is seo evil? - web directions 2007
TRANSCRIPT
IS SEO EVIL?
http://www.flickr.com/photos/gleddy/498720867/gleddy
IS SEO EVIL? Foundations
http://www.flickr.com/photos/kaneda99/223671285/kaneda99
FOUNDATIONS Quality Content
http://www.flickr.com/photos/mdumlao98/186071440/in/photostream/mdumlao98
IS SEO EVIL? Next Steps
http://www.flickr.com/photos/teacherrafael/1335936669/Rafa from Brazil
NEXT STEPS Knowing the Rules
http://www.flickr.com/photos/15369273@N00/427362366/toddsmithdesign’s
NEXT STEPS Knowing the Rules
cloakingquality content
meta-data
link schemes
redirects
keyword stu!ng
accessibility
http://www.flickr.com/photos/souldirty/142452526/Vijnana
hidden text
NEXT STEPS Knowing the Rules
cloakingquality content
meta-data
link schemes
redirects
keyword stu!ng
accessibility
http://www.flickr.com/photos/souldirty/142452526/Vijnana
hidden text
low risk
NEXT STEPS Knowing the Rules
cloakingquality content
meta-data
link schemeshidden text
redirects
keyword stu!ng
accessibility
http://www.flickr.com/photos/souldirty/142452526/Vijnana
medium risk
NEXT STEPS Knowing the Rules
cloakingquality content
meta-data
link schemeshidden text
redirectsaccessibility
keyword stu!ng
http://www.flickr.com/photos/souldirty/142452526/Vijnana
image replacement??
high risk
NEXT STEPS Defensive SEO
http://www.flickr.com/photos/quinonesanibal/402753236/quinonesanibal
standardzilla.com/
www.standardzilla.com
www.standardzilla.com/index.html
standardzilla.com/
www.standardzilla.com
www.standardzilla.com/index.html
standardzilla.com/
www.standardzilla.com
www.standardzilla.com/index.html
page rank 8page rank 5page rank 7
NEXT STEPS Content Strategy
http://www.flickr.com/photos/scratt/438875868/.mauro!
NEXT STEPS Content Strategy
event optimisation
http://www.flickr.com/photos/pandas/152621393/Dylan + Hip
NEXT STEPS Linking Strategy
http://www.flickr.com/photos/barbpinter/106749270/barbus22
link building
NEXT STEPS Best Practice
http://www.flickr.com/photos/babyskinz/875756800/Baby Skinz
NEXT STEPS Best Practice
http://www.flickr.com/photos/sherlock77/689150/Sherlock77
writing for the web
NEXT STEPS Best Practice
http://www.flickr.com/photos/sherlock77/689150/Sherlock77
Beenie
NEXT STEPS Best Practice
http://www.flickr.com/photos/sherlock77/689150/Sherlock77
Toque
IS SEO EVIL? Findability = Usability
http://www.flickr.com/photos/stillmemory/1348220/Irina / Riri
FINDABILITY = USABILITY The Perfect Search
driving tra!c
http://www.flickr.com/photos/curzio70/349246822/Curzio
FINDABILITY = USABILITY The Perfect Search
relevant tra!c
http://www.flickr.com/photos/bail56/50583616/Random Images from The Heartland
FINDABILITY = USABILITY The Third Browser
http://www.flickr.com/photos/kevint/3010402/kevinthoule
FINDABILITY = USABILITY The Fourth Leg
If you build it, they will come
http://www.flickr.com/photos/toolmantim/376859225/toolmantim
FINDABILITY = USABILITY The Fourth Leg
record tra!c for news.com.au
"rst in to google news
yahoo news
aggregators
Sept 4, 2006
steve irwinSteve Irwin
steve irwin deathsteve erwin
steve irwin death videosteve irwin dead
terri irwinsteve irwin video
bindi irwinSTEVE IRWIN
steve irwin’s deathaustralia zoo
http://www.flickr.com/photos/superlocal/216434095/superlocal
IS SEO EVIL? The Cost of Findability
IS SEO EVIL?
http://www.flickr.com/photos/kentsmudger/1388094939/kentsmudger
IS SEO EVIL?
http://www.flickr.com/photos/melbournewsg/140576306/Melbourne WSG
IS SEO EVIL?
http://www.flickr.com/photos/fenbranklin/97374570/Fen Branklin
developer
SEO