is honesty contagious? · while acknowledging corruption is a multi-faceted issue that cant be...
TRANSCRIPT
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Is Honesty Contagious?
Public Policy and Behavioural Science in anti-corruption efforts in New South Wales Local Government
TOMMASO BRISCESE
Photo: HRBestpractices.com
Master in Local Government Centre for Local Government – University of Technology Sydney
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Table of Contents Introduction .................................................................................................................................................... 3
Definitions ....................................................................................................................................................... 5
Literature Review ............................................................................................................................................ 7
Impacts of corruption ................................................................................................................................. 7
The fight against corruption: a zero-sum game? ........................................................................................ 9
Causes of corruption .................................................................................................................................10
Corruption control systems ......................................................................................................................12
Compliance-based vs Values-based controls............................................................................................13
Organisational culture and ethics .............................................................................................................17
New Public Management and control systems ........................................................................................20
Communication ........................................................................................................................................20
Behavioural Theories ....................................................................................................................................22
The bad apple ...........................................................................................................................................24
Bad barrels ................................................................................................................................................25
The good apple: theory of ethical role model ..........................................................................................26
Ethical leadership .....................................................................................................................................27
Ethical role models ...................................................................................................................................28
Implications for practice ...........................................................................................................................30
Corruption Prevention: the case of NSW Local Government .......................................................................32
Empirical analysis ......................................................................................................................................35
Data ..........................................................................................................................................................38
Results ......................................................................................................................................................39
Discussion .................................................................................................................................................45
Management solutions: shifting the paradigm ............................................................................................47
Conclusions ...................................................................................................................................................50
References ....................................................................................................................................................53
Appendices ...................................................................................................................................................68
Appendix 1 ................................................................................................................................................68
Appendix 2 ................................................................................................................................................70
Appendix 3 ................................................................................................................................................72
Appendix 4 ................................................................................................................................................74
Appendix 5 ................................................................................................................................................76
Appendix 6 ................................................................................................................................................77
Appendix 7 ................................................................................................................................................79
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“There must have been a time, somewhere near the beginning, when we could have said – no. But somehow we missed it”.
Rosencranz & Guildernstern are dead (Stoppard, 1966)
Introduction
In spite of almost three decades of concentrated efforts, anti-corruption activities in the New South
Wales Local Government do not seem to have been particularly effective. The sector continues to be
the target of ongoing scrutiny by the State corruption watchdog, the Independent Commission
Against Corruption, and its exposure to misconduct remains a hot topic of discussion amongst the
public and the media.
In the everlasting quest of corruption prevention, local governments place great importance on the
development and implementation of codes and policies aimed at guiding employees’ behaviour and
at inhibiting misconduct. In New South Wales (NSW), legislation requires every council to adopt a
Code of Conduct containing provisions that set the minimum requirements of behaviour for council
officials in carrying out their functions. Yet, episodes of misconduct remain a constant feature of the
Local Government landscape: in the last three years alone (2012-2014) three councils were targeted
by the NSW Independent Commission Against Corruption (ICAC) through a public inquiry, and all
three cases resulted in findings of corrupt conduct (ICAC, 2015). In addition, each year the ICAC
receives over 400 public complaints about Local Government, an amount four to five times higher
than any other key area of government in NSW. Further, the awareness of the codes amongst Local
Government employees and the confidence in their effectiveness remains low (ICAC, 2001) and the
practical implications of the Code of Conduct remain predominantly relegated to enforcement and
disciplinary aspects of organisational management.
A comprehensive research is yet to be conducted on the effectiveness of the Code of Conduct, in
other words an analysis of the direct correlation between the aims of the Code (promoting honesty,
care and diligence, and reducing misconduct and unethical behaviour) and its actual demonstrated
achievements. Although intrinsically restricted by its limited scope, this research aims at addressing
this gap. In particular, the paper intends to re-assess approaches to combat corrupt conduct and
identify alternative solutions to traditional measures, framing it in a specific NSW Local Government
context.
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Drawing on the literature, it will initially attempt to define and assess the problem of corruption, its
multiple causes and the range of prevention solutions available. It will subsequently concentrate on
two main lines of theory around corruption prevention: compliance-based controls and behavioural-
based controls.
Applying these theoretical frameworks to the operations of a sample of NSW local governments, the
purpose of this research is twofold: firstly, it aims at challenging the effectiveness of councils’
policies (such as Codes of Conduct, Secondary Employment Policy) as a tool for promoting ethical
behaviour and corruption prevention; secondly it wants to test the currency of behavioural theories
on social conventions, with particular emphasis on the theories of constructivism and ethical role
modelling.
In essence, the project seeks to shed some light on whether laws and regulations (policy) or people
(behaviour) make the biggest difference in influencing employees’ ethical choices and, perhaps more
interestingly, what is the relationship between the two.
Of particular interest are the theories of moral development, observational learning and
conformism, typically supported by tests affirming that a bad apple can spoil the barrel. The
research undertaken for this project, however, is interested in the opposite positive question: can
honesty be contagious? In other words, do social norms apply in a similar fashion in the positive
sense, so that individuals or employees who behave honestly can influence others’ behaviour and
become ‘agents of change’? Otherwise stated, could we identify the ‘sneezers’ (Godin, 2012), those
individuals with the ability to be believed, to influence and spread change, and guide them towards a
particular kind of behaviour? Could an organisation identify workplace ethical role models and
ensure employees follow their example?
While acknowledging corruption is a multi-faceted issue that can’t be fought with a cure-all solution,
this research concludes that councils should be encouraged to harness the potential that
behavioural science provides in influencing employees’ attitudes and moral principles towards
ethical behaviour.
Finally, in an attempt to translate theoretical principles into practical organisational solutions, it
suggests a management framework centred on the recognition of employees as active social agents
within a Council, and built around the development and recognition of ethical role models. This
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framework, it is argued, would be quick and cost effective to implement, and would contribute to
the improvement of accountability and reputation of Local Government organisations, as well as a
noticeable reduction in risk and liabilities.
Definitions
Two key words in this research need to be defined: corruption and honesty.
First, there is no one agreed definition of what constitutes corruption. The concept of corruption
itself dates back to ancient Greece and some of its prominent philosophers. Plato (400 BC) and then
Aristotle (350 BC) were particularly concerned about the ‘moral corruption’ of authoritative regimes,
which instead of being guided by the laws were in fact serving the interests of the rulers. They
identified corruption as ‘damaging impurity, some kind of intrusion or distortion that prevented
something from being as it should’ (Hindess, 2001). Often defined as ‘akrasia’, or weakness of will
(see in particular Aristotle’s Nicomachean Ethics) it described the state of mind in which someone
acts against their better judgement, due to either lack of knowledge or more empirically, due to
opinion and choice. This classic interpretation of corruption “as a disease of the body politic”
(Friedrich, 2002, 17) has persisted through the centuries, and was echoed in the works of Dante,
Machiavelli, Montesquieu and Rousseau. Over 700 years ago, Dante Alighieri (1320) placed those
guilty of treachery and bribery in the deepest and darkest circles of Hell, highlighting the medieval
rejection for corrupt behaviour (Krastev, 1998; Tanzi, 1998). Two centuries later Machiavelli (1531)
believed most men are weak, and lacking the virtue (virtu’) of good citizenship, unless guided by a
strong leader. When corruption cannot be stopped by laws, Machiavelli recommended only a
monarchy and a strong and powerful king could exercise absolute power and get rid of corrupted
individuals. Over 200 years later, the aristocrat Montesquieu (1734) studied the fall of the Roman
Empire and traced the origins of such decline in the corruption of the Romans’ moral fibre, caused
by greed for power and loss of constitutional order. Further, when corruption is widespread and
accepted, argued Rousseau (1762), the system is reversed: it is not the corruption of men that
destroys the political system, but the political system which corrupts and destroys men. The
American Constitution (1788) clearly listed bribery and treason as the two crimes that could cause
the impeachment of a U.S. president (Tanzi, 1998).
More modern literature (see for example Peters and Welch, 1978; Dolan et al., 1988) distinguishes
between ‘formal definitions’, such as the ones provided in legislation, codes of conducts, ‘public
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interest definitions’, defining corruption as the betrayal of public trust or good, regardless of laws
and codes, and ‘social definitions’ such as community and workplace views about what is corrupt
(see for example Johnston, 1986). Anti-corruption agencies offer an instrumental description of
corruption aimed at defining their specific jurisdiction (see ICAC Act, 1988, section 7-9), and
therefore should not be considered as universal.
A dictionary definition includes synonyms such as adulteration, contamination, moral depravation,
destruction (see for example Collins English Dictionary, 2015). Euben (1990) argued that in the case
of government, then, corruption in its most general sense refers to anything that prevents
government from being what it should.
Transparency International influentially defines corruption as the ‘misuse of entrusted power for
private gain’ (Pope 1996), while the World Bank (1997: 8) refers to ‘the misuse of public office for
private gain’, both highlighting the failure to distinguish private matters from public ones.
Definitions abound, and arguments have even been made that it is unproductive to define and
theorize corruption (Johnston, 1996), on the assumption that individuals ‘know it when they see it’.
On the other hand, quite often the definition of corrupt behaviour overlaps with other notions such
as unethical behaviour, antisocial behaviour, dysfunctional deviance, organisational misbehaviour
and counterproductive misbehaviour (see for example Bennet and Robinson, 2003; Marcus and
Schuler, 2004; Treviño et al., 2006).
In the context of this research, however, it is considered more appropriate the use of the single
word ‘corruption’. As aptly argued by Ashfort et al. (2008: 671), ‘corruption’ is a “strong provocative
term, it calls attention to undesirable behaviour, and it resonates immediately with scholars and
practitioners”. In addition, the concept of corruption reflects not just the corrupt behaviour of any
single individual, but also the dangerous, virus-like infection of a group, organisation, or industry,
which is at the core of this research.
Second, for the purpose of this research the choice of the word ‘honesty’ is aimed at identifying a
value, a concept that the majority of stakeholders could relate to. It has to be taken as broadly
referring to law abidance, but also to ethical behaviour, and the more complex moral choices that
come with it, such as whistleblowing. Once again, public relatability influenced the choice of words:
as described by De Vries (2002: 309), the ethos (general principle) of honesty is a “universal value,
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which conforms to deontological principles”. And while citizens should expect public administrators
and governing politicians to be professionally skilled to undertake their jobs (Wilding, 1979), some
might argue that they “should at least be honest” (De Vries, 2002: 309). However, this seems to be
in contrast with the general view of some citizens.
Literature Review
In an effort to provide the context of this research, and to condense the extensive literature
available on the topic of corruption prevention and control systems, this section has been divided in
three parts. The first is dedicated to the impacts of corruption, its causes and the discourse around
value and purpose of fighting corruption. The second part analyses the causes of corruption, the
systems of control and the importance of communication. Finally, the third part is dedicated to
behavioural theories and specifically to the ‘good apple’ theory of ethical role modelling.
Impacts of corruption
According to Nocera (2002: 64) interacting with government, similarly to investing in business, is an
“act of faith”: we need to trust that their “services are rendered accurately, that organisations are
being run honestly, oversight groups are playing it straight and that stakeholders are not being
deceived”. However, as Colvin (2004) aptly puts it, “trust is slowly won and quickly lost”, and every
organisation must appreciate the extent of the damage corruption can cause, and be aware that
“even if the causes of corruption are not entirely systemic, the consequences are” (Ashfort et al.,
2008: 675). Corruption is considered one of the main obstacles to sustainable economic, political
and social development by the Organisation for Economic Cooperation Development (OECD), as it
reduces efficiency and increases inequality (OECD, 2014). According to the World Bank’s Institutional
Integrity Department Director Suzanne Rich Folsom, “corruption has a devastating impact on the
capacity of governments to function properly; on the private sector to grow and create employment;
on the talents and energies of people to add value in productive ways; and ultimately on societies to
lift themselves out of poverty” (World Bank, 2007).
The mere perception of corruption plays such a critical role in citizen and customer trust that
Transparency International uses it as a measuring unit for their annual Corruption Perceptions Index.
The Index ranks countries and territories based on how corrupt their public sector is perceived to be,
based on a survey of thousands of international business leaders, risk analysts and business
journalists. A country or territory’s score indicates the perceived level of public sector corruption on
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a scale of 0 (highly corrupt) to 100 (very clean). A country or territory's rank indicates its position
relative to the other countries and territories in the index (TI, 2015).
In 2014, the index included 175 countries and territories, and a summary of the ranking can be found
in the map in Figure 1 below.
Figure 1: Transparency International – Corruption Perceptions Index 2014
Source: Transparency International, 2014
In the graphic map that accompanies the annual report by Transparency International, countries are
‘colour-coded’ based on the score received on aspects such as accountability and transparency
frameworks, whistle-blower protection, freedom of media and clear commitment by the political
leaders, with lighter colours representing a low level of corruption perception (or “Very Clean”
ranking) and darker colours representing a “Corrupt” or “Highly Corrupt” perception score (TI, 2015).
For the year 2014, Australia ranked 11th, a drop from 9th in 2013, 7th in 2012, and 8th in 2011 (TI,
2015). At the top of the class, Denmark, New Zealand, Finland and Sweden have consistently
remained the best four countries for the past four years (TI, 2015). By contrast, North Korea,
Somalia, Sudan and Afghanistan sit at the bottom of the charts with extremely high perception of
corruption (TI, 2015). While Transparency International’s annual Index is much awaited and much
reported on every year, some researchers (see Tanzi, 1998) invite caution when analysing its
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findings, warning against confusing these perception indexes with objective and quantitative
measurements of actual corruption.
