Is Text Marketing Suitable For Your Company 4 Things You Need To Know

3 things you need to know about text message marketing for your business

1. The very first thing you need to know is that Mobile Marketing is here to stay.

Many businesses resisted the internet in the early and mid 90's.

Eventually, all businesses embraced and used the internet to bolster their presence and add

customers.

The businesses that were first to jump on board the band wagon were rewarded with better followings and an

opportunity to create a dominant presence among customers.

We are witnessing the very same thing today with Mobile, or TEXT MESSAGE MARKETING.

2. If you don't use it, some one else will.

It is estimated that a full 75% of businesses have some sort of internet presence.

This may be a dedicated website, a Facebook account, or just a dedicated email account.

But did you know that right now, only 5% of businesses are leveraging text message

marketing?

There are more mobile users than internet users in every demographic, yet most businesses have their marketing strategy and digital presence reversed.

3. They are effective. Fact: 30% of email is ever read, and a 5% email response rate for marketing

is something that would make Google envious.

Only about 3% of junk mail (snail mail) is ever even read and a response rate of just ½ of 1% would make you a marketing GURU.

90%+ of text messages are delivered and read by the intended user and over 62% are responded to!!!!

Why would you advertise anywhere else?

4. Web marketing campaigns are limited... usually several hundred per month. Direct mail,

minimum $500.... Might only touch 1000 clients.

Text is unlimited all for usually under $80 per month.

Whether you are a doctor, or a landscaper, text message and mobile marketing can be a

powerful tool in your business.

There are various free resources on the web to give you ideas of how you can orchestrate a

mobile advertising campaign for your business.

Below is an example of how one business can use text message marketing:

So let's see how text message marketing can help your specific business.

Let's say that you are a doctor. The 1st thing you have to do is start to build your list of phone #s.

The good news is that you most likely already have most of the #s in your billing or client

database.

But, you should also add a small sign near your reception desk featuring your short code # (the # that sends and receives your

custom text messages) and encouraging all clients to sign up simply by sending a text or downloading an app.

So Dr's could utilize text in various ways to help reduce costs, and increase revenues.

Let's say you have a patient cancel an appointment, you could send text message out to a handful of

patients and let them know you have an opening.

Or let's say that someone is supposed to followup in 30 days, or even 6 months or a year to see the progress... a text message around the time they are supposed to make an appointment

would be a great reminder.

Another example would be if a drug got recalled.

You could send a text to all patients using that drug and ask them to call in to your office for an

important update.