isa brand guidelines - whatdotheyknow€¦ · 8 independent safeguarding authority brand guidelines...

Independent

Safeguarding

Authority

Brand Guidelines

2 Independent Safeguarding Authority Brand Guidelines

4.0 Application

4.1 Stationery

4.2 PowerPoint

4.3 Publication covers

4.4 Publication grids

4.5 Publication layouts

4.6 Online

4.7 Exhibition panels

4.8 Signage

4.9 How to contact us

3.1 Our colours

3.2 Our supporting colours

3.3 Our typeface

3.4 Using type

3.5 Legibility guidelines

3.6 Photography principles

3.7 Language and tone of voice

3.0 Tools

1.1 Introduction

1.2 What is the Independent Safeguarding Authority?

1.3 Who is the ISA aimed at?

1.4 What is our mission?

1.5 What are the brand values?

1.6 What is the core message?

1.0 The brand2.1 Our logo

2.2 Exclusion zone and logo size

2.3 Our logo family

2.4 Using the logo on diff erent types of background

2.5 Things to avoid

2.6 Co-branding

2.7 Using our name in text

2.0 Rules

Contents

3

1.0The brand

Independent Safeguarding Authority Brand Guidelines 4

If you’re producing communications

materials for the Independent

Safeguarding Authority, these

guidelines are for you.

Introduction The brand1.1

It is important to read all the pages from this section before creating communications items, because they contain vital information about our brand ethos.

Following these guidelines will help to create and develop clearly branded communications.


What is the Independent Safeguarding Authority? The brand1.2

The Independent Safeguarding Authority (ISA)

is a non-departmental public body

sponsored by the Home Offi ce.

Our aim is

to help prevent

unsuitable people

from working with

children and

vulnerable

adults.


1.3 Who is the ISA aimed at? The brand

The ISA is aimed at employers, organisations and

individuals who work or volunteer with children

and vulnerable adults.

There are fi ve main audiences for the ISA:

employersemployees

and volunteers

parents/carers of

children and vulnerable

adults

stakeholdersthe general

public


1.4 What is our mission? The brand

Our mission expresses our aim

To help prevent unsuitable people from working with children and

vuln

erab

le a

dults

Mission


1.5 What are the brand values? The brand

Robust: We are fi rm but fair in all our operations and our decisions. We are thorough and follow rigorous processes to arrive at our decisions.

Brand values are the basic measure that the brand uses to preserve its integrity.

Independent: Although we are a non-departmental public body sponsored by the Home Offi ce, we make our decisions independently of others and without bias.

Decisions are made on the basis of the evidence and professional judgements.

Expert: As highly trained and experienced experts we are best placed to assess and register any individual who wants to work or volunteer with vulnerable people.


vuln

erab

le a

dults

Mission

Robu

st

IndependentExpert

Values


1.6 What is the core message? The brand

The core message is not a strapline. It is an underlying concept for agencies developing communications materials for all channels.

Our core message links the brand mission and values. It expresses our purpose.


vuln

erab

le a

dults

Mission

Robu

st

IndependentExpert

Values

Protecting

children and

vulnerable adults

2.0Rules


Our logo is part of our brand. People will instantly recognise us by our logo. Clarity and impact are the key ingredients in making the logo work eff ectively.

The logo represents the ISA’s role. The circle represents children and vulnerable adults and the burgundy shape represents the protective nature of the ISA.

Our logo Rules2.1

The colours chosen reinforce this relationship. Bronze and burgundy are authoritative, confi dent but non-threatening colours. Using bronze to represent the vulnerable and burgundy to represent the supporting nature of the ISA emphasises the nature and purpose of the organisation.

The typeface was chosen for its clarity and for its authoritative feel.


1. Exclusion zone

5. DL/A5 40mm

4. A4 44mm

6. Minimum 28mm

Exclusion zone and logo size Rules2.2

The logo should have a strong visual presence but never dominate in any piece of communication. It is designed to be used as an endorsement.

However, it is important that the logo always stands out clearly.

Exclusion zone

The exclusion zone is an area of clear space that must be observed when using the logo. The exclusion zone ensures that the logo stands out clearly and that its integrity is maintained.

