is your growth plan dead on arrival? · is your growth plan dead on arrival? making plans that make...
TRANSCRIPT
Is Your Growth PlanDead On Arrival?
Making plans that make sense
Paul Schwada, Managing Partner, Locomotive Solutions
About Pragmatic Marketing
• Experts in technology product management andproduct marketing
• Specialize in training
• Trained hundreds of thousandsof people at thousands ofcompanies since 1993
About the PresenterPaul Schwada
▶ Diverse markets and industries on six continents
▶ Hardware, software, services… startup, turnaround, growing, stagnant… B2B, B2C, B2G
3
8 Blocks: The Critical Realities For Growing
Any BusinessGamePlan Press, 2015
AgendaWebinar Objectives• Determine whether you should attend this webinar
• Identify the things that lead to DOA plans
• Define the critical math for plans that deliver
4
5
65÷513
6
65÷513 3
Planning For Fun
7
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
8
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
9
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
10
Today
Tomorrow
11
“Common sense is seeing things as they are;
and doing things as they ought to be.”
Harriet Beecher Stowe
12
- - - ? - - - ? - - - - 60 - - - ? - - - ? - - -
13
- - ? - - - ? - - - - 60 - - - ? - - - ? - - -
Copyright Locomotive Solutions 2016. All rights reserved
14
- - ? - - - ? - - - - 60 - - - ? - - - ? - - -
Copyright Locomotive Solutions 2016. All rights reserved
15
- - ? - - - ? - - - - 60 - - - ? - - - ? - - -
Copyright Locomotive Solutions 2016. All rights reserved
16
- - ? - - - ? - - - - 60 - - - ? - - - ? - - -
Copyright Locomotive Solutions 2016. All rights reserved
17
- - ? - - - ? - - - - 60 - - - ? - - - ? - - -
Copyright Locomotive Solutions 2016. All rights reserved
18
- - ? - - - ? - - - - 60 - - - ? - - - ? - - -
Copyright Locomotive Solutions 2016. All rights reserved
19
- - ? - - - ? - - - - 60 - - - ? - - - ? - - -
Copyright Locomotive Solutions 2016. All rights reserved
20
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
21
MIKE’SLandscaping
Don’t call us… we’ll call you.
Planning For Results
22
Executed
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
23
30K
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
24
30K
Average Sale: $1,000
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
25
30K30
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
26
30K30 50
60K60
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
27
30K30 50
60K60 100
60K60
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
28
30K30 50
60K60 100
60K60 75
80K80
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
29
30K30 50
60K60 100
60K60 75
80K80 5
1.6M1600
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
30
30K30 50
60K60 100
60K60 75
80K80 5
1.6M1600
10K10 50
19K19 100
19K19 75
25K25 5
500K500
Copyright Locomotive Solutions 2016. All rights reserved
31
Copyright Locomotive Solutions 2016. All rights reserved
$10K
Planning For Results
32
10K10 50
19K19 100
19K19 75
25K25 5
500K500
Average Sale: $1,000
Copyright Locomotive Solutions 2016. All rights reserved
33
Copyright Locomotive Solutions 2016. All rights reserved
Planning For Results
34
57K38 50
113K75 100
113K75 75
150K100 10
1.5M1000
Average Sale: $1,500
Copyright Locomotive Solutions 2016. All rights reserved
35
65÷513
36
Q + A
Download this webinar and sign up for more at pragmaticmarketing.com/live
Thank you for attending!NEXT MONTH’S WEBINAR
5 Ways to Nail Your Strategic Product Roadmap