is service-led growth a miracle for india

42
1 Lecture Note (Session 7) Is Service-led Growth a Miracle for India? Services represent the fastest growing sector of the global economy and accounts for two-thirds of global output (WTO, 2009)  1. Introduction Services sector has emerged as largest and fastest growing sector in global economy. The sector provides more than 60% of global output and employment. Share of services in world transactions has been increasing (see Figure). Worldwide, FDI is shifting away from manufacturing sector towards service sector. In line with global trend, this sector has grown rapidly in India, especially since 1990s. World Exports of Commercial Services 2000-2010 Source: International Trade Statistics 2011; WTO In the Indian context, according to National Income Accounts classification, services sector consists of the following activities: Trade, hotels & restaurant, real estate, business & legal services, banking and insurance, public administration, defence, transport, storage, communication, community, social & personal services. The following is the component of some of these services.  Trade: wholesale trade and retail trade in commodities both produced at home and imported, purchase and selling agents, brokers and auctioneers  Personal services: Domestic, laundry, beauty shops, tailoring etc  Communication: Postal, money orders, telephones, overseas communication services  Community services: Education, research, scientific, medical, health, religious etc

Upload: divya-sreenivas

Post on 05-Apr-2018

225 views

Category:

Documents


0 download

TRANSCRIPT

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 1/42

Lecture Note (Session 7)

Is Service-led Growth a Miracle for India?

Services represent the fastest growing sector of the global economy

and accounts for two-thirds of global output (WTO, 2009) 1. Introduction

Services sector has emerged as largest and fastest growing sector in global economy. Thesector provides more than 60% of global output and employment. Share of services in worldtransactions has been increasing (see Figure). Worldwide, FDI is shifting away frommanufacturing sector towards service sector. In line with global trend, this sector has grownrapidly in India, especially since 1990s.

World Exports of Commercial Services 2000-2010

Source: International Trade Statistics 2011; WTO

In the Indian context, according to National Income Accounts classification, servicessector consists of the following activities: Trade, hotels & restaurant, real estate, business & legalservices, banking and insurance, public administration, defence, transport, storage,communication, community, social & personal services. The following is the component of some

of these services.

•  Trade: wholesale trade and retail trade in commodities both produced at home andimported, purchase and selling agents, brokers and auctioneers

•  Personal services: Domestic, laundry, beauty shops, tailoring etc

•  Communication: Postal, money orders, telephones, overseas communication services

•  Community services: Education, research, scientific, medical, health, religious etc

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 2/42

•   Dwelling & real estate: Services associated with construction (building real estate oncontract basis, building design, interior design etc)

In terms of income generation, services activities can be broadly classified as low-earningand high earning activities. Some of the examples of low-earning services activities are repairand maintenance services, local transport services, cobblers, shoe-shine, catering, hair dressing

and dry cleaning. Examples of high earning services activities are legal services, IT/ITES,telecommunication services, financial & accountancy services, customer relations management,health and educational services, construction, housing and engineering and tourism, Retail,entertainment and media. The significant point to be noted here is development of high-earningservices sector can automatically create demand for low-earning services. For example, IT boomin India has generated demand for transport services, dry cleaning, hair dressers, air-conditionmechanics, courier services, physical security, catering etc

2. Significance of Services Sector for India:

Currently services sector is the fastest growing sector of the Indian economy (Tables 1and 2). A growing ‘tertiarisation’ of structure of production and employment has been taking

place in India. Since 1990s, services sector emerged as major sector of economy both in terms of growth rates and share in GDP. While other sectors experienced phases of deceleration,stagnation and growth, services sector has shown a uniform growth trends overtime. A majorpart of decline in share of primary sector in GDP was picked up by service sector. This isconsidered to be a unique feature witnessed by India.

Sectoral Growth of GDP (%) (Base: 1999-00) 

Period Agriculture

and allied

activities

 Agriculture Industry  Manufacturing Service sector

1950-51 to 1979-80 2.16 2.16 5.36 5.21 4.55

1980-81 to 1991-92 2.97 3.04 6.10 5.58 6.20

1992-93 to 2007-08 2.70 2.70 6.06 6.39 7.98

1992-93 to 2010-11* 2.73 2.68 6.34 6.74 8.27

* - Data from 2008-09 to 2010-11 are not final estimates

Source: Instructor's calculation based on Handbook of Statistics on Indian Economy (HSIE), 2011

(RBI)

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 3/42

Table 2: Sectoral Composition of GDP (%)

Year Agriculture and Allied

Activities*

Industry and

Manufacturing**

Services

1950-51 55 (48) 11 (9) 34

1960-61 51 (45) 13 (11) 36

1970-71 44 (39) 15 (13) 40

1980-81 38 (34) 17 (14) 45

1990-91 31 (29) 20 (15) 49

2000-01 24 (22) 20 (15) 56

2008-09 16 (13) 20 (16) 64

2010-11 14 (NA) 20 (16) 66

* Figures in brackets indicate the share of agriculture in GDP** Figures in brackets indicate the share of manufacturing sector in GDP 

Source: Handbook of Statistics on Indian Economy, RBI.

Growth pattern in services sector has not been uniform across all services (Table 3). Inpost-1990s business services (which includes IT), communications & banking sectorsexperienced maximum growth. Growth of trade and communications increased consistently overthe decades. In the first half of the current decade, majority of the service segments witnessed

high growth. This trend clearly indicates that apart from ITES (which comes under businessservices), many other sectors have made credible contributions to the new found dynamism of the service sector.

Table 3:  Growth Rate within the Services Sector 

Sixth Plan

(1980-85)

Seventh Plan

(1985-89)

Eighth Plan

(1992-1997)

Ninth Plan

(1997-2002)

Tenth Plan

(2002-2007)

Trade 5.3 6.5 9.1 7.3 9.3

Hostels&

Restaurant 5.4 6.9 11.2 9.3 9

Railways 2.8 5.7 1.9 4.7 7.7

Other Transport 6.9 7 8.4 6 11.4

Storage 3.5 1.8 2.4 2.2 5.6

Communications 6.7 5.3 14.1 21.8 22.1

Banking &

Insurance 7.5 13.4 8.2 9 9.3

Real Estate 7.3 8.1 6.1 7.2 8.3

Public

Administration 6.1 7.9 3.9 8.5 5.2

Other services 3.9 6 7 7 7.6

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 4/42

Source: Government of India (2008)

In addition, services sector makes greater contribution to employment generation andexports (See Table 4, 5, 6 and Figure). The most visible and well-known dimension of theservices boom in India has been in IT/ITES sector.  Indian IT vendors focus on (i) Softwaredevelopment, (ii) Software products and (iii) BPO. Currently India commands 55% of the global

market worth $90 billion for IT and BPO offshoring. IT software and services industry is nowIndia’s top exporter among all services. Net foreign exchange earnings of software servicesindustry have been highest among all services.

Table 4: Sector-wise distribution of workforce

Sector 1951 1961 1972-73 1983 1993-94 1999-00 2004-05

Agriculture 74.6 76.2 73.9 68.6 64.7 59.9 58.4

Mining & Quarrying 0.4 0.5 0.4 0.6 0.7 0.6 0.6

Manufacturing 8.2 8.6 8.8 10.7 10.5 11 11.7

Services 16.8 14.7 16.9 20.1 24.1 28.5 29

Table 5: Employment Elasticity*

Sector 1983-84 to

1993-94

1993-94 to

1999-00

1999-00 to

2004-05

Agriculture, forestry and fishing 0.50 0 0.40 

Minining & Quarrying 0.69 0 0.82 

Manufacturing 0.33 0.26 0.28 

Electricity, gas and water supply 0.33 0.26 0.33 

Construction 1 1 0.88 

Trade, hotels and restaurants 0.63 0.55 0.59 

Transport, storage and communication 0.49 0.69 0.27 

Financial services 0.92 0.73 0.94 

Community, social and personal services 0.5 0.07 0.28 

Total 0.41 0.15 0.48 

* Is a measure of percentage point change in employment within a given sector associated with a 1percentage point

Source: Seema Joshi (2004) and Government of India (2008).

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 5/42

 

Source:

Figure:

Internationa

eading Exp

l Trade Stat

orts of Co

istics, 2008

mercial S

(WTO)

rvices* (G owth 2000 2007)

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 6/42

3. Explanations for the Boom in the Services Sector in India:

The major reasons for India’s success in IT-ITES and other services are as follows:

(a) Well-trained, English-speaking and inexpensive specialists – English has a keyrole in IT-ITES as most customers come from Anglo-Saxon countries. Naturally, German,Japanese and Spanish clients also appreciate service providers with respective language skills.But these providers are not always available and often have only regional scope (Eastern Europe,China, Latin America). India occupies top position in people skills and availability needed for IToutsourcing services (see Table 7). Most importantly, Indian specialists work for much lower paythan their US or European counterparts. German and US IT professionals in non-managerialpositions earn US$ 50,000-70,000 per year. In EU-27, average was for employees in dataprocessing and databases is roughly EUR 40,000. Income of an Indian IT employee with 1-2years’ experience is roughly US$ 8,000. Those starting their first job in the sector earn roughlyUS$ 6,500 per year.

Table 7: People Skills and Availability Scores – IT Outsourcing Services Country Relevant

experience

Size and

availability

of labour

force

Education Language

capabilities

Total

Score

United States(tier 2) 4.37 2.22 1.34 1.67 9.6

India 4.34 2.22 1.39 1.25 9.2

China 3.9 2.22 1.33 1.06 8.51

UK tier2) 3.94 0.55 1.39 1.67 7.55

Germany(tier 2) 3.92 0.58 1.4 1.33 7.23

Canada 3.69 0.31 1.47 1.67 7.14

France(tier 2) 3.93 0.53 1.37 1.22 7.05

Brazil 2.89 1.75 1.07 1.19 6.9

Spain 3.91 0.4 1.32 1.22 6.85Australia 2.65 - 1.44 1.67 6

Singapore 2.61 - 1.52 1.38 5.54

Mexico 2.11 0.89 1.14 1.19 5.33

Indonesia 1.18 1.72 1.09 1.1 5.09

Malaysia 1.91 - 1.24 1.22 4.6

Thailand 1.77 0.63 1.16 1.03 4.59

Egypt 1.65 0.72 1.04 1.11 4.53

Philippines 1.38 0.83 1.94 1.22 4.38

Vietnam 1.08 0.68 1.22 0.97 3.96

Czech Republic 1.04 - 1.39 1.26 3.79Sri Lanka 0.62 - 1.28 1.13 3.16

Source: The A.T. Kearney Global Services Location Index, 2011

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 7/42

 

(on payAdditionestablishinexpens

 

S

) Inexpenslone. Theiral costs arment of aive package

ource: Deuts

ive overallcalculation

e incurredorkplace.

compared t

Offshore l

che Bank Re

package – s are basedfor telecoven factor

o other offs

cation: U

search (2005

oreign clieon the totmunication

ing in all sore locatio

 D p.a. (ong

 

nts do not,l costs aris infrastruuch additios (see follo

oing costs),

owever, baing from ature, mananal costs, Iwing figure

per emplo

e their deciforeign ve

gement anndia offerss and Tabl

ee

sionsture.

themost).