The exclusion zone has been calculated based on the height of the sphere. It must be observed regardless of the size of the logo.

Logo size

The logo should never be reproduced smaller than 28mm wide to ensure that it is legible.

If you are reproducing the logo on DL and A5-sized documents, you should use the logo at 40mm wide. ForA4-sized documents, you should use the logo at 44mm wide. For A3-sized documents use the logo at 52mm and for A2-sized documents use the logo at 64mm wide.

3. A3 52mm

2. A2 64mm


The logo should be reproduced in full colour whenever possible and on a white background. If it is not possible to reproduce the logo in full colour (for example in press advertising or on faxes), other versions may be used instead.

You may use the greyscale version of the logo for black-and-white advertising where half-tone reproduction is of high enough quality, for example good-quality magazines.

You may use the black version when it is not possible to print in colour or when the print reproduction quality is expected to be low.

You may use the reversed-out version of the logo when you are using a strong coloured background or a photograph acting as a background.

See pages 14 and 15 for advice on how to use the logo on diff erent types of background.

Our logo family Rules2.3

1. Full colour

2. Greyscale

3. Black

4. Reversed out


The examples above show how the diff erent versions of the logo may be used correctly, depending on the background colour.

See pages 16 and 17 for examples of backgrounds to avoid.

2.4 Using the logo on diff erent types of background Rules


The examples above show how the diff erent versions of the logo may be used correctly, depending on the background image.

See page 16 and 17 for examples of backgrounds to avoid.

2.4 Using the logo on diff erent types of background (continued) Rules


2.5 Things to avoid Rules

Always use the master artwork supplied. The examples above show how not to use the logo.

Do not change the logo in any way. Changing the logo undermines the quality and integrity of the brand.

Do not crop it, stretch it, squash it, rotate it, change the colours, or add any other elements to it.

You should not use any version of the logo on a background that makes it hard to read the logo or interferes with it in any way.


2.5 Things to avoid (continued) Rules

Always use the master artwork supplied. The examples above show how not to use the logo.

Do not change the logo in any way. Changing the logo undermines the quality and integrity of the brand.

Do not crop it, stretch it, squash it, rotate it, change the colours, or add any other elements to it.

You should not use any version of the logo on a background that makes it hard to read the logo or interferes with it in any way.

ype of text

Some type of text

Some type

18 Independent Safeguarding Authority Brand Guidelines

Co-branding Rules

It is important to apply the ISA logo correctly on documents when it is used with the logos of other organisations or government departments.

If the publication is produced in partnership with another organisation, both logos can appear at the bottom of the front cover to show they are of equal importance.

2.6

Mr A N Other Senior case manager

T 01234 567890 F 01234 567890 E [email protected] Another Street, Another Place, Another Town AB1 2CD

www.isa.gov.uk

The Independent Safeguarding Authority is a non-departmental public body sponsored by the Home Office

Recipient address123 Another StreetAnother PlaceAnother TownAB1 2CD

4 July 2007

Dear Sir/Madam

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Yours sincerelyMr A N Other

Organisation logo

Document main title

Secondary title

Organisation logo

Business update

Secondary title

Some text defining the partnership between the organisationsLa faccumsandre consequismod tie dolore feui elisi bla facillan henibh ex et velis

dolessequam, cortionulput nostrud molorpe rcillamconse duis num init alit luptatu-eril ipsuscilis ad tio estrud te vel illum doluptate ming essectet alit wisi.

Organisation logo Organisation logo Organisation logo

Where there is more than one partner organisation, then the ISA logo should appear on the front cover and the partner logos should go on the inside front cover with a paragraph explaining the partnership.

1. Co-branded letter

(in partnership with another organisation)

2. Brochure cover

(in partnership with another organisation)

3. Brochure cover and inside front cover

(in partnership with more than one organisation)

2.7 Using our name in text Rules


Whenever you are writing about the Independent Safeguarding Authority (ISA), you must write the name in full the first time you use it. Include the abbreviation in brackets after the name. All subsequent mentions can then be abbreviated to ‘the ISA’. You may also refer to the ISA as ‘the Authority’ where it is clear that you are talking about the Independent Safeguarding Authority.

Always use initial capital letters when writing about the Independent Safeguarding Authority.