From a monetary perspective, a 2011 worldwide report by consultancy firm
PricewaterhouseCoopers states that unethical behaviour creates trillions of dollars in financial losses
every year and is becoming increasingly commonplace. Worldwide estimates report the cost of
corruption equals more than 5% of global GDP (US$2.6 trillion, World Economic Forum, 2014) with
over US$ 1 trillion paid in bribes each year (World Bank, 2014). While calculating the costs of
corruption in monetary terms is viewed with scepticism by some researchers (for example
Transparency International, 2015), as it risks underestimating the social, professional and
reputational damage it causes, it is widely recognised that a 5% of annual budget is a relatively
reliable estimate of the costs any large organisation could face due to fraud and corruption (OECD,
2014; World Economic Forum, 2014). The impacts are equally frightening for large government
agencies as well as for smaller local governments. For example a council with an annual budget of
$50 million could suffer losses due to fraud and corruption of up to $2.5 million. During the course of
this research a NSW council revealed that an ICAC inquiry involving one of the organisation’s senior
managers attracted over $1 million in legal costs, and immeasurable losses in productivity and staff
time due to plummeting morale and increased turnover.
In summary, the monetary and reputational repercussions of corruption are equally big and long
lasting, affecting the sustainability of a country or an organisation, and damaging the trust and
support of the community. By any standards, the problem of corruption cannot be ignored.
The fight against corruption: a zero-sum game?
Often, political discourse around corruption tends to attract polarised, and perhaps populistic, views
centred on slogans such as ‘eradicating’ corruption or ‘declaring war’ on corruption (see for example
BBC, 2015; ABC, 2014; AFR, 2015; Republika Online, 2015; Economic Times, 2014). These ambitious
agendas, however, seem contradicted by continuous scandals and episodes of misconduct, leading
some researchers to declare that the future will never be quite “free of corruption” (Johnston, 1993:
3) and that “corruption can never be entirely eliminated” (Pope, 1996: vii). At the base of any
program aimed at tackling corruption, argues Tanzi (1998: 587), there needs to be an
acknowledgement that there will always be “a demand for and supply of corruption”: there are
“those who demand acts of corruption on the part of public sector employees and there are public
employees willing for a price to perform these acts”. The opinion categorises the individual as a
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rational maximiser responding to incentives, rather than as a moral agent (Polzer, 2001: 20). These
views are particularly strong in Transparency International’s stance on corruption: the NGO’s Source
Book (2000: 1) claims “the potentially corrupt will always be with us” and adds “in every society
there are those who will try to beat the system and if the system is vulnerable, there will be more of
them” (TI, 2000: k).
Given these fatalistic approaches to the problem of corruption, should prevention efforts be
dismissed as ineffective and Don Quixotian? The answer is probably not. As aptly put by Braibanti
(1962: 372), “corruption is a terribly complex phenomenon which must be attacked in a variety of
ways, some of which are long range and subtle and some of which are practical and can have
immediate discernible effect”. Success stories are available: a number of countries, such as Hong
Kong and Singapore, have managed to reduce the incidence of corruption significantly. So, argues
Tanzi (1998: 586) “governments should not be fatalistic or passive about corruption”; with well-
focused and determined efforts, “corruption can be reduced, though not to zero” Tanzi (1998: 586).
A number of authors have pointed out that the costs of eliminating corruption altogether would be
prohibitive (Pritzl, 1997; Rose-Ackerman, 1996). It would simply not be worthwhile in economic
terms, but it might also be incompatible with the liberal traditions that influence democracies
(Galtung, 1998), as it would necessarily entail solutions such as limitation of civil rights, excessive
penalties, changes in legislation.
Hence, the aim for public administrations is to implement sustainable corruption controls, strategies
that tackle endemic corruption (Doig, 1994; Galtung, 1998) and reduce it “to levels that are both
tolerable and incidental” (Braibanti, 1962: 372). An optimal theoretical level, adds Tanzi (1998: 586)
would be reached “where the marginal costs or reducing corruption further would be equal to the
marginal social benefits from that reduction”. In conclusion, it is likely that no country is or ever will
be free of corruption.
Causes of corruption
It is important when attempting to analyse and address a complex issue such as corruption, to
identify its causes. This approach, argues Hurst (2005) is “of great practical importance if we are
interested in creating, enhancing, reinforcing, reducing or eliminating a given situation or
behaviour”.
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There is vast literature on the causes of corruption, and the following examples should not be
considered an exhaustive sample. In an oversimplified way, a common thread can be identified in all
theories related to the causes of corruption: it is a combination of failures in the control or cultural
systems together with the presence of opportunities for misconduct, which affect the risk
assessment by an agent (individual or a group), ultimately leading them to decide that the ‘reward’
or benefit is worth the risk of being caught.
One of the most recognisable theories was developed by Reason (1990) who graphically described it
as the holes in Swiss cheese, which need to be aligned to allow the behaviour to occur. Reason
(1990) talks of corruption as the result of simultaneous failure of three main barriers (see Figure 2):
system, capability and culture.
Figure 2: James Reason’s Swiss cheese model of accident causation
Source: Reason (1990)
The ‘Swiss Cheese model’ of accident causation is a model used in risk management across a wide
range of areas, including computer security, engineering, aviation and healthcare. In the model, an
organisation's defenses against failure are modeled as a series of barriers, represented as slices of
cheese. The holes in the slices represent weaknesses in individual parts of the system and are
continually varying in size and position across the slices. The system produces failures when a hole in
each slice momentarily aligns, permitting "a trajectory of accident opportunity" (Reason, 1990), so
that a hazard passes through holes in all of the slices, leading to a failure.
Evolving Reason’s concept, Gorta (1998) shows corruption can take place when the following occur:
Opportunity (poor systems)
Little fear of exposure
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Lack of ethical leadership
Cultural acceptance of aberrant behaviour
Other views (see Jorna, 2014) offer a more psychological explanation to the phenomenon,
identifying the following as triggers for corruption:
Incentives (e.g. money, but also a faster approval or service provision)
Bad apple contaminating the others
Group pressure – wanting to fit in
Patronage – powerful position
Fairness – other people do the wrong thing, so it’s ok for me to do it as well
Corruption control systems
Before delving into the specific control measures available to combat corruption, it is believed
necessary to clarify that this research paper is built around the assumption that government
agencies, in particular local governments, and their leaders, have an interest in controlling
corruption.
As argued by Lange (2008) leaders would support control as a means to improve organisational
effectiveness and efficiency and, in turn, staff members would accept control systems because they
believe “the outcomes of control to potentially be beneficial to the common good”, for example in
the form of order, productivity, performance measures and rewards.
Theorists from a Marxist perspective, however, dispute these assumptions, and describe control as
exemplifying the ongoing conflict between classes in society, with the ruling class exploiting the
working class (see for example Braverman, 1974). In other words, Marxist theorists look at the
international attention to corruption as a hindrance to economic development as a “tactic, part of
the broader strategy of increasing the autonomy of state bureaucracies from local interests and
elites so as to be more hospitable to transnational capital and so as to make the policies and actions
of the state much more predictable and transparent to outsiders” (Bratsis, 2014: 108).
From another different perspective, a number of economic studies have supported the concept that
corruption can be good for growth. Heckelman and Powell (2008), for example, found that
corruption is beneficial in countries where the economic freedom is low, and Leff (1964) and
Huntington (1968) suggest that corruption could “enhance growth by allowing individuals to pay
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bribes in order to circumvent inefficient rules and bureaucratic delays”. In other words, in some
situations corruption can oil the rusty cogs of bureaucracy.
Compliance-based vs values-based controls
Just as different diagnoses of a disease suggest different cures, different explanations for corruption
suggest different remedies (Gorta, 2001). In their ambitious publication “Corruption and anti-
corruption” (2001), Larmour and Wolanin argue most organisations opt for interventionist and
managerialist approaches to corruption control. Interventionism refers to the ‘law and order’
approach adopted by most western methods of policing: wait for a crime to be committed and then
intervene in the conduct of the offender (Larmour and Wolanin, 2001). It is assumed this system
provides a level of deterrence for the repeated offender and for others contemplating similar
conduct, but it has weaknesses, in particular in relation to corruption prevention. Larmour and
Wolanin (2001) argue that, unlike other crimes, in corruption cases “intervention is the exception
rather than the rule”, there is typically no victim at the scene of the crime (‘happy giver, happy
receiver’ situation), making the crime practically invisible. From a compliance point of view, unless
everyone is engaged in the supervision of everyone else, monitoring would be impossible to
resource and sustain.
Managerialism, also referred to as administrative or compliance controls, endorses the ‘prevention
is better than cure’ approach, whereby creating appropriate systems, procedures and protocols can
discourage or prevent possible agents from corrupt behaviour. The theory assumes that by reducing
or eliminating the opportunities one can reduce misconduct. Managerial and or compliance oriented
controls standardize work processes (Mintzberg, 1979) and include formalised rules, codes, routines,
policies, audit systems, approval systems, registers, set in hierarchical and centralized structures.
These means of control constrain the range of employees’ behaviours, make their actions
predictable, and increase the likelihood that behaviours will be consistent with organizational
objectives (Johnson & Gill, 1993). Patterns of behaviour dictated by managerial controls become
routinized and taken for granted (March and Simon, 1958; Nelson and Winter, 1982), and employees
conform to procedures because they provide the path of least resistance for accomplishing the task
at hand, or for fear of punishment.
While these formal systems can help to prevent unethical behaviour, research suggests that they can
also be easily ‘decoupled’ from the organisation’s daily life (Weaver et al., 1999). In other word,
organisations can adopt a “check-off approach: Do we have a code and do we tell everyone about it?
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Check. Do we provide regular training? Check. And so on”, resulting in employees viewing these
methods as simple “window dressing” (Weaver et al., 1999). Similarly, Brereton and Temple (1999:
470), in commenting the 1995 Nolan Report on the characteristics of good public service in Britain,
warned against relying on “formulae” that “provide a legalistic checklist but throw little light on the
policy orientation or managerial ‘mind set’ of those engaged in the new governance”. According to
Brereton and Temple (1999) codes of conduct founded on such principles simply “define the ways in
which shortcomings and malfeasance shall be identified and presumably acted against. They do not
describe the way in which such communities now define the nature of the public interest and
identify the most appropriate means for its pursuit”.
Robert Merton, in his eminent Social Theory and Social Structure (1957), cautioned on the side
effects of rule-following behaviour in public administration: bureaucracy, he argued, can become
dysfunctional because of “obsession with procedural compliance” and “unconditional conformity
with rules and procedures, regardless of the goals of the organisation or the efficiency of the
enterprise”. According to March and Olsen (1989) bureaucracies “maximise formal procedures for
their own sake and as a form of ritual behaviour”. This results in standard operating procedures in
which the consequences of their actions are neglected. Following the rules and procedures “can
become an end in itself” (Merton, 1957) and presents a symbol of good governance but not good
governance as such.
Examples of failures in the managerial/bureaucratic/compliance system of control abound.
Famously, U.S. petroleum giant Enron had a 64-page code of ethics booklet, centred around respect,
integrity, excellence and communication and around moral and legal obligations, and yet it was
involved in one of the biggest scandals in American corporate history (New York Times, 2002;
Investopedia, 2015). Similarly, auditing giant Arthur Andersen slid from long-standing firm with
impeccable reputation to its complete demise for unethical predatory business practices in just a
few years, despite having an established code of conduct and ethics code (Toffler, 2003).
In analysing the failures of compliance oriented controls, Webley and Werner (2008) argued that
there is an “apparent gap between intention and operation”. Larmour and Wolanin (2001) identify
the main failing of this system in that it does not take into account the people, their characters and
their complexities. In a nutshell, argue the authors, “whatever regime of rules is established, it can
be subverted” (2001, p.18). The effectiveness of policies, in particular codes of conduct, has been
openly questioned in the last decade. A Harvard Business School study (2005) cautions that “a world-
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class code is no guarantee of world-class conduct”, and Paine et al (2005) add “a code is only a tool,
and like any tool, it can be used well or poorly, or left on the shelf to be admired or to rust”. Others
define codes as a marriage licence: “unless the participants make a serious commitment, it is only a
piece of paper” (McMillan, 2012). Myers (2003) argues developing an organisation’s control system
around the “3P approach”, in which you “Print a code of conduct, Post it on the wall and Pray people
actually read it” is not the basis of an effective program.
In relation to ethics in the public service, observations have been made that “it is about aspects of
decision making where judgement has to be applied” and that “such judgements are not easy; they
simply cannot be made according to formula” (Chapman, 2011: 7). Cynicism amongst employees is
also a potential downfall of a compliance oriented model: a research conducted by Donnelly (2005)
revealed that while employees thought codes of conduct were having a positive impact in making
the organisation a better place to work, they also admitted that they thought management was
simply trying to comply with the law, and that their organisation had a code of conduct so
management can protect itself. Bibb (2010) argued it is not a “bad thing” to have a code of conduct,
but “having one does not guarantee an ethical culture”. According to Bibb (2010), the problems with
codes of conduct are twofold: “they cannot possibly cover all situations and eventualities, and
usually ethical issues are not as simple as saying ‘this is the right answer’”.
Overregulation, caused by the attempt to cover every eventuality, can also be as detrimental to an
organisation as the lack of it. Roman philosopher Tacitus wrote in 117 BC that “Corruptissima re
publica plurimae leges” (“the more corrupt a state, the more laws it will have”), warning on the
proliferation of legislation that was set to stifle the government of ancient Rome and breed
corruption. Anechiarico and Jacobs (1996) described how successive scandals in New York had led to
the proliferation of regulations and oversight mechanisms designed to prevent or eliminate
corruption, and that by doing so the municipal government was becoming increasingly ineffective,
undermining the organisation’s ability to govern. Other risks with this approach are that an excess of
rules can lead to a culture of “approval by omission”, where in the absence of a rule there is an
assumption that the behaviour is permissible (Larmour, 2001). And excessive reliance on compliance
systems can engender complacency, thinking that the mere development of policies, plans and
codes will prevent any wrongdoing.