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 8/42

 

Country

A.T.

attractiven

Kearney

ess for out

lobal Servi

ourcing an

ces Locatio

d offshorin

n Index

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 9/42

 

(to intern

from IndLevel 5 r

(

(

(

(contributcontinueprofessi

Bangalo(

(iwere dofor serviunits inc

) High quaationally re

ia. Of theating - high

) Populatio

) Liberal ec

) Strong de

) Global nion. Theyto cultivatnal experie

e are run b) High inco

) Splinterie internallyes from in

reasingly o

lity standaognised qu

oftware cost rating th

n at workin

onomic poli

and from i

etwork of Istablishedthese contce gained i

Indians whme elasticit

g (meansby individustrial sect

utsourced n

ds – Highality standa

mpanies wot a softwar

age is high

cy environ

ndustrial na

ndian emiirst contact

acts. In Indn the US. E

o have livedof demand

utsourcinal firms. Sr. In their

on-core fun

umbers of Irds (Six Si

rldwide witcompany c

 

ent

ions

rants - Inds in orderia itself thexample: 95

and workefor service

) – Meanslintering rerive to bec

ctions such

T companima, CMM

h a Capabilan attain –

ian expatrito seal intemanagers

of intern

abroad, m 

contractingsults in an ioming moras account

s that are cLevel 5 an

ity Maturitajority are

tes in thernational core also oftetional com

stly in US

out businesncrease incompetitiv

ing or payr

rtified accod ISO 900

Model (Cfrom India

S made antracts andn returneesanies in ST

s operationet input de

e, manufactoll manage

 

rding) are

MM)

ajortheywith

Ps in

thatmanduringment,

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 10/42

 

securityindustry.

(jparticulaprocesse

softwarecontext,India: 6commer

(companithree Inemployerevenuesoffshoreis accoustructurethese usu

 

guards, dri 

) Protectir importancs of his cli

which is nsoftware pi% (in 20ially.

) Scalabilis in the ITian players. The thre

. They growsoftware deted for byis a disadvally being l

ers, cantee

n to intele in offshonts. In so

t meant toacy is a ser7) of soft

ty – abilit-ITES sect

– TCS, Ilargest Indfaster and

velopers halarge num

antage as carge supplie

staff to ot

ectual proing. Offshoe cases th

be availablious probleare used i

to handlr, Neusoft,fosys and

ian supplierre more pre a share oer of smallstomers wi

rs

10 

her firms t

perty - Prre supplier

supplier h

to unauth. Accordin

n India ar

large prhas 13,000Wipro – hs have a shafitable thanless than 1r suppliers

sh to have r

us giving r

otection of gains detailas access t

rised thirdg to estima

pirated, i

 jects – Foemployees

ave betweere of over 4the smaller5% in offsh(chart). Thieliable, hig

ise to a flo

intellectualed insight i

sensitive

parties/wrotes software.e. has not

r example, (Chart). In

n 75,000 a6% in IT basuppliers. Iore market.s highly frah-quality se

 

urishing ser

propertynto the busdata or dev

g hands. Ipiracy is lbeen purc

Largest Chcontrast, thd over 11ed Indian eChina, 3 l

Remainingmented suvice provid

vices

is of inesselops

thisw inased

inesee top,000

xportrgestshareplierers –

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 11/42

 

(l

(becausecontrolsIT/ITESlike texticontractsmargineven thotelephonkicked ipolicy ch

Ggrowthand arewere abwhichintensivedependepoorly dextent thnot applindustria

(represseservices,

1 In the prservices, f  

) Global IT

) Easy othey usuall(e.g. restricand telecoles or steel.has been

n sales-a leugh the poly, vast unta, have allanges in 19

upta et al.f industriesmore labouve the medere belowness grew 1t on markeveloped fin

at servicesto them,

l sector.

) Demand demand1 from educa

 -liberalisationr the most pa

revolution,

tion – Forrequire les

ive labourmunicationThe cost aassive, and

vel unthink icy challenped demanwed a prof 99 and 2003

2008) use dthat are mintensive.

ian in termsthe media9 per cents for financancial mark firms have lhey have b

-repressiohave createion to healt

 period, telecot, were confin

hich provi

many entrs physical iolicies not

s was vastlrbitrage betit has bee

ble for maes have be

d, and a shaitability tha.

ata from thre dependeThey find tof infrastru; those w

less than the grew 18 pets and rigiower infraseen in a be

- Servicd a huge mh services, a

m services wed to a narrow

11 

ded great o

preneurs,nfrastructurapplicable).greater tha

ween Indiaroutine fo

ufacturingen substantirp reductiot has made

Annual Snt upon infrhat, in thecture intensich werese which

er cent less.labour law

tructure detter positio

s sector irket for sernd even tra

re scarce; the turban elite. 

portunity f 

ervices arethan indu

The profitn that of oland the mar IT firms tompanies.ve and repin costs asaccess to

rvey of Indastructure,post-deliceiveness greabove theere belowThat is, ths were signendence, ato grow t

simply pices, rangisport.

ransport netw

r IT/ITES.

an easiertry and arebility of suer manufacrkets that oo enjoy a 3In telecomtitive, thethe economapital easy,

ustries (ASIhave greatersing period

10 per cemedian inhe median;costs of po

ificant diffed restrictivan their co

laying catcg from tele

rk was rudim

 

egment tosubject to

nrise sectorturing indufered offsh0 per centunications,rrival of mies of scaleespecially

) to comparfinancial n

, companiet less than

terms of land, thoseor infrastrurentiators. T

labour launterparts i

h-up-decadoms to fin

entary; and fin

enterewerlike

tries,oringrofitalso,obilehaveafter

e theeeds,

thatthosebourmoreture,o thes do

n the

s of ncial

ancial

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 12/42

12 

(o) Subversive entrepreneurship - In some cases, the growth of the services sector wasbased on subversive entrepreneurship. A good example is the cable TV industry, whichmushroomed in a grey legal area, and was considered too small and fragmented to meritgovernment attention until as many as 60 per cent of all TV households were hooked on to cable.When this stage was reached, even the industry wanted some clear rules, especially to facilitate

access to capital.4. Is India’s Services Boom Unique or Unusual? 

The standard development model has involved seeing the share of agriculture going downand that of industry going up in terms of both gross domestic product (GDP) and employment;and, after a fairly long period in which per capita incomes climb to upper-middle income levels,the share of the services sector rises while that of industry falls-with agriculture, by then, havinga share of between 5 and 10 per cent. It is often argued that the Indian growth model appears

to have skipped the intermediate stage, giving rise to a debate whether a growth model heavilybased on service sector growth is sustainable. Many observers have argued that in a low incomeeconomy like India 66 per cent (in 2010-11) share of services in GDP is unnatural. It is in thissense that India is perceived to be an outlier.

However, Jim Gordon and Poonam Gupta (2003) argue that the outlier thesis does nothold if one looks at the empirical evidence. Using cross-country data, they plot the rise in theshare of services as per capita income rises: in 1990, India was very much on the trend line. Itmoved above the trend by 2001, when followed the decade in which services significantlyoutpaced industry. However, even then, the variation was less than in many other economies (seeFigure). Perhaps, perceptions of the 'distorted' nature of Indian growth could be a result, in part,of China's well-known success in manufacturing. The industry-services mismatch seemsparticularly sharp when India-China comparisons are made. Interestingly, however, Jim

Gordon and Poonam Gupta find that the outlier is not India but China, whose preponderance

of manufacturing is what is truly unusual.

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 13/42

 

5. Is the

Tgrowth teconom

( in privattotal conthat is, f 

present gr

his is indeeurnpike, m.

 ) Changinfinal cons

sumption bom around

wth patter

d the case,re services

Consumptumption exsket (at 19per cent in

of service

as will bewill be a

ion patternenditure w9/2000 pric1950/1 to

13 

in India s

argued beloded to the

: Till the lis a straight

es) rose by11 per cent

stainable?

w. As newlist of rap

beralizationforward onaround 3 pein 1960/1; 1

service secidly growin

of the early-the sharercentage po4 per cent i

ors get ontg sectors i

1990s, thef services i

ints each den 1970/1; 1

 

o thethe

trendn thecade:7 per

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 14/42

 

cent in 12000/1, tpoints. Bfurther iside imp

 Food, be

Clothing Rent, fu

Furnitur

and serv

Services of  which

Medical Transpo

Recreati

services Source: 

( from USmostly Iunmatchapproach

double tand servi35 per c

980/1; and,he share of y 2006/7, itthe 2000s.tus to grow

Total E

verages, and

and footwea

l and power , furnishing, 

ices 

care and hea

t and comm

on, educatio

Servcing Ind

 ) Exports:$ 5 billion iT/ITES, had anywhering 1 per c

at. By 2005ces, compant for the U

21 per censervices inwas up anoA shift in tth in servic

penditure a

 tobacco r appliances, 

lth services nication and cultura

ia's GDP Gro

Since libern 1990 to Uve increase

in the worlnt (up from

, services eed to a merK.

t in 1990/1rivate consther 8 perce consumps will conti

 % of  Perca

1950/

1 68.83 2.64 

18.29 2.06 8.18 1.67 2.84 

l 1.43 

th", Sunil Ja

lization beS$ 74 billio

at over 2d (see Figu0.4 per ce

ports acco9 per cent

14 

. However,mption wantage pointion patternue. Indeed,

ita Final Co

1960/

1 68.12 3.36 

14.81 2.68 

11.03 2.02 3.06 1.33 

in and T.N. Nan, India'sn in 2006 (s5 per centre). As a ret in 1990/1

nted for 35for China. T

this trend c31 per cen

s, indicatingof this natuit will only

sumption Ex

970/

1  198

1

5.29  61.

4.11  5.4

3.56  13.

2.98  2.5

4.06  16.

 3.13  3.9

4.07  5.