3.0Tools


3.1 Our colours Tools

The corporate (primary) colour palette shown here reinforces the brand. The principal colours are burgundy, bronze and white.

Bronze represents children and vulnerable adults and burgundy represents the protective nature of the ISA. These colours should be used together and one colour can be used more than the other, depending on the message you are trying to convey. For example, if your communication focuses on the people the ISA is protecting, you must use the bronze more than the burgundy. On the other hand, if your communication

PMS 4515 PMS 19525% 50% 75% 100% 100% 75% 50% 25%

Pantone® 4515

C 0% M 9% Y 50% K 24%

R 210 G 190 B 125

Pantone® 195

C 0% M 100% Y 60% K 55%

R 131 G 6 B 40

White

R 255 G 255 B 255

focuses on the ISA’s role, you must use the burgundy more than the bronze. White is included to help your communications look clean and crisp, with a sense of modernity.

Regardless of the messages you are communicating, if the two colours are being used together, the burgundy must always sit beneath the bronze to demonstrate the protective nature of the ISA.

Tints of these colours may be used as indicated.

White


3.2 Our supporting colours Tools

A secondary colour palette supports the bronze and burgundy primary colours. These colours have been developed for use in pairs, just like the pairing of burgundy and bronze.

Black is used mainly for text to ensure legibility.

PMS 521

PMS 274

PMS 2915

PMS 2955

PMS 346

PMS 336

PMS 4515

PMS 195

Pantone® 521

C 27% M 47% Y 0% K 0%

R 193 G 152 B 194

Pantone® 274

C 100% M 100% Y 0% K 28%

R 16 G 32 B 107

Pantone® 2915

C 59% M 7% Y 0% K 0%

R 103 G 190 B 231

Pantone® 2955

C 100% M 45% Y 0% K 37%

R 0 G 81 B 135

Pantone® 346

C 55% M 0% Y 47% K 0%

R 128 G 194 B 156

Pantone® 336

C 100% M 0% Y 67% K 47%

R 0 G 97 B 75

Black

C 0% M 0% Y 0% K 100%

R 26 G 23 B 27

Black


3.2 Our supporting colours (continued) Tools

The secondary colours can also be used with either the bronze or burgundy. The lighter colours should be used with the burgundy, while the darker colours should be used with the bronze, as shown above. This will give the greatest contrast and help legibility.


Document main title

Secondary title

3.2 Our supporting colours (continued) Tools

These examples show how the corporate colours can be used with the secondary colour palette.

Document main title

Secondary title

Document main title

Secondary titleDocument main title

Secondary title

3.3 Our typeface Tools

Independent Safeguarding Authority Brand Guidelines25

Myriad Pro Light/Italic

Myriad Pro Regular

Myriad Pro ItalicMyriad Pro Semibold

Myriad Pro Bold/Italic

Myriad Pro Black/ItalicVerdana RegularVerdana ItalicVerdana Bold

For professional print use For online and internal staff use

Myriad ProVerdana

Our typeface is Myriad Pro. It has been chosen for its clarity and its authoritative feel.

Use Myriad Pro for all professionally printed or professionally produced communications.

Arial Regular

Arial Italic

Arial Bold

Arial

Use Verdana for online content only.

All electronic communications (such as letters and PowerPoint templates) should use Arial.

3.4 Using type Tools


A headings should be set in a large

size in Myriad Pro Light

B headings should be set in a smaller size than A headings using Myriad Pro Bold

Introductions or quotes may

be set in Myriad Pro Light.

C headings should be set in a

smaller size than B headings

using Myriad Pro Semibold.

D headings should be set in a smaller size

than C headings using Myriad Pro Bold

Do not leave any line space between the D heading and the body copy that follows.

Body copy should always be set in Myriad Pro Regular. Make sure your copy follows a logical argument. Keep sentences short; use simple words; keep it plain and direct.

Use bullet lists to:

• make lists easier to read

• help break up dense copy visually

• help break up complex information so that it is easier to understand.

Consider the line length of your documents. The optimum line length is between 5 and 12 words to ensure maximum legibility and readability.

Consider leading, the space between the lines. This will also aff ect legibility. If there is too much leading, the eye will have trouble jumping to the beginning of the next line. Not enough leading, and the eye will jump from one line to another too quickly.

