is your business website focused on problems or solutions?
TRANSCRIPT
Is Your Business Website Focused
On Problems or solutions ?By : Aida Rojas
Avoiding Pain is More Pressing
• People go to greater lengths to avoid pain
• Pain is a strong emotion that inspires action
• Most people are running fast from a fear
• Knowing their “hot buttons” pays off
• Focusing on their pain creates more
urgency
• Use triggers to highlight their pain
Solutions Sound Like Good Options
• Solutions make people wonder and think
• This allows them to weigh their options
• They may look at the competition
• Gives them permission to take their time
• Indecisive people will never make a
choice
• People feel compelled to do more
research
Problem Versus Solution Approach
View Full Blog Post About This Here
Here is the BIG Difference
A.) PROBLEM: Are you tired of your website
crashing and consistently loosing traffic and
money?
B.) SOLUTION: Do you want superior web
hosting that will minimize your websites
downtime?
Focus On Problems and Pains
• Paint a clear picture of their pain
• Emphasize positive or negative end result
• Use stories to build value and trust
• Help them visualize worst-case scenarios
• Ask probing questions about their problems
• Use language that inspires urgency
Aida Rojas WordPress Entrepreneur, Designer, and
Blogger. I am passionate about
storytelling and content marketing. I help
small business owners create growth
focused digital marketing strategies .
Connect:
Website / Blog : AidaRojas.com
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