Another vast section of literature on corruption prevention relates to reporting misconduct,
otherwise known as ‘whistle-blowing’. Particularly relevant to this research is the study conducted
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by Somers (2001) into the relationship between codes of conduct and whistleblowing. Somers
(2001) found that neither the presence of corporate codes of ethics nor familiarity with a
professional code of ethical conduct had any influence on the decision to report observed unethical
activity in organisations. In particular, Somers (2001: 193) noted that ethical codes implemented by
organisations “serve to set guidelines for individual behaviour, thereby inhibiting wrongdoing, while
whistle-blowing, with its associated risks, might be a more personal decision, possibly seen by some
employees as outside the realm of expected behaviour”.
In conclusion, empirical studies have supported the view that corporate codes contribute to the
inhibition of unethical behaviour in organisations (Tsalikis and Fritzche, 1989; Murphy et al., 1992),
and there is overall agreement that where rules are not explicit, rules should be made (March and
Olsen, 1989; OECD, 1998). Some research also found that employees might value a compliance
oriented program, in particular when it relates to punishment for misconduct and upholding
standards of justice (Treviño, 1993). However, while people are motivated to seek justice (Lerner,
1977), a compliance model centres on monitoring and discipline and suggests distrust of employees.
In addition, rules are generally imposed from the outside, in a top-down manner, and compliance is
generated through fear of discipline, rather than identification and internalisation process.
Therefore, it is argued that from a conceptual point of view, codes of conduct and codes of ethics
merely highlight an organisation’s commitment to promoting ethical behaviour, with limited
implications on the behaviour itself. As aptly put by Erikson (1995) “we must realise that it is
impossible to eliminate corruption by making laws, if the laws are not in conformity with the public
morality”. Yet, many organisations only deal with corruption risks by relying on some interventionist
activities coupled with some measures of managerialist controls. So it appears the point to address
is the gap between the values contained in the codes and the “operational values”, in other words
“how things really work around here” (Paine et al, 2005), which Webley and Werner (2008) feel is
rooted in ineffective ethics programmes and deficiencies in corporate culture. Organisations are
therefore encouraged to explore another way, one that operates at cultural level, that establishes
and builds on social norms, that promotes solutions aimed at internalising values and promoting
integrity in all aspects of organisational decision making.
17
Organisational culture and ethics
The promotion of an organisational culture founded on ethical principles is not an easy task.
Rohr (1978) describes it as “a crossroads between the high road and the low road of ethics”. The low
road leads down the path of compliance, with a framework made of “quantifiable performance
measures” such as maintenance of registers of interest; the high road is far more ambitious, “leading
to an ethical culture that permeates throughout the organisation”. This approach is about
establishing a social norm in an organisation which accurately defines and resists corruption; it’s
connected to the notion of ethical governance, and the commitment of accountability, probity and
integrity in all activities undertaken by the organisation.
The literature presents a clear distinction between controls transmitted along social/cultural
channels and those transmitted along administrative channels (cf. Cyr & Welbourne, 1997;
Hopwood, 1974; Johnson & Gill, 1993; Ouchi, 1979 and 1980), between top-down approaches and
ones that attempt to foster shared interpretations of organizational life and the development of
common expectations and value-based norms and sanctions (Tompkins and Cheney, 1985).
On a practical level, each organisation will adopt and promote a different set of values, but the
underlying principle for the public sector must be one of serving the public interest, characterised by
O’Toole (1993) as being “…about the setting aside of personal interests…working altruistically for the
public good…it is about working with others…to promote that public good. It is about integrity in
dealing with the many and diverse problems which need solving if the public good is to be
promoted”.
Pratchett and Wingfield (1994: 9) identify a set of core values that should inform the behaviour of
local bureaucrats:
1. Accountability
2. Honesty and impartiality
3. Serving the community
4. Altruistic motivation
5. A sense of loyalty to community, profession, organisation
The aim for organisational leaders is to generate employee identification with and commitment to
collective organisational values (Etzioni, 1961; Gouldner, 1954; Weber, 1947), and to support
alignment of behaviour with organisational expectations (Weaver and Treviño, 1999), to the point
18
that employees act according to them, perhaps because they are consistent with the employee’s
own needs, goals or identity (Adler and Borys, 1996).
Larmour and Wolanin (2001) refer to “the integration of an organisation’s operational systems,
corruption control strategies and ethical standards”, so that ethical issues would be considered
together with financial, political or operational issues when making strategic decisions (Lawton and
Macaulay, 2004). Programs emphasising values, counselling, and responsible conduct, argues Paine
(1994), are also likely to have more desirable and long-lasting impacts than programs founded on
rule-compliance.
This theory resonates with Michels (2014), Ethics Officer for the United Nations Office for Project
Services (UNOPS), who provides a poignant distinction between ethics and compliance, as
summarised in the table below:
Figure 3: Michels: Ethical and Compliance approaches to corruption prevention (2014)
ETHICS COMPLIANCE
Prevention Detection
Principles Law
Values Fear
Discretionary Mandatory
Spirit of law Letter of law
Implicit Explicit
The argument offered by Michels (2014) presents on one hand the mechanistic views informing
compliance oriented systems: they might achieve results, but are likely to be short-time and reactive
in nature; on the other hand an ethics system based on constructivism principles, although less
predictable at first, might offer longer term success rate.
Along similar lines, research conducted by Somers (2001) showed that organisations that build a
supportive climate and include values emphasising integrity and ethical conduct and engender
commitment to those values, have a better chance at turning ethical conduct into a “way of life” for
their employees. When employees internalise the values associated with ethical behaviour, they are
motivated intrinsically to avoid corrupt behaviour and ethical behaviour becomes part of their
identity (Aquino & Reed, 2002), to the point that the avoidance of corrupt behaviour becomes an
inherently satisfying end in itself (Deci, 1975).
19
Another important aspect identified by the research is the psychological link created between
shared values and expectations or norms for appropriate behaviour within an organisation, which in
turn define roles for organisational members (Ashforth and Mael, 1989; Stryker, 1980; Stryker and
Serpe, 1982). According to this line of research, part of a person’s sense of self is learned through
interaction with others, so these roles constitute an element of one’s identity (Weaver and Treviño,
1999). In summary, even though an employee will have his or her specific role and values within the
organisation (e.g. a finance manager, or a community services officer) the set of shared values will
provide the employee with increased understanding of his or her identity within the total set of
organisational roles, and most importantly affect the employee’s own ethical identity.
Another line of research has been dedicated to social exchanges between organisations and their
members. Particular focus has been directed to the relationship between the sense of support from
the organisation and the level of commitment by the employees. According to Eisenberg,
Huntington, Hutchison and Sowa, 1986: 501) organisational support can be summarised as the
employees’ sense perception that their organisation “values their contribution and cares for their
wellbeing”. In turn, a perception that the organisation supports the employee’s goals creates a
sense of obligation by an employee to support the organisation’s goals in return (Eisenberg et al.,
1990). Weaver and Treviño (1990: 320) add to the theory by stating that a values-oriented ethics
program can be perceived as supporting employees: “instead of focussing solely on the detection
and discipline of offences”, argue the authors, “suggesting perhaps that employees cannot be
trusted, or are in some way ethically incompetent – a values-oriented program suggests that
employees already are committed to ethical behaviour and all have the same status when it comes
to ethics, and so the program aims at developing a set of shared ethical values”. Turning awareness
of ethical issues into an in-role behaviour is also believed to reduce tendencies toward “moral
muteness”, in which employees keep silent about ethical issues at work (Bird and Waters, 1989).
Festinger (1957) argues that given the reciprocal sense of obligation between individual and
organisation, witnessing unethical behaviour would create a “serious cognitive dissonance” in the
employee, therefore increasing the willingness on the part of the employee to deliver “bad news” to
their manager or supervisor. In addition, clarity and alignment of role expectations for the employee
will reduce the possibility of conflict between personal and organisational values, therefore reducing
stress and improving staff’s willingness to stay with an organisation (Weaver and Treviño, 1999).
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New Public Management and control systems
Among the various theoretical frameworks analysed as part of this research, it is important to make
a brief reference to the model of New Public Management (NPM), as it presents practical
implications for organisations concerned with corruption prevention. The concept of New Public
Management (NPM) emphasises lean and purposeful administrative structures (Hood, 1991) with
private sector management thinking. The enthusiasm towards this new approach, however, was
originally met with some resistance by some researchers (see for example Pratchett and Wingfield,
1994), who felt that the push towards NPM meant a movement away from the traditional focus on
procedural integrity to concentrate more on efficiency and performance measurement, where public
service honesty is considered a given, and therefore not requiring rules, procedures or constraints.
More recent views, however, highlight that promoting efficiency should not be seen as facilitating
unethical behaviour. The NSW ICAC (Waldersee, 2013) promotes a concept of “tight operation” by
highlighting that organisational systems designed around clear goals and efficiency, with strong
project management frameworks, well designed processes with associated performance measures
and controls and clear responsibilities, authority and accountabilities can be stronger deterrents
than policies and procedures. It is the “new culture of governance” referred to by Brereton and
Temple (1999: 471), supporting a “shift in ethical focus from process to end product, and from a
professionally self-referencing definition of efficiency and effectiveness to one defined in terms of
outcomes”. The importance of clear strategic goals and accountabilities cannot be underestimated,
even in the absence of specific corruption control systems: research has shown that workers who
perceive their company’s climate as promoting responsibility for the customers and the community
are less likely to engage in unethical business practices (Barnett and Vaicys, 2000). In addition, by
facilitating, implementing and reinforcing a ‘global ethical framework’, argues Zipparo (1998) the
right decision can be inferred even if the problem was never anticipated or previously encountered,
and even if there is currently no rule to address that potential issue.
Communication
In the implementation of any ethics and corruption prevention systems, the way the message is
communicated is as important as the message itself. In both the private and public sector, some
organisations are treating ethics education in a similar fashion to running a marketing campaign
(LRN, 2006). As illustrated in the table below, it is important to utilise multiple communications
channels to raise employee awareness and disseminate organisational values, while sending a
consistent message.
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Figure 4: Examples of creative communications and branding tools for ethics and corruption
prevention programs
Method Description / Purpose
Online training Allows staff to undertake the training at their own pace and time of choosing.
Logos Creates an identity around the ethics program.
Slogans Supports the communication of core values.
E.g. PPL Corporation developed the slogan “Be a L.E.A.D.E.R.” (Let Ethical Awareness Determine Every Response)
Movie references Grabs staff’s attention and offers opportunities for staff to speak freely.
E.g. Temple-Inland uses scenes from the movie “A few good men” to discuss why the two marines did not have the courage to come forward and disobey an order they knew was ethically wrong.
Another company uses the movie “Jaws” and the debate around the closure of the beach, to discuss the merits of sacrificing safety for profits.
Video interviews
Encourages employees to share their experiences (positive and negative) with other employees in the format of a video interview. Particularly useful in conjunction with induction programs for new staff members. It can be shared online.
Board games Allows staff to have fun while tackling complex ethical issues.
E.g. In the late 1990s Lockheed Martin developed a board game called “The Ethics Challenge”, with characters from the comic strip Dilbert.
Staff teams had to compete to find the right answers to various ethical situations.
Source: LRN, 2006
A strong indication of the style of communication will be provided by analysing who the organisation
appoints to run the ethics programs: a compliance system will likely be assigned to a lawyer, or an
employee with a law enforcement background, and the relevant documents will be phrased in legal
terms, clearly stating the sanctions for non-compliance. By contrast, a program based on shared
values will likely involve staff from human resources, marketing and operating backgrounds, and will
be focusing more on abstract core ideals such as respect and responsibility.
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Behavioural Theories
The analysis of causes of corruption and of its possible controls necessarily leads to discussions on
behavioural psychology and on what affects social norms. Research typically distinguishes between
two types of norms, the injunctive and descriptive norms. For example, Cialdini et al. (1990) state
that, when considering normative influence on behaviour, it is crucial to discriminate between the is
(descriptive) and the ought (injunctive) meaning of social norms because each refers to a separate
source of human motivation. While rules or beliefs as to what constitutes morally approved and
disapproved conduct determine injunctive norms, observations of what other people do form
descriptive norms (Cialdini et al., 1990). This distinction is particularly relevant when analysing
ethical behaviour and the choice paths individuals follow when faced with ethical dilemmas.
On this point, one of the most authoritative voices is James Rest (1986), who describes an
individual’s ethical behaviour as an evolution across four stages: moral awareness, moral judgement,
moral motivation and moral action (see Figure5).
The first stage of the ethical decision making process is moral awareness, or the process by which an
individual recognises that a situation presents a moral problem or that a moral principle can be
applied to the circumstances. Connected to this first stage are considerations on the differences
between individuals’ ethical sensitivity. For instance, research in this field (see for example Sparks
and Hunt, 1998) has found that women tend to have greater skill at identifying ethical issues, and
have highlighted the importance of context, whereby if a situation is more imminent, probable, or
close to the person, it will more likely gain their attention and be identified as an ethical issue.
The second stage is moral judgement, and identifies the reasoning individuals undertake to
formulate moral justifications to their actions and determine choices and consequences. This stage is
typically built on Kohlberg’s (1969) cognitive moral development approach.
Drawing on a summary by Treviño and Weaver (2003), according to Kohlberg ethical reasoning
becomes more sophisticated over time and specifically this ‘evolution’ comprises six stages. At the
lowest stages (pre-conventional level) the individual decides what is right based on fear of
punishment and obedience to authority, or based on an exchange relationship (‘you scratch my
back, I scratch yours’). At the middle two stages (conventional level), moral judgement is influenced
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by expectations of others, or rules of law. The highest levels (principled) involve autonomous
individuals forming opinions on what is right based on an analysis of principles of justice and rights.
Moral motivation explains an individual’s commitment to take the ‘moral path’, at times almost
subconsciously, “a kind of spontaneous necessity” (Blasi, 2005), a quick, unintentional and automatic
cognitive process (Haidt, 2001) that lets individuals separate between perceived good and bad.
Influences can go back to childhood or adolescence as well as to a repertoire of knowledge built over
a period of time in an organisation.
Finally, moral action or moral courage refers to an individual’s behaviour, their action in the
situation. It describes the courage and determination to follow through with the moral decision
(Lincoln and Holmes, 2011).
