is service-led growth a miracle for india
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8/2/2019 Is Service-Led Growth a Miracle for India
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1
Lecture Note (Session 7)
Is Service-led Growth a Miracle for India?
Services represent the fastest growing sector of the global economy
and accounts for two-thirds of global output (WTO, 2009) 1. Introduction
Services sector has emerged as largest and fastest growing sector in global economy. Thesector provides more than 60% of global output and employment. Share of services in worldtransactions has been increasing (see Figure). Worldwide, FDI is shifting away frommanufacturing sector towards service sector. In line with global trend, this sector has grownrapidly in India, especially since 1990s.
World Exports of Commercial Services 2000-2010
Source: International Trade Statistics 2011; WTO
In the Indian context, according to National Income Accounts classification, servicessector consists of the following activities: Trade, hotels & restaurant, real estate, business & legalservices, banking and insurance, public administration, defence, transport, storage,communication, community, social & personal services. The following is the component of some
of these services.
• Trade: wholesale trade and retail trade in commodities both produced at home andimported, purchase and selling agents, brokers and auctioneers
• Personal services: Domestic, laundry, beauty shops, tailoring etc
• Communication: Postal, money orders, telephones, overseas communication services
• Community services: Education, research, scientific, medical, health, religious etc
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• Dwelling & real estate: Services associated with construction (building real estate oncontract basis, building design, interior design etc)
In terms of income generation, services activities can be broadly classified as low-earningand high earning activities. Some of the examples of low-earning services activities are repairand maintenance services, local transport services, cobblers, shoe-shine, catering, hair dressing
and dry cleaning. Examples of high earning services activities are legal services, IT/ITES,telecommunication services, financial & accountancy services, customer relations management,health and educational services, construction, housing and engineering and tourism, Retail,entertainment and media. The significant point to be noted here is development of high-earningservices sector can automatically create demand for low-earning services. For example, IT boomin India has generated demand for transport services, dry cleaning, hair dressers, air-conditionmechanics, courier services, physical security, catering etc
2. Significance of Services Sector for India:
Currently services sector is the fastest growing sector of the Indian economy (Tables 1and 2). A growing ‘tertiarisation’ of structure of production and employment has been taking
place in India. Since 1990s, services sector emerged as major sector of economy both in terms of growth rates and share in GDP. While other sectors experienced phases of deceleration,stagnation and growth, services sector has shown a uniform growth trends overtime. A majorpart of decline in share of primary sector in GDP was picked up by service sector. This isconsidered to be a unique feature witnessed by India.
Sectoral Growth of GDP (%) (Base: 1999-00)
Period Agriculture
and allied
activities
Agriculture Industry Manufacturing Service sector
1950-51 to 1979-80 2.16 2.16 5.36 5.21 4.55
1980-81 to 1991-92 2.97 3.04 6.10 5.58 6.20
1992-93 to 2007-08 2.70 2.70 6.06 6.39 7.98
1992-93 to 2010-11* 2.73 2.68 6.34 6.74 8.27
* - Data from 2008-09 to 2010-11 are not final estimates
Source: Instructor's calculation based on Handbook of Statistics on Indian Economy (HSIE), 2011
(RBI)
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Table 2: Sectoral Composition of GDP (%)
Year Agriculture and Allied
Activities*
Industry and
Manufacturing**
Services
1950-51 55 (48) 11 (9) 34
1960-61 51 (45) 13 (11) 36
1970-71 44 (39) 15 (13) 40
1980-81 38 (34) 17 (14) 45
1990-91 31 (29) 20 (15) 49
2000-01 24 (22) 20 (15) 56
2008-09 16 (13) 20 (16) 64
2010-11 14 (NA) 20 (16) 66
* Figures in brackets indicate the share of agriculture in GDP** Figures in brackets indicate the share of manufacturing sector in GDP
Source: Handbook of Statistics on Indian Economy, RBI.
Growth pattern in services sector has not been uniform across all services (Table 3). Inpost-1990s business services (which includes IT), communications & banking sectorsexperienced maximum growth. Growth of trade and communications increased consistently overthe decades. In the first half of the current decade, majority of the service segments witnessed
high growth. This trend clearly indicates that apart from ITES (which comes under businessservices), many other sectors have made credible contributions to the new found dynamism of the service sector.
Table 3: Growth Rate within the Services Sector
Sixth Plan
(1980-85)
Seventh Plan
(1985-89)
Eighth Plan
(1992-1997)
Ninth Plan
(1997-2002)
Tenth Plan
(2002-2007)
Trade 5.3 6.5 9.1 7.3 9.3
Hostels&
Restaurant 5.4 6.9 11.2 9.3 9
Railways 2.8 5.7 1.9 4.7 7.7
Other Transport 6.9 7 8.4 6 11.4
Storage 3.5 1.8 2.4 2.2 5.6
Communications 6.7 5.3 14.1 21.8 22.1
Banking &
Insurance 7.5 13.4 8.2 9 9.3
Real Estate 7.3 8.1 6.1 7.2 8.3
Public
Administration 6.1 7.9 3.9 8.5 5.2
Other services 3.9 6 7 7 7.6
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Source: Government of India (2008)
In addition, services sector makes greater contribution to employment generation andexports (See Table 4, 5, 6 and Figure). The most visible and well-known dimension of theservices boom in India has been in IT/ITES sector. Indian IT vendors focus on (i) Softwaredevelopment, (ii) Software products and (iii) BPO. Currently India commands 55% of the global
market worth $90 billion for IT and BPO offshoring. IT software and services industry is nowIndia’s top exporter among all services. Net foreign exchange earnings of software servicesindustry have been highest among all services.
