Is outsourcing mobile development right for you?

Jai JaisimhaCEO/Founder

Open Mobile Solutions

www.openmobilesolutions.com

• During this webinar you will learn about:– The ROI of outsourcing– Finding the right partner(s)– Managing for success– Top 10 tips for a successful project– How OMS can speed up the outsourcing

process

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Design Develop Port Test/Certify Distribute

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V CAST Apps

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HTML5

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But Wait There’s More!

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Monetize

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ROI of Outsourcing

• ROI is not just a simple calculation• Although modeling the cost/opportunity is key

• Outsourcing is not an “all or nothing” proposition• You need to factor in:

Strategy Opportunity cost Cost of outsourcing External expertise

In-house developer(s) Ramp-up time Talent shelf life Expertise utilization

Mobile Footprint

Windows PhoneBlackBerry

AndroidiOS

Mobile infrastructure

Other

Company Offering Platform Market Share

Strategic Outsourcing

iOS

Mobile infrastructure

Internal External

Mobile infrastructure

Windows PhoneBlackBerry

Android | AndroidiPad

Web 2.0 Brand/Property

Other

Strategic Outsourcing

Windows Phone

Android | Android

Mobile infrastructure

Internal External

BlackBerry

iOS |iPad

Enterprise Focused .NET Shop

Other

ROI of Outsourcing

ROI of Outsourcing

ROI of Outsourcing

• During this webinar you will learn about:– The ROI of outsourcing– Finding the right partner(s)– Managing for success– Top 10 tips for a successful project– How OMS can speed up the outsourcing

process

Finding the Right Partners

• Location?• U.S. presence?• Years in business?• How many

engineers?• Average mobile

experience?

Finding the Right Partners

• Mobile app experience?• Workforce turnover?• English skills?

– Beyond account managers!

Finding the Right Partners

• Design• QA Staff

• Development process• Device portfolio

Design Develop Port Test/Certify

How long does the company take for proposal prep?

Does the cost reflect your understanding of the effort?

Narrowing it Down

• During this webinar you will learn about:– The ROI of outsourcing– Finding the right partner(s)– Managing for success– Top 10 tips for a successful project– How OMS can speed up the outsourcing

process

Managing for SuccessConsiderations

• Single point of contact – owner and partner!

• Regular communication on status of project including– Is project on track?– ID problems and clearly identified mitigation plans– What resources are needed from you?

Managing for SuccessSpecification

• Establish targets/requirements for memory and performance

• UI and Usability• App Analytics

Managing for SuccessProcess

• Agile v.s. Waterfall• Acceptance criteria• Tie payments to intermediate

deliverables• Say no to “progressive elaboration!”

Managing for SuccessTools

• Wiki / Sharepoint / Basecamp

• Tools to manage flow of information between you and partner

• Common source code repository and tools

• Dependencies

• 3rd party APIs, frameworks, services and tools

• During this webinar you will learn about:– The ROI of outsourcing– Finding the right partner(s)– Managing for success– Top 10 tips for a successful project– How OMS can speed up the outsourcing

process

Top 10 Tips for Success

1. Optimize for customer experience2. Focus: determine strategy and core competencies3. Understand your costs for (not) outsourcing4. Determine your mobile app platform portfolio5. Know your partner(s)6. Align development processes, personnel and tools7. Use appropriate tools to collaborate, communicate and share8. Define target metrics and acceptance criteria9. Measure performance 10. Work with OMS to find your partner(s)

• During this webinar you will learn about:– The ROI of outsourcing– Finding the right partner(s)– Managing for success– Top 10 tips for a successful project– How OMS can speed up the outsourcing

process

Design Develop Port Test/Certify Distribute Market Monetize

Service Providers

OEMsPlatforms

Customers

What We Do

Speeding up Outsourcing

• Faster time to market• Provides reach w/o building internal team• Reduced costs through competitive bidding• Reduce risk: OMS rigorously vets our partners

Seek Evaluate Short-list

Legal (NDA) Propose Review Select

Evaluate Propose Review Select

Standard outsourced project timeline:

Timeline using OMS:

Weeks / Months

Hours / Days

Project Wizard

You may not have the expertise on every platform, but you can still monetize every platform.

Project Wizard

1. Project Basics– Identify the basic scope of the project

2. Platform and Distribution– What platforms do you want to port to?– Where do you plan to distribute?

3. Choose Companies– Narrow down the companies you want to

bid on your project.

4. Review & Submit– You can make changes to any part of the

project.

Evaluate Options

Why Work with Open Mobile Solutions?

• Fast– Start receiving responses within 24 – 48 hours– We represent over 5000 mobile technical staff

• Safe– OMS evaluates all partners– A reciprocal NDA is part of the submission process

• Simple– Our online “wizard” matches you with the right set of

partners– Competitive bidding ensures maximum value

“… this process reduced my effort by 80 to 90% and delivered high quality results, in less than half the time it would take me otherwise. One of the quotes came in at about a 35% cost savings to my current vendor.”

-- Matt Ward-Steinman, Consultant for Pelago, Inc.

“The solicitation process was convenient and straightforward, and we were very pleased by the quality and timeliness of the responses. We would not hesitate to utilize Open Mobile Solutions for any future RFPs.”

--Beth Jacobs, General ManagerThe Washington Post

“Our project required a high level of technical competence delivered in a short time frame. Open Mobile Solutions matched us with a number of qualified partners. The partner we ended up selecting, delivered on time and within budget.”

- Sailesh Chutani, CEO, Mobisante, Inc

Q&A

Summary

• Plan your project• Decide if outsourcing is right for you• Find the right partner based on your needs• Institute best practices to ensure project goes well• Use metrics to learn and get better

Learn more about OMS at:www.openmobilesolutions.com

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E-mail: vdc-webcast@openmobilesolutions.com

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