Figure 5: Rest’s four stages of moral behaviour (1986)
Though these steps are arranged logically, they are not in a fixed order. Rest (1994) suggested that
each component is distinct and can influence the others. Furthermore, failure at any step can result
in a failure to make an ethical decision. An individual may have strong moral judgment skills but will
not begin to use them if she or he lacks moral sensitivity and fails to recognize a moral issue.
The social psychology theory of moral reasoning, in particular the neo-Kohlbergian theory by Rest et
al. (1999), which emphasise the role of social conventions in shaping morality, have clear practical
implications for organisational management. Research has, in fact, found that most adults are at the
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Kohlbergian ‘conventional level’, and therefore their opinion of what is right or wrong is largely
influenced by others and by rules and laws.
Further, observations in the workplace (Hollinger and Clark, 1983; Johnston, 1986) have highlighted
how co-workers can significantly influence the behaviour of other employees, regardless of what the
normative framework in place. So, argue Treviño, Weaver and Reynolds (2006), if most adults’
thinking about right and wrong is highly susceptible to external influence, then the management of
such conduct through attention to norms, peer behaviour, leadership, reward systems, climate,
culture and so on becomes particularly important.
The next two sections draw on the literature developed around the impact of social norms in the
context of corruption prevention at organisational level. A large part of the research work in this
field has centred on the negative aspects of social norms and the particular influence individuals can
exercise on others towards unethical behaviour (‘bad apple’ or ‘bad barrel’ theories). In contrast, the
last section offers a different perspective on social norms: a positive view, named “The good apple”,
aimed at converting the traditionally negative perspective on organisational behaviour to a more
optimistic view that ethical role models can become agents of change and promote honesty
amongst their colleagues.
The bad apple
The ‘bad apple’ approach recognises that the behaviour of an individual or a group of individuals in
an organisation can, through a process of social learning (Bandura, 1986) influence others to behave
unethically. If widespread, this behaviour could affect large parts of the organisation, effectively
“legitimising” (Ashfort et al., 2008), normalising and even “institutionalising” corrupt behaviour
(Ashfort and Anand, 2003; Weaver, 2006).
According to Gino et al. (2009) the unethical behaviour of other individuals can influence observers’
behaviour in at least three possible ways:
1. Individuals may change their estimate of the likelihood of being caught cheating (a cost benefit
calculation, supported by witnessing someone getting away with it) (see also Hill and
Kochendorfer, 1969; Michaels and Miethe, 1989)
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2. Witnessing unethical behaviour might draw an individual’s attention to his or her moral
standards (Mazar et al, 2008), and interrupt the otherwise tendency of people to categorise
their own unethical actions in positive terms (Baumeister, 1998; Schweitzer and Hsee, 2002)
3. Individuals might change their understanding of social norms related to dishonesty (see also
Cialdini and Trost, 1998).
Viewing corruption as the behaviour of one individual, the ‘bad apple’, or a small faction in an
organisation, probably reflects people’s preference for attributing causes for outcomes to a
particular individual or a small group (Nisbett and Ross, 1980; Zimbardo, 2004) and for preferring
focused diagnoses that suggest the possibility of a quick fix. By concentrating on the micro-level (the
bad apple) researchers and practitioners tend to attempt to predict corrupt behaviour by identifying
demographic characteristics (for example, the notion that the typical offender is a middle-aged
white male, see Wheeler et al., 1988), psychological predispositions, such as lack of moral identity
(Aquino and Reed, 2002) or self-control (Marcus and Schuler, 2004) or medically diagnosable
psychological pathologies (Babiak and Hare, 2006).
Interesting implications of this theory can be identified in group dynamics, based on whether or not
the individual (the ‘bad apple’) is part of the group. On the basis of social identity theory (Cialdini et
al., 1990), when an in-group member is observed engaging in unethical behaviour, other group
members may make him or her the standard for the descriptive norm, and as a result engage in
increased unethical behaviour themselves. In contrast, when an out-group member engages in
unethical behaviour, the injunctive norm is likely to be salient, and non-group members may want to
distance themselves from the “bad apple” (Brewer, 1993; Tajfel and Turner, 1986). This theory was
supported through a large scale survey of Australian citizens in 2004, which found that the presence
of social norms elicited consistent behaviour, but only when respondents identified with the group
to which the norms were attributed (Wenzel, 2004).
Bad barrels
Another view on the influence of social norms on individuals’ behaviour is the one of the ‘bad
barrels’. The theory argues that organisational cultures evolve norms that guide employee practice
and behaviour (Ashfort et al., 2008). Further, when group concerns are made prominent and
noticeable, people align their personal views with group consensus (Ledgerwood et al., 2010), and
group-based morals may encourage individuals to condone corruption. In addition, people can
rationalise and justify immoral deeds committed by individuals in their group (Valdesolo and De
26
Steno, 2007), therefore normalising and even “institutionalising” corrupt behaviour (Ashfort and
Anand, 2003; Weaver, 2006). According to Stryker (1980) explicit and implicit behavioural
expectations of others can reinforce some individuals’ self-concepts, and so can attitudes and
behaviour of organisational peers and leaders, effectively building assumptions about “who we are”.
Crawshaw et al. (2013) note that as social beings we often struggle individually and culturally with
the problem of the fundamental tension between self-interest and belonging, between being the
same as others and being unique, and with coordinating and responding to the same interests and
motives in others (Brewer, 1991; Fiske, 1991), further confirming the likelihood of strong external
influences in any environment.
Moreover, the concept of ‘bad barrel’ can be related to situational context. Psychologist Philip
Zimbardo, known for the famous 1971 Stanford Prison Experiment1, argues (2006) that negative
behavioural influences are accentuated by external factors such as isolation or limited reference
groups. The implications are particularly strong for new employees in an organisation: Ashforth and
Anand (2003) refer to “initial co-optation of newcomers” to describe the negative process of
influence on new staff members leading to changes in attitudes and ultimately to unethical
behaviour.
The good apple: theory of ethical role model
Substantial evidence indicates that social norms guide human action in direct and meaningful ways
(Cialdini, Kallgren and Reno 1991; Terry and Hogg 2001). The effect is particularly noticeable in the
workplace, where the attitudes and behaviours of peers clearly affect individuals’ ethical behaviour
(Zery-Ferrell and Ferrell, 1982).
While the literature around ‘bad apple’ and ‘bad barrel’ theories (see Ashfort and Anand, 2003;
Weaver, 2006; Ledgerwood et al., 2010) offer a decisively negative view of social norms, other
researchers have concentrated on the positive drivers of human behaviour.
1 The Stanford Prison Experiment (SPE) was conducted at Stanford University between 14-20 August 1971, by a team of
researchers led by psychology professor Philip Zimbardo. Twenty-four male students were selected to take on randomly assigned roles of prisoners and guards in a mock prison situated in the basement of the Stanford psychology building. The participants adapted to their roles well beyond Zimbardo’s expectations, as the guards enforced authoritarian measures and ultimately subjected some of the prisoners to psychological torture. The entire experiment was abruptly stopped after only six days, and it is regularly cited to illustrate theories of power of authority, situational attribution of behaviour and cognitive dissonance theories.
27
Gneezy (2005), for example, argues that individuals have a preference for truthfulness; Vanberg
(2008) shows that people exhibit preferences for promise-keeping; while Paulhus (1984) identifies a
motivation amongst individuals to impress others or to live up to expectations. This research,
however, aims at identifying whether honesty and ethical behaviour can be ‘transmitted’ through
conscious or unconscious social and organisational mechanisms.
Ethical leadership
In today’s climate of high-profile business scandals, research and public opinion place great
importance on the role top executives play in setting the ethical tone of their organisation (see
Weaver et al., 2005). The ICAC (2001) and other Australian oversight agencies (see for example
Queensland’s Crime and Misconduct Commission, 2005) repeatedly remind organisational leaders
about the importance of the “tone from the top”, and a line of theory has developed around the
concept of ethical leadership.
Brown et al. (2005: 120) defined ethical leadership as “the demonstration of normatively
appropriate conduct through personal actions and interpersonal relationships, and the promotion of
such conduct to followers through two-way communication, reinforcement, and decision-making”.
The proposition is that ethical leaders influence ethical behaviour in others predominantly through
social learning (Bandura, 1986). Employees watch the leaders and the ethical standards they set (or
fail to set) and follow them, partly because leaders are figures of authority, but also because of social
norms of reciprocity (Blau, 1964). If a leader displays supportive behaviour to his or her followers,
the followers should wish to reciprocate the leader’s supportive treatment (Treviño & Brown, 2004)
with ethical behaviour. This, in turn, is associated with the followers’ willingness to report ‘bad news’
to management, as well as their dedication and satisfaction on the job (Brown et al., 2005).
However, the assumptions on ethical leadership have been called to question. The main argument
presented by critics of the ethical leadership theory is centred on observations that the influence of
peers on an individual in the workplace is strictly connected to the frequency and intensity of
interaction between the parties (see for example Zery-Ferrell and Ferrell, 1982). Therefore it can be
argued that employees are influenced most by those closest to them, the people they work with
every day, as opposed to their leaders. CEOs and top executive, add Weaver et al. (2005), are often
“faraway figures”, and while they might be promoting ethical behaviour, most employees will not
see if their actions match their verbal message. In addition, contact with executives is usually more
formalised and more mediated, and often employees have a cynical view of top management. It is
28
therefore important that management focus on the positive ethical impact that one employee can
have on another at an operational, day-to-day level.
Ethical role models
The theory of observational learning (Bandura, 1977) has been researched extensively with children
and adults alike, and even with animals (see for example Zimmerman and Rosenthal, 1974; Bova and
Phillips, 1984; Fiorito and Scotto, 1992; Heyes, 1994), confirming that individuals learn much of what
they know not through direct experience, but by observing the behaviour of others. At a
conventional level of moral reasoning individuals look to others for ethical guidance, and modelling
is a well-documented means of transmitting values, attitudes and behaviours (Brown and Treviño,
2014). In relation to ethics in the workplace, despite organizations’ efforts to highlight the
executive’s stance on conduct and behavioural principles, the role models people look up to tend to
be among those with whom they have close working relationships (see Walker et al., 1995).
Research on role modelling has found that employees tend to learn from both positive (learn what
to do) and negative (learn what not to do) role models (Gibson, 2003). Not to be confused with
mentoring, typically an intentional relationship, modelling is informal and often hidden, as the
person being observed might not be aware of others viewing them as role models (Weaver et al.,
2005). It is an informal mechanism that operates below the organisational radar screen, with ethical
role models usually on the organisation’s front lines, interacting with employees on a regular basis.
So while ethical leadership can be a top-down phenomenon, ethical role modelling appears to be
much more a “side-by-side” phenomenon (Weaver et al., 2005).
When it comes to the characteristics of typical ethical role models, research identifies common traits
such as showing care and concern for people, treating people respectfully and fairly, working hard
alongside others, communicating well with others, and showing support and defending people (see
for example Weaver et al., 2005). It can be defined, in essence, a combination of particular personal
characteristics (such as honesty, consistency, humility) and interpersonal behaviour (such as care
and support), mixed with a propensity to promote fairness and the capacity to articulate ethical
standards.
Some researchers (see Godin, 2002) have compared the phenomenon of how some individuals can
spread change within an organisation to the way in which a virus spreads. Instrumental to this
process are the ‘influencers’, those who can push other people to change their behaviour. Labelled
29
‘sneezers’ in some literature, they are the ones who are believed when they tell other people about
something (Collins et al., 2003). Every organisation has some: they are very skilled socially and good
at absorbing information and news.
As acknowledged by Brown and Treviño (2014: 591), within a work organisation role modelling is
particularly important for newcomers, as “younger employees look to models for clues on fitting in,
doing well and moving up”, but the principle applies to employees of all ages. For example, argues
Gibson (2003), middle aged employees can learn from role models on how to deal with new
responsibilities or challenges, and how to advance in their career.
A qualitative study conducted in 2005 by Weaver et al., attempted to map out the range of
behaviours and characteristics that are relevant to individuals identified as ethical role models.
Patterns in responses underlined that ethical role models demonstrated specific personal and
interpersonal qualities, integrity and respect towards others, and clear vision in relation to ethical
standards (Weaver et al., 2005). These qualities are summarised in Figure 6 below.
Figure 6: Characteristics of ethical role models
Source: Weaver et al. (2005)
Interpersonal qualities • Caring - Altruistic - Supportive
• Take responsibility - Hardworking
• Trustworthy - Personable
• Accentuate the positives
• Accept others’ failures (accept “bad news”)
• Helpful
• Humble
Personal qualities • Have high ethical expectations for
themselves (walk the talk)
• Consistent in decision making, but also between their public and private lives
• Integrity
• Honesty
• Self-sacrifice
Fairness with others • Fairness
• Respectful
• Explaining decisions
• Open to input
Ethical standards in practice • Expect ethical standards from people
who work with or for them
• Consistent ethical vision - Long-term perspective
• Communicates ethical standards
• Put ethics above personal/group interests
Frequent interaction
Widely respected within the organisation
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According to the study, particular emphasis was placed on the ethical role model’s relationship with
others, their work attitude, the standards they set for themselves and others, and their consistent
behaviour in both private and public life (Weaver et al., 2005). Most importantly, these qualities
were underpinned by contextual factors, such as the frequent personal interaction with others, and
the fact that other people within the workforce already showed respect for the individual.
Implications for practice
A practical question arises from the analysis of the theories on modelling: can ethical role models be
identified and developed? Collins et al. (2003) argue any organisation, including governments, in
order to successfully implement change programs, should aim to identify and engage with these
protagonists. However, ethical role models are usually looked up to in part because they are humble
(Weaver et al., 2005). Organisations that are serious about fostering ethical behaviour may therefore
find it hard to identify who the ethical models are in their workforce. Weaver et al. (2005: 326) argue
organisations might be facing a paradox: “ethical role modelling seems important as a positive
influence on people, but some people do not want to adopt that role self-consciously”.