Table 4: Sector-wise distribution of workforce
Sector 1951 1961 1972-73 1983 1993-94 1999-00 2004-05
Agriculture 74.6 76.2 73.9 68.6 64.7 59.9 58.4
Mining & Quarrying 0.4 0.5 0.4 0.6 0.7 0.6 0.6
Manufacturing 8.2 8.6 8.8 10.7 10.5 11 11.7
Services 16.8 14.7 16.9 20.1 24.1 28.5 29
Table 5: Employment Elasticity*
Sector 1983-84 to
1993-94
1993-94 to
1999-00
1999-00 to
2004-05
Agriculture, forestry and fishing 0.50 0 0.40
Minining & Quarrying 0.69 0 0.82
Manufacturing 0.33 0.26 0.28
Electricity, gas and water supply 0.33 0.26 0.33
Construction 1 1 0.88
Trade, hotels and restaurants 0.63 0.55 0.59
Transport, storage and communication 0.49 0.69 0.27
Financial services 0.92 0.73 0.94
Community, social and personal services 0.5 0.07 0.28
Total 0.41 0.15 0.48
* Is a measure of percentage point change in employment within a given sector associated with a 1percentage point
Source: Seema Joshi (2004) and Government of India (2008).
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Source:
Figure:
Internationa
eading Exp
l Trade Stat
orts of Co
istics, 2008
5
mercial S
(WTO)
rvices* (G owth 2000 2007)
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3. Explanations for the Boom in the Services Sector in India:
The major reasons for India’s success in IT-ITES and other services are as follows:
(a) Well-trained, English-speaking and inexpensive specialists – English has a keyrole in IT-ITES as most customers come from Anglo-Saxon countries. Naturally, German,Japanese and Spanish clients also appreciate service providers with respective language skills.But these providers are not always available and often have only regional scope (Eastern Europe,China, Latin America). India occupies top position in people skills and availability needed for IToutsourcing services (see Table 7). Most importantly, Indian specialists work for much lower paythan their US or European counterparts. German and US IT professionals in non-managerialpositions earn US$ 50,000-70,000 per year. In EU-27, average was for employees in dataprocessing and databases is roughly EUR 40,000. Income of an Indian IT employee with 1-2years’ experience is roughly US$ 8,000. Those starting their first job in the sector earn roughlyUS$ 6,500 per year.
Table 7: People Skills and Availability Scores – IT Outsourcing Services Country Relevant
experience
Size and
availability
of labour
force
Education Language
capabilities
Total
Score
United States(tier 2) 4.37 2.22 1.34 1.67 9.6
India 4.34 2.22 1.39 1.25 9.2
China 3.9 2.22 1.33 1.06 8.51
UK tier2) 3.94 0.55 1.39 1.67 7.55
Germany(tier 2) 3.92 0.58 1.4 1.33 7.23
Canada 3.69 0.31 1.47 1.67 7.14
France(tier 2) 3.93 0.53 1.37 1.22 7.05
Brazil 2.89 1.75 1.07 1.19 6.9
Spain 3.91 0.4 1.32 1.22 6.85Australia 2.65 - 1.44 1.67 6
Singapore 2.61 - 1.52 1.38 5.54
Mexico 2.11 0.89 1.14 1.19 5.33
Indonesia 1.18 1.72 1.09 1.1 5.09
Malaysia 1.91 - 1.24 1.22 4.6
Thailand 1.77 0.63 1.16 1.03 4.59
Egypt 1.65 0.72 1.04 1.11 4.53
Philippines 1.38 0.83 1.94 1.22 4.38
Vietnam 1.08 0.68 1.22 0.97 3.96
Czech Republic 1.04 - 1.39 1.26 3.79Sri Lanka 0.62 - 1.28 1.13 3.16
Source: The A.T. Kearney Global Services Location Index, 2011
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12
(o) Subversive entrepreneurship - In some cases, the growth of the services sector wasbased on subversive entrepreneurship. A good example is the cable TV industry, whichmushroomed in a grey legal area, and was considered too small and fragmented to meritgovernment attention until as many as 60 per cent of all TV households were hooked on to cable.When this stage was reached, even the industry wanted some clear rules, especially to facilitate
access to capital.4. Is India’s Services Boom Unique or Unusual?
The standard development model has involved seeing the share of agriculture going downand that of industry going up in terms of both gross domestic product (GDP) and employment;and, after a fairly long period in which per capita incomes climb to upper-middle income levels,the share of the services sector rises while that of industry falls-with agriculture, by then, havinga share of between 5 and 10 per cent. It is often argued that the Indian growth model appears
to have skipped the intermediate stage, giving rise to a debate whether a growth model heavilybased on service sector growth is sustainable. Many observers have argued that in a low incomeeconomy like India 66 per cent (in 2010-11) share of services in GDP is unnatural. It is in thissense that India is perceived to be an outlier.
However, Jim Gordon and Poonam Gupta (2003) argue that the outlier thesis does nothold if one looks at the empirical evidence. Using cross-country data, they plot the rise in theshare of services as per capita income rises: in 1990, India was very much on the trend line. Itmoved above the trend by 2001, when followed the decade in which services significantlyoutpaced industry. However, even then, the variation was less than in many other economies (seeFigure). Perhaps, perceptions of the 'distorted' nature of Indian growth could be a result, in part,of China's well-known success in manufacturing. The industry-services mismatch seemsparticularly sharp when India-China comparisons are made. Interestingly, however, Jim
Gordon and Poonam Gupta find that the outlier is not India but China, whose preponderance
of manufacturing is what is truly unusual.
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business tus that are lretailers. O
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k capital,ndian com
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21
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22
(ii) Local start-ups should be provided the opportunity for local start-ups to compete ongovernment projects (like Israel does). For example, the US and Israel’s defence and high-techindustries offer some fresh insights. The US has for long pursued programmes such as 8(A) andHUB Zone to harness the innovative potential of the SMEs for military and economic strength.Federal agencies including the department of defence and NIH set aside 2.8% of their annual
research budgets for SMEs and commercialisation of academic research. India’s ministry of defence’s new procurement policy says that “prime contractors” should set aside a portion of their business for SMEs. If the policy is strictly implemented, software product firms in theaerospace, machine system automation and controls can reap benefits. The ministry should notonly protect public sector navratna companies, but also ensure that private SMEs can benefitfrom set-offs of global tenders.
(iii) Government should apply more technology. Directly or indirectly, government willbe much bigger than the private sector. E-governance projects often explicitly rule outinvolvement of local niche software players, even if the company has credible deployments.Qualification criterion like independent revenue (not the company’s total revenue) is a difficulthurdle to cross for many SMEs. Domestic software firms have built successful products in
documentation management, IT infrastructure, language tools, recognition and payments. Settingaside certain percentage of projects for Indian SME product companies in e-governance projectsis a must to encourage local innovation.