At times it will be necessary to use italicised text but it is hard to read. Therefore use Myriad Pro Italic as little as possible.

To emphasise text in the body copy, always

use Myriad Pro Semibold. This will help it stand out from the body copy.

3.5 Legibility guidelines Tools

It is important that your audience understands the communications you create. These simple rules should be followed wherever possible to help ensure this happens.


Things to aim for

• Use a minimum of 8 point type but aim to use 12 point wherever possible.

• Make sure leading helps readability.

• Ensure a good contrast between the text and its background.

Things to avoid

• Don’t set words or letters too close to each other.

• Avoid leading that is too tight or too loose.

• Don’t underline words, phrases or sentences.

• Don’t add a shadow under body text.

• Don’t hyphenate words at the end of a line or column of text.

• Avoid leaving a single word on its own at the end of a paragraph or single lines on their own at the end or start of pages (widow/orphan).


Photography principles Tools3.6

The style and content of the photography used in our

communications is an important part of our identity.

Using the right photography helps to enhance and clarify the subject matter.

When choosing, using or commissioning photography, please bear in mind

the ISA and our mission – Protecting children and vulnerable adults.

It is central to what we do and how we communicate.


Photography principles (continued) Tools3.6

Images should always be an integral part of the overall message.

Our photography should:

• be dynamic and engaging, with a strong use of composition;

• have impact and focus, with people as the focal point;

• express natural relationships and show real interaction;

• be relevant and innovative;

• not be contrived; and

• avoid unnatural imagery.

Photography (as demonstrated on pages 31–40) that follows these principles will convey a consistent and creative image of the ISA to our audiences.



Issues surrounding the copyright of imagery have become

increasingly important to those who create or produce

high-profi le communications.

When commissioning, producing or buying photography for the ISA,

make sure you obtain the correct usage rights. You should:

• consider the size of the image and how long it will be in use;

• consider where the image will be used (web, print, poster etc.); and

• make sure you get the appropriate paperwork and permission necessary

(for example model release forms when using models or permission for

shooting in a particular location).



Images of people

When searching for or creating images that have people as the main subject you must consider your target audience.

The relationships expressed between the diff erent target audiences need to be considered carefully before images can be created or selected.



Interaction between people must appear natural and not staged or contrived. Wherever possible, each image should work hard to tell its own story.



Any image that represents vulnerable people should not

be interpreted as degrading or patronising.

The relationship between a teacher and pupil may be easier to identify or express in photography than people who are ill or vulnerable. These images should be treated with a great deal of sensitivity and discretion.

These images can be perceived as degrading and intrusive. The situation/circumstances

remove the focus from the people.

This image concentrates on the positive aspect of being cared for, allowing the people to become

the focal point – not the illness.



Engaging images with a focal point

Photographs can be dynamic in various ways: through their subject matter, in their composition or by the viewpoint from which they are taken. They can engage the audience and draw them into the overall subject of the communication in a way that words alone rarely can.

A photograph can show intimacy, for example through direct eye contact, or can capture the drama of a situation.

However, images that capture the attention of the reader must also be relevant and add to the reader’s understanding of the subject matter.



Places

It is important to consider the setting and surroundings of the images you use. The background should be an aid to the main subject, not something that is dominating or distracting.



Diversity

The ISA does not discriminate. Where possible, the images you use should refl ect a diverse range of people.

Relevance

Images should be judged against how relevant they are to the content they accompany. They should never be used merely as decoration, but as an integral part of communicating the messages and ideas.



Treatments

Various treatments can be applied to an image to convey diff erent moods or situations. Use them with caution to ensure that the subject matter of the photograph remains the focus.

This image retains the original feel

This image retains the original feel

This image loses detail due to high contrast

This image favours style over content

The treatment used here has turned a positive

image into a negative one.

This image does not convey reality



Things to avoid

Avoid imagery that has poor composition, is clichéd in its content and lacks impact or dynamism.

These images are staged and contrived.

This image (above) is not as engaging or as well composed as the

main photograph (right).


Language and tone of voice Tools3.7

Using the right sort of language and tone of

voice when you write or talk about the ISA will

reinforce our image and reputation.