Organisations will therefore need to invent innovative ways of identifying these very influential
individuals. For example Brown and Treviño (2014) suggest use of evaluation programs (such as a
360 degree) and Weaver et al. (2005) recommend asking peers and subordinates to identify people
who have played an ethical role in their work life.
Further, recognising the behaviour of ethical role models seems an equally sensitive matter. Brekke
et al. (2002) argue that for morally identified people harmony is achieved by doing what they believe
to be right, and providing compensation or other incentives to act morally undermines that identity-
based sense of purity of motive. Some solutions involve “quietly praising” the employees “with a
letter in their files that is used to make selection/progression decisions, but is not shared publicly”
(Weaver et al., 2005: 326). Others (see Brown and Treviño, 2014: 596) suggest emphasising the
importance of their role, “without compromising their humble nature”. Models advocating for a
more ‘obvious’ recognition of ethical role models might be supported by research on the theory of
conformism. The theory is based on neo-Kohlbergian concepts by Rest et al. (1999), which
emphasise the role of social conventions in shaping morality. In particular, the research in this field,
based on reporting honesty, has identified that individuals tend to display a psychometrically-
assessed desire to conform to social norms, an “internal motivation to conform” (see Hannan et al.,
2006; Maas and van Rinsum, 2013; Huddart and Qu, 2014). According to the theory of conformism,
social pressure arises when one’s reporting behaviour is observable by others. Therefore, making
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reporting decisions observable to others creates social pressures to conform, which indicates that
honesty is more likely to be driven by motivations to conform to social norms rather than by an
innate personal preference. This was confirmed by Huddart and Qu in 2014, with their test results
showing an increase in ‘honesty’ of approximately 19% compared to the control group when the
agent knew his behaviour could be shared publicly.
Brown and Treviño’s (2014) position about emphasising the contribution of role models within an
organisation could therefore be supported by the theory of conformism. Advertising the role
models’ ethical behaviour could lead to increases in honesty, in turn leading to more ethical
behaviour, more reporting and so on, effectively building a virtuous cycle that creates and supports
‘agents of change’ (Barr and Serra, 2008).
For decades, the private sector has applied insights from behavioural science, in fields such as
marketing and advertising, with ‘customer experience’ being placed at the forefront of service
design and business decisions by telecommunications, financial, insurance, health and hospitality
companies alike (see for example Chase and Dasu, 2001; McKinsey&Company, 2010). Governments
lagged behind the private sector in harnessing the potential of behavioural science, leading some
researchers to argue that government policy was still being developed “on the back of an
anachronistic understanding of how behaviour is influenced and what makes people change” and to
suggest “new thinking” to “move beyond the current limited policy approach” (Lewis, 2007). More
recently, however, advancements in the field of applied behavioural science in the public sector
have been promoted by the UK Government, with the introduction in 2010 of a Behavioural Insights
Team, also called the “nudge unit”, tasked with the review of some of the country’s most ‘prickly’
issues, such as unemployment, taxation and health (New York Times, 2014; Financial Times, 2014).
The promising results achieved in the UK prompted other governments to “import” this model. One
of the first international partnerships was with the NSW Government, where since 2013 Behavioural
Insights have been working alongside the Department of Premier & Cabinet tackling issues such as
payment of fines, health insurance and return to work (see NSW Government, 2015; Sydney
Morning Herald, 2014; The Mandarin, 2014). The United States followed suit in January 2014, when
the White House set up a Social and Behavioral Sciences Team to advise the Obama administration
on policy formulation (see The Psych Report, 2014).
32
The relevance of behavioural theories in the quest of corruption prevention has been recognised by
the World Bank in their annual landmark publication, the World Development Report 2015, where
the view of corruption as a social norm is promoted. Blaming such social element for the persistence
of the corruption problem worldwide, the Bank calls for innovative behavioural-based solutions to
challenge long-held mental models (World Bank, 2015: 2). Citing successful stories of innovative
solutions involving elements of social marketing and advertising, the World Bank refers to processes
involving a “mental revolution” (Economist, 2010) and cooperative behaviour (Ostrom, 2000) to
“emphasise the social norm of clean government” (World Bank, 2015: 2).
At local government level a similar initiative was recently launched by former New York City Mayor
and philanthropist Michael Bloomberg, named ‘What Works Cities’ (see Bloomberg Philanthropies,
2015; CNN, 2015). As part of this program, Bloomberg has made US$42 million available to help 100
midsize U.S. cities deliver better services and become more transparent, leveraging also on the
application of behavioural analysis and research. This approach led to cost effective interventions in
the delivery of public services informed by behavioural insights in areas such as health, to reduce
childhood obesity and help smokers quit, employment, to help job seekers find employment sooner,
and energy, to help citizens reduce their household consumption levels.
Overall, however, initiatives such as ‘What Works Cities’ remain isolated exceptions at local
government level, both in Australia and around the world. Nevertheless, behavioural applications, in
particular in the field of corruption prevention, could greatly improve outcomes of public policy for
councils: the frontline delivery of programs and the direct exposure to service clients make the
sector a particularly fertile ground for trialling behavioural-based solutions.
Corruption Prevention: the case of NSW Local Government
Over the last two decades corruption prevention in the Australian local government sector has been
the focus of increased attention. It has triggered the creation of policies, codes and agencies, and
remains a hot topic of discussion amongst the public and the media (see for example ABC News,
2001; Sydney Morning Herald, 2011; Government News, 2012; Crikey, 2008; Yahoo!News, 2015).
Since the creation of the Independent Commission Against Corruption (ICAC) in New South Wales in
1989, followed by similar corruption watchdog organisations in Queensland (Crime and Corruption
Commission, 2001), Western Australia (Corruption and Crime Commission, 2003), Tasmania
(Integrity commission, 2009), Victoria (Independent Broad-based Anti-corruption Commission, 2012)
33
and South Australia (Independent Commission Against Corruption, 2012) it quickly became apparent
that local government would be one of the main targets of investigations and inquiries into corrupt
conduct in the public service. This trend is particularly clear in NSW, with publicly reported
investigations by the ICAC into local government accounting for approximately a quarter of the total
activities for the Commission since 1989 (ICAC, 2015), as shown in Figure 7.
Figure 7: ICAC public investigations 1989-2014
Source: ICAC, 2015. Author’s calculations.
In addition, it is noted that 80% of all public investigations or inquiries into LG culminated with
findings of corrupt behaviour and 68% resulted in referral to the Office of the Director of Public
Prosecutions (DPP) for further action.
An even more polarised view is obtained when analysing the number of complaints made by the
public to the ICAC under Section 10 of the ICAC Act, about matters that concern or may concern
corrupt conduct as defined in the ICAC Act. Complaints about local government consistently account
for over 40% of the reports received annually by the ICAC (ICAC, 2014), as shown in Figure 8.
25%
15%
17%
6%
5%
10%
14%
8%
Local Government
Law and Justice
Government and FinancialservicesCommunity and humanservicesHealth
34
Figure 8 – Public complaints in the top five government sectors
Source: ICAC Annual Reports, 2008-2014. Author’s calculations.
The ICAC (2014) notes, however, that the apparent over-representation of Local Government in
complaints statistics is partly due to the fact that there are over 150 councils in NSW, and that many
people take a personal interest in the decisions of their local council. For most, argued former ICAC
Commissioner Irene Moss (2001), “dealing with councils is certainly their most significant contact
with the public sector”. Nevertheless, or in fact because of the high level of public involvement and
interaction with councils, it is essential that local government aim at operating in the most effective,
efficient and corruption-resistant way possible.
Building an internal framework to prevent, assess and investigate conduct issues raised by the public
becomes even more relevant when analysing the capacity of external oversight agencies to manage
the large volume of complaints they receive each year. The NSW ICAC (2014: 25), in their Annual
Report 2013/14, notes that “only a small number of matters with the potential to expose significant
or systemic corrupt conduct will meet the criteria for a full investigation”. In 2013/14 the
Commission only investigated 2% (43) of all matters assessed, with the majority (84%) closed
without referral or referred internally but not investigated (7%) (ICAC, 2014). Importantly, however,
7% of matters were referred externally or back to the relevant agencies to investigate (ICAC, 2014).
Admittedly then, there might be situations where misconduct is embedded in the culture of the local
35
authority and a “powerful external motivator” is required (Doig and Skelcher, 2001a: 104). However,
it is equally important for organisations to develop a strong self-regulation capacity, to be able to
handle specific matters internally.
In attempting to build internal capacity though, NSW councils appear to rely on solutions of
managerial nature, such as the development of Codes of Conduct and policies. The effectiveness of
such approach was questioned by an ICAC study conducted over 2000-2001 with a large number of
NSW councils, which revealed that all councils surveyed had a Code of Conduct in place, but one in
10 staff did not know whether or not their council had one, half reported that they never refer to
their council’s Code of Conduct, and nearly half did not know that their Code of Conduct applied to
councillors as well as staff (ICAC, 2001). The study (ICAC, 2001) seriously questioned the
effectiveness of Codes of conduct as a stand-alone solution for councils, without the promotion of
an organisational culture founded on ethics.
Empirical analysis
Based on the preliminary findings from the literature review and the data analysis presented in
previous sections, an empirical research was devised around two main hypotheses concerning the
effectiveness of compliance-based controls and behavioural solutions in tackling corruption at a
Local Government level. These hypotheses are then tested on a selected sample of NSW councils.
Hypotheses
H1: Hypothesis 1
The Councils subject to public inquiry by the NSW Independent Commission Against Corruption in the
past 15 years had in place a Code of Conduct or similar policies regulating the behaviour of their staff
at the time of the inquiry.
Government organisations are expected to comply with requirements in relation to development of
Codes of Conduct and similar policies to guide the behaviour of their employees. The presence of
such documents is seen by many as essential in the promotion of ethical behaviour in the workplace
and in the prevention of misconduct. However, the extent to which these frameworks are effective
in the prevention of corrupt conduct remains unclear. The aim of this hypothesis is to assess such
assumption in a quantitative manner. The relationship between instances of inquiries by the NSW
36
ICAC into local governments and the presence of Code of Conduct or related policies in the same
councils can be considered a good proxy for the purpose of this study.
H2: Hypothesis 2
Honesty is contagious, and organisations can promote honesty and ethics through a process of
positive behavioural influence.
An increasing number of theories place importance on understanding why human beings behave the
way they do. Of particular relevance is the finding that most adults fall within the Kohlbergian
‘conventional level’ of moral development, and therefore their opinion of what is right or wrong is
largely influenced by others and by social norms (Rest et al., 1999; Treviño et al., 2006), and that in
the workplace co-workers can significantly influence the behaviour of other employees, regardless
of the normative framework in place (Hollinger and Clark 1983; Johnston 1986). In addition, recent
tests conducted on the theory of conformism identified that social pressure towards honesty
increases when one’s behaviour is observable by others (see Huddart and Qu, 2014; Maas and van
Rinsum, 2013; Hannan et al., 2006).
As some of these studies suggest, corruption and misconduct might be considered as social and
behavioural issues (see for example Cialdini et al.,1990; Hollinger and Clark 1983; Johnston 1986;
Gneezy, 2005; Vanberg, 2008; Paulhus, 1984). As such, solutions leveraging findings around moral
development and social norms could be more successful and cost effective at preventing corruption
in the workplace. This theory will be tested through analysis of a selected sample of NSW councils
who are currently implementing training programs built around ethics and organisational culture.
The analysis of these programs will include a reference to the theories of social conventions and
behavioural influencers, with particular emphasis on the theories of conformism and ethical role
modelling.
Methodology
The research concentrates on Council staff and management, purposely postponing the analysis of
corruption prevention efforts at political level to a future research paper. Two distinct groups of
NSW councils were selected for the analysis of the two research hypotheses.
37
Test Group 1
The first test group was identified through analysis of all public inquiries into local government
conducted by the ICAC in the past 15 years, filtering for cases that only involved public officers (see
Appendix 3). Four organisations were selected, that were subject of an ICAC inquiry approximately
fifteen, ten and five years ago. The corrupt conduct investigated by the ICAC in the cases selected
ranged from soliciting bribes in return for favourable regulatory certification, to favouring
contractors in return for payments and gifts and accepting bribes to facilitate development
approvals.
Test Group 2
In selecting councils for the second test group, an effort was made to identify organisations who are
currently implementing training programs built around ethics and organisational culture. In
addition, it was considered important that the councils within this test group had not been subject
to an ICAC public inquiry directed at their employees or management in the last ten years (ICAC,
2015). It was not possible, however, to assess whether these councils, while not subject to a public
inquiry, had been investigated by ICAC on the grounds of corrupt conduct during the same period.
The details of most investigations carried out by the ICAC are in fact covered by confidentiality, and
special exemptions of the Government Information Public Access (GIPA) Act apply to the
Commission in relation to such information. Additional criteria were applied in the selection of
councils for the second test, to further narrow the group based on good financial sustainability and
consistent attention to efficient resource management and governance (see Appendix 4). These
included a Moderate/Sound financial status under the 2013 NSW Treasury Corporation Report into
the financial sustainability of NSW Local Government and the council having previously undertaken
the Office of Local Government’s Promoting Better Practice Review (OLG, 2015). In total five councils
were identified for this test group.
Consideration was given to analysing the same councils for both tests, under a “before and after”
approach, essentially to identify whether specific control tools failed and were subsequently
replaced by others, and to what level of satisfaction. However, this option was ruled out: it is, in fact,
believed the research will benefit in clarity by testing on one hand the effectiveness of compliance-
based systems on councils that experienced an ICAC inquiry, and on the other hand the
implementation of values-based systems by councils who spontaneously determined such
management approach, as opposed to being “pressured” to do so as a reaction to an inquiry
38
highlighting failures. While the initial intention to conduct extensive testing across a sample of NSW
councils was not pursued due to time and logistical restrictions, the research includes aspects of
promotion of ethics, identification of ethical role models and methods of praise and support for
ethical employees.
