IS Role in The Enterprises

DS 2004

Information Role in Enterprise managementCase: AlpinaSystem Information in digital firm

Information System in The Enterprise

Function of an Information System

•Processing•Classify•Arrange•Calculate

INPUT OUTPUT

Organization

INFORMATION SYTEM

Other Subsistem ProductWaste

Information

Feedback

InformationData

Resources-Human Resources-Material-Energy-etc

Information

Data

Case: Alpina

MANAGEMENT

Technology

Organization/Participants

Information System

Business Solution

•Monitor Market Changes

•Monitor Services and Cost

•Oracle Consumer Packaged Goods Software

•Home Grown System

•Sales Agencies•Plants•Distributors•Employess

•Integrate production, logistic, sales, and financial data

•Improve inventory planning

•Consolidate delivery loads

•Calculate consumer demand

•Increase service•Reduce cost

•Short shelf life of products

•Rapid growth•New global and local competitors

Management Levels

TOP MANAGEMENT

MIDDLE MANAGEMENT

LOWER MANAGEMENT

Sales and Marketing Manufacturing Finance Accounting Human Resources

Different in :•Activities•Time orientation•Type of decisions made•Information Needed

Management Functions

Planning

Org

Staffing

Coord

Control

Planning

Org

Staffing

Coord

Control

Planning

Org

StaffingCoordinating

Control

TOP

Middle

Lower/ First- Line

What If Trend analysis

Mostly one time report

Long Term Operational feedback

Mostly periodic report

Information requirement profile by level of activity

Short term operasional feedback

Periodic reports

Primaliry

transaction handlingClerica

l

Opera

tiona

lTa

ctica

lSt

rate

gic

Senior Manager

Middle Manager

Knowledge and Data Worker

OperationalManager

Sales and Marketing Manufacturing Finance Accounting Human Resources

Decisions vs Information

Penggunaan dari sumberAlokasi dari sumberPenetapan Kebijakan-kebijakan perusahaan

Sumber Manajemen

Detail lebih operasional, dpt didefinisikan, secara internasional dihasilkan

Kesimpulan2 dpt didefinisikan perlu utk hal2 yg tdk direncanakan, bersifat internasional dan banyak

Kesimpulan2, estimasi, lbh susah diramalkan, banyak faktor luar

Data yg Diperlukan

Sangat teratur, terjadi berulang-ulang

Lbh teratur, ada siklusnya, ada pengulangan secara besar-besaran

tdk teratur,tdk terstruktur

setiap masalah berbeda

Derajat keteraturan

harianmingguan

tahunanbulanan

jangka panjang1-…n tahun

Horizon Waktu

Fungsional manajemenOperasional manajemen

General manajemenFungsional manajemenOperasional manajemen

General manajemenFungsional manajemen

Keterlibatan Manajemen

Operasional Kontrol

Manajemen Kontrol

Perencanaan Strategis

Tingkat Perencanaan dan PengendalianKarakteristik Keputusan

Intelligence system

External Information

35 - 45%

TOP MANAGER

Middle Manager

Lower Manager

External Information

External Information

30 - 40 %

25 - 35 %

15-20%

30-40%

65-75%

10-15%

15-20%

25- 45%

Non EDP base / CBIS information EDP base/CBIS information

Sources of Manager’s Information

in a Large Organisations

CBIS Capability

ModerateModerateModerateControlling

LittleModerateExtensiveCoordinating

LittleModerateModerateStaffing

LittleExtensiveModerateOrganizing

ExtensiveExtensiveModeratePlanning

Data AnalysisInquiry ProcessingReport GenerationManagement Function

Types of System in Enterprise

Transaction Processing System

Management Information System

Decision Support System

Executive Support System

ESS Work Station

ESS Work Station

ESS Work Station

• Menus•Graphics•Communication•Local processing

• Menus•Graphics•Communication•Local processing

• Menus•Graphics•Communication•Local processing

Internal Data•TPS/MIS data•Financial data•Office systems•Modeling/analysis

External Data•Dow Jones•Internet News/Feeds•Standard & Poor’s

Interrelationsip among systems

ESS

MIS DSS

KWS & OAS

TPS