(b) Entrepreneurship: The approach of the entrepreneurs and investors to buildingtechnology companies in India has been timid/nervous. Indian companies need to be alert aboutgrabbing opportunities as in the way start-ups like Tejas Networks have done. Once the collapseof the World Trade Centre upset their business plan of targeting global markets, the start-up did aquick turnaround and picked up business in India just the point when domestic demand started toboom. Today 80-90% of India’s ethernet traffic for local area network goes to Tejas equipment.
(c) Capital: Access to institutional finance is yet another area that needs to be addressed.
The number of VC and PE investments has grown substantially but the value of these funds aresmall and their portfolio strategies limits their interest, investment and hence the development of key technologies. Software product entrepreneurs should have easy access to collateral-freefunding. IP valuation for collateral is an accepted practice in all developed world and Indianbanks must be educated and encouraged to adopt the practice. Credible external benchmarkingcan also help Indian software product companies to fortify their true claims and challenge thecompetitors. Finally, angel investors should be free to open up their wallets even more. 13-14deals in a year is low. We need every angel to do at least 5 deals.
(d) Ecosystem: A mature ecosystem, Sillicon Valley for instance, should be able togenerate start-ups in new areas every 10 to 15 years. We went through a cycle where failure wasnot accepted and risk taking was an issue. We as a society were always focused on self reliance
and import substitution. If you look like product companies that are world leaders now,Microsoft or Oracle, nobody paid attention to them in their first few years. And that wasimportant as you need time to privately evolve. In India, all that is getting developed now. Thereis angel funding. Money is not a major issue now. We are starting to see a lot of experiencedpeople coming out and starting up ventures, especially from large MNCs.
Also, assembling talent from other sources takes time. We have to get that foundationready. Once we get going in the Sillicon Valley, we draw from a pool of talent from even giants
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23
like Google, Yahoo and Microsoft. Don Valentine, the founder of Sequoia drew talent fromSillicon Velley (IBM and Xerox PARC). He was the original investor in Apple and then Ciscoand Google. Their foundational companies were IBM and Xerox.
BOX: Higher Productivity will be a Dream Unless Mindset Changes
Indian IT industry is at a crossroads. The professional services model is no longer fuelling the growth it
once did. Productivity, as measured by revenue per employee, has long been stagnant among Indian IT
majors.
The leading Indian IT powerhouses bring in $45,000 per employee per year while for the second‐and
third‐tier firms, it sinks to $30,000 per year. Compare that to Google and Facebook, which make
upwards of $1 million per employee per year in revenue, and enterprise software companies like Oracle
bring in $350,000 per employee per year. In Indian IT, these numbers are a distant dream. They don't
have to be.
Yet, higher productivity will remain a distant dream unless there is a wholesale cultural and mindset
change. Google and Facebook are rewarded with high productivity because of their f lexible cultures
that empower employees and their intrinsic risk taking attitude.
Indian companies, by contrast, have very conservative topdown corporate cultures. The services
business model also encourages bloat, and the bloat becomes a core part of a culture.
In a product company, all our incentives are aligned to use people as efficiently as possible. In a services
business model, the more headcount a project can justify, the more money it makes, which makes it
difficult for a project manager to use resources efficiently.
At Zoho, we resisted the easy allure of the services business in our early days (in the late 1990s), instead
choosing to forge a path based on creating compelling products. It was a difficult path at first, because
there just wasn't any expertise in building products in India and penetrating a market with new products
is never easy.
After a slow start, we have emerged as one of the leading software product companies coming out of
India. Our productivity is not yet on par with our global peers, but it is still substantially ahead of Indian
services companies. We have set ourselves the goal of reaching global productivity levels in the next 5
years.
How do we do it? It all comes down to culture. We turn every piece of received wisdom in Indian IT on
its head. We do not care about certifications like CMM. Our recruitment model focuses on real ability
and passion than on degrees and paper credentials. We are proud to say that most of our people
actually were originally rejected by the major IT companies in India ‐‐ their loss was our gain.
We do not have the rigid hierarchy, endless meetings, and a slavish devotion to process that
characterise the life of most IT professionals. Instead, we emphasise f lexibility, adaptation and cultivate
a certain disregard for authority in our people ‐ we absolutely prohibit ancestor worship in our
company! Our
promotions
are
based
on
demonstrated
performance,
not
on
the
number
of
years
spent
doing it. It is not uncommon for relatively "junior" people in positions of authority in our firm.
We do not force anyone to stay with us; we follow the same "atwill" employment rule that is common in
the US, meaning that anyone can leave us anytime, with absolutely no notice to us if they choose. Yet
our attrition rate is among the lowest. That is not for lack of opportunity: our employees all know that
their experience at Zoho is very valuable, but they voluntarily choose to stay because of the culture and
opportunity.
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24
We believe the path ahead for Indian IT is in embracing more f lexibility and innovation, discarding ideas
that may have worked in the past but no longer work in today's age. The path to productivity lies in
empowering employees to reach their full human potential.
Source: Authored by Sridhar Vembu. He is founder and CEO of Zoho Corporation. ZOHO Corporation are
the makers of the online Zoho Office Suite as well as several business applications. He has been in the
news not
only
for
creating
one
of
the
first
online
(Cloud
Computing)
office
suites
as
a company,
but
also
for the unique staffing practices of ZOHO which hires economically disadvantaged high school graduates
and puts them through two years of education with a strong focus on engineering / software. This article
appeared in The Economic Times dated 14 February 2012.