2.34  2.1

inan [Origin

services exee Figure).per year iult, while I, its share i

per cent of he figure w

hanged dra, that is, upthat the pa

re indicatesget stronger

penditure (P

0/ 1990/

1 4  56.67 2  6.03 2  12.78 

8  3.07 8  21.45 

4  3.24 9.83 

8  2.75 l source; CS

orts have iExports of 

the pastdia's share

n the global

India's totalas 28 per ce

matically aby 10 percee had quicthat the de.

FCE) 1999/2000   p2000/

1  2

48.06 5.95 

11.35 3.38 

31.26  3

 4.71 

14.46 3.68 

] creased 15usiness serecade, a r

in global trservices tr

exports of nt for the U

d byntageenedand-

rices)

006/

7 2.13 

5.08 0.02 

3.96 8.81 4.4 8.37 .86 fold:ices,cordde isde is

oodsand

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 15/42

 

17 billioUS$ 40NASSCgrowth f the totalcurrentlywell posi2013.

ccording to

in 2003/4billion. SiM estimatr several y

market for, and arountioned to ca

NASSCO

o US$ 52 bnce the gls that the aars. Accordhat is calle

d three-foupture aroun

, the total s

illion in 200bal BPOdressableing to a stud Remote Iths of thisUS$ 15 bil

15 

oftware and

7/8, and of market aloarket is lary done byfrastructur

can be offslion of this

services bu

his, exportse stands ae enough tcKinsey aManagemored. Acco

business in

siness has g

grew fromt around

leave enoud Companynt is aroundrding to Mhe next five

ne up from

US$ 13 billiS$ 150 bigh headroofor NASSUS$ 100 bKinsey, Inyears, that

US$

on tollion,m forOM,

illionia is

is, by

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 16/42

 

stands tomedicalFortis, tservices

software( 

organizeCouncilUS$ 35by homelike Walmom anretail seccent by 2by 2017/ 

 ( 

grown b

industryby 2012. just a fenext fivHollywo

ver time, asave over

treatment oe healthcarin India for

services. ) The reta

d retailingor Researcillion will

grown Indi-Mart andpop stores

tor will gro011/12. Ac18.

 ) Entertaiaround 19

will continuWithin this

years agoyears, in

od involvin

host of neS$ 1.5 billierseas forgroup of 

nationals o

l sector: Aas grownon Internae investedn firms asarrefour. Iwill grow

w 45-50 perording to th

Siz

 ment:  Oveper cent pe

e to grow at, animation. The Bollluding (if the co-pro

service aron annuallyust 15 lowompanies)other coun

s India's mirom its tinional Econin organize

ell as by jRIER esti

13 per centcent per ane consultin

e of Indian

r the pastr annum, an

around theand gamingwood film

the ADAGuction of fi

16 

eas are alsif only 10 prisk procedhas calculattries can be

ddle classy beginninmic Relatiretailing oint ventureates that

nnually betnum. It wilfirm Tech

 

Retail Ind

-4 years, td according

same rate, tare new phindustry isgroup for

lms. 

likely toer cent of Uures. Harpaed that thecompared t

has growns. Accordins (ICRIEer the next

s with well-hile the to

ween 2006/ 

l also increaopak, this

stry (US$

he entertainto FICCI P

touch annnomena, elikely to ny is anyth

row. For inS patients cl Singh (forscope for po what has

in both sizeg to a stu) on the ret5-7 years.known interal retail bu

7 and 2011/ se its mark ill rise furt

illion)

ment andricewaterho

al revenueerging as aarly doubl

ing to go

stance, thehoose to unmer chairmroviding mbeen achiev

and propoy by the Iil sector, arhis will benational retsiness (incl12, the orgat share to 1er to 25 pe

edia sectouse Cooper

f US$ 28 bserious busin size ov

by) tie-ups

USAergo

an of dicaled in

rtion,dian

ounddoneailersding

nized6 percent

r hass, the

illioninessr thewith

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 17/42

 

( two-waybeing inbuying f fees paidCommittat this trrisen to

changesremoved

 ) Internatiflow of mested in ph

irms in othefor a variet

ee on Makiansition anaround 36

in policy thvirtually all

Size

 nal Financney has in

ysical capitr countries,y of financing Mumbai

its impact,per cent, a

at have creaphysical co

of Indian M

ial Servicesvolved froal as well athere has all services.an Internatiis to look d the peri

ted a realistntrols on in

volution of 

17 

dia Busines

: With Indibeing not

s in stocksso been anccording t

onal Financat the traded of increa

ic market f ernational t

the Trade/G

 

s (Rs million

integrating just paymeand bonds.outflow of the Report

ial Centre (to-GDP ratse can alm

r the rupee,rade (see Fi

DP Ratio

 ) 

into the glont for tradeMoreover,capital as wof the High

MIFC), theio to beginost directly

dropped taure).

bal econombut also mith Indian

ell as substPowered E

best way towith. It hasbe correlat

riffs sharply

, theoneyfirmsntial

xpertlook nowd to

, and

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 18/42

 

1990s toincrease.Indian fithe nextfinancialbankersis to becthe medithis figur

  Tsector's cbe remeunbankein the cohave acccredit. Tcountry -

Tagricultu

agricultuthe geogareas. Tquartile,This sugstringentquartilesector is

s a result, tover US$Based on tms to invesdecade. It tfirms locaor differentme an inter

um-low pre could incr

 ) Banking S

he impactontributionbered that, For instan

untry haveess to formhis kind of less than a

he Invest Inral farm la

ral wage laraphical spre same isless than hgests thatfor most pre at intere

clearly larg

Gro

he gross flo150 billionhe projectedtment bank en works oed outsideservices, Mnational fin jections of ease substa

 ctor:

f the spreato GDP rosthis contri

ce, Nationalo access tol credit. Allexclusion i

fifth of the i

dia Savingsour having

our, at 25 pead of the balso bornelf of thoseank formalople. Givenst rates of .

th of Gros

ws have ristoday. In tsize of ex

rs overseas,ut what thisthe countrIFC calculancial centr

overall flotially. 

of bankinfrom 7.5

ution took Sample Sucredit, eithtold, arouns worst inndebtednes

Survey of bank acco

er cent. Theanking sectout by thewho take loities may bthat arounver 36 per

18 

Flows on t

n from arorms of shaorts/Importetc., the Mmeans in t. Based ontes the total. The estims. A highe

g on GDPer cent in 2place whenrvey data rer informal

d three-quathe central,in this regi

007 revealunts. The

se numbersor which, aact that, eans take the too cum

half the locent per ye

he Current

nd US$ 15re of GDPs, FII and FIFC projectrms of broa weighte

fees that Inate for 201degree of 

rowth is w001/2 to 10

the vastveal that ovor formal.ters of farmeastern, an

on is to for

d similar trigure was

indicate thais well kn

en in the cm from theersome, orans taken bar, the sco

Account

billion a qualso, this rDI inflows,the total exerage fees,

d averagedia stands t

is US$ 48integration

ell establishper cent inajority of Ir half the 4nd of theseers have nod north-easal sources

nds, with jonly a littl

t the problewn, is stillase of thebanking secredit risk 

y those in te for growt

arter in thepresents athe fees paternal flowscurrently paid to mergain if Mu

billion, baswould mea

ed. The ba2006/7. It sndians rem

million fa, just arounaccess to f 

tern parts of credit.

st 14 per cbetter for

is not justpoor in theop-most inctor (see Tassessmente lowest inh in the ba

earlysharpid byoverid tohant

mbaid onthat

kingould

ainedmershalf 

rmalf the

nt of non-

withruralomeble).

s tooomeking

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 19/42

 

Tloans to

comparesmall wh100 globif greatecontribut

Finvestme

hough theGDP rose

d with manen compareal banks in tr financialion to GDP,

inally, as thts, microfin

(% o

anking secrom 22.7 p

y countries.d on a globaerms of assinclusion iwill have t

e exposurence) is limite

Incidence o

Sources opersons who

tor has groer cent in 2

Not surpril scale: onlts. It is ranto be achincrease m

of Indiansd, vast poten

f Savings in

19 

f Loans by Ihave taken l

n rapidly000 to 46

ingly then,one bank,ed eightietieved, theanifold. 

to other fintial lies in th

 

Different Fi

come Grouoans in last t 

over the paer cent in

even the lahe State Ba. Therefore,growth of 

ancial instrse areas (see

ancial Inst

pwo years)

st decade (t2007), this

rgest Indiannk of India,it can be sa

the bankin

ments (mutFigure).

uments

he ratio of share is sm

banks arefigures in thfely asserte

sector, an

ual funds,

bank ll as

quitee topthat

d its

quity

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 20/42

 

6. Factor

6.

Toffshorinadded sesoftwarecosts, rismaintainnewer bareas sucIndia). H

  Io

  Ta

But, theoffshorin

 

s determini

1. Moving u

raditional Ig in India.rvices suchproducts (sk, entry baleadershipsiness modh as remoteowever, in t

dia attaineffshore mar

he scope f ddressable

bigger qug?

g the sustai

the value c

services –f the total I

as engineere Figure). riers (MNosition, Ind

els that candiagnostic

he near futu

competitivet and 46%

or future eglobal IT/I

stion is wh

ability of I

 ain:

software anT export reing & R&DThis is due

dominancian IT indudeliver greare and tel

re, we seem

e strength ishare of gl

pansion cES market

at if other

20 

-ITES grow

d applicatioenues only; off-shoreto various b), and softtry will hater value t-pathologyto be in the

n offshore Ibal BPO in

ntinues tohas been re

(China, P

th:

developm16% (in 20product dearriers such

are piracye to invest ithe custo

in medical‘safety zon

T servicesdustry

be large alized

hilippines e

nt – represe6-07) comeelopment aas high R&in domestin innovatioers. Exampield (starte’ due to fol

ith 65% sh

s only 10

tc) catch u

 

nt lion’s shfrom high-d made-in-

D and mark mkt. Henand in evo

le: Innovatihappening

lowing fact

are of the g

of poten

p with us i

re of valueIndiaetinge, tolvingon infrom:

lobal

ially

n IT

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 21/42

 

industrygrown ficentres.and Rs 5grown to

in the pglobal Iin the bFinacle.developi

in 2009-There arinstance,and mulsome of only too23 years

governBox).