What you say and the way you say it is just as

important as how your communication looks.


Language and tone of voice (continued) Tools3.7

Getting the language right

• Before you begin writing, think about the people you are addressing. What is it that they need to know? What information will interest them? What kind of language will they understand and respond to?

• Make your most important points up front. This will show your audience what they need to understand from your communication and help get your message across while your audience is concentrating.

• Keep communications materials short and to the point. Only include information that is relevant and interesting to your target audience. This will help your audience remember what you have to say.

• Try to speak directly to your audience by referring to them as ‘you’, and referring to the ISA as ‘we’.

• Write in the active voice, not the passive voice. For example, say ‘Our team will analyse the information’ not ‘The information will be analysed by our team’.

• Use short sentences in all your communications.

• Use plain language that your audience will understand – only use jargon, acronyms and technical words when writing for a specialist audience. If you do have to use terms that might be unfamiliar to your target audience, make sure you explain them.


Language and tone of voice (continued) Tools3.7

Getting the tone right

When you write about the ISA, the tone of voice you use should refl ect the values for which we stand: robust, independent, expert.

Robust: you must communicate with your audience by being open and accessible, demonstrating that we are fi rm but fair and thorough.

Independent: communications from the ISA must be seen to be independent and without bias.

Expert: your audience must believe that experts are communicating with them. Therefore it’s important that all communications are easy to understand and easy to use.

4.0Application


Stationery Application4.1



www.isa.gov.uk


Recipient address123 Another StreetAnother PlaceAnother TownAB1 2CD

4 July 2007

Dear Sir/Madam





Letter copy area

Logo area

Sender’s information

Pre-printed information

Clear space

40mm

35mm

15mm

A letter will often be the fi rst piece of communication that people receive from the ISA. Therefore it’s important that all letters are consistent with our brand. Always use the electronic template provided where possible.

30mm


Stationery (continued) Application4.1

With complimentsThe Independent Safeguarding Authority is a non-departmental

public body sponsored by the Home Office

Mr A N OtherSenior case manager

T 01234 567890 F 01234 567890 E [email protected]

The Independent Safeguarding Authority123 Another Street, Another Place,

Another Town AB1 2CD

Printed

Compliments slip

Business card double sided


Stationery (continued) Application4.1



www.isa.gov.uk


From: ISA staff member

To: Mr A N Other

RE: Subject of the fax

Dear Sir/Madam





FAX

To: Mr A N Other Date: 2 May 2007

From: ISA staff member

CC: ISA staff member

RE: Subject of the memo

Dear Sir/Madam


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MEMO

Meeting: Subject of meeting

Date: 2 May 2007

Time: 11:30am

Place: Room 244

Chair: Mr A N Other

Attending: Mr A N Other Mr A N Other Mr A N Other Mr A N Other Mr A N Other

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AGENDA

Electronic Word templates exist for a fax, memo and agenda.


PowerPoint Application4.2

Main presentation title

Subtitle

Presented by:

Presented for:

22 June 2007

A N Other, A N Other, A N Other, A N Other

A N Other, A N Other, A N Other, A N Other

Section title

22 June 2007Page 3

A PowerPoint template exists to help you produce consistent, attractive and eff ective presentations. Always use the template provided.

ISA logo slide Title slide Divider slide


PowerPoint (continued) Application4.2

Slide title

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• A bullet-point example.

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22 June 2007Page 5

Slide title

• Bullet example.



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22 June 2007Page 6

Slide title

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22 June 2007Page 7

Slides should be simple and clean and only enhance your presentation, not contain every single word of it. By staying within the defi ned text area of the slide, you will keep your presentation looking uncluttered.

It is better to split text over more than one slide than to cram too much small text onto one slide.

Body of slide

Basic text slide Slide with image Graph/diagram slide


Publication covers Application4.3

Document main title

Secondary title

This section illustrates how the branding can be applied to publication covers. Each sample uses the circle found in the logo to highlight important information.

The bronze and the burgundy from the corporate (primary) colour palette have been used. These colours should be used together and one colour can be used more than the other, depending on the message you are trying to convey.

For example, if your communication focuses on the people the ISA is protecting, you must use the bronze more than the burgundy. On the other hand, if your communication focuses on the ISA’s role, you must use the burgundy more than the bronze. White is included to help your communications look clean and crisp, with a sense of modernity.