6.2. HR related challenges:
No economy, and more so one looking at rapid growth in its services sector, can growbeyond a point if its population is largely illiterate, or semi-literate. Yet, this seems preciselywhat India is managing to do. Despite very high primary school enrollment ratios, the level of functional literacy achieved is low because of very high drop-out rates, and. the poor standardsachieved in most primary schools. According to one study, as much as 80 per cent of the
population in the 18-22 age group is illiterate (See Figure). While that figure may seem high tomany, India's track record when it comes to higher education-especially in science andtechnology-is even worse. So far, the way out has been to privatize the already largely privatizededucation system. Thus, India's largest IT/ITES firms virtually run their own universities-that is,places where graduates of Indian schools and universities are once again trained to meet therequirements of their current jobs. However, such firm-level-and even industry-level solutions-are at best stop-gap measures. If a more permanent solution is not found, it could well slowIndia's progress on the services front. As the skills shortage grows, salaries will keep rising to thepoint where business becomes globally uncompetitive.
Figures cited in the India Labour Report 2007, prepared by India's largest tempingcompany Teamlease Services, show that only under a third of India's IT graduates are
employable in the IT sector. Another set of figures- this time relating to employability inmultinational companies that have slightly higher standards-suggest that only a fourth of India'sengineering graduates are employable. The figure for finance and accounting professionals iseven lower, at 15 per cent. Annual surveys by the NGO, Pratham, show the quality of learning inschools in rural India is abysmal. As many as a fifth of those in class V cannot read a singleparagraph, and as many as half cannot read a simple story. A fifth cannot perform simpleoperations in maths like division and subtraction. A mere 7 per cent of those in the 15-29 agegroup receive even vocational training, of which less than a third receives it through formaltraining.
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28
6.7. Growing global competition:
Competition from Pakistan, Bangladesh, Israel, Latin America, Ireland, Singapore,China, Malaysia, Philippines, Eastern Europe, South America, South Africa, and Sri Lanka hasbeen increasing. The last 5 are aggressively competing for BPO space by offering a variety of fiscal and other incentives. However, dominant Indian players are adopting a proactive approach.
They recruit experts from competitors (Pakistan, Bangladesh and China) and thereby expandingtheir capacity.
According to Infosys CEO and MD Kris Gopalakrishnan it's no more a case of Indian ITcompanies being seen as local companies with big turnovers, but global players in the true senseof the word. According to him one can see a distinct trend of companies extending theirfootprints across the globe. And these are primarily because of two reasons: Firstly, there is theneed to support clients and their businesses in languages other than English, for which a single-location operation will not suffice. And secondly, there is the need to take advantage of time-zone differences. We are, after all, talking about 24X7 services and no company can afford tooffer any less in a globally competitive arena.
For Infosys, that global mantra is quite evident. “The company has full-fledgedoperations out of the Philippines, China, Poland, Czech Republic, Mexico and Brazil, andconsultancy offices in 40 countries.” It is all about multiple delivery capabilities in multiplelocations. A closer look at those locations reveals that it is a winning mix of locations that featuredifferent languages and cost-effective operations.
6.8. Low R&D spending:
Presently only 2-4% of total spending of software companies in India are spend on R&D.Against this, internationally reputed software firms spend 14-19%
6.9. Growing competition from MNC IT companies:
Today, 80% of top 100 IT companies in the world have their presence in India. In 2002-2003 foreign affiliates accounted for about 58% of India’s exports of back office services usingoffshore mode. They are competing with local companies both for Indian workers and foreigncontracts. This combination is driving up wages and squeezing margins. From the perspective of financial capability, pedigree (record), heritage MNCs have an edge. However, expertise of dominant Indian players puts them 10 to 15 years ahead of their international rivals.
6.10. Persistent threat from anti-outsourcing lobby in USA:
Results in difficulty of securing right type and number of American visas. Hence,handling political process in US will be important. However, Cognizant CEO Francisco D’Souzasays the recent protectionist measures by USA cannot be treated as rhetoric. He thinks thereare some real pressures in the US right now because of high unemployment rate (10%). To him,the discussion needs to go back to what is the alternative question. Because the challenge wehave in the US is that while unemployment is at 10%, the IT unemployment is very low. Thereality is that US is not producing scientists and engineers at the rate that the industry
needs. So, it’s a real problem for US companies. To compete in the US companies in the worldis becoming more technology intensive. He thinks the Border Protection Bill, the visa bill wasunfortunate because sufficient debate didn’t happen around the broad implications of such amove when it comes to competitiveness of companies inside the US. It’s in everyone’s interestfor the economies of the world to recover, and the fastest way to achieve this is by making the
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companies healthy. He thinks it’s very very dangerous when you try to hold back a key pool thatcompanies need in order to be competitive: which is talent. Many companies are responding tothe backlash by announcing more local hiring in the US.
7. Service sectors that will see accelerated growth in the coming years (i.e. in the medium
term) in India:
a) Telecommunications: Telecom density has grown by leaps and bounds because priceshave been cut to the bone, with local and long distance calls costing a tiny fraction of what theyused to. The result is that the industry is able to make a profit even when the average revenue peruser has dropped to a couple of hundred rupees per month. A supporting role has been played bythe steady drop in handset prices.
b) ITES: The labour cost arbitrage and satellite connectivity that drove the initialbusiness successes have been supplemented by movement up the value chain for the delivery of more sophisticated services, including business consulting which ties in with the re-engineeringof business processes and their eventual outsourcing/off shoring. These have proved to be
sustainable business models, driven by focused companies that have demonstratedentrepreneurial drive and ingenuity.
c) Road transport: The rapidly expanding road network, with a proper system of national highways, has speeded up truck movement by 50 per cent and more.
d) Rail transport: The improved traffic and operating ratios achieved by the railways,and the large investments planned for expanding the system (like the dedicated freight corridorsfrom the north to ports in the west and east) mean that there will be active competition betweenroad and rail.
e) Civil aviation: Could sustain the growth if oil prices are at reasonable levels.
f) Financial services: The banking system still serves only the top 40 per cent of thepopulation. Life insurance penetration is low, and capital market risks are taken only by a smallminority. All this will change, aided by the advent of aggressive players in the private sector, likethe ICICI Bank, which are grabbing market share from the legacy of public sector giants. Greaterdomestic inclusion (one of the key issues addressed in the report of the Raghuram Rajan!Committee) and operations in the international world of finance (an area of opportunity as speltout by the Percy Mistry'' Committee on making Mumbai an international financial centre) are thetwo broad thrusts required to raise the share of financial services' contribution to GDP.
g) Media and Entertainment: It has also emerged as a rapid growth sector: the growingcorporatization of the Mumbai film industry, the financial muscle of the entertainment TVbusiness (born in 1992 with the advent of satellite TV), and ambitious plans, like the Anil
Dhirubhai Ambani Group's proposed investment of $ 1billion to make movies with StevenSpielberg, are all symptomatic of this changing reality.
h) Modern retail: Modern retail, which is in early stages, is set to capture 16 per cent of the total retail market by 2013, and 25 per cent by 2018, compared to just 3 per cent today. Infact, in urban areas, it already accounts for 8 per cent of retail spending. [For more details referthe lecture note titled “Organised Retailing in India: A Blessing or a Curse?”]
