is persuasive communication. it is like an umbrella – covers a big topic
DESCRIPTION
How many “ribs” does this umbrella have? – five!TRANSCRIPT
Promotion:
Is PERSUASIVE communication.
It is like an umbrella – covers a big topic.
How many “ribs” does this umbrella have?
How many “ribs” does this umbrella have? – five!
Promotional Mix:The combination of (five) items:1. Advertising2. Personal Selling (Selling) 3. Direct Marketing4. Publicity and Public Relations5. Sales Promotion
Advertising:Form of NON-PERSONAL Promotion
Personal Selling:Any form of DIRECT CONTACT between a salesperson and a customer.
Direct Marketing:2 Forms:1. Printed Direct Mail2. Electronic Mail
Publicity and Public Relations:Bringing news or newsworthy information about an organization to the publics attention.Creating a favorable image for the company, its products, or policies.
Sales Promotion:All marketing activities other than:1. Personal Selling (Selling)2. Advertising3. Direct Marketing4. Publicity and Public Relations
So what isPromotion?
PERSUASIVE communication.
It is like an umbrella – covers five topics:
Promotional Mix:The combination of (five) items:1. Advertising2. Personal Selling (Selling) 3. Direct Marketing4. Publicity and Public Relations5. Sales Promotion
The combination all (five) items:1. Advertising2. Personal Selling (Selling) 3. Direct Marketing4. Publicity and Public Relations5. Sales Promotion
Integrated Promotional Campaign – reach our target (market):