(companiequipmeconsumproducts

hy doesn't 

thrives on t ve-fold frout most of 

0 crore. Fro$1.64 billi

ccording tooduct sweeproduct br

illing and“It is one

ng countrie

10. That ise also prodthat are a biple vendorthese clienwell the dif old”, he say

combinatent policy 

 ) Governm

i) There iss and sup

nt that comrs and busi

.

any major 

he servicesm 102 in 1them are smm just $113n in FY200

Infosys CEpstakes. Loand in the trayments arof the topand Asia-P

3% of ouruct solutionoon to mans and theys becomingicult path f s, making it

ion of  rican pitch I

ent policy:

need for inort Indians out of Indnesses are

T products

conveyor b999-00 toall and-medmillion in

9-10.

O and MDok at twoansportatioea.” He isthree coreacific, and

business tus that are lretailers. O

seldom havbig over tir IT produalmost as o

k capital,ndian com

centives anexports. Thia. The inlso regarde

21 

evolve out 

lt? In India39 in FY2ium busineY1999-00,

Kris Gopalerala comand logisti

also bullisbanking se have cro

rnover andicensed toften, theree a compreme, benefitts to turn s

ld as Infosy

knowledanies into

mandates tere is notuts gainedd as a vital

of the Indi

the numbe009-10 —s units withthe Indian s

krishnan “anies, IBS

cs domain,about Inf 

lution prodssed $200

the produclients. “Thre operatorhensive suping both of ccessful initself.

e/entrepreleadership

o buy the tesingle ex

from sellinlink in dev

 

n IT landsc

r of productnot includiturnover beoftware pro

It is not thatand SunTnd the latte

osys' ownucts in Euillion in bi

s prospectsre are ‘poiwho have

ply chain vus”. Gopal

the global a

neurship,osition in

lecom prodhange or bg to price-cloping glo

ape, even a

companiesg captive

tween Rs 2duct industr

we are noec, the forr a reputedanking prope, and a

llings for Fi

are very gnt solutions

ultiple proisibility. Wakrishnan k rena. “Fina

ecosystemIT products

ucts from Iack-end telonscious Ially compe

s the

haveR&Dcrorey has

hereer a

nameduct,crossnacle

ood”.', forductse seenowscle is

and(see

diancomdiantitive

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 22/42

22 

(ii) Local start-ups should be provided the opportunity for local start-ups to compete ongovernment projects (like Israel does). For example, the US and Israel’s defence and high-techindustries offer some fresh insights. The US has for long pursued programmes such as 8(A) andHUB Zone to harness the innovative potential of the SMEs for military and economic strength.Federal agencies including the department of defence and NIH set aside 2.8% of their annual

research budgets for SMEs and commercialisation of academic research. India’s ministry of defence’s new procurement policy says that “prime contractors” should set aside a portion of their business for SMEs. If the policy is strictly implemented, software product firms in theaerospace, machine system automation and controls can reap benefits. The ministry should notonly protect public sector navratna companies, but also ensure that private SMEs can benefitfrom set-offs of global tenders.

(iii) Government should apply more technology. Directly or indirectly, government willbe much bigger than the private sector. E-governance projects often explicitly rule outinvolvement of local niche software players, even if the company has credible deployments.Qualification criterion like independent revenue (not the company’s total revenue) is a difficulthurdle to cross for many SMEs.  Domestic software firms have built successful products in

documentation management, IT infrastructure, language tools, recognition and payments. Settingaside certain percentage of projects for Indian SME product companies in e-governance projectsis a must to encourage local innovation. 

(b) Entrepreneurship: The approach of the entrepreneurs and investors to buildingtechnology companies in India has been timid/nervous. Indian companies need to be alert aboutgrabbing opportunities as in the way start-ups like Tejas Networks have done. Once the collapseof the World Trade Centre upset their business plan of targeting global markets, the start-up did aquick turnaround and picked up business in India just the point when domestic demand started toboom. Today 80-90% of India’s ethernet traffic for local area network goes to Tejas equipment.

(c) Capital: Access to institutional finance is yet another area that needs to be addressed.

The number of VC and PE investments has grown substantially but the value of these funds aresmall and their portfolio strategies limits their interest, investment and hence the development of key technologies. Software product entrepreneurs should have easy access to collateral-freefunding. IP valuation for collateral is an accepted practice in all developed world and Indianbanks must be educated and encouraged to adopt the practice. Credible external benchmarkingcan also help Indian software product companies to fortify their true claims and challenge thecompetitors. Finally, angel investors  should be free to open up their wallets even more. 13-14deals in a year is low. We need every angel to do at least 5 deals.

(d) Ecosystem: A mature ecosystem, Sillicon Valley for instance, should be able togenerate start-ups in new areas every 10 to 15 years. We went through a cycle where failure wasnot accepted and risk taking was an issue. We as a society were always focused on self reliance

and import substitution. If you look like product companies that are world leaders now,Microsoft or Oracle, nobody paid attention to them in their first few years. And that wasimportant as you need time to privately evolve. In India, all that is getting developed now. Thereis angel funding. Money is not a major issue now. We are starting to see a lot of experiencedpeople coming out and starting up ventures, especially from large MNCs.

Also, assembling talent from other sources takes time. We have to get that foundationready. Once we get going in the Sillicon Valley, we draw from a pool of talent from even giants

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 23/42

23 

like Google, Yahoo and Microsoft. Don Valentine, the founder of Sequoia drew talent fromSillicon Velley (IBM and Xerox PARC). He was the original investor in Apple and then Ciscoand Google. Their foundational companies were IBM and Xerox.

BOX: Higher Productivity will be a Dream Unless Mindset Changes 

Indian IT  industry  is at a crossroads. The professional services model  is no  longer fuelling the growth  it 

once did. Productivity, as measured by revenue per employee, has long been stagnant among Indian IT 

majors. 

The  leading  Indian  IT powerhouses bring  in $45,000 per employee per year while  for  the  second‐and 

third‐tier  firms,  it  sinks  to  $30,000  per  year.  Compare  that  to  Google  and  Facebook,  which  make 

upwards of  $1 million per employee per year in revenue, and enterprise software companies like Oracle 

bring  in $350,000 per employee per year.  In  Indian  IT, these numbers are a distant dream. They don't 

have to be. 

Yet,  higher productivity  will  remain  a  distant  dream  unless  there  is  a wholesale  cultural  and  mindset 

change.  Google  and  Facebook  are  rewarded  with  high  productivity  because  of   their  f   lexible  cultures 

that empower employees and their intrinsic risk taking attitude. 

Indian  companies,  by  contrast,  have  very  conservative  topdown  corporate  cultures.  The  services 

business model also encourages bloat, and the bloat becomes a core part of  a culture. 

In a product company, all our incentives are aligned to use people as efficiently as possible. In a services 

business model,  the more headcount a project can  justify,  the more money  it makes, which makes  it 

difficult for a project manager to use resources efficiently. 

At Zoho, we resisted the easy allure of  the services business in our early days (in the late 1990s), instead 

choosing to forge a path based on creating compelling products. It was a difficult path at first, because 

there  just wasn't any expertise in building products in India and penetrating a market with new products 

is never easy. 

After a slow start, we have emerged as one of  the  leading software product companies coming out of  

India. Our productivity is not yet on par with our global peers, but it is still substantially ahead of  Indian 

services companies. We have set ourselves the goal of  reaching global productivity  levels  in the next 5 

years. 

How do we do it? It all comes down to culture. We turn every piece of  received wisdom in Indian IT on 

its head. We do not care about certifications  like CMM. Our recruitment model  focuses on real ability 

and  passion  than  on  degrees  and  paper  credentials.  We  are  proud  to  say  that  most  of   our  people 

actually were originally rejected by the major IT companies in India ‐‐ their loss was our gain. 

We  do  not  have  the  rigid  hierarchy,  endless  meetings,  and  a  slavish  devotion  to  process  that 

characterise the life of  most IT professionals. Instead, we emphasise f  lexibility, adaptation and cultivate 

a  certain  disregard  for  authority  in  our  people ‐ we  absolutely  prohibit  ancestor  worship  in  our 

company! Our

 promotions

 are

 based

 on

 demonstrated

 performance,

 not

 on

 the

 number

 of 

 years

 spent

 

doing it. It is not uncommon for relatively "junior" people in positions of  authority in our firm. 

We do not force anyone to stay with us; we follow the same "atwill" employment rule that is common in 

the US, meaning that anyone can  leave us anytime, with absolutely no notice to us  if  they choose. Yet 

our attrition rate is among the  lowest. That  is not for lack of  opportunity: our employees all know that 

their experience at Zoho is very valuable, but they voluntarily choose to stay because of  the culture and 

opportunity. 

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 24/42

24 

We believe the path ahead for Indian IT is in embracing more f  lexibility and innovation, discarding ideas 

that  may have worked  in  the past but no  longer work  in  today's age. The path  to  productivity  lies  in 

empowering employees to reach their full human potential. 

Source:  Authored  by  Sridhar  Vembu. He is  founder  and  CEO of   Zoho Corporation.  ZOHO Corporation are 

the makers of  the online  Zoho Office Suite as well  as several  business applications. He has been  in the 

news not 

 only 

  for 

 creating

 one

 of 

 the

  first 

 online

 (Cloud 

 Computing)

 office

 suites

 as

 a company,

 but 

 also

 

 for  the unique staffing  practices of   ZOHO which hires economically  disadvantaged  high school  graduates 

and   puts them through two years of  education with a strong  focus on engineering  /  software. This article 

appeared  in The Economic Times dated  14 February  2012. 

6.2. HR related challenges:

No economy, and more so one looking at rapid growth in its services sector, can growbeyond a point if its population is largely illiterate, or semi-literate. Yet, this seems preciselywhat India is managing to do. Despite very high primary school enrollment ratios, the level of functional literacy achieved is low because of very high drop-out rates, and. the poor standardsachieved in most primary schools. According to one study, as much as 80 per cent of the

population in the 18-22 age group is illiterate (See Figure). While that figure may seem high tomany, India's track record when it comes to higher education-especially in science andtechnology-is even worse. So far, the way out has been to privatize the already largely privatizededucation system. Thus, India's largest IT/ITES firms virtually run their own universities-that is,places where graduates of Indian schools and universities are once again trained to meet therequirements of their current jobs. However, such firm-level-and even industry-level solutions-are at best stop-gap measures. If a more permanent solution is not found, it could well slowIndia's progress on the services front. As the skills shortage grows, salaries will keep rising to thepoint where business becomes globally uncompetitive.

