Is Terrestrial Radio Grounded?

Jim DunaganISC 110

Someone’s Always Been Trying to Kill

RadioMovies

TV

Satellite radio

Digital audio – a different story?

The iPod Leads The Way

Became definitive way to listen to digital music files

Spawned radio station formats 2005-2006

Early Internet radio limited to desktops

Pandora changed game for streaming music

Smartphone made Internet music portable

The Anti-Radio Radio

Animosity over what radio had becomeToo little choice

Too much repetition

Too many commercials

Digital alternative had none

Terrestrial Radio’s Own AlternativesHD Radio

Never lived up to promise

In use by several hundred broadcasters

Creation of “sidebands;” alternative programming possibilities

Critics argue it’s better, but not a whole lot better

Digital music servicesiHeartRadio: 40 million registered users, 260 million downloads

Terrestrial Radio Online

Study: 22% of those 12+ listened to online radio weekly

Terrestrial radio will stay local

Will always provide cost-free programming

“Don’t Shoot It, You’ll Only Make

It Mad”Digital/Internet music is greatest threat to terrestrial radio’s dominance as medium of choice

iHeartRadio success indicative of terrestrial radio commitment to compete

It will share more audience with digital, but unlikely to be surpassed

Sirius/XM subscribers = 24.4 million

Pandora subscribers = 70 million

Clear Channel listeners monthly = 238 million

The End!