7 Branding MistakesYou Want To Making

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When most business owners think about creating a brand for theirbusinesses, they immediately think about cool logos, or thinking upamusing taglines. Yet effective branding goes so much deeper thanthis.

The object may be to attract attention on one level, but brandingis also used to form a distinguishable image in your customer'sminds that they can use to relate to your business over that ofyour competitors.

Take the time to plan your strategy for branding, and think aboutmore than just being funny or clever.

When customers think of a brand name they associate with, theyoften think in images. Successful businesses more often then notincorporate a visual aspect into their brand that can include apicture or graphic, symbol in the logo that represents the company,or even a character/mascot (think lucky charms cereal leprechaun)

Even without seeing the associated company name written down,everyone knows what the Golden Arches represents all around theworld. As a new starup, make sure to think about how you caninclude a visual aspect to represent your brand.

Instilling your brand into the minds and memories of customers canonly be done if you are consistent about using the same businessname, the same logo and the same tag line on all your marketingmaterial.

This means your business card logo needs to look like the one on your website and on the sign outside your business premises.

There are plenty of businesses around the place that have gone to the effort of creating a strong, memorable brand, but they don't have a marketing strategy in place to get that brand out where it belongs.

Having a strong visual brand will do you no good if you only focus on advertising your business over the radio. Your customers can't see your brand by listening to an ad over the radio. Creating a catchy tagline that works well on the radio won't work for you if it doesn't really capture the essence of your business in other marketing avenues.

In order for your branding efforts to really have a positive effect, you need to work on ways to get your brand out into the public's awareness in as many ways as possible.

This includes finding ways to imprint your brand over and over so that customers can see, hear and relate to your business name in more ways than one.

While your business name and business logo are both important factors, your tagline needs to encompass your business's core service exactly. However, it needs to be done in such a way that it entices customers to think about your business over your competitors.

Think about Wal-Mart's tagline "Always lower prices. Always." Their tagline tells customers exactly what to expect andexactly what they'll get.

A strong tag line should be around three to six words that really highlight the central core product or service your business provides in some way that sticks in a customer's mind.

Imagine if Wal-Mart's tagline said "we sell stuff in a big store.“ It really doesn't have the same effect, does it?

Too many startup businesses try hard to please everybody. They work on ways to try and figure out a logo or tagline that will hopefully appeal to a majority audience. However, this line of thinking doesn't have a direct focus to your intended target audience.

Think carefully about the type of people who are most likely to be your customers. They will want your specific product or service, so direct your efforts appealing to those prospective customers you really want to attract.

One of the biggest issues many startup businesses face when trying to think of a memorable logo, a strong business name and an effective tagline is falling for using clichés. Using a tagline that says your business is the 'best product on the market' isn't taken seriously by most people, as it's an overused phrase.

Instead of trying to claim your business is the best, or cheapest, or highest quality, work on ways to prove these things through your business actions.

RELIABILITY

SERVICE

QUALITY

The branding mistakes outlined are among the more common ones made by many startup businesses. Even established businesses have been known to make some of these too.

So when you're thinking about creating your business's brand, keep some of these mistakes In mind and do what you can to avoid making them.

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7 Branding MistakesYou Want To Making

Believe It Or Not, You Can Have a ProfessionalCustom Logo Designed For Under $50

Presented By

Visit www.LogoNerds.com Today!