Figures cited in the  India Labour Report  2007, prepared by India's largest tempingcompany Teamlease Services, show that only under a third of India's IT graduates are

employable in the IT sector. Another set of figures- this time relating to employability inmultinational companies that have slightly higher standards-suggest that only a fourth of India'sengineering graduates are employable. The figure for finance and accounting professionals iseven lower, at 15 per cent. Annual surveys by the NGO, Pratham, show the quality of learning inschools in rural India is abysmal. As many as a fifth of those in class V cannot read a singleparagraph, and as many as half cannot read a simple story. A fifth cannot perform simpleoperations in maths like division and subtraction. A mere 7 per cent of those in the 15-29 agegroup receive even vocational training, of which less than a third receives it through formaltraining.

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 25/42

 

C

levels of servicesWorld BTable):economicountry'scountrie

Countr

 USA Korea. Re

Malaysia Russia Brazil China Indonesia

India 

ertainly, In

education,sector is theank capturit takes in

incentivepopulation..

Recent

9.1 p.  7.67 

6.16 5.58 5.5 4.36 3.27 3.04 

Penetr

ia's educati

what alsoextent of ths most of to account

regime inTo no one'

EI  E

  1995  R

9.51  9.

7.85  5.

6.04  6.

5.53  1.

5.03  4.

3.48  4.

3.46  3.

3.13  3.

tion Level

on budgets

matters fore use of inf hese paramlevels of ea country,

s surprise, I

Knowlonomic Inc

nd Instructi

Regime

ecent  1

6  9.2

7  6.75

6  7.21

5  2.43

  4.81

1  3.31

6  4.02

7  3.48

25 

of Educati

are nowher

an economormation teeters in itsducation, i

and thendia's absol

edge Econntive 

onal In

95  Rec

9.45

  8.47

  6.82

  6.88

  6.06

  5.1

  3.31

  3.95

on (18-22

e near what

trying tohnology, aKnowledgeformationnormalizeste scores la

my Indexovation 

nt 1995

  9.58 8.16 6.2 5.61 5.88 4.26 2.4 3.61 

ge Group)

are needed

develop onwell as R&Economy I

technology,them keepig behind th

Education 

Recent  19

8.79  9.4

7.89  8.3 4.35  4.1

7.62  8.0

5.78  3.9

4.06  3.6

3.45  3.9

2.11  2.5

. Apart fro

the basis oD spendingndex (KEI)as well a

ng in minse of peer

IC

5  Recent

  9.02 8.74 7.3 6.26 5.87 4.28 2.94 2.45 

the

f the. The(see

s thethe

roup

1995 9.83 8.2 6.57 6.05 5.5 2.74 3.5 2.87 

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 26/42

 

Tis also acomes tsupply,higher s

levels of 6.

IwitnessiorientedIT adopt40% of insurancdemand

Tin IndiaOpportu

(ion IT sespends astaff and

(i

providercommitdomestic

(iadvantagoutsourcservices

he governmgreater wiltechnical

s also (onelaries com

the illiterat 3. Lack of f 

dian IT ig gradual(Graph). Lion was witomestic IT, and manor IT servic

he followinas highlightity.

) Significanrvices accocount forassociated

i) Majority

. Also, CIent and exIT market i

ii) The levee has beening in Indiaand relate it

ent has nolingness toeducation.hopes) quaanded by a

are compar cus on dom

dustry ishange in I

iberalisationessed in telservices spfacturing;es in near f 

g are the md in a NAS

t portion of unts for mo5%. In-houverheads

of CIOs fel

s felt thatertise that ts still not a

l of awarenpoor. The

. Hence, ITto business

set its minallow theand for pulity. The dn educated

ed with tho stic IT mark

redominantndia: from

is the keyecom and bnding in Innd e-goverture.

 jor reasonsSCOM-ID

domestic cre than halsing IT spe

t that dome

IT servicehey offer thpreciated b

ess about thcost arbitrcompaniesbenefits

26 

d to increasrivate sectlic-privatemand for eerson-the

e having pet:

ly exportpredominandriver of inanking sectdia. Pressunance initia

for the narrStudy on t

orporate ITof corpor

ding includ

stic custom

roviders haeir global cmany of d

e potentialge continuneed to cle

ing public sr an expanpartnershipducation, iedian mult

st-graduate

riented. Btly hardwarreased IT

ors. These te of competives are e

w base of the Domesti

spends lieste IT spenes training

rs were no

rdly offer Iustomers.mestic IT s

of using ITs to be le

arly articula

pending onded role, es. All of t

turn, williple being s

degrees. 

t, domestie driven todoption in I

wo sectorstition in secpected to e

he domesticc Services (

in-house. Iin India,

osts, salari

t a focus ar

ndian custoIOs believeervices pro

as an enabls attractivete value pr

education.pecially wis will im

be driven bven when s

IT demawards a serndia. Signiccounted f tors like airnhance do

IT-ITES mIT-ITES) M

-house spehile outso

s of in-hou

ea for IT se

mers the kithat potentiders

r of compe justificatioposition of 

hereen itrove

y thealary

d isvicesicantr 35-lines,estic

arketarket

dingrced

se IT

rvice

d of ial of 

titiven fortheir

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 27/42

 

(iadvantagfrom rouof their texpected

(tourism,

(major gr

6.4.

Eavoid risreluctantEast Asi

IBPO delin 30 locreation

6 E

substantithe totalprojects

v) CIOs aree) deliveretine IT operime and eff to play a k 

) Apart frhealthcare)

i) Larger awth engine

 ountry-spe

fforts at exk. But thisto engagefor more b

 .5. Metro-c

SEZ areivery footprations. The

of both soci

 .6. Infrastrven in theal amountsindustry cnd infrastr

under pressfrom IT in

ations to strort in day-ty role in hel

m banking,need to be d

d mature Ifor domesti

 cific conce

anding UKarket is stiith India d

usiness

Geogra

 ntered IT d 

urther incrint had gro

implicatioal and physi

 cture constmetros, leton transporst. Moneycture creati

ure to justif vestments.ategic IT m-day operaping CIOs i

financial seveloped to

users incrc IT market

 tration of e

and Europll dominatee to langua

hical Conc

evelopment

asing digitn beyond aof this is

cal infrastru

 raints:lone Tier-Iation, powsaved on tn in Tier II

27 

IT investHigher expnagement.ions of ITn streamlini

ervices andexpand IT

asingly pre.

 ports (US

an marketsby the U.Se hurdle. I

ntration of 

 or “slow ge

l divide. Bfew metros

the need tocture in the

I and Tier-Ir, communiese frontsand Tier III

ent by demctations fr

This meanssolution. Hng their IT

telecom nervices mar

er end-to-e

& Europe

have intensand East Emajors are

T-BPO Exp

 ographical 

ut, off lateto encompincrease d

Tier 2 and 3

II cities, ITcation andcan be depcities.

onstrating vm IT requithat they nere, IT serviperations

w verticalsket in India.

d IT servic

:

ified in theurope. Contalso targeti

orts

 spread” IT:

things are css some 25livery centcities.

industry hsecurity. Alloyed for

lue (compee CIOs toed to spendes provide

(manufact 

s. This will

ast few yeinental Eurng Southeas

 

hanging: In0 deliveryes which

s been spel these addore constru

titivemovemosts are

ring,

be a

rs tope ist and

dia’sointseans

dingup toctive

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 28/42

28 

6.7. Growing global competition:

Competition from Pakistan, Bangladesh, Israel, Latin America, Ireland, Singapore,China, Malaysia, Philippines, Eastern Europe, South America, South Africa, and Sri Lanka hasbeen increasing. The last 5 are aggressively competing for BPO space by offering a variety of fiscal and other incentives. However, dominant Indian players are adopting a proactive approach.

They recruit experts from competitors (Pakistan, Bangladesh and China) and thereby expandingtheir capacity.

According to Infosys CEO and MD Kris Gopalakrishnan it's no more a case of Indian ITcompanies being seen as local companies with big turnovers, but global players in the true senseof the word. According to him one can see a distinct trend of companies extending theirfootprints across the globe. And these are primarily because of two reasons: Firstly, there is theneed to support clients and their businesses in languages other than English, for which a single-location operation will not suffice. And secondly, there is the need to take advantage of time-zone differences. We are, after all, talking about 24X7 services and no company can afford tooffer any less in a globally competitive arena.

For Infosys, that global mantra is quite evident. “The company has full-fledgedoperations out of the Philippines, China, Poland, Czech Republic, Mexico and Brazil, andconsultancy offices in 40 countries.” It is all about multiple delivery capabilities in multiplelocations. A closer look at those locations reveals that it is a winning mix of locations that featuredifferent languages and cost-effective operations.

6.8. Low R&D spending:

Presently only 2-4% of total spending of software companies in India are spend on R&D.Against this, internationally reputed software firms spend 14-19%

6.9. Growing competition from MNC IT companies: 

Today, 80% of top 100 IT companies in the world have their presence in India. In 2002-2003 foreign affiliates accounted for about 58% of India’s exports of back office services usingoffshore mode. They are competing with local companies both for Indian workers and foreigncontracts. This combination is driving up wages and squeezing margins. From the perspective of financial capability, pedigree (record), heritage MNCs have an edge. However, expertise of dominant Indian players puts them 10 to 15 years ahead of their international rivals.

6.10. Persistent threat from anti-outsourcing lobby in USA:

Results in difficulty of securing right type and number of American visas. Hence,handling political process in US will be important. However, Cognizant CEO Francisco D’Souzasays the recent protectionist measures by USA cannot be treated as rhetoric. He thinks thereare some real pressures in the US right now because of high unemployment rate (10%). To him,the discussion needs to go back to what is the alternative question. Because the challenge wehave in the US is that while unemployment is at 10%, the IT unemployment is very low. Thereality is that US is not producing scientists and engineers at the rate that the industry

needs. So, it’s a real problem for US companies. To compete in the US companies in the worldis becoming more technology intensive. He thinks the Border Protection Bill, the visa bill wasunfortunate because sufficient debate didn’t happen around the broad implications of such amove when it comes to competitiveness of companies inside the US. It’s in everyone’s interestfor the economies of the world to recover, and the fastest way to achieve this is by making the

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 29/42

29 

companies healthy. He thinks it’s very very dangerous when you try to hold back a key pool thatcompanies need in order to be competitive: which is talent. Many companies are responding tothe backlash by announcing more local hiring in the US.

