is it attractive to invest in digital media in mena?
TRANSCRIPT
IsitattractivetoinvestindigitalmediainMENA?
ErikSaelens,InvestmentPartner,Younnic®AtStepConferenceMiddle East,Dubai2016
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Twoquestions1 Aredigitalmediainvestmentsinteresting?
2 IsitinterestingtodothisinMENA?
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Digitalmedia• Definemedia= packedinformation
incommunicationchannels• Allmediaisandwillbedigitalmedia• Investing = creatingmorevalue
foryouandtheuser
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YES5
If itmakestheuserhappier
So…ShouldweinvestinDigitalmedia?
MENAREGION
Estimated4x growthofdigitalmediaby2018.
BUTthisisaresultofcomplexprocesses underthehoodand shouldNOT serveasaninvestmentguidanceonitsown.
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CoredriversinMENAinindustry
1. Fastgrowingandyoungpopulation2. Societyleapfrogging from“nocommunication
andmediaconsumption”to“fullmobilemedia”3. Increasingdemand forlocalcontent
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Butfirst…Funnels internationalcontent
Getstherelevantlocal contenttogether
So…IsinvestinginMENAinteresting?
YES
Whatarethekeytrends/challengesinthedigital
mediaindustryimpactingVCinvestmentsin
thisspace?
Twomajortrends
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Informationoverload
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24hoursaday– 8hourssleep–16hours– 3.650advertisingmessages
=4messagesperminute=1every15seconds1
Infobesity=Theinabilitytoabsorbandprocess
alltheinformationtowhichweareexposed
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IFS
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Poorconcentration
InformationFatigue
Syndrome
Hostility
Fallingintoatrance-likestate
Burn-out
Compulsiontochecke-mail,voicemailandtheInternettostay
connected
Depression
Lowerimmuneresponse
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ofadvertisingeffectiveness
Implosion
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MonetizationMarketishighlyfragmentedandunderdeveloped
Targetaudienceisnotdefinedsharplyenough
Uncertainty inthemarketablevalueofthecontent2
Whattypeofinvestmentsare
attractive toyou?
4 thingsYounnic®aspires
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CuringtheinformationcancerByusingMeaningfulmediapeoplearewillingtopayfor,wheretheyarewillingtoconsumeandwhereadvertisersfindanewplace
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Scalable&profitmodelSolidprofit modelfromday1
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NichesLeavinglittlespaceforcompetition
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ThebridgeBetweenMENAcompaniesandEurope
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Now isthetimeGotoyounnic.com!
www.younnic.comYounnic CapitalPartners,TechnoHub,DubaiSilicon
Oasis, Dubai,UnitedArabEmirates