Document main title

Secondary title

Protecting

children and

vulnerable

adults

An introduction to

the Independent Safeguarding Authority


Publication covers (continued) Application4.3

Document main title

Secondary title

Document main title

Secondary title

Document main title

Secondary title

Pictorial covers based on circles



These cover samples use bronze and burgundy in bands to refl ect the authoritative (thicker burgundy band) and supportive (thicker bronze band) nature of the ISA.

When using bands of these colours, the burgundy must always appear beneath the bronze, as it does in the logo. This reinforces the supportive nature of the Authority.

Effectiveness report

2007–2008

Business plan

April 2008 – March 2009

Business update

Secondary title

Covers based on bands of colour



Keeping the elderly safe

Your guide to the Independent Safeguarding Authority

Document main title

Secondary title

Document main title

Secondary title

Covers based on bands of colour and images


Publication grids (A4) Application4.4

Logo area/ bottom margin

35mm high

10mm margin top, left and right

Horizontal grid of seven segments with

4mm gutter allows items to be aligned

across the page

A six-column grid allows fl exibility

Column width 28mm

Gutter 4mm

The grid has been created to allow various layouts to be produced while at the same time ensuring that any document conforms to the brand.



4 running footer running footer 5

Heading area

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The grid has fl exibility to allow diff erent

column widths of text, as long as the columns

are centred on the page

Running footers and page numbers are separated from the

main body of the document

Headings can be separated from the

main text to allow easy navigation



Publication grids (DL-size) Application4.4


Heading area



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35mm high




across the page


Column width 11mm

Gutter 4mm





Heading area


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35mm high




across the page


Column width 11mm

Gutter 4mm



Publication layouts Application4.5


Protecting the vulnerable

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“”

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85% Reduction in the number of offences to vulnerable people

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ad dunt ullaortie modignisl ullan elisi. Nonsed magnit aliquis essim quisi.

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liquiss equat, quatumsan ea alisl dio ero digna commod deliquissi.

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blaEd moluptat accumsan hendre diamconsed ent at. Duisi et, sisi

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dolorper sit ate molut velenis niamet alisisi.

Nonsed magnit aliquis essim quisi. Cor irit, con henit lorpero conu mmo

lendit praese modignisim vullamcon ex ea faccumsan.

INFORMATION SHEET INFORMATION SHEET INFORMATION SHEET INFORMATION SHEET INFORMATION SHEET

The samples above show A4-sized documents.


Publication layouts (continued) Application4.5

6 7

What next?About the ISA How it works Your role

Why create a new vetting service?

When, why and how was

the ISA created?

Following the murders of Jessica Chapman and Holly Wells by Ian Huntley (a school caretaker) in 2002, the Bichard Inquiry was commissioned. One of the issues this inquiry looked at was the way employers recruit people to work with vulnerable groups.

It asked whether the way employers check the background of job applicants is reliable enough. And it asked whether employers should be responsible for deciding whether a job applicant can be safely employed.

The Bichard Inquiry’s recommendations led to the Safeguarding Vulnerable Groups Act 2006, which recognised the need for a single agency to vet all individuals who want to work or volunteer with vulnerable people.

The ISA was created to fulfil this role across England, Wales and Northern Ireland (Scotland is developing its own similar system, which will work closely with the ISA). The ISA is a Non-Departmental Public Body (NDPB) sponsored by the Home Office, with close links to the Department for Children, Schools and Families and the Department of Health.

What will the ISA do?

The ISA will assess every person who wants to work or volunteer with vulnerable people. Potential employees and volunteers will need to apply to register with the ISA.

Applicants will be assessed using data gathered by the CRB, including relevant criminal convictions, cautions, police intelligence and other appropriate sources.

Before 2005, recruiting people to work with vulnerable groups was a less transparent process. Background checks were required in some professions but not others, and were often at the employer’s discretion.

Only applicants who are judged not to pose a risk to vulnerable people can be ISA-registered. Employers who work with

vulnerable people will only be allowed to recruit people who are ISA-registered.