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33
8. WTO and Indian Services Sector
The General Agreement on Trade in Services (GATS) was one of the major areas of theGeneral Agreement on Tariffs and Trade (GATT) in the Uruguay Round, which concluded inGeneva on Dec. 15, 1993. The Uruguay Round expanded the scope of the multilateral tradingsystem to cover trade in services through the GATS. The GATS is the first multilateral
agreement to provide legally enforceable rights to trade in a wide range of services. The GATS,which came into force on 1 January 1995, was aimed at facilitating trade and investment inservices through the progressive liberalisation of restrictions on trade and investment flows inservices.
One of the important objectives of GATS is to promote trade in services throughprogressive liberalisation and enhancing the participation of developing countries in it. TheGATS is the first and only multilateral framework of principles and rules for governinginternational trade in services. The developed countries account for major share in serviceexports (approximately 80 per cent) in contrast to developing countries who despite theiradvantageous position in producing cheaper services fail to reap the maximum benefits becauseof a plethora of tariff and non-tariff barriers on trade. In this context, the role of GATS becomescrucial for shaping the future course of world trade as it has brought services sector trade underits ambit.
Traditionally speaking, services are considered to be non-tradeable because as comparedto goods they are having certain distinct characteristics such as intangibility, non-storability, and also these are embodied in the person or thing in question. Some of them require physicalproximity of the provider and the consumer (for example, the doctor and patient) as they have tobe consumed as soon as they are produced. Therefore, services were outside the purview of GATT/WTO negotiations for long. However, with the development in technology (advent of internet services, telecommunication revolution, and advent of satellite communication) andreduction in transportation cost it has become possible to overcome many of these constraints
associated with trading services. As a result, many of the previously non-tradeable services havebecome tradeable internationally.
In the light of the ongoing `service revolution' in India, naturally it is expected thatservices sector has vast export growth potential under WTO regime.
8.1. What is the significance of trade in services?
(a) Foreign exchange earning potential
(b) Both services and manufacturing sectors are inextricably linked throughintersectoral linkages. `Splintering' of industrial activity will lead to further push in the growth of services across the world by way of increasing the demand for service inputs for production of manufacturing goods. This may open up vast export opportunity for Indian services. On the otherhand, in this modern era of globalisation and competition, the use of quality service inputs isbecoming a pre-requirement for making our goods internationally competitive. Therefore, theneed for various complementary or producer services whether indigenous or imported, is boundto increase for Indian manufacturing sector in the near future. In a free services trade regimesuch service requirements can be imported.
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(c) Some of the services are relatively cheaper in some countries than others due todifference in their factor endowments (e.g. cheap labour). WTO regime offers immenseopportunities to open up trade in those services.
(d) Trade in services can prove to be instrumental in generating additional employment
opportunities for the professional and technical personnel by creating a demand for their
services (doctors, nurses, teachers, computer experts, etc.) abroad.
8.2. Modes of Service Transaction Available under GATS:
GATS defines trade in services as "the supply of a service from the territory of any other
member; in the territory of one member to the service consumer of any other member; by a
service supplier of one member, through commercial presence in the territory of any other
member; and by a service supplier of one member, through presence of natural persons of a
member in the territory of any other member.” There are four modes specified in the agreementthrough which trade in services can materialise:
Mode 1: Cross-border supply - In this case physical movement of provider or user notrequired because of usage of information technology. Examples are IT-ITES services, e-banking,telemedicine, distance learning, export of CDs of movies, music concerts, dance performances.
Mode 2: Consumption abroad - In this case there will be a movement of user to theprovider. Examples are foreign tourist visiting India and utilising hotel services, foreign patientsutilising our health services and vice versa.
Mode 3: Commercial presence – Under this mode, the suppliers of a service of aparticular country establish a legal territorial presence in another country to provide theirservices. This involves setting up of a service establishment like a construction or an engineeringfirm or bank offering construction or engineering or banking services through FDI mode.
Mode 4: Movement of natural persons - In this case, the provider of service goes to the
user, but only on temporary basis, i.e. not for entry into the permanent labour market. This modeof services trade involves movement/presence of natural persons. Examples are temporarymovement of natural persons such as Indian teachers, doctors visiting foreign universities forteaching and research, engineers, consultants going abroad on short term basis.
As per the WTO estimates, Mode 3 accounts for the highest share in world trade in
services (57%) followed by Mode 1(about 28%), Mode 2 (14%) and Mode 4 (1%) respectively.
8.3. What are the Potential Areas of Services Trade for India?
India has a clear cut Revealed Comparative Advantage (RCA) in the exports of commercial services and this is mainly due to the advantage we have in other commercial
services than transport and travel services (Table).RCA is the ratio of two different ratios. The numerator is the ratio of export of
commercial services (CS) of the region/country to its total exports (merchandise + CS). Thedenominator is the ratio of world export of CS to world exports. In case of components of CS,the numerator is the ratio of export of a component of commercial services (TS/TRS/OS) of theregion/country to its total exports of CS. The denominator remains the same for eachregion/country and is the ratio of world export of that particular component to world exports of
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CS. RCA>1 implies comparative advantage RCA<1 implies absence of comparativeadvantage.