On a last note, it is important to highlight that given the sensitive topic of this research and the
expected reluctance of Local Government organisations about discussing corrupt conduct within
their workforce, careful consideration was given to the scope and confidentiality of the study.
Specific mitigating measures were introduced in the research, in order to gain ethics approval (see
Appendix 7).
Data
In early May 2015 the General Managers of the councils selected for the study were sent an email
requesting to participate in the research. The email contained an introduction to the researcher and
the topic of analysis (see Appendix 1 and 2), as well as a questionnaire.
Two different questionnaires were developed for the study (see Appendix 5 and 6). The first one,
forwarded to councils in Test Group 1, included questions aimed at testing whether at the time of
the public inquiry the organisation had in place a Code of Conduct or similar policies regulating the
behaviour of their staff, and whether the employees had been trained on the content of such
policies in the two years prior to the intervention by the ICAC. The second, sent to councils in Test
Group 2, included questions about the organisation’s values system, the promotion of ethics, the
identification of ethical role models and the methods utilised by the organisation to praise and
support these employees.
For both groups, the introductory information included a suggestion that the questionnaire could be
undertaken as a face-to-face interview to be conducted by the researcher. None of the participating
councils chose the interview method, opting instead to complete the questionnaire and provide the
responses to the researcher via email.
39
Results
Test Group 1
Of the four councils approached to test Hypothesis 1, three responded to the questionnaire. One
council declined to participate claiming it would be impractical for the organisation to retrieve
records relating to the ICAC inquiry subject of the questionnaire, which occurred in the late 1990’s.
The responses provided are summarised in the chart below:
Question 1
At the time of the ICAC inquiry affecting your Council, did your organisation have in place a Code of Conduct or similar policies regulating the behaviour of their staff?
Council 1 Council 2 Council 3
Yes
Code of Conduct
Internal Reporting Policy
Yes
Code of Conduct
Gifts and Benefits policy
Others
Yes
Code of Conduct
Conflict of Interest
Gifts and Benefits policy
Public Disclosure policy
Question 2
In the two years prior to the ICAC inquiry affecting your council, did your organisation promote a program of training for staff on Code of Conduct or similar policies?
Council 1 Council 2 Council 3
No Yes
Face to face training for all staff every 2 years
At induction for all new staff
Yes
Question 3
Following the ICAC inquiry, did your organisation change its policies and/or its programs on Code of Conduct?
Council 1 Council 2 Council 3
Yes
Gifts and Benefits Policy Yes
Code of Conduct training at Induction
Code of Conduct undertaken by external trainers for all staff on 2 yearly basis
Tool box Talks for contractors
ICAC training for managers and supervisors regarding corruption controls
Introduction of Audit and Risk Committee
Employment of Procurement Coordinator
Yes
Code of Ethics
Conflict of Interest
Gifts and Benefits
Secondary Employment
Hospitality policies
Yes
Online learning program
Face to face training every 2 years Targeted training for key risk areas
Yes
New Corruption Prevention Policy
Revised Public Interest Disclosure Policy
Revised Code of Conduct
Recommended Supplier Policy
Paid Overtime Policy
Confidential Information Policy
Reviewed financial approval process
Yes
More frequent training on Code of Conduct
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The responses provided show that all three councils analysed had in place a Code of Conduct and a
range of additional policies aimed at guiding employees’ behaviour. Two councils had provided
training in the two years immediately prior to the ICAC inquiry, while the third one had done so
previously. When analysing the post-inquiry decisions, it appears all three councils opted for
additional compliance-based controls, such as the development of more policies and the
introduction of monitoring entities, such as Audit Committee or Procurement Coordinator, as well as
reinforced training on Code of Conduct. None of the three councils decided to implement an ethics-
based or values-based cultural program, with the limited exception of Council 2 that addressed the
ethical needs by developing a Code of Ethics, still considered to be a policy-focussed solution.
Test Group 2
Of the five councils approached to test Hypothesis 2, three responded to the questionnaire.
The other two councils did not respond nor declined participation. Following two courtesy
reminders, these councils were removed from the analysis. The responses provided are summarised
in the table below:
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Question Council 1 Council 2 Council 3
Does your Council have a set of corporate values?
Yes Respect – Integrity – Teamwork – Excellence - Responsibility
Yes Respect – Integrity – Teamwork – Sustainability - Service Values developed by Council staff.
Yes Motivated – Growing –Achieving – Winning – Important
Would you consider your Council a values-driven organisation?
Yes Yes Yes
How are the corporate values implemented within the organisation?
Employees need to demonstrate they adhere to the corporate values in their annual development and performance plans.
Values and ethics are incorporated in position descriptions as an essential competency and are a core element of staff’s performance appraisals. Values are printed and placed throughout Council’s premises.
Induction, dedicated organisational culture program and annual performance assessment process.
Do you provide training on corruption and fraud prevention and Code of Conduct training to staff? If so, please specify frequency.
Yes. Monthly training programs for new staff. Ongoing mandatory training based on Organisational integrity and ethical leadership; Code of Conduct; Workplace Bullying; Fraud and Corruption prevention
Yes. Training for new staff every 90 days. 3-year training cycle for all staff. Training includes Code of Conduct and fraud and corruption prevention.
Yes. Code of Conduct training is provided via presentation and electronic assessment modules.
Is ethical behaviour promoted in the organisation?
Yes Yes Yes
What methods do you use to promote ethics?
Training. Ethical behaviour is embedded in all working practices through promotion of greater accountability and responsibility and inclusion of ethical behaviour (lack of) as one of Council’s strategic risks.
Team meetings, staff information sessions, email updates from the General Manager, staff newsletter, promotion of values. A values award system has been in place for 3 years. Staff are encouraged to nominate colleagues that exemplify the organisational values. Nominations are selected by a committee, and recognised/celebrated on a monthly, quarterly and annual basis.
Corporate culture program, corporate values and integrated into core training modules
Do you include ethics in the Annual Report and in your Integrated Planning and Reporting documents?
Ethical issues and conduct are addressed in a separate annual report which is made available to the public.
Council’s values are reflected in annual report and IPR documents. A specific goal in the Delivery Program relates to achieving a ‘socially responsible and ethical governance’.
Yes
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The goals are implemented through a number of projects and reported on through quarterly updates.
Do you include ethics in induction material for new staff and in leadership/management courses?
Council runs a specific leadership program which covers, amongst others, issues of integrity, trust and accountability.
The induction program features a session on workplace ethics and organisational values.
Yes
Do you have a dedicated hotline or email for people to report misconduct anonymously?
Council has a complaint hotline and an online complaint form. Anonymous complaints are discouraged, unless they relate to Code of Conduct or are categorised as a Public Interest Disclosure, as they don’t allow further contact or progress reports.
Complaints are received by Customer Service and referred to Council’s Complaints Coordinator (Public Officer). Council is currently considering the introduction of a hotline and anonymous email address.
No hotline. Anonymous complaints are investigated where enough information is provided.
Do you recognise/reward ethical behaviour amongst staff? How?
Each year staff are required to demonstrate how they have adhered to Council’s values. In particular, for the value of ‘Integrity’, Council seeks to ensure that all employees ‘meet’, ‘exceed’ it or are a ‘role model’. Council operates a continuous improvement initiative, where staff are encouraged to recommend and implement improvements to their own processes to improve quality or reduce waste. A recommendation has recently been made that the initiative includes ethics and corruption prevention.
Through a values awards/recognition program. See Q6.
Through recognition award program and annual performance assessment.
Do you have ethics “champions” within the organisation and would staff know who they are?
No. Council considers all Group Managers in the Leadership Group should be ethical role models to staff in their respective divisions.
No. Yes. Governance Manager and Legal Manager.
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Do you believe staff would seek advice from their “champion” colleagues?
Yes. This concept is currently being discussed. N/A Yes.
Do you take action against unethical behaviour and are these actions communicated to staff?
Yes, action is taken dependent on the seriousness and severity of the behaviour. Expected standards of behaviour are outlined in the Code of Conduct and communicated to staff through training.
Yes, Council investigates complaints and unethical behaviour in accordance with its Code of Conduct. Examples of unethical behaviour are captured within Council’s Code of Conduct training.
Yes, appropriate action is taken. Consequences of inappropriate behaviour are outlined as part of the training.
Why are implementing these strategies?
To ensure that Council maintains the highest level of integrity and to ensure that Council’s dealings with the community are fair, transparent and accountable.
N/A To reduce and/or eliminate unethical behaviour.
Have these measures been successful in your opinion? How?
Yes. The activity of a specialised office within the Council has been instrumental in the success, and the effectiveness of these measures is reported annually through an annual report which is made available publicly.
There is no quantitative data to confirm if the measures have been successful. However, Code of Conduct training has generated increased awareness amongst staff of their obligations.
Yes. High level of staff awareness in expectations regarding appropriate workplace behaviour, achieved through communication and training.
In summary, in your professional opinion, what strategy is more effective in building an ethical and honest organisation: a compliance driven system or an organisational culture system? Or both? Or neither? Why?
Both. Compliance-based and values-based initiatives are equally important in developing organisational integrity and it’s important to bring all aspects together in an integrated and systematic manner. The tone at the top is an essential ingredient of an ethical culture, but ethical leadership must be promoted and adhered to throughout the organisation. Ethics and integrity should be factored into every aspect of Council business, with all stakeholders recognising their place in ensuring organisational excellence.
Both. In an ethical and honest organisation both strategies work together. A compliance driven system is a more top-down approach while an organisational culture system encourages positive behaviour from within. In addition, the Local Government Act guides many of Council’s actions and sets an ethical framework by which Local Government must abide. At our Council our organisational values create a shared expectation amongst staff.
Both. Governance and compliance systems are both necessary in building an ethical and honest organisation because one provides system/process checks while the other provides culture norms that drive desired behaviour.
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All three participating councils clearly described their organisation as values-driven, and stressed
that the values were developed by the staff. Importantly, all three organisations chose to embed the
values by incorporating them in the employees’ position descriptions and annual performance plans.
Formal training on Code of Conduct and other policies follows a consistent approach across the
three councils, with initial training provided to all new employees within 1-3 months of starting with
the organisation, and ongoing staff refresher training conducted on a 1-3 years cycle, depending on
the size of the workforce. One council highlighted the use of electronic training and assessment
modules as an additional means to reach staff more frequently.
In relation to the promotion of ethics in the workplace, the responses provided insight into two
different approaches available to Local Government. Council 1 emphasized the importance of
ethical behaviour, or lack thereof, by identifying it as a strategic corporate risk, therefore integrating
it in all working practices. Councils 2 and 3 on the other hand focussed more on cultural programs,
promoting values and recognising employees who exemplify such values through regular
celebrations/awards throughout the year. Values awards and individual performance appraisals are
the closest the councils come to actively promoting ethical behaviour, but when asked about the
presence of “ethics champions” within the organisation, one council responded negatively, while the
other two claimed either that all Group managers should be role models to their division or that
specific senior managers (Legal manager and Governance Manager) fulfil this role.
The three councils are confident that action is being taken to address unethical behaviour, but none
directly inform staff about the issues or about disciplinary or structural actions taken. Instead, all
three organisations claim that expected standards of behaviour, examples of misconduct and their
consequences are all incorporated in the Code of Conduct training program. On balance, while they
admit it might be hard to quantify success with the cultural and values-based initiatives
implemented in the organisation, all councils have confirmed an overall higher level of staff
awareness in relation to expected behaviour and obligations.
Finally, councils were asked to provide an opinion on which control system they believed was more
effective: a compliance driven system or an organisational culture system. All three organisations
responded “both systems are equally important in developing organisational integrity” and they
should be promoted together in an “integrated and systematic manner”. They acknowledge
compliance driven systems are a “more top-down approach” while an organisational culture system
45
“encourages positive behaviour from within”. One council in particular (Council 1) admits “the tone
at the top is an essential ingredient of an ethical culture, but ethical leadership must be promoted
and adhered to throughout the organisation” and highlights that all stakeholders should be
“recognising their place in ensuring organisational excellence”.
Discussion
The research conducted on the sample of NSW councils identified that the mere development and
implementation of a Code of Conduct did not prevent episodes of corrupt conduct amongst their
employees. Overall, this finding is congruent with extensive research on conduct and ethics
programs that suggests merely establishing and enforcing “the rules” is not an optimal solution for
any organisation (see for example Weaver and Treviño, 1999; Paine, 1994; Treviño et al., in press).
As described by Larmour and Wolanin (2001), the main failing of a system based solely on
managerial/bureaucratic solutions is that it does not take into account the people, their characters
and their complexities. In a nutshell, argue the authors, “whatever regime of rules is established, it
can be subverted” (2001: 18).
However, all participating councils believed that values and compliance orientations need not be
mutually exclusive. For example, a strong values-based ethics program can coexist with some
amount of rules, accountability and disciplinary mechanisms (Treviño, 1990; Weaver et al., 1999)
While a compliance orientation “will do little to generate moral imagination or commitment” (Paine,
1994: 111) it may generate behavioural conformity, and that could be considered a good initial step
in a corruption prevention framework. Therefore, the suggestion from this study is that the
differentiating factor in the success of a program is not just about having a code, nor simply what’s
in the code, but how the organisation leverages it to shape its ethical culture.
In most workplaces, there seems to be general recognition of basic behavioural drivers, such as
‘leading by example’ or ‘the bad apple’ theory. Yet, management often fails to harness the full
potential that behavioural science could contribute to a system of control. The point is confirmed by
the findings from this research. The councils reviewed are believed to be amongst the most
innovative and progressive in the State, and all have developed a set of corporate values that are, in
various ways, embedded into the operational management of the organisations. By including values
(or the lack thereof) as either a strategic risk or a key performance indicator in employees’ annual
plans, the councils actively drive the values and ethics agenda with the staff.
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All councils in the sample under review indicated a preference for a combination of compliance and
values-based cultural controls, confirming the theory that the models are not mutually exclusive (see
Treviño, 1990; Weaver et al., in press b). In addition, this approach recognises the complexity of the
‘corruption problem’, and attempts to address it in an integrated manner. As put by Tanzi (1998:
587) “the greatest mistake that can be made is to rely on a strategy that depends excessively on
actions in a single area…, and then to expect quick results”.