16 17

What next?Your roleAbout the ISA How it works

How you’ll be affected

Employers working with

vulnerable people

From autumn 2008, when you recruit anyone new, they will need to apply for ISA registration as part of the recruitment process.

Once the ISA service is established, anyone who applies for a job at your workplace will need to give you their ISA registration number. You won’t be charged a fee for checking people’s ISA status.

If the applicant is ISA-registered, it means that either no relevant information about them exists, or that ISA experts have assessed the information and decided the applicant doesn’t pose a risk. It may simply mean no relevant information exists. With all ISA-registered job applicants, it will be your decision whether or not to hire them. The ISA vetting service is a tool to help you recruit more safely, but it doesn’t replace your own recruitment processes.

If an applicant isn’t ISA-registered, this could mean they haven’t applied to the ISA, or that they are on the barred list. In either case, you must not hire them.

You will also need to make sure that your existing employees are ISA-registered. You must start by asking employees who have no CRB check to apply for ISA registration. You’ll then need to make sure that employees with CRB checks apply for registration, beginning with staff whose CRB checks are oldest. We will issue detailed guidance on the timing of this process.

You must also let the ISA know of any relevant recorded disciplinary procedures involving your existing employees, so that it can update its records.

If you hire someone who isn’t ISA-registered or who is barred, you could be fined or face a prison sentence.

If the applicant is ISA-registered,

it is your decision whether or

not you want to hire them. The

ISA vetting service is a tool to

help you recruit more safely,

but it doesn’t replace your

own recruitment processes.

The samples above show A4-sized documents.


Publication layouts (continued) Application4.5

Looking out for the vulnerable

Main subject title

to go here

Introduction paragraph to go

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mincillumsan utet inci et, sequi

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conummo lendit praese

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faccumsan volessi.

Sub head to go here



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Sub head to go here




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The sample above shows a DL-sized document.


Online Application4.6

Our website demonstrates how our brand should be used in online communications.

The Board

A brief explanation of what this is will go here and fill

the space. This will be information about people wanting to join the board.

Our aim is to prevent unsuitable people from working with the vulnerable

The Process

A brief explanation of what this is will go here and fill

the space. This will be information on how the

process works and what it means.

Employers

A brief explanation of what this is will go here and fill the space. This will be an area where employers will be able to access the list

of barred people.

Splash page

[Visual sample for possible look and feel only. This will need developing further in terms of what the ISA will want its website to do, ie should there be a place for general public]


Online (continued) Application4.6

Freedom of Information | Privacy | Accessibility | Site help | Site map | © Crown Copyright 2007

Employers

Employees

About us

General

Contact us

Search this site

GO

Search this site

GO

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About us

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Employers


Employees


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Freedom of Information | Privacy | Accessibility | Site help | Site map | © Crown Copyright 2007

Search this site

GO

Search this site

GO

Appointments Commission

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Find out more

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Downloads

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| > Home | Lorem ipsum | dolor sit amet. | > Printer FriendlyEmployers

> Roles

> Your responsibility

> Information

for applicants

> Support

> Lists

Employees

About us

General

Contact us

Home page Employers’ page

[Visual sample for possible look and feel only. This will need developing further in terms of what the ISA will want its website to do, ie should there be a place for general public]


Exhibition panels Application4.7

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Decision-makingEfficient

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The samples above show exhibition panels.

No copy/logo to go in this area


Signage Application4.8

The samples above show various signage.

Name of building

Department name

Department name

Department name

Department name

Department namePerspex sign

Outdoor plaque

Indoor signage


Signage (continued) Application4.8

900mm

1200mm

1200mm

120mm

1200mm

900mm

1200mm

420mm

450mm

300mm

450mm

300mm

Main Reception

Red Car Park

Blue Car Park

Green Car Park

Commercial Vehicles

Headquarters

BlueCar Park

MainReception

The samples above show various signage, together with their sizes.


Signage (continued) Application4.8

157mm

157mm

605mm 317mm

317mm

317mm605mm

93mm

157mm

157mm

317mm

93mm

The samples above show various signage, together with their sizes.

67

4.9How to contact us

To fi nd out more about the ISA brand

identity, please contact

XXXX@XXXXXX

isa brand guidelines - whatdotheyknow€¦ · 8 independent safeguarding authority brand guidelines...

Documents