Revealed Comparative Advantage in Services (2003-2005)
Commercial
Services
Transport
Services(TS)
Travel Services
(TRS)
Othere
Services(OS)
India 1.8 0.5 0.5 1.5
High IncomeCountries 1.1 1 0.9 1.1
Low and MiddleIncome Countries 0.7 1 1.6 0.6
Commercial services comprise of transport, travel, other commercial services. Othercommercial services include such activities as insurance and financial services, internationaltelecommunications, and postal and courier services, computer data, news-related service,
transactions between residents and non-residents, construction services, royalities and licensefees, miscellaneous business, professional, and technical services, and personal, cultural, andrecreational services.
Through a give and take approach India can gain out of GATS. For example, India canget access to US health services market by way of export of medical professionals (doctors) bygiving access to her financial services market (banking and insurance) to US firms.
8.4. India’s negotiating moves in GATS – Major Outcomes:
India's communication proposals and submissions before GATS negotiation have mainlyfocused on Mode 1 and Mode 4, where India has comparative advantage and thus an offensiveinterest.
On Mode 1 India, along with its coalition members (“friends group”), has focused onensuring a predictable market environment, mainly aimed at pre-empting protectionism withregard to the global outsourcing of services following the emergence of anti-outsourcingsentiment in developed countries. On Mode 2, India has focused on the need to enhancetransparency in Mode 4 commitments, to reduce discretionary scope in the application of restrictions such as economic needs test and lack of recognition of qualifications, which affectMode 4.
In response to India’s submission of initial requests (relating to Mode 1 &4) for sectorspecific commitments to 62 member countries, in return, India received requests from 27member countries. India's requests centred around the removal of sectoral and cross sectoral
restrictions in Modes 1 and 4, while the requests it received centred around the expansion of India's commitments to include more service sectors and to liberalise its commitments across allmodes, and especially in commercial presence, or Mode 3 (e.g. FDI in retail and banking).
In response to these requests, India submitted its initial offer in January 2004. This offer,however, did not substantially improve upon its earlier Uruguay Round commitment, mainlybecause there was little progress in the commitments by other member countries in the modesand sectors of interest to India.
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In August 2005, India submitted a revised offer in which it not only showed a willingnessto expand the scope of its Uruguay Round commitments by tabling several new service sectorsand subsectors for negotiations, but also signalled that it was willing to remove commercialpresence restrictions in some key areas that it had already committed. Eleven sectors and 94 sub-sectors were covered in the revised offer as opposed to seven sectors and 47 sub-sectors in the
initial conditional offer. The change in stance reflected a new strategy on the part of India, of being more forthcoming in the services negotiations, by tabling more sectors, including somedomestically sensitive sectors, and by offering to bind its commitments at higher levels of liberalisation in areas where India had been a recipient of many requests, in the hope of receivingimproved revised offers in modes 1 and 4, where there had been little progress.
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APPENDIX: Interview with Professor Jagdish Bhagwati
Quid pro quo in services sector negotiations is needed. But so are rules on hiring and firing.
Professor Bhagwati is the University Professor at Columbia University and Senior Fellow in International
Economics at the Council on Foreign Relations. He is regarded as one of the foremost international trade
economists of his generation. He has been Economic Policy Adviser to Arthur Dunkel, Director General of
GATT (1991
‐93),
Special
Adviser
to
the
UN
on
Globalization,
and
External
Adviser
to
the
WTO.
In
this
interview to The Hindu in Chennai, Professor Bhagwati outlined some of the key challenges that remain
for India in the upcoming negotiations on the Doha Round. The following is the edited interview:
On WTO legality
Q: Recent reports have indicated that 83 new measures that go against free trade principles have
been enacted across countries. Are you not worried that these will be difficult to roll back, especially
because such moves often represent governments responding to pressures from their domestic
constituencies?
A: Most of the actions reported are safeguard actions, anti‐dumping actions and so on. Those are
actions where you are exercising your rights. One wishes they were not doing so, but you cannot really
object to
them
as
such
exit
strategies
are
built
into
WTO
rules,
at
least
on
a temporary
basis.
Especially
when things get rough – and right now they are – the ability to toe the line is being strained in many
democratic countries. So that part does not really bother me that much. But if you go beyond that and
look at protectionist interventions where you are violating your obligations, by doing things that you
agreed not to do, that is something that is still not on a scale that you need to worry about. But we insist
on talking about it simply because then everybody will be careful and aware that it is going on.
There is one downside risk which people have observed, which is that if you collect all these
interventionist actions, whether they belong to the first group (WTO‐legal) or the second group (WTO‐
illegal), it will be harder to hold to the line in some countries because people will say, “The United States
has done that taken these actions so what about us doing it?” So increased transparency may make it
more difficult rather than less difficult. This is more a political science kind of reaction and there is
something to
that
because
a lot
of
people
are
simply
unaware
of
what
is
going
on,
except
those
who
are
being hit, the victims of this! So this kind of exercise should be held in a low‐key.
Doha stakes
Q: In terms of effects on trade, are they any different from actions that violate WTO rules?
A: The effect would be identical. But the effect in terms of the prospective impact may not. When you
undermine rules, people feel they can do a variety of things and they are not constrained. Therefore the
expectations you set up are important. This is the problem about settling the Doha trade negotiations. If
you do not settle Doha and it drags on, say even another year then people will feel that multilateralism
is dead. Therefore the rules such as we have built in, based on the 1930s experience of free‐for‐all,
those rules will get undermined. That is what people are worried about – the effect on the system. It is
hard to
quantify
that
because
that
is
actually
a matter
of
how
the
situation
will
unfold.
There
is
no
doubt
that the trade system has managed to do reasonably well because we have had rules. This is the reason
why the G20 and the G8 keep repeating that we must settle Doha and not let it go. Even though they do
not expect to liberalise they hope to at least underline to the public that they believe in the system
rather than its role in further liberalizing trade. I think they understand that liberalisation can be hard.
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What U.S. and India must do
I suspect we are going to move in the next few months into a mode where we will decide that somehow
we have to settle Doha. We have been so close to an agreement; but now we can take that final step.
But the onus for the way it has developed is unfortunately just on the U.S. and India right now. The U.S.
having more control of the media makes it seem as though it is India which is the problem. We could
equally say
that
it
is
the
U.S.
which
is
the
problem.
They
both
have
to
make
a move,
in
my
judgment.