When analysing the awareness and implementation of behavioural theories, the study revealed that
two of the councils related to the concept of ethical role models, but their application was limited to
two senior managers for one organisation, and the senior leadership group for the other.
Investigating opportunities to identify and engage with ethical role models at operational level might
prove the key to an even more successful program. Perhaps a more detailed survey of the rationale
behind some of the management decisions by these councils, in relation to values and ethics
implementation, could shed some light on whether theories of behavioural science are taken into
account, and whether current programs are part of an evolving plan or are considered sufficient to
address the control needs.
In conclusion, the empirical research shows that the councils analysed did not include clear and
unambiguous measures of success related to behavioural science methodologies. However, drawing
from the literature reviewed during this research, it could be argued that the study confirms the
councils placed great importance on the development and promotion of shared values, as well as on
the significance of embedding these ‘organisational principles’ into each employee’s work plan (see
for example Weaver and Treviño, 1990). In doing so, they are effectively attempting to create a set
of injunctive social norms for the workplace (see Cialdini et al, 1990), a platform of standards that
define what the organisation is about. Rewards and recognition programs reinforce these
definitions, contributing to a sense of identity amongst the employees, a sense of ‘who we are’ (cf.
for example Festinger, 1957), with the hope that over time these principles are accepted and
embodied by the employees, effectively institutionalising them (see Weaver et al, 2005; Collins et al,
2013). Hence, while some of the methodologies implemented by councils to combat the risk of
corruption might not be labelled as behavioural methods, in effect they are, and it is expected that
over time testing at practical level will be conceptualised and evolved into a more sophisticated
outcomes framework.
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Management solutions: shifting the paradigm
The research conducted revealed that NSW councils are becoming increasingly conscious of the
responsibility to control corruption risks and to foster an ethical workplace. However, it appears that
these responsibilities are predominantly driven by the General Managers and the Executive groups
in the organisation, often following a cookie-cutter approach in relation to solutions. A level of
policy and strategic direction is naturally required, but when it comes to developing the ‘human
fabric’ of the organisation and affecting employees’ endorsement of strategic directions, the risks of
a one-way, top-down approach should not be underestimated.
For example, executive management might intend to implement a uniform ethics program across
the organisation, but that program could be interpreted in multiple ways by different people in
different places, sometime even from one department to another, therefore causing a possible
dissonance in behaviour within the organisation (see Weber, 1995). Similarly, ‘off-the-shelf’
corruption prevention solutions might not suit the context in which they are applied. Councils vary
in environmental pressures that might influence the way ethics and conduct programs are promoted
(e.g. residents’ expectations, councillor awareness). Also, each council brings to the table their own
histories and circumstances (e.g. Past experience with conduct scandals, cultural norms, relationship
with Unions etc.).
This section encourages councils to attempt a more concertive approach by building on the ‘human
capital’ already available within the organisation, and to turn the paradigm of corruption prevention
upside down: instead of the “tone from the top”, it’s “tone from the bottom”. A concertive approach
embraces an attitude of empowerment and involves a framework where organisational norms and
values are collectively debated and interpreted, and where acceptable behaviour is developed as a
“negotiated consensus” among workers (Barker, 1993: 412). Commitment is therefore promoted
through participation (O’Reilly and Chatman, 1996), with shared interpretation leading to normative
pressures and a sense of social obligation amongst employees (Barker, 1993). In turn, this approach
naturally promotes ‘horizontal surveillance’ (Sewell, 1998), by which individual autonomy is
restricted as co-workers actively monitor established behavioural norms. The approach does not
recommend doing away with long-term aspirational visions developed by councils with their
community under the Integrated Planning and Reporting framework; nor does it recommend
replacing formal performance management and disciplinary frameworks with a staff self-regulation
system. However, it does encourage placing a level of responsibility on the employees in deciding
48
how the community vision will be delivered, in assessing what motivates staff, in determining how
the organisation will deal with customers, suppliers, contractors, volunteers, how employees will
behave with each other, and finally how the organisation will react to risks or instances of corrupt
conduct.
A management framework built on these principles and on the awareness of behavioural drivers
(see Figure 9) will offer a Council the opportunity to harness the potential already available within its
workforce, take an active role in shaping its future performance by promoting specific values and
behaviours, and develop the capacity to review its assumptions and adjust its trajectory.
Figure 9: A new model for promotion of values and ethical behaviour in an organisation
First, councils should initiate a program of development or review of corporate values, ensuring staff
are involved throughout the whole program, from inception to conclusion. It is essential that the
conversation around values involve ethics and ethical behaviour. Subsequently, a marketing and
communications strategy should be implemented, followed by a succinct and creative training
program, which must include reference to legislative frameworks and compliance controls so as to
ensure all elements are integrated. Ideally, the training program would involve relevant staff sharing
their experiences and views on particular topics such as ethical behaviour and accountability.
Develop/Review corporate values
Marketing and Communications
Training
Recruitment process
Reference checks
Induction
Staff 'guides'
Explain decisions
Promote shared interpretation of events
Advertise actions taken against misconduct
Identify "ethics champions"
Recognise and promote ethical behaviour
Research best practice
Review control frameworks
49
Following the development of a clear set of values and behavioural expectations, it is critical that the
Council maintains a rigorous and uncompromising discipline in its recruitment processes: a
requirement of employment will be that potential staff genuinely endorse the organisation’s values,
and that reference checks involve questions aimed at probing the applicants’ attitude towards
ethical behaviour and accountability. As a natural progression, initial induction and training
programs will reinforce the values framework to new employees, and will provide details of key staff
members within their department/unit able to offer guidance both on procedural and behavioural
level.
Third, open communication is promoted and implemented from management and staff and vice-
versa. More importantly, events and decisions are explained and clearly interpreted, so as to
promote shared views and avoid misunderstandings. This includes sending unambiguous signals
when the organisation takes disciplinary action against staff members for misconduct or unethical
behaviour.
Fourth, over time councils should identify ‘ethics champions’ within each department, individuals
whose behaviour regularly exemplify organisational values, who are known for not compromising
their ethical principles, who regularly report wrongdoing and who are highly respected by their
peers and colleagues. This can be achieved through regular evaluation programs and peer-reviews
(such as 360 degree reviews), and it needs to be connected to a program of recognition and
celebration publicised amongst the organisation, or as a minimum at departmental level. It is not
recommended that the recognition involve a reward, especially of monetary-like value; instead it
would be ideal that the staff member be thanked directly and personally by his supervisor, manager,
Executive member and General Manager, and that a positive note be placed in their personnel file.
This process will positively reinforce behaviour and attitude that aligns with organisational values.
At the fifth stage, management should promote a process of regular reviews. Taking into account
that councils are evolving entities, each with their past experiences and their visions for the future, it
is essential that management build a capacity to review the council’s processes and assumptions in
relation to control frameworks. Over time, in fact, analysis of corruption prevention programs might
reveal that certain controls rely on outdated assumptions (O’Reilly and Chatman, 1996), and that it
might be necessary to “break or revise scripts” (Gioia, 1992). A cyclical review framework based on
research of best practice will provide such opportunity, and if staff are once again given an active
50
role in the process, the organisation could be confident in implementing up to date and effective
programs.
As with most programs that aim at influencing behaviour and attitudes, the one suggested above
assumes prolonged employee contact with the Council, and intense activity by the organisation.
However, these two elements should not deter management from implementing the program: local
government is in fact characterised by a relatively low turnover of employees (see PWC & LGMA,
2013), and most of the suggested actions can be implemented in a very cost effective manner.
Lastly, in the NSW Local Government context, a particularly current reflection is that programs
aimed at developing a normative order and promote changes in behaviour have been proven to be
more effective in small organisations (see Weaver et al., 2005). Further, research (see Gilman, 1996)
has shown that administrative reforms including downsizing and privatisation can lead to staff
insecurity and lower morale, which in turn can have to possible impacts on diminishing ethical
behaviour (OECD, 1998).
These views will need to be taken into account when assessing the current reform agenda being
promoted by the NSW Government for the State’s Local Government sector: under the theme “Fit
for the Future” (NSW Office of Local Government, 2015), the reform package suggest that improved
efficiency might be gained if councils merge into bigger entities. Without reducing the reform
package to just the suggestion of mergers, and without oversimplifying the context to just
corruption prevention, it is nevertheless important to highlight the risk that a process of merging
organisations into much bigger corporate bodies might have on checks and balances, surely cutting
red tape, but also institutional controls.
Conclusions
Awareness of the ‘corruption issue’ is becoming increasingly ‘front of mind’ for the Australian public.
Extensive media coverage of investigations and inquiries contributes to widespread awareness of
individuals’ conduct, with particularly strong attention dedicated to public sector scandals. The
impacts of corruption and the public outcry that typically ensue are vast by any standard, not just for
the individuals involved, but for those associated with them, and for the organisation they belong to,
who will need to deal with substantial collateral reputational damage, often lasting for years.
51
As identified in this study, the NSW Local Government sector is far from being immune to the
phenomenon, consistently ranking at the top of the ICAC charts for number of complaints and public
investigations. Arguably, the apparent over-representation of local government in complaints and
inquiry statistics is due to the high level of public involvement and interaction with councils, as well
as the diversity of front-line services provided to the community. For precisely the same reasons,
however, it is essential that local government aim at operating in the most effective, efficient and
corruption-resistant way possible.
Building on the premise that corruption can be reduced but not entirely eliminated, this research
analysed the effectiveness of corruption prevention methodologies, juxtaposing two of the most
relevant and researched control systems: the compliance model and the organisational values
model.
While more recent research and literature tend to favour values-based methods to compliance
controls, this study concludes that the two orientations cannot be considered mutually exclusive,
and most importantly, they are not substitutes for each other. The message of trust and support
conveyed by a values orientation might be required to understand the purpose of compliance
activities. When a values orientation is strong, compliance activities can be perceived as part of an
overall system of support for ethical behaviour.
From a conceptual and sociological perspective, however, this paper encourages a shift in
orientation when analysing human behaviour and its drivers, in particular in relation to corruption
prevention. Emphasis is often placed on a mechanistic view of human behaviour, characterising
individuals as selfish and rational beings, driven by external incentives. Under this conception, values
and morals would not play any part in corruption prevention efforts, and the only solution would be
to promote oversight and control, rules, punishments. As described by Gebel (2012: 109), such
views would expect people to “run after their narrow material self-interest” like “a donkey that runs
after the carrots”, and to be equally “controllable by sanctions like the donkey by sticks”. However,
argues Gebel (2012), animal nature is not as simple as that, let alone human nature.
By concentrating on institutional response and oversight, there is a risk of ignoring the social and
moral norms that form part of human behaviour, and the multitude of personal and socio-cultural
drivers that can affect such norms (see Blaug, 2010; Searle, 1995; Williams, 1999). Practical
implications of constructivism and behavioural science can be easily identified, as demonstrated in
52
the analysis of the ethical role model theory: knowledge of such principles is relevant to key aspects
of organisational management such as selecting individuals for leadership position, and in decisions
around training and developing employees to be people that others will view as ethical role models.
Only by accepting that corruption can be viewed as a social act, that individuals are not just rational
and self-interested isolated cells, and that they follow, and contribute to, continually evolving social
norms, will organisations be in an advantageous position to promote integrity and ethics, and to
explore the true meaning of prevention, as opposed to mere control.
Acknowledgments
I would like to thank Dr Bligh Grant for sharing his insights on theoretical frameworks; Ron Woods
and Dr Jessie Lymn for their guidance and patience throughout this project; Michael McMahon for
his support and understanding. Special thanks to Gully for the endless debates on the topic of
behavioural science.
And to Kate, for being you, and for being there, always.
53
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Appendices
Appendix 1
PROJECT INFORMATION SHEET – TEST GROUP 1
Project Information Sheet
You are invited to participate in the research project: Is Honesty Contagious? Public Policy versus
Behavioural Science in anti-corruption efforts in New South Wales Local Government being
conducted by the Centre for Local Government of the University of Technology, Sydney.
Purpose of Research
The purpose of the research is to assess whether Codes of Conduct and other policies aimed at
influencing staff behaviour have been effective and to analyse the experience of Councils in
implementing alternative and additional values-based training solutions concentrating on
organisational culture.
In essence, the project seeks to shed some light on whether laws and regulations (policy) OR people
(behaviour) make the biggest difference in influencing employees’ ethical choices and (perhaps
more interestingly) what is the relationship between the two?
This is an independent research study, and as such, the findings will be used to inform policy and
regulatory design and will NOT be used for any legal or investigative purposes.
Please note this research only concentrates on Council staff and does not involve elected members.
Researcher
My name is Tommaso Briscese and I am a student in the Master of Local Government at the Centre
for Local Government of the University of Technology, Sydney.
For the purpose of integrity, I wish to disclose that I am also a full-time employee of a Council in New
South Wales, where I am employed in the capacity of Executive Manager / Internal Ombudsman.
69
The Council in which I currently work is specifically excluded from the sample of councils chosen for
this research to avoid any potential bias.
Your participation
Your participation will involve a written response to the following questions:
1. At the time of the ICAC inquiry affecting your Council in [date], did your organisation have in
place a Code of Conduct or similar policies regulating the behaviour of their staff [list: e.g.
Secondary employment policy, internal reporting policy etc.]?
2. In the two years prior to the ICAC inquiry affecting your council in [date], did you
organisation promote a program of training for staff on Code of Conduct or similar policies?
3. Following the ICAC inquiry, did your organisation:
Change its policies? (new ones, reviewed existing ones etc.)
Changed its training programs on Code of Conduct?
Introduced ethics training?
Other
Responses to the above questions can be provided via email to the researcher.
You can contact me via email on [email protected] or 0411 017 383 if you have any concerns
about the research or questions about the project. You are also free to withdraw your participation
from this research project at any time without giving a reason.
