickr.com/photos/ingjoseherrera/3698499531/sizes/l/in/photostream/ •  http://www.flickr.com/photos/nane-zwerg/3945310084/sizes/l/in/photostream/ •  http://www.flickr.com/photos/christchild81/205848002/sizes/z/in/photostream/ •  http://www.flickr.com/photos/mbleeker2009/4497825019/sizes/l/in/photostream/ •  http://www.flickr.com/photos/amorphesding/3392255694/sizes/l/in/photostream/ •  http://www.flickr.com/photos/shizu_bara/5640722437/sizes/l/in/photostream/ •  http://www.flickr.com/photos/koggaccio/3182044052/sizes/l/in/photostream/

* information: •  http://mobileopportunity.blogs pot.com/2010/10/whats-really-w rong-with-blackberry-and.html •  http://www.businessweek.com/magazine/content/10_42/b4199076785733.htm