7. Service sectors that will see accelerated growth in the coming years (i.e. in the medium

term) in India:

a) Telecommunications: Telecom density has grown by leaps and bounds because priceshave been cut to the bone, with local and long distance calls costing a tiny fraction of what theyused to. The result is that the industry is able to make a profit even when the average revenue peruser has dropped to a couple of hundred rupees per month. A supporting role has been played bythe steady drop in handset prices.

b) ITES: The labour cost arbitrage and satellite connectivity that drove the initialbusiness successes have been supplemented by movement up the value chain for the delivery of more sophisticated services, including business consulting which ties in with the re-engineeringof business processes and their eventual outsourcing/off shoring. These have proved to be

sustainable business models, driven by focused companies that have demonstratedentrepreneurial drive and ingenuity.

c) Road transport: The rapidly expanding road network, with a proper system of national highways, has speeded up truck movement by 50 per cent and more.

d) Rail transport: The improved traffic and operating ratios achieved by the railways,and the large investments planned for expanding the system (like the dedicated freight corridorsfrom the north to ports in the west and east) mean that there will be active competition betweenroad and rail.

e) Civil aviation: Could sustain the growth if oil prices are at reasonable levels.

f) Financial services: The banking system still serves only the top 40 per cent of thepopulation. Life insurance penetration is low, and capital market risks are taken only by a smallminority. All this will change, aided by the advent of aggressive players in the private sector, likethe ICICI Bank, which are grabbing market share from the legacy of public sector giants. Greaterdomestic inclusion (one of the key issues addressed in the report of the Raghuram Rajan!Committee) and operations in the international world of finance (an area of opportunity as speltout by the Percy Mistry'' Committee on making Mumbai an international financial centre) are thetwo broad thrusts required to raise the share of financial services' contribution to GDP.

g) Media and Entertainment: It has also emerged as a rapid growth sector: the growingcorporatization of the Mumbai film industry, the financial muscle of the entertainment TVbusiness (born in 1992 with the advent of satellite TV), and ambitious plans, like the Anil

Dhirubhai Ambani Group's proposed investment of $ 1billion to make movies with StevenSpielberg, are all symptomatic of this changing reality.

h) Modern retail: Modern retail, which is in early stages, is set to capture 16 per cent of the total retail market by 2013, and 25 per cent by 2018, compared to just 3 per cent today. Infact, in urban areas, it already accounts for 8 per cent of retail spending. [For more details referthe lecture note titled “Organised Retailing in India: A Blessing or a Curse?”]

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 30/42

 

i)educatio(pronouneducatio2008 and

Tschoolswell as cstill morplayers.low whiIT eductechniqu

Tinstitutesto develthoughinfrastruforeignprivate eyears.

Educationindustry

ced "k twe) and highis expected

he Indian ere highest iolleges with

than fiftyIn respect th emphasiztion and hs.

he Indian e (see Figurp the structthe governture whichniversities

ducation m

: Accordingin India halve"/"k to tr educationto grow at

ducation inthe countra focus on

percent of tthe countr

es the needas enhance

ducation sy). With eco

ure of the Iment hascan be fulfilwhich willrket of US$

to the 2009s been gro

elve" is asegments.12% CAG

ustry is inand there i

IT educatiohe market iy's populatiof training i

the need

tem comprnomic growdian educataken manled by privahelp in sh38 billion i

30 

Netscribesing strong

designationhe educati

R to INR 8

its develops a strong n. The Gov

s untappedn and num

nstitutes. Thfor trainin

ises of forth and enhaion sector.y initiativete players.ping the es expected t

report on H 

ly with mafor the su

on industrybn by 201

ent stage.ed to set urnment haswhich shober of stude growing Imarket as

al and infonced techno

unds are as for thehe governucation ino grow to

igher Educa

 jor contribof primar

was valued. 

The numbehigher sec

set up mans an oppornts, trainedT industry iwell as en

rmal netwology it has bmajor concdevelopmeent has opeustry structS$ 108 billi

tion in Indi

tion fromy and secoat INR 50

s of juniorndary schoICT school

unity for pteacher's ra

n India is drhanced tea

k of educatecome necern in the mt of educ

ned the dooure. The con in the ne

 , theK-12dary

bn in

basicls ass butivatetio isivinghing

ionalssaryarketationrs forrrentxt 10

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 31/42

 

age betaccordin Educatio

market f skilledof stude

to the hihigher eof 5-20between

ith over 50een 20-30

g to the 200n. The repor higher edanpower, ht education

her educatiucation acrand (b) ret

government

% of the poyears, India9 Ernst & Yrt also idenucation. Thigher house. Public pri

on sector woss the specurn on capiand private

ulation fallpresents a

oung EDG

ifies variouy include gold expendate Partner

hile servingtrum can beal employesector entiti

31 

ing in the an attractive2009 repor

s other ecorowing shaiture on eduhip (PPP)

as an efficia profitabl(ROCE) o

es has ham

e group of 1market fort on Private

omic trigge of servicecation (seeodel can p

ent operatibusiness

f 12-50%.ered PPP. 

5-64 years,the higher Enterprise

rs which fus sector inTable), androvide muc

g model. Itith (a) profiowever, la

with a medieducation sin Indian H 

rther expanDP, shortaeasy availa

h needed fi

is estimatet after tax (k of cooper

 

anectorigher 

d thege of bilityance

thatAT)

ation

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 32/42

 

PPP and

32 

High Education

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 33/42

33 

8. WTO and Indian Services Sector

The General Agreement on Trade in Services (GATS) was one of the major areas of theGeneral Agreement on Tariffs and Trade (GATT) in the Uruguay Round, which concluded inGeneva on Dec. 15, 1993. The Uruguay Round expanded the scope of the multilateral tradingsystem to cover trade in services through the GATS. The GATS is the first multilateral

agreement to provide legally enforceable rights to trade in a wide range of services. The GATS,which came into force on 1 January 1995, was aimed at facilitating trade and investment inservices through the progressive liberalisation of restrictions on trade and investment flows inservices.

One of the important objectives of GATS is to promote trade in services throughprogressive liberalisation and enhancing the participation of developing countries in it. TheGATS is the first and only multilateral framework of principles and rules for governinginternational trade in services. The developed countries account for major share in serviceexports (approximately 80 per cent) in contrast to developing countries who despite theiradvantageous position in producing cheaper services fail to reap the maximum benefits becauseof a plethora of tariff and non-tariff barriers on trade. In this context, the role of GATS becomescrucial for shaping the future course of world trade as it has brought services sector trade underits ambit.

Traditionally speaking, services are considered to be non-tradeable because as comparedto goods they are having certain distinct characteristics such as intangibility, non-storability, and also these are embodied in the person or thing in question. Some of them require physicalproximity of the provider and the consumer (for example, the doctor and patient) as they have tobe consumed as soon as they are produced. Therefore, services were outside the purview of GATT/WTO negotiations for long. However, with the development in technology (advent of internet services, telecommunication revolution, and advent of satellite communication) andreduction in transportation cost it has become possible to overcome many of these constraints

associated with trading services. As a result, many of the previously non-tradeable services havebecome tradeable internationally.

In the light of the ongoing `service revolution' in India, naturally it is expected thatservices sector has vast export growth potential under WTO regime.

8.1. What is the significance of trade in services?

(a) Foreign exchange earning potential

(b) Both services and manufacturing sectors are inextricably linked throughintersectoral linkages. `Splintering' of industrial activity will lead to further push in the growth of services across the world by way of increasing the demand for service inputs for production of manufacturing goods. This may open up vast export opportunity for Indian services. On the otherhand, in this modern era of globalisation and competition, the use of quality service inputs isbecoming a pre-requirement for making our goods internationally competitive. Therefore, theneed for various complementary or producer services whether indigenous or imported, is boundto increase for Indian manufacturing sector in the near future. In a free services trade regimesuch service requirements can be imported.

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 34/42

34 

(c) Some of the services are relatively cheaper in some countries than others due todifference in their factor endowments (e.g. cheap labour). WTO regime offers immenseopportunities to open up trade in those services.

(d) Trade in services can prove to be instrumental in generating additional employment

opportunities for the professional and technical personnel by creating a demand for their

services (doctors, nurses, teachers, computer experts, etc.) abroad.

8.2. Modes of Service Transaction Available under GATS:

GATS defines trade in services as "the supply of a service from the territory of any other 

member; in the territory of one member to the service consumer of any other member; by a

service supplier of one member, through commercial presence in the territory of any other 

member; and by a service supplier of one member, through presence of natural persons of a

member in the territory of any other member.” There are four modes specified in the agreementthrough which trade in services can materialise:

 Mode 1: Cross-border supply - In this case physical movement of provider or user notrequired because of usage of information technology. Examples are IT-ITES services, e-banking,telemedicine, distance learning, export of CDs of movies, music concerts, dance performances.

 Mode 2: Consumption abroad  - In this case there will be a movement of user to theprovider. Examples are foreign tourist visiting India and utilising hotel services, foreign patientsutilising our health services and vice versa.

 Mode 3: Commercial presence – Under this mode, the suppliers of a service of aparticular country establish a legal territorial presence in another country to provide theirservices. This involves setting up of a service establishment like a construction or an engineeringfirm or bank offering construction or engineering or banking services through FDI mode.

 Mode 4: Movement of natural persons - In this case, the provider of service goes to the

user, but only on temporary basis, i.e. not for entry into the permanent labour market. This modeof services trade involves movement/presence of natural persons. Examples are temporarymovement of natural persons such as Indian teachers, doctors visiting foreign universities forteaching and research, engineers, consultants going abroad on short term basis.

As per the WTO estimates, Mode 3 accounts for the highest share in world trade in

services (57%) followed by Mode 1(about 28%), Mode 2 (14%) and Mode 4 (1%) respectively. 

8.3. What are the Potential Areas of Services Trade for India?

India has a clear cut Revealed Comparative Advantage (RCA) in the exports of commercial services and this is mainly due to the advantage we have in other commercial

services than transport and travel services (Table).RCA is the ratio of two different ratios. The numerator is the ratio of export of 

commercial services (CS) of the region/country to its total exports (merchandise + CS). Thedenominator is the ratio of world export of CS to world exports. In case of components of CS,the numerator is the ratio of export of a component of commercial services (TS/TRS/OS) of theregion/country to its total exports of CS. The denominator remains the same for eachregion/country and is the ratio of world export of that particular component to world exports of 

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 35/42

35 

CS. RCA>1 implies comparative advantage RCA<1 implies absence of comparativeadvantage.

