Is iPhone App Development Profitable?

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Mobile app development has become an important formula for the prosperity of anyindustry today. Within a short time, apps have penetrated almost every known industry— entertainment, health, finance, education, business, communication, art, travel — youname it.Over 22 % of the global Smartphone market share is held by Apple’s iPhone devices. ByNovember 2014, Apple reached 1 billion phones in sales.

So is iPhone App Development Profitable Anyway?

Well, yes it is! There are people who make huge revenues from a successful single appalone. The question is very relevant, but should be asked in accordance with theparticular app that you are about to develop. There are cross platform apps for sure, buthere we are focusing on apps that target the iPhone owners alone.

The iPhone market is growing. So does the iPhone app market. Even though Androidis the leading app platform with 1.6 million apps available, Apple app store leads closelyin the second place with over 1.5 million apps. The App store is flooded with even moreapps every single day.

The major factor that affects the profitability of an app is the production cost. Singleplatform iOS apps costs lesser than cross-platform apps and apps developed for theandroid platform, since the Android OS is highly fragmented.

Some Tips to Develop Profitable iPhone Apps

IPhone app development, or any other app development for that case, is not astraightforward process. It needs thoughtful development ideas, careful design, plannedexecution and months of teamwork and continuous effort post-launch to improve theapp’s visibility. Keep a check on the factors below that may help to ensure your app’ssuccess.What the Market Needs

“There are so many apps out there, it’s an extremely crowded market so that the barrierto entry is so low and the barrier to success is so high. But you’re not necessarily aimingto have the biggest game out there, so there’s still room to make a business out of it ifyou’re trying to capture a certain audience.” Trefry, Gigantic Mechanic.

We always see a mighty competition that is going on in the market. This is true for thestarters and the big bosses of the industry. So, it is important that you do a thoroughresearch on whether the idea for your app is inside of an over saturated market or anopportunity market.Design Uncomplicated Apps

The most common mistake that developers and designers tend to make is, building theapp as complex as they can. One should understand the difference between a great app

and a complicated app. The developer should not see app development as an opportunityto apply or demonstrate all his programming knowledge.

Abiding to Apple’s App Guidelines

Getting approval from Apple is the first footstep that you need to take after an iPhoneapp development. Right from the development phase, you should give primeimportance to designing your app in accordance with the Apple’s rules and regulations.This will save you the time that you may need to spend waiting and revising, after yourapps get rejected by Apple.Post-Launch Marketing of your App

Once your app is in the app store, you may need to focus on matters such as improvingyour app’s search visibility, taking continuous effort to get to the top app chart, how andwhen to put offers and discounts, devising ways to sell more in-app purchases etc. Whatevery great app needs for its success is a strong marketing strategy. This includes all theSEO activities and marketing techniques.

While doing marketing for an app, your steps could become fruitful only if you providethem with the right content. Even if you put in your best efforts, if your app is not goodenough, the end result can disappoint you.

The first thing that should get your attention is your app icon, name, and the screenshots.Studies conducted show that, the customers take their decision whether to download anapp or not, within the first 2 seconds after they land on your page. Even if your app doeshave some great features to offer and amazing interactivity that is detailed in thedescription section, this will give hardly any advantage since most people are notinterested readers.

You can give publicity even before you release your app. You can kick start by sharingit with your friends, colleagues and family on social networking sites and asking them towrite about it on their wall. You should follow up with them after the release of your appin the app store. Along with that, you can seek all viable methods including conventionalmethods to promote your app.

At the end of the day, it all depends on how you measure your success. For some, it isjust the profit factor but for others it is the user satisfaction that might be valued more.

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