Protectionist moves & Doha
Q: “Buy American” clauses have been associated with the bailout funds and there are similar
measures in other countries. Given that there is no single supra‐national body to decide on the rules
do not you think all these protectionist moves are going to stall the Doha process further?
A: It has not gone that far at all. I do not think so. If you look at all these actions, it is a matter of what
value of trade they cover. Look at anti‐dumping actions, which most of us economists deplore, because
they are supposed to be fair trade actions but everybody knows they are unfair trade and they are used
as a way of interfering with free trade. They are already in the system and therefore they are part of
your rights, but these are rights that you would rather not see, having been built in. But you find,
typically in
the
literature,
the
argument
that
India
is
the
worst
user
of
anti
‐dumping
actions,
not
the
U.S.
or the EU. But when you actually look at the value of trade you discover that it is minuscule compared
with what the U.S. and the EU are doing. So you have to put it into some perspective like that. I do not
think in the value of the trade covered or the intimation in terms of what future actions might break out
amounts to anything very substantial. With policies like “Buy American”, they are going to realise that as
soon as they are out of trouble, this is not really what they want to do because there has been so much
criticism of it. Even Obama, because of all these criticisms coming particularly from people who are
worried about export markets, like Caterpillar and GE and so on, put in a rider or qualifier saying it has
to be consistent with our WTO obligations.
Of course, the devil is in the detail and despite that provision you can actually have erosion of the WTO
obligation. But it will not last forever. As soon as the pressure eases, assuming we do not make the
mistake of
reversing
too
soon,
that
will
tend
to
disappear.
What
I find
lacking
in
the
G20
and
G8
statements is any awareness of these kinds of problems remaining endemic after we pull out of the
recession. We will have to have a game plan also that says, “Wherever there is ambiguity, we need to be
absolutely tough‐minded and say we should light a bonfire under these things,” but by collaborative
action.
No need for supra‐national authority
But there is no supra‐national authority which is required for this; it is just a matter of the main players
making sure they comply. In fact the protection is in a lot of other areas, where there are no rules. For
example if you want to look at labour markets and immigration issues, which are related, you now have
in many countries a great demand, including in England and in the U.S., to hire domestic workers first
and to fire foreign workers first as well. There is no rule in the WTO on that. There is no rule on foreign
investment. There is no rule on services. So what worries me is not trade protection, because there we
do have a system and rules in place. It is a matter of recovering sanity on the political feasibility.
Obama & Sarkozy
But there are a whole lot of things, including foreign investment, where President Obama says value
should not flow to Bangalore but should stay in Buffalo. Now that is a kind of protectionism. And Sarkozy
goes even further and he actually said that French firms should not invest abroad, like in Prague for
Renault and Citroen; they should come back. Now that is carrying it too far in terms of protectionism.
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So for trade protection we fortunately have the WTO and the whole history of that and we have the
rules and we have the system, such as it is. But there are whole areas where you do not have that. In the
banking sector in particular, markets are getting segmented. If the Royal Bank of Scotland can have no
access to American funds and the same way over there in the UK, that is a massive issue. So I had
written to Prime Minister Gordon Brown before the last G20 meeting that what he should talk about is
not just containing trade protectionism and the advantages of a freer trade system, but to talk about the
advantages of an open world economy because that is a much broader theme.
Essence of open world economy
Q: What would be the elements of the open world economy? You mentioned trade and investment
and the movement of natural persons.
A: What we are talking about is temporary immigration. We should be able to export services, but
embodied in people. That is what we call the movement of natural persons. We are talking about service
transactions. So the second leg is GATS, the General Agreement on Trade and Services. Look at medical
reform. I have been writing repeatedly on how you could reduce costs. Take comprehensive coverage.
There are two problems. Schwarzenegger in California ran into problems on the cost side – it was very
expensive. Where do you draw the line on what people would be able to get access to? Where you
could not contain the costs, comprehensive coverage was seriously handicapped. Take the
Massachusetts case where costs were more reasonably contained and that was Mitt Romney and a
democratic majority state legislature. That programme ran into the problem of scarcity of medical
personnel. If you are now insured and you are indigent otherwise, where do you get a doctor? Doctors’
availability became a big issue because many doctors were unwilling to sign on to patients like that.
Medical lobbies against competition
Since I know international trade and GATS I said many years ago in an article: “export patients and
import doctors” (exporting patients is what we call medical tourism now) and the cost savings would be
enormous. If something like 40% of the procedures could be done on this basis, it would save something
like $60‐70 billion per annum – far in excess of what the President was talking about in terms of
computerisation of
patient
records
and
so
on.
In
terms
of
also
finding
medical
personnel,
foreign
doctors on visitor visas are required to go back; under former U.S. President Lyndon B Johnson they
were allowed to stay on if they went to Appalachia and so on, where doctors were not available. So I
recalled that and talked about that and said you could attack both problems. But not one person in this
administration has ever picked up the idea, including Paul Krugman, to whom I wrote.
In the end it is the medical lobbies that they are worried about because the doctors, like anybody else,
do not like competition. This is competition. It is actually helping the poor who are going to be insured. If
anybody suffers it will be the doctors. But that is the elite, even if you control for their payments. So this
is partly a movement of natural persons. There are four modes of transactions for services: the provider
goes to the user, the user goes to the provider, online, and by establishing services in a local area. So
those are the things we wrote about, which are a part of GATS. While the administration talks about
lobbies and
insurance
companies,
it
is
never
really
addressing
these
issues.
These
are
some
of
the
issues
that can be put into the Doha Round but so far we have no real concessions on these issues.
Go for quid pro quo
But we could actually have some quid pro quo on this and it is an area where we could gain quite a lot in
my view. It is something which could be taken up by the Indian administration. These are some of the
issues that could be put into the Doha Round but so far we have got no real concessions on that issue
either. But against that you have to give something in the services sector. What would we give? In areas
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like banking and insurance we are sufficiently developed and resilient to be able to offer something. It is
difficult to offer, in my view, any entry subject to a given level of protection simply because we do not
have a safeguard clause in the services sector.
India and service sector negotiations
Q: Why is not there a safeguard clause?
