is social the new seo?
TRANSCRIPT
IS SOCIAL THE
NEW SEO?
GLEN CONYBEARECHIEF COMMERCIAL OFFICER
@STICKYEYES
SEO was dead easy…
SEO is now dead ?
Not dead, just
tougher
25%
25%
50%
Technicals Content Authority
SEO TODAY
The three pillars:
1. Technical work2. Content3. Authority Enhancement
AUTHORITY WHAT?
• Earned not bought links
• PR
• Shareable content
• Great creative
• And most definitely social
“YES, SOCIAL
SIGNALS ARE
PART OF OUR
ALGORITHM”
Matt CuttsHeads of Google Web Spam team
Great News!
So why do so many companies fail?
Meet Bob
“I’ve got your recommendations
but…..”
“I need a few weeks to get it
round the various
departments”
“IT have said they can’t do it
yet/don’t want to do it”
“PR have said the idea
needs to go through
them/their agency”
“I need to get the social
guys involved”
THE ENEMY
Your CEO
PR
Social
SEO
Content
Brand teams
IT
Partnerships
SEO
SEO
SEO
SEO
SEO
SEO
SEO
Who’s doing it right?
“We have dissolved the SEO and social media teams in their traditional form, and remoulded them to be more consumer value and campaign-centric”
“Where MSM has been most successful (from its core employees to its board) is by being very ambitious and progressive in removing organisational barriers..”
CONVINCING THE CEO
RESULTS
Insurance 60,500
Car Insurance 550,000
Loans 200,000
Cheap Car Insurance 135,000
Credit Cards 90,000
2nd
1st
1st
2nd
1st
Monthly revenue from those
5 terms in the UK alone is
worth circa
€1,500,000
That’s the figure to share
with your CEO
SUMMARY
Social isn’t the new SEO
It’s just one part of it
SEO success requires
organisational change
Stop blaming Bob!
BLAME THIS GUY
