is crowdfunding a sustainable model? a case study
DESCRIPTION
By Martijn Arets, Crowd Expedition. Presented at Crowdsourcing Week Europe 2014. Learn more & join us at the next event: http://crowdsourcingweek.com/TRANSCRIPT
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Crowdfunding Experiences. How to make Crowdfunding a Sustainable Model?
by @martijnaretswww.collaborative-economy.com
#CSWEurope
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- positive reviews
- good sales
- nomination ‘best
entrepreneurial book of
2011’
- best book of the summer of
2011- 150+ publications
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What do I need?1. bank2. publisher3. bookstores
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IF YOU THINK YOU’RE TOO SMALL TO HAVE AN IMPACTTRY GOING TO BED WITH A
MOSQUITO IN THE ROOM.....
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CROWDFUNDING- donatie
- presales
- lening
- equity
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CROWDFUNDING- donation
- presales
- loan
- equity
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CROWDFUNDING- donation
- presales
- loan
- equity - 20.000euro
- 20% shares
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20 euro per share
1 share = free e-book
2 shares = free book
25 shares = one hour advice
125 shares = presentation
+ BECOME PART OF AN ADVENTURE
short term reward
V.A.T.??!?!
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20 euro per share
1 share = free e-book
2 shares = free book
25 shares = one hour advice
125 shares = presentation
+ BECOME PART OF AN ADVENTURE
short term reward
V.A.T.??!?!
long term reward
shareholder in a cooperative UA (no risk)7.000 books sold = break even (after taxes)
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171investeerders
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and
then…..
banks
accountants
notary
tax‘service’
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and
then…..
banks
accountants
notary
tax‘service’
Book BV
Book cooperative UA
Brand Expedition
Consultancy
20.000euro
100.000euro
80.000euro
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and
now... ‘how individuals are empowered to organize themselves’
nobody thought about-valuation?
-businessplan?
-capabilities of the entrepreneur?
-regulations?
-protecting investors?
-etc.
-etc.
-etc.
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-verschillende disciplines-werkend vanuit thema’s-onderzoek en zelf DOEN
- 20.000euro
- donation / presales
- 2 months
- 50 donors
Main goal: to built a crowd
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-verschillende disciplines-werkend vanuit thema’s-onderzoek en zelf DOEN
- 20.000euro
- donation / presales
- 2 months
- 50 donors
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3.000euro+ stretched goals to 20.000 primary goal: the interview!
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crowdfundinglessonslearned……(and some food4thought)
uhm…. and… YES,
I am a fan of
crowdfunding!
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for project owners
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#1WHY do you think that people will give you money?
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#2Who is your target group for your product/service? (and where in the world are the situated?)
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#3Determine your funding goal. Feels like…..*
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#4To overfund or not to overfund….
- @MartijnArets
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#5Don’t expect too much personal attention from a platform.*
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for crowdfunding in general
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#1Responsibility platform. Trust in the brand.*
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#1Responsebility platform. Trust in the brand.
Kickstarter 6 months
open for Dutch
projects
75%
failed!
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#2Check businessplan and skills of the project owner?
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#3Protect investors: do they know what they are buying? (and at what risk?)*
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#3Protect investors: do they know what they are buying? (and at what risk?)
‘kickstarter is not a store’
warn investors?
do you want to have
an investor who
invests 20euro?
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#4Businessmodel platform?
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2 most important lessons learned
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#1Look at the bigger picture.*
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#1Look at the bigger picture.
1st crowdfunding campaign:-running campaign > 400 hours x 150euro =
60.000euro- after campaign > 200 hours x 150euro =
30.000euro- accountant, lawyers, etc. = 15.000euro
- break down construction = 25.000euro
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#1Look at the bigger picture.
1st crowdfunding campaign:-running campaign > 400 hours x 150euro =
60.000euro- after campaign > 200 hours x 150euro =
30.000euro- accountant, lawyers, etc. = 15.000euro
- break down construction = 25.000euro
130K
‘spent’ to
get 20K
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#1Look at the bigger picture.
1st crowdfunding campaign:-running campaign > 400 hours x 150euro =
60.000euro- after campaign > 200 hours x 150euro =
30.000euro- accountant, lawyers, etc. = 15.000euro
- break down construction = 25.000euro
130K
spent to
get 20K
Bigger picture:
- ambassadors- publications- extra presentations & consult
- higher rate- ‘Best Dutch entrepreneur of 2011’
- 40under40-TEDx Kalamata
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#1Look at the bigger picture.
1st crowdfunding campaign:-running campaign > 400 hours x 150euro =
60.000euro- after campaign > 200 hours x 150euro =
30.000euro- accountant, lawyers, etc. = 15.000euro
- break down construction = 25.000euro
130K
spent to
get 20K
Bigger picture:
- ambassadors- publications- extra presentations & consult
- higher rate- ‘Best Dutch entrepreneur of 2011’
- 40under40-TEDx Kalamata
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#2
do it!
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#2
do it!
-ToDO:-invest next 2 months in
at least 20 projects on 20
different platforms-crowdfund your next
birthday present at
Kickstarter
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and the great thing iswe all have an idea, a vision, a meaning on this subjects, but NOBODY has THE answer.
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join the expedition!
@martijnaretswww.collaborative-economy.commartijn@collaborative-economy.com