Anonymity
The research data gathered from this project may be published in a form that does not identify
participants in any way.
Note: Studies undertaken by the Centre for Local Government and Australian Centre of Excellence for Local Government have been granted program approval by the University of Technology, Sydney, Human Research Ethics Committee. If you have any complaints or reservations about any aspect of your participation in this research you may contact the lead researcher, Mr Tommaso Briscese: [email protected] (0411017383), the research coordinator, Dr Bligh Grant: [email protected] (9514 4901) or the UTS Ethics Committee through the Research Ethics Officer (tel: 02 9514-9772). Any complaint you make will be treated in confidence and investigated fully and you will be informed of the outcome.
70
Appendix 2
PROJECT INFORMATION SHEET – TEST GROUP 2
Project Information Sheet
You are invited to participate in the research project: Is Honesty Contagious? Public Policy versus
Behavioural Science in anti-corruption efforts in New South Wales Local Government being
conducted by the Centre for Local Government of the University of Technology, Sydney.
Purpose of Research
The purpose of the research is to assess whether Codes of Conduct and other policies aimed at
influencing staff behaviour have been effective and to analyse the experience of Councils in
implementing alternative and additional values-based training solutions concentrating on
organisational culture.
In essence, the project seeks to shed some light on whether laws and regulations (policy) OR people
(behaviour) make the biggest difference in influencing employees’ ethical choices and (perhaps
more interestingly) what is the relationship between the two?
This is an independent research study, and as such, the findings will be used to inform policy and
regulatory design and will NOT be used for any legal or investigative purposes.
Please note this research only concentrates on Council staff and does not involve elected members.
Researcher
My name is Tommaso Briscese and I am a student in the Master of Local Government at the Centre
for Local Government of the University of Technology, Sydney.
For the purpose of integrity, I wish to disclose that I am also a full-time employee of a Council in New
South Wales, where I am employed in the capacity of Executive Manager / Internal Ombudsman.
The Council in which I currently work is specifically excluded from the sample of councils chosen for
this research to avoid any potential bias.
71
Your participation
Your participation will involve responding to a questionnaire either through a face-to-face interview
or via email, regarding the following topics:
1. Experience of your council with implementation of organisational culture and ethics
programs
2. Values-based staff training programs
3. Measuring the success of ethics and cultural programs
It is expected that the interview/questionnaire will take approximately 30 minutes to complete.
You can contact me via email on [email protected] or on 0411 017 383 if you have any
concerns about the research or questions about the project. You are also free to withdraw your
participation from this research project at any time without giving a reason.
Anonymity
The research data gathered from this project may be published in a form that does not identify
participants in any way.
Note: Studies undertaken by the Centre for Local Government and Australian Centre of Excellence for Local Government have been granted program approval by the University of Technology, Sydney, Human Research Ethics Committee. If you have any complaints or reservations about any aspect of your participation in this research you may contact the lead researcher, Mr Tommaso Briscese: [email protected] (0411017383), the research coordinator, Dr Bligh Grant: [email protected] (9514 4901) or the UTS Ethics Committee through the Research Ethics Officer (tel: 02 9514-9772). Any complaint you make will be treated in confidence and investigated fully and you will be informed of the outcome.
72
Appendix 3
ICAC: PUBLIC INVESTIGATIONS AND INQUIRIES INTO LOCAL GOVERNMENT (1989-2014)
Local Government Investigation Investigation
Date Subject
Ryde City Council Allegations concerning the City of Ryde Mayor, Councillor Ivan Petch (Operation Cavill)
2014 Politician
Auburn City Council Allegations concerning councillor and developer (Operation Barrow)
2012 Politician
Willoughby City Council Alleged corrupt conduct of Council employee (Operation Churchill)
2011 Officer
Strathfield Council Allegation of corrupt conduct involving Community Services Manager (Operation Danby)
2011 Officer
Burwood Council Allegations of corrupt conduct involving the General Manager and other staff (Operation Magnus)
2011 Officer
Canada Bay City Council Allegations of corrupt conduct concerning City Services Manager (Operation Challenger)
2010 Officer
Woollahra Municipal Council Allegations of corrupt conduct involving offer of payment to the Council (Operation Avoca)
2010 Officer
Strathfield Council Offer of a corrupt payment to a Council officer (Operation Centurion)
2010 Officer
Warringah Council Attempts to improperly influence building inspection approval (Operation Bauer)
2009 Officer
Ku-ring-gai Council Attempts to improperly influence a council officer (Operation Capella)
2009 Officer
Wollongong City Council Allegations of corrupt conduct in relation to development applications, approvals and other matters (Operation Atlas)
2008 Officer
Wollongong City Council Allegations of bribery (Operation Berna) 2007 Officer
Bankstown & Strathfield Councils
Corrupt manipulation of contract procurement (Operation Torrens)
2007 Officer
Parramatta City Council Corrupt conduct associated with regulation of brothels (Operation Pelion)
2007 Officer
Burwood Council Conduct of two Burwood councillors (Operation Odin)
2006 Politician
Liverpool City Council / NSW Parliament
Orange Grove Centre (Operation Sirius) 2005 Politician
Strathfield Municipal Council Allegations of bribery (Operation Cordoba) 2005 Politician
73
Local Government Investigation Investigation
Date Subject
Liverpool City Council Proposed development at Woodward Park 2003 Officer
Rockdale City Council Corrupt conduct associated with development proposals
2002 Politician
Liverpool City Council Conduct of garbage contractors 2001 Officer
South Sydney Council Administration and auditing of cleaning contracts
2000 Officer
Liverpool City Council Conduct of former purchasing officer 1999 Officer
Sydney City Council Bribery in relation to the use of weighbridges at St Peters and elsewhere
1999 Officer
Fairfield City Council Conduct of an Alderman in relation to development applications
1998 Politician
Lane Cove Council, Holroyd City Council and Fairfield City Council
Conduct of council officers and others in relation to property developments
1997 Officer
Byron Shire Council Circumstances surrounding the adoption of the 1993 Byron Residential Development Strategy and other matters
1997 Officer
Randwick City Council Development control decisions and relationships between councillors, council officers and developers
1995 Politician
Coffs Harbour City Council Dealings of an Alderman with developers 1993 Politician
Maitland City Council Former Council member's dealings with a property developer
1992 Politician
South Sydney Council Development and building applications, referrals and work for private clients
1991 Officer
Waverley Council Employee's relationship with Dainford Ltd and associated companies
1991 Officer
Tweed Shire Council North Coast land development 1990 Politician
Sydney City Council Alleged bribery to facilitate development approval for Park Plaza site
1989 Politician
74
Appendix 4
ADITIONAL SELECTION CRITERIA FOR TEST GROUP 2 Promoting Better Practice The NSW Office of Local Government’s Promoting Better Practice program aims to assist in
strengthening the local government sector by assessing council performance, promoting continuous
improvement, facilitating self-assessment, and sharing better practice.
Promoting better practice includes:
working with councils to identify, share and promote better practice with an emphasis on:
- strategic community planning
- efficient and effective service delivery
- quality governance and ethical conduct
- financial sustainability.
working cooperatively with councils to promote strong relationships within the sector.
providing councils with feedback on areas requiring improvement or further development, and
assisting them in developing solutions.
identifying trends and issues arising from council reviews to support policy and legislative
changes for the local government sector.
encouraging and facilitating innovation by responding creatively to identified trends and
issues.
The three councils analysed in this study participated in a Promoting Better Practice Review as
follows:
Council 1 Council 2 Council 3
Promoting Better
Practice Review
2013
2007
2013
Source: NSW Office of Local Government (2015)
T-Corp’s assessment of NSW Local Government’s sustainability (2013)
The NSW Treasury Corporation (known as TCorp) is the central borrowing authority for the State of
New South Wales. TCorp's principal objective is to provide financial services for, or for the benefit of,
75
the NSW government and NSW public authorities. In December 2011, the Office of Local
Government appointed TCorp to undertake a financial assessment for each council seeking
assistance under the Local Infrastructure Renewal Scheme. Following the announcement by the
Minister for Local Government in March 2012 of the establishment of the Independent Local
Government Review Panel, the scope of TCorp's work was expanded to include a financial
sustainability and benchmarking assessment of all 152 NSW general purpose councils. The report
was released in April 2013.
The report included a Financial Sustainability Rating (FSR) for each Council, ranging from Very Strong
to Distressed. Tcorp described an FSR level of Moderate or higher as exceeding the benchmark and
acceptable in terms of sustainability. The three councils analysed in this study were rated as follows:
Council 1 Council 2 Council 3
T-Corp Financial Status
(2013)
Sound Moderate Sound
Source: NSW Office of Local Government (2015)
76
Appendix 5
QUESTIONNAIRE - TEST GROUP 1
Research Questions
Is Honesty Contagious? Public Policy versus Behavioural Science in anti-corruption efforts in New
South Wales Local Government
Research project by Tommaso Briscese, for University of Technology Sydney, Centre for Local
Government
4. At the time of the ICAC inquiry affecting your Council in [date], did your organisation have in place a Code of Conduct or similar policies regulating the behaviour of their staff [list: e.g. Secondary employment policy, internal reporting policy or similar. Please list]?
5. In the two years prior to the ICAC inquiry affecting your council in [date], did your organisation promote a program of training for staff on Code of Conduct or similar policies?
6. Following the ICAC inquiry, did your organisation:
Change its policies? (new ones, reviewed existing ones etc.)
Changed its training programs on Code of Conduct?
Introduced ethics training?
Other
Responses to the above questions can be provided via email to the researcher.
You can contact me via email on [email protected] or on 0411 017 383 if you have any
concerns about the research or questions about the project. You are also free to withdraw your
participation from this research project at any time without giving a reason.
Anonymity
The research data gathered from this project may be published in a form that does not identify
participants in any way.
Note: Studies undertaken by the Centre for Local Government and Australian Centre of Excellence for Local Government have been granted program approval by the University of Technology, Sydney, Human Research Ethics Committee. If you have any complaints or reservations about any aspect of your participation in this research you may contact the lead researcher, Mr Tommaso Briscese: [email protected] (0411017383), the research coordinator, Dr Bligh Grant: [email protected] (9514 4901) or the UTS Ethics Committee through the Research Ethics Officer (tel: 02 9514-9772). Any complaint you make will be treated in confidence and investigated fully and you will be informed of the outcome.
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Appendix 6
QUESTIONNAIRE - TEST GROUP 2
Research Questions Is Honesty Contagious? Public Policy versus Behavioural Science in anti-corruption efforts in New
South Wales Local Government
Research project by Tommaso Briscese, for University of Technology Sydney, Centre for Local
Government
1. Does your Council have a set of corporate values?
2. Would you consider your Council a values-driven organisation?
3. How are the corporate values implemented within the organisation?
4. Do you provide training on corruption and fraud prevention and Code of Conduct training to staff? If yes, please specify frequency
5. Is ethical behaviour promoted in the organisation?
6. What methods do you use to promote ethics?
7. Do you include ethics in the annual report and in your IPR documents?
8. Do you include ethics in induction material for new staff and in leadership/management
courses?
9. Do you have a dedicated hotline or email for people to report misconduct anonymously?
10. Do you recognise / reward ethical behaviour amongst staff? How?
11. Do you have ethics “champions” within the organisation and would staff know who they are?
12. Do you believe staff would seek advice from their “champion” colleagues?
13. Do you take action against unethical behaviour and are these actions communicated to staff?
14. Why are you implementing these strategies?
15. Have these measures been successful in your opinion? How?
16. In summary, in your professional opinion, what strategy is more effective in building an ethical and honest organisation: a compliance driven system or an organisational culture system? Or both? Or neither? Why?
78
Responses to the above questions can be provided via email to the researcher.
You can contact me via email on [email protected] or on 0411 017 383 if you have any
concerns about the research or questions about the project. You are also free to withdraw your
participation from this research project at any time without giving a reason.
Anonymity
The research data gathered from this project may be published in a form that does not identify
participants in any way.
Note: Studies undertaken by the Centre for Local Government and Australian Centre of Excellence for Local Government have been granted program approval by the University of Technology, Sydney, Human Research Ethics Committee. If you have any complaints or reservations about any aspect of your participation in this research you may contact the lead researcher, Mr Tommaso Briscese: [email protected] (0411017383), the research coordinator, Dr Bligh Grant: [email protected] (9514 4901) or the UTS Ethics Committee through the Research Ethics Officer (tel: 02 9514-9772). Any complaint you make will be treated in confidence and investigated fully and you will be informed of the outcome.
79
Appendix 7
ETHICS APPROVAL
Given the sensitive topic of this research and the expected reluctance of local government
organisations about discussing corrupt conduct within their workforce, careful consideration was
given to the scope and confidentiality of the study.
Firstly, it was agreed that the research would only concentrate on Council staff and not involve
elected members. It would also be based on data about ICAC inquiries and investigations made
available to the public, therefore mitigating the potentially sensitive issues relating to sharing
confidential information.
Secondly, it would be clearly presented as an independent research study, and as such, the findings
will be used to inform policy and regulatory design and will not be used for any legal or investigative
purposes (see Appendices 1 and 2) for Information Sheets distributed to participating councils).
In addition, it was believed necessary that the research data gathered from this project will be
collated in a form that does not identify participants in any way, so as to avoid labelling and
stereotyping that might flow from the unpredictable nature of the findings.
In order to respect internal processes of enquiry on such a sensitive topic, the approach to selected
councils was undertaken by writing directly to the General Managers, and offered the opportunity to
discuss the scope and the implications of the study with the researcher.
Further, the researcher disclosed his employment at a Council in New South Wales in the capacity of
Executive Manager / Internal Ombudsman, and it was agreed that the Council in which he works be
specifically excluded from the sample of councils chosen for the research to avoid any potential bias.
Having addressed all the above considerations, a final research proposal complete with information
sheets and consent forms was submitted to the UTS-CLG Ethics Officer and the Research
Coordinator for review, with approval granted on 17 April 2015.