Revealed Comparative Advantage in Services (2003-2005)

Commercial

Services

Transport

Services(TS)

Travel Services

(TRS)

Othere

Services(OS)

India 1.8 0.5 0.5 1.5

High IncomeCountries 1.1 1 0.9 1.1

Low and MiddleIncome Countries 0.7 1 1.6 0.6

Commercial services comprise of transport, travel, other commercial services. Othercommercial services include such activities as insurance and financial services, internationaltelecommunications, and postal and courier services, computer data, news-related service,

transactions between residents and non-residents, construction services, royalities and licensefees, miscellaneous business, professional, and technical services, and personal, cultural, andrecreational services.

Through a give and take approach India can gain out of GATS. For example, India canget access to US health services market by way of export of medical professionals (doctors) bygiving access to her financial services market (banking and insurance) to US firms.

8.4. India’s negotiating moves in GATS – Major Outcomes:

India's communication proposals and submissions before GATS negotiation have mainlyfocused on Mode 1 and Mode 4, where India has comparative advantage and thus an offensiveinterest.

On Mode 1 India, along with its coalition members (“friends group”), has focused onensuring a predictable market environment, mainly aimed at pre-empting protectionism withregard to the global outsourcing of services following the emergence of anti-outsourcingsentiment in developed countries. On Mode 2, India has focused on the need to enhancetransparency in Mode 4 commitments, to reduce discretionary scope in the application of restrictions such as economic needs test and lack of recognition of qualifications, which affectMode 4.

In response to India’s submission of initial requests (relating to Mode 1 &4) for sectorspecific commitments to 62 member countries, in return, India received requests from 27member countries. India's requests centred around the removal of sectoral and cross sectoral

restrictions in Modes 1 and 4, while the requests it received centred around the expansion of India's commitments to include more service sectors and to liberalise its commitments across allmodes, and especially in commercial presence, or Mode 3 (e.g. FDI in retail and banking).

In response to these requests, India submitted its initial offer in January 2004. This offer,however, did not substantially improve upon its earlier Uruguay Round commitment, mainlybecause there was little progress in the commitments by other member countries in the modesand sectors of interest to India.

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 36/42

36 

In August 2005, India submitted a revised offer in which it not only showed a willingnessto expand the scope of its Uruguay Round commitments by tabling several new service sectorsand subsectors for negotiations, but also signalled that it was willing to remove commercialpresence restrictions in some key areas that it had already committed. Eleven sectors and 94 sub-sectors were covered in the revised offer as opposed to seven sectors and 47 sub-sectors in the

initial conditional offer. The change in stance reflected a new strategy on the part of India, of being more forthcoming in the services negotiations, by tabling more sectors, including somedomestically sensitive sectors, and by offering to bind its commitments at higher levels of liberalisation in areas where India had been a recipient of many requests, in the hope of receivingimproved revised offers in modes 1 and 4, where there had been little progress. 

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 37/42

37 

APPENDIX: Interview with Professor Jagdish Bhagwati 

Quid pro quo in services sector negotiations is needed.  But so are rules on hiring and firing. 

Professor  Bhagwati  is the University  Professor  at  Columbia University  and  Senior  Fellow  in International  

Economics at  the Council  on Foreign Relations. He is regarded  as one of  the  foremost  international  trade 

economists of  his generation. He has been Economic Policy   Adviser  to  Arthur  Dunkel, Director  General  of  

GATT  (1991

‐93),

 Special 

  Adviser 

 to

 the

 UN

 on

 Globalization,

 and 

 External 

  Adviser 

 to

 the

 WTO.

 In

 this

 

interview  to The Hindu in Chennai, Professor  Bhagwati  outlined  some of  the key  challenges that  remain 

 for  India in the upcoming negotiations on the Doha Round. The  following is the edited  interview: 

On WTO legality 

Q: Recent  reports have  indicated  that  83 new measures  that  go  against  free  trade principles have 

been enacted across countries. Are you not worried that these will be difficult to roll back, especially 

because  such  moves  often  represent  governments  responding  to  pressures  from  their  domestic 

constituencies? 

A:  Most  of   the  actions  reported  are  safeguard  actions,  anti‐dumping  actions  and  so  on.  Those  are 

actions where you are exercising your rights. One wishes they were not doing so, but you cannot really 

object to

 them

 as

 such

 exit

 strategies

 are

 built

 into

 WTO

 rules,

 at

 least

 on

 a temporary

 basis.

 Especially

 

when things get rough  – and right now they are  – the ability to toe the  line  is being strained  in many 

democratic countries. So that part does not really bother me that much. But if  you go beyond that and 

look  at protectionist  interventions  where you  are violating  your  obligations, by doing  things  that you 

agreed not to do, that is something that is still not on a scale that you need to worry about. But we insist 

on talking about it simply because then everybody will be careful and aware that it is going on. 

There  is  one  downside  risk  which  people  have  observed,  which  is  that  if   you  collect  all  these 

interventionist actions, whether they belong to the first group (WTO‐legal) or the second group (WTO‐

illegal), it will be harder to hold to the line in some countries because people will say, “The United States 

has done that taken these actions so what about us doing  it?” So  increased transparency may make  it 

more  difficult  rather  than  less  difficult.  This  is  more  a  political  science  kind  of   reaction  and  there  is 

something to

 that

 because

 a lot

 of 

 people

 are

 simply

 unaware

 of 

 what

 is

 going

 on,

 except

 those

 who

 are

 

being hit, the victims of  this! So this kind of  exercise should be held in a low‐key. 

Doha stakes 

Q: In terms of  effects on trade, are they any different from actions that violate WTO rules? 

A: The effect would be identical. But the effect  in terms of  the prospective  impact may not. When you 

undermine rules, people feel they can do a variety of  things and they are not constrained. Therefore the 

expectations you set up are important. This is the problem about settling the Doha trade negotiations. If  

you do not settle Doha and it drags on, say even another year then people will feel that multilateralism 

is  dead.  Therefore  the  rules  such  as  we  have  built  in,  based  on  the  1930s  experience  of   free‐for‐all, 

those rules will get undermined. That is what people are worried about  – the effect on the system. It is 

hard to

 quantify

 that

 because

 that

 is

 actually

 a matter

 of 

 how

 the

 situation

 will

 unfold.

 There

 is

 no

 doubt

 

that the trade system has managed to do reasonably well because we have had rules. This is the reason 

why the G20 and the G8 keep repeating that we must settle Doha and not let it go. Even though they do 

not  expect  to  liberalise  they  hope  to  at  least  underline  to  the  public  that  they  believe  in  the  system 

rather than its role in further liberalizing trade. I think they understand that liberalisation can be hard. 

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 38/42

38 

What U.S. and India must do 

I suspect we are going to move in the next few months into a mode where we will decide that somehow 

we have to settle Doha. We have been so close to an agreement; but now we can take that final step. 

But the onus for the way it has developed is unfortunately  just on the U.S. and India right now. The U.S. 

having more control of  the media makes  it seem as though  it  is  India which  is the problem. We could 

equally say

 that

 it

 is

 the

 U.S.

 which

 is

 the

 problem.

 They

 both

 have

 to

 make

 a move,

 in

 my

  judgment.

 

Protectionist moves & Doha 

Q:  “Buy  American”  clauses  have  been  associated  with  the  bailout  funds  and  there  are  similar 

measures in other countries. Given that there is no single supra‐national body to decide on the rules 

do not you think all these protectionist moves are going to stall the Doha process further? 

A: It has not gone that far at all. I do not think so. If  you look at all these actions, it is a matter of  what 

value of  trade they cover. Look at anti‐dumping actions, which most of  us economists deplore, because 

they are supposed to be fair trade actions but everybody knows they are unfair trade and they are used 

as a way of   interfering with  free trade. They are already  in the system and therefore they are part of  

your  rights,  but  these  are  rights  that  you  would  rather  not  see,  having  been  built  in.  But  you  find, 

typically in

 the

 literature,

 the

 argument

 that

 India

 is

 the

 worst

 user

 of 

 anti

‐dumping

 actions,

 not

 the

 U.S.

 or the EU. But when you actually  look at the value of  trade you discover that  it is minuscule compared 

with what the U.S. and the EU are doing. So you have to put it into some perspective like that. I do not 

think in the value of  the trade covered or the intimation in terms of  what future actions might break out 

amounts to anything very substantial. With policies like “Buy American”, they are going to realise that as 

soon as they are out of  trouble, this is not really what they want to do because there has been so much 

criticism  of   it.  Even  Obama,  because  of   all  these  criticisms  coming  particularly  from  people  who  are 

worried about export markets, like Caterpillar and GE and so on, put in a rider or qualifier saying it has 

to be consistent with our WTO obligations. 

Of  course, the devil is in the detail and despite that provision you can actually have erosion of  the WTO 

obligation.  But  it  will  not  last  forever.  As  soon  as  the  pressure  eases,  assuming  we  do  not  make  the 

mistake of 

 reversing

 too

 soon,

 that

 will

 tend

 to

 disappear.

 What

 I find

 lacking

 in

 the

 G20

 and

 G8

 

statements  is  any  awareness  of   these  kinds  of   problems  remaining  endemic  after  we  pull  out  of   the 

recession. We will have to have a game plan also that says, “Wherever there is ambiguity, we need to be 

absolutely  tough‐minded  and  say  we  should  light  a  bonfire  under  these  things,”  but  by  collaborative 

action. 

No need for supra‐national authority 

But there is no supra‐national authority which is required for this; it is  just a matter of  the main players 

making sure they comply. In fact the protection is in a lot of  other areas, where there are no rules. For 

example if  you want to look at labour markets and immigration issues, which are related, you now have 

in many countries a great demand,  including  in England and  in the U.S., to hire domestic workers first 

and to fire foreign workers first as well. There is no rule in the WTO on that. There is no rule on foreign 

investment. There is no rule on services. So what worries me is not trade protection, because there we 

do have a system and rules in place. It is a matter of  recovering sanity on the political feasibility. 

Obama & Sarkozy 

But  there are a whole  lot of   things,  including  foreign  investment, where President Obama  says value 

should not flow to Bangalore but should stay in Buffalo. Now that is a kind of  protectionism. And Sarkozy 

goes  even  further  and  he  actually  said  that  French  firms  should  not  invest  abroad,  like  in  Prague  for 

Renault and Citroen; they should come back. Now that is carrying it too far in terms of  protectionism. 

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 39/42

39 

So  for  trade protection we  fortunately have  the WTO and  the whole history of   that and we have  the 

rules and we have the system, such as it is. But there are whole areas where you do not have that. In the 

banking sector  in particular, markets are getting segmented. If  the Royal Bank of  Scotland can have no 

access  to  American  funds  and  the  same  way  over  there  in  the  UK,  that  is  a  massive  issue.  So  I  had 

written to Prime Minister Gordon Brown before the last G20 meeting that what he should talk about is 

not  just containing trade protectionism and the advantages of  a freer trade system, but to talk about the 

advantages of  an open world economy because that is a much broader theme. 