A: Supposing you open up banking and 10 banks come into the economy. Then our banks are in trouble.
In this case a safeguard comes in the form of a market disruption clause. What do you do? Do you get
three banks to go back? It is very difficult for that reason and they have never been able to negotiate
something. With goods entry you can just shut off trade by putting on a tariff and that will reduce it. So
they have not been able to negotiate this. My view is Europeans certainly, Japanese yes, Americans less
willing, but they would all come on board – we just say they accept more commitments, quantity
commitments. Not rule commitments. Then we allow a certain number of banks to open per year. So we
can offer something, just as they are never going to say “Subject to these rules, any number of doctors
can come in.” So they are going to put in automatic caps or something.
So this is what we could do but we could have a service sector quid pro quo, where both countries
would be
better
off.
Actually
we
might
want
to
offer
that.
The
free
trade
area
is
very
different
and
they
would never agree to that and they would impose all kinds of other conditions on us, which are not
doable. But that could be part of a new paradigm: we could just say we are going to transact in this way
and give each other mutual concessions. That would be in the services sector so service people might
also be a bit happy. But we need to go in that direction and we need rules also on hiring and firing
because that is where everybody is going now. Even in India there is great pressure. Is not that what the
recent trouble in the airline industry is about? Everybody is facing that everywhere: why should we
discharge our own people when in fact particular extraneous money is involved.
Don’t beggar thy neighbour
But if we want to get protection for our labour, the French are going to ask for protection, on the same
grounds. Someone else is going to ask for protection, say the U.S. This is exactly the story of the 1930s: I
divert world
car
demand
to
me
using
protection.
You
do
that
in
turn
and
you
are
diverting
my
demand
back to you, and so on. So this was called beggar‐thy‐neighbour policy. It is much better to have a
subsidy on the purchase of cars, if you really want to support that sector. Each country may provide
whatever support, say $1500 per car. Then let them compete. But otherwise you are just adding
protection over each other and doing nothing for the industry as such. The main problem is lack of car
demand. So at the national level, if you lack aggregate demand, Keynes was the first person to say you
should use tariffs because tariffs divert a given demand to our goods.
Similarly if you use devaluation, that also does the same thing on the exports side because the exports
become cheaper and you have diverted foreign sales to your export markets. In neither case is anyone
better off. Keynes himself came round to the view that the first‐best policy view was to revive aggregate
demand and that is what we are doing right now. If we were not implementing the stimulus package
right now, we would be seeing much more protectionism for sure. So that is also our safeguard. Each
individual industrialist is looking at it from his or her perspective – they can only take a micro decision
for themselves for their own protection. But the government and the G20 and the G8 have to look at
what in fact is the overall policy framework within which this game is to be played. You want to
minimise the competitive game, which is really not the way to address the issue. As you were asking, to
unwind these positions also takes time – and that is what happened in the 1930s in a big way. It was
very difficult and you really had a nuclear winter at that time.
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Note: This lecture is prepared by the Instructor for the sole purpose of student learning. It is nothing but
proper arranging/ordering of relevant parts from the sources indicated at the end of the note.
Sources used for Preparing this Note
Sunil Jain and T.N. Ninan (2010): “Servicing India’s GDP Growth” in India’s Economy:Performance and Challenges – Essays in Honour of Montek Singh Ahluwalia. Edited by ShankarAcharya and Rakesh Mohan, Oxford University Press.
Deutsche Bank Research (2005): “Outsourcing to India: Crouching tiger set to pounce.” October 25.
Deutsche Bank Research (2009): “Offshoring to China: From Workbench to Backoffice?” January 13.
Rashmi Banga and Bishwanath Goldar (2007): “Contribution of Services to Output Growth and
Productivity in Indian Manufacturing Pre- and Post-Reforms”, Economic and Political Weekly,June 30.
Rashmi Banga (2005): “Critical Issues in India’s Service-led Growth”, Working Paper No.171,Indian Council for Research on International Economic Relations.
Seema Joshi (2004): “Tertiary Sector-Driven Growth in India: Impact on Employment and
Poverty”, Economic and Political Weekly, September 11.
James Gordon and Poonam Gupta (2004): “Understanding India’s Services Revolution”, IMFWorking Paper (No. WP/04/171).
Dipak Mazumdar , Sandip Sarkar (2007): “ Growth of Employment and Earnings in Tertiary
Sector, 1983-2000,” Economic and Political Weekly, March 17.
Government of India (2008): “ Report of the High Level Group on Services Sector”, PlanningCommission, New Delhi
“Key Highlights of the NASSCOM-IDC Study on the Domestic Services (IT-ITES) MarketOpportunity” (http://www.nasscom.in/upload/5216/Domestic%20Services.doc)
“The Marketing Whitebook 2010-11”, Business Standard.
Rupa Chanda and Sasidaran G. (2007): “GATS and Developments in India’s Services Sector”, inIndia’s Liberalisation Experience: Hostage to the WTO? Edited by Suparna Karmakar, RajivKumar and Bibek Debroy. New Delhi: Sage Publications India Pvt. Ltd.
Recommended ReadingsEjaz Ghani (2010): The Service Revolution in South Asia; Oxford University Press
“The Marketing Whitebook 2011-12”, Business Standard.
S. Ramadorai (2011): “Towards Tomorrows India: The Future of Healthcare”, in The TCS
Story … and beyond ; Penguin Books India.
Government of India (2008): “ Report of the High Level Group on Services Sector” , PlanningCommission, New Delhi
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Video Links
Services to Growth and Innovation in China and India – A Panel Discussion
http://www.youtube.com/watch?v=PumPVYCFkMM&feature=related (Part 1)
http://www.youtube.com/watch?v=QDnY2RDfW4w (Part 2)
http://www.youtube.com/watch?v=vU9BQLvd6g0&feature=related (Part 3)
http://www.youtube.com/watch?v=Mjds4tY8HuU&feature=related (Part 4)
http://www.youtube.com/watch?v=IiPuXHwp6C0&feature=related (Part 5)
http://www.youtube.com/watch?v=v0l5fJu_k-o (Part 6; Question and Answer)
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