is sony turning around_(strategic leadership)
DESCRIPTION
strategic leadership of Howard Stringer when he ws CEO of Sony Corp.TRANSCRIPT
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ADRIAN FRIANDA - 29111336
SUFIAN - 29112017
HENDRA WINATA - 29111328
IS SONY TURNING AROUND?
UNIQUE QUALITY SPEED COST
What is the problem facing Sony?
What happen with Sony’s perfomances, why did it happen?
How could stringer overcome internal
barriers and improve sony’s
competitive position?
What would be the cultural implication
for stringer in restructuring sony?
Had a decade of restructuring made a difference at sony?
Lesson Learn related to Strategic Leadership
Sony in Glance
Source: : http://www.sony.net/SonyInfo/csr_report/issues/report/2007/qfhh7c00000dltji-att/CSR2007_08_09.pdf
Sir Howard Stinger
• Born February 19, 1942 (age 71)Cardiff, Wales, United Kingdom
• Master of Arts from the University of Oxford in Modern History
• President of CBS News(1988 – 1995)
• Chairman and CEO of TELE-TV (1995-1997)
• SONY (1997-2013):o President and COO of SCA(1997)
o Chairman and CEO of SCA(1998)
o Chairman and CEO of Sony Corporation (June 2005)
o President Sony Corp. (April 2009)
Sources: http://www.sony.com/SCA/who-we-are/leadershipteam/howard-stringer.shtmlhttp://en.wikipedia.org/wiki/Howard_Stringer
Chairman of the Board of Directors, Sony Corporation
What is the problem facing Sony?
Sony Problem Fishbone Diagram
What happen with Sony’s perfomances, why did it happen?
What would be the cultural implication for stringer in
restructuring sony?
• Stringer faced dilemma of striking balance between the Americans and Japanese vision.
• The communication process was another major hurdle
• Strong internal resistance from the employees
• Threat to their legacy
Had a decade of restructuring made a difference at sony?
• 1999: developing networks companies, management decentralization, value creation management and cost cutting
• 2001: reorganization plan, headquarters was revamped into 3 units
• 2003: transformation 60 strategy (reshape)• 2005: abolishing network companies &
centralizing authority• 2007: all the restructuring targets set for 3 years
period were fulfilled• 2009: breaking down internal silos
Yes the restructuring surely made changes and difference at Sony in their strategy but not in a satisfactory way
How could Stringer overcome internal barriers and improve sony’s competitive
position?
Overcome Internal Barriers
Improve Competitive Position
Maintain the Base of Corporate Culture (Align with new business environment)
Dismantle silo in internal Electronic Division
Make closer communication with Veterans and Engineers
Periodically control the whole unit status, report, challenge/issue(especially the unit of production) and make refreshment of the strategic to each of chief/head.
Dealing with Change on Core business Base: Customer, Industry (Rivalry)
Developing a vision and setting a direction for the organization Convergence “Sony United”
Aligning Stakeholder with the organization’s vision: Organization Restructuring, Hardware to Software Development
Formulating Strategy Mid Term CS (Exhibit 11) + (Short Term + Long Term Strategy)• Structural Reform• Strengthening Current Electronic
Business• Focusing Resources on Growth
Strategy• Group Convergence Strategy
Motivating and Inspiring Employees: Bottom-up Management approach
Lesson Learn related to Strategic Leadership
Source: Class Material Strategic Leadership. Dra Nurul Hermina MM
Understand your core business Understand your organization
culture Understand your Shareholder
(Internal & External)
Formulate Vision Formulate Mission
Formulation of Strategy (Corp. Buss. Func. Strategy)
Implementation of Strategy (Breakdown Functional
Strategy)
Eff
ect
ive
Com
munic
ati
on
Analyze & Review the Result
Feedback
AligningAdoption
Breakdown
Action
Output
Financial Performance 2008 - 2009
Sources: http://www.sony.net/SonyInfo/IR/financial/fr/09q1_sonypre.pdf
Sources: http://www.sony.net/SonyInfo/IR/financial/fr/13q1_sonypre.pdf
Financial Performance
2012 & 2013 2001-2005
CAPEX
R&D Exp.Sales & Op. Inc
Q2 2012 Q2 2013
1604 1712
31 36
Sales & Op. Income
Sales Op. Income
Sources: http://www.sony.net/SonyInfo/csr_report/issues/report/2007/qfhh7c00000dltji-att/CSR2007_08_09.pdf
2007
Sources: http://www.mediadb.eu/en/data-base/international-media-corporations/sony-entertainment.html
2010
Sources: http://www.sony.net/SonyInfo/CorporateInfo/Data/organization.html
2013