Essence of  open world economy 

Q: What would be the elements of  the open world economy? You mentioned trade and  investment 

and the movement of  natural persons. 

A:  What  we  are  talking  about  is  temporary  immigration.  We  should  be  able  to  export  services,  but 

embodied in people. That is what we call the movement of  natural persons. We are talking about service 

transactions. So the second leg is GATS, the General Agreement on Trade and Services. Look at medical 

reform.  I have been writing repeatedly on how you could reduce costs. Take comprehensive coverage. 

There are two problems. Schwarzenegger  in California ran  into problems on the cost side  –  it was very 

expensive.  Where  do  you  draw  the  line  on  what  people  would  be  able  to  get  access  to?  Where  you 

could  not  contain  the  costs,  comprehensive  coverage  was  seriously  handicapped.  Take  the 

Massachusetts  case  where  costs  were  more  reasonably  contained  and  that  was  Mitt  Romney  and  a 

democratic  majority  state  legislature.  That  programme  ran  into  the  problem  of   scarcity  of   medical 

personnel. If  you are now insured and you are indigent otherwise, where do you get a doctor? Doctors’ 

availability became a big issue because many doctors were unwilling to sign on to patients like that. 

Medical lobbies against competition 

Since  I  know  international  trade  and  GATS  I  said  many  years  ago  in  an  article:  “export  patients  and 

import doctors” (exporting patients is what we call medical tourism now) and the cost savings would be 

enormous. If  something like 40% of  the procedures could be done on this basis, it would save something 

like  $60‐70  billion  per  annum  –  far  in  excess  of   what  the  President  was  talking  about  in  terms  of  

computerisation of 

 patient

 records

 and

 so

 on.

 In

 terms

 of 

 also

 finding

 medical

 personnel,

 foreign

 

doctors  on  visitor  visas  are  required  to  go  back;  under  former  U.S.  President  Lyndon  B  Johnson  they 

were allowed to stay on  if  they went to Appalachia and so on, where doctors were not available. So  I 

recalled that and talked about that and said you could attack both problems. But not one person in this 

administration has ever picked up the idea, including Paul Krugman, to whom I wrote. 

In the end it is the medical lobbies that they are worried about because the doctors, like anybody else, 

do not like competition. This is competition. It is actually helping the poor who are going to be insured. If  

anybody suffers it will be the doctors. But that is the elite, even if  you control for their payments. So this 

is partly a movement of  natural persons. There are four modes of  transactions for services: the provider 

goes to the user, the user goes to the provider, online, and by establishing services  in a  local area. So 

those are  the  things we wrote about, which are a part of  GATS. While  the administration  talks about 

lobbies and

 insurance

 companies,

 it

 is

 never

 really

 addressing

 these

 issues.

 These

 are

 some

 of 

 the

 issues

 

that can be put into the Doha Round but so far we have no real concessions on these issues. 

Go for quid pro quo 

But we could actually have some quid pro quo on this and it is an area where we could gain quite a lot in 

my view.  It  is something which could be taken up by the  Indian administration. These are some of  the 

issues that could be put  into the Doha Round but so far we have got no real concessions on that  issue 

either. But against that you have to give something in the services sector. What would we give? In areas 

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 40/42

40 

like banking and insurance we are sufficiently developed and resilient to be able to offer something. It is 

difficult to offer, in my view, any entry subject to a given level of  protection simply because we do not 

have a safeguard clause in the services sector. 

India and service sector negotiations 

Q: Why is not there a safeguard clause? 

A: Supposing you open up banking and 10 banks come into the economy. Then our banks are in trouble. 

In this case a safeguard comes in the form of  a market disruption clause. What do you do? Do you get 

three banks to go back?  It  is very difficult for that reason and they have never been able to negotiate 

something. With goods entry you can  just shut off  trade by putting on a tariff  and that will reduce it. So 

they have not been able to negotiate this. My view is Europeans certainly, Japanese yes, Americans less 

willing,  but  they  would  all  come  on  board  –  we  just  say  they  accept  more  commitments,  quantity 

commitments. Not rule commitments. Then we allow a certain number of  banks to open per year. So we 

can offer something,  just as they are never going to say “Subject to these rules, any number of  doctors 

can come in.” So they are going to put in automatic caps or something. 

So  this  is  what  we  could  do  but  we  could  have  a  service  sector  quid  pro  quo,  where  both  countries 

would be

 better

 off.

 Actually

 we

 might

 want

 to

 offer

 that.

 The

 free

 trade

 area

 is

 very

 different

 and

 they

 would  never  agree  to  that and  they would  impose  all kinds of  other conditions on us, which are not 

doable. But that could be part of  a new paradigm: we could  just say we are going to transact in this way 

and give each other mutual concessions. That would be  in the services sector so service people might 

also  be  a  bit  happy.  But  we  need  to  go  in  that  direction  and  we  need  rules  also on  hiring  and  firing 

because that is where everybody is going now. Even in India there is great pressure. Is not that what the 

recent  trouble  in  the  airline  industry  is  about?  Everybody  is  facing  that  everywhere:  why  should  we 

discharge our own people when in fact particular extraneous money is involved. 

Don’t beggar thy neighbour 

But if  we want to get protection for our labour, the French are going to ask for protection, on the same 

grounds. Someone else is going to ask for protection, say the U.S. This is exactly the story of  the 1930s: I 

divert world

 car

 demand

 to

 me

 using

 protection.

 You

 do

 that

 in

 turn

 and

 you

 are

 diverting

 my

 demand

 

back  to  you,  and  so  on.  So  this  was  called  beggar‐thy‐neighbour  policy.  It  is  much  better  to  have  a 

subsidy  on  the  purchase  of   cars,  if  you  really want  to  support  that  sector. Each country  may provide 

whatever  support,  say  $1500  per  car.  Then  let  them  compete.  But  otherwise  you  are  just  adding 

protection over each other and doing nothing for the  industry as such. The main problem is lack of  car 

demand. So at the national level, if  you lack aggregate demand, Keynes was the first person to say you 

should use tariffs because tariffs divert a given demand to our goods. 

Similarly if  you use devaluation, that also does the same thing on the exports side because the exports 

become cheaper and you have diverted foreign sales to your export markets. In neither case  is anyone 

better off. Keynes himself  came round to the view that the first‐best policy view was to revive aggregate 

demand and  that  is what we are doing right now.  If  we were not  implementing the stimulus package 

right now, we would be seeing much more protectionism  for sure. So that  is also our safeguard. Each 

individual  industrialist  is  looking at  it from his or her perspective  – they can only take a micro decision 

for themselves  for their own protection. But the government and the G20 and the G8 have to  look at 

what  in  fact  is  the  overall  policy  framework  within  which  this  game  is  to  be  played.  You  want  to 

minimise the competitive game, which is really not the way to address the issue. As you were asking, to 

unwind these positions also  takes time  – and that  is what happened  in the 1930s  in a big way.  It was 

very difficult and you really had a nuclear winter at that time. 

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 41/42

41 

Note: This lecture is prepared by the Instructor for the sole purpose of  student learning. It is nothing but 

proper arranging/ordering of  relevant parts from the sources indicated at the end of  the note. 

Sources used for Preparing this Note

Sunil Jain and T.N. Ninan (2010): “Servicing India’s GDP Growth” in India’s Economy:Performance and Challenges – Essays in Honour of Montek Singh Ahluwalia. Edited by ShankarAcharya and Rakesh Mohan, Oxford University Press.

Deutsche Bank Research (2005): “Outsourcing to India: Crouching tiger set to pounce.” October 25.

Deutsche Bank Research (2009): “Offshoring to China: From Workbench to Backoffice?” January 13.

Rashmi Banga and Bishwanath Goldar (2007): “Contribution of Services to Output Growth and 

Productivity in Indian Manufacturing Pre- and Post-Reforms”, Economic and Political Weekly,June 30. 

Rashmi Banga (2005): “Critical Issues in India’s Service-led Growth”, Working Paper No.171,Indian Council for Research on International Economic Relations.

Seema Joshi (2004): “Tertiary Sector-Driven Growth in India: Impact on Employment and 

Poverty”, Economic and Political Weekly, September 11. 

James Gordon and Poonam Gupta (2004): “Understanding India’s Services Revolution”, IMFWorking Paper (No. WP/04/171).

Dipak Mazumdar , Sandip Sarkar (2007):  “ Growth of Employment and Earnings in Tertiary

Sector, 1983-2000,”  Economic and Political Weekly, March 17. 

Government of India (2008):  “ Report of the High Level Group on Services Sector”, PlanningCommission, New Delhi

“Key Highlights of the NASSCOM-IDC Study on the Domestic Services (IT-ITES) MarketOpportunity” (http://www.nasscom.in/upload/5216/Domestic%20Services.doc)

“The Marketing Whitebook 2010-11”, Business Standard.

Rupa Chanda and Sasidaran G. (2007): “GATS and Developments in India’s Services Sector”, inIndia’s Liberalisation Experience: Hostage to the WTO? Edited by Suparna Karmakar, RajivKumar and Bibek Debroy. New Delhi: Sage Publications India Pvt. Ltd.

Recommended ReadingsEjaz Ghani (2010): The Service Revolution in South Asia; Oxford University Press

“The Marketing Whitebook 2011-12”, Business Standard.

S. Ramadorai (2011): “Towards Tomorrows India: The Future of Healthcare”, in The TCS

Story … and beyond ; Penguin Books India.

Government of India (2008): “ Report of the High Level Group on Services Sector”  , PlanningCommission, New Delhi

8/2/2019 Is Service-Led Growth a Miracle for India

http://slidepdf.com/reader/full/is-service-led-growth-a-miracle-for-india 42/42

Video Links

Services to Growth and Innovation in China and India – A Panel Discussion

http://www.youtube.com/watch?v=PumPVYCFkMM&feature=related (Part 1)

http://www.youtube.com/watch?v=QDnY2RDfW4w (Part 2)

http://www.youtube.com/watch?v=vU9BQLvd6g0&feature=related (Part 3)

http://www.youtube.com/watch?v=Mjds4tY8HuU&feature=related (Part 4)

http://www.youtube.com/watch?v=IiPuXHwp6C0&feature=related (Part 5)

http://www.youtube.com/watch?v=v0l5fJu_k-o (Part 6; Question and Answer)

___________________