isafis flash february 2013

ISAFIS F ASL H

Monthly Newsletter by ISAFISNot for Commercial Purposes

February- 2013

PredictabilityEfficiency Calculability

When The Business Goes in McDonald’s Way

Control

“There are four appealing dimensions that lie at

the heart of the success of this model and, more

generally, of McDonaldization”.

McDonald’s, the well-known

American fast-food restaurant, is the

basis one of the most influential de-

velopments in contemporary society.

It has influenced a wide range of un-

dertakings, indeed the way of life, of

a significant portion of the world and

perhaps the astonishing impact of Mc-

Donald’s restaurant could not have

been anticipated by Ray Kroc (1902-

1984), the man behind the franchis-

ing of McDonald’s restaurants. Not

only as a part of fast-food business,

‘Mcdonaldization’ is ultimately rec-

ognized as the term by which the

principles of the fast-food restaurant

are coming to dominate more and

more sectors of American society as

well as the rest of the world. The term

was firstly introduced by a sociologist

named George Ritzer.

McDonald’s and McDon-

aldization have had their most obvi-

ous influence on the restaurant indus-

try and, more generally, on franchises

of all types. In 2001, McDonald’s has

become the biggest investor of a

Denver chain, Chipotle. Then, Mc-

Donald’s divested itself of Chipotle

in 2006 when there were over 500

Chipotle restaurants. In the restaurant

industry, the McDonald’s model has

been adopted by both other budget-

minded hamburger franchises, such as

Burger King and Wendy’s and other

low-priced fast-food businesses. In

the beginning of 2007, Yum! Brands,

Inc. has operated 34.277 restaurants

in over 100 countries under the Pizza

Hut, Kentucky Fried Chicken, Taco

Bell, A&W Root Beer, and Long John


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Silver’s franchises. It has more out-

lets than McDonald’s but still its total

sales is not as high as McDonald’s.

Other types of business are increas-

ingly adapting the principles of the

fast-food industry to their needs such

as Toys “R” Us.

Many highly McDonaldized

firms outside fast-food industry have

also had success globally by em-

phasizing the spatial expansion like

what McDonald’s usually did. Wal-

Mart, the world’s largest retailer, with

4000 stores in the U.S (as of 2006)

and more than 2700 units in Puerto

Rico, Canada, Mexico, Argentina,

Costa Rica, El Salvador, Guatemala,

Honduras, Nicaragua, Brazil, China,

Korea, Japan, Germany, and the

U.K is one of the example. However,

McDonald’s is now shifting its focus

from adding locations to adding hours

to existing locales, therefore squeez-

ing greater profits from each of them.

For example, there is a trend towards

opening a 24/7 basis. Time, like space,

is no barrier to the spread of Mc-

Donald’s and McDonaldization.

There are four appealing di-

mensions that lie at the heart of the

success of this model and, more gen-

erally, of McDonaldization. The first

important element is efficiency, or the

optimum method for getting the best

result. For consumers, McDonald’s

(its drive-through is a good example)

offers the best available way to get

from being hungry to being full. The

second element is calculability which

emphasizes in the quantitative as-

pects of products sold (portion size,

cost) and services offered (the time it

takes to get the product). In McDon-

aldized systems, quantity has become

equivalent to quality; a lot of some-

thing, or the quick delivery of it, means

it must be good. The third element is

predictability, that is, the assurance

that products and services will be the

same over time and in all locales. And

the fourth element is control which is

exerted over the people who enter

the world of McDonald’s. In this case,

‘eat quickly and leave’ is what man-

agement wishes the customers to do.


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McDonald’s has been a suc-

cessful phenomenon for good, solid

reasons. Many knowledgeable peo-

ple, such as the economic columnist

Robert Samuelson, deeply support the

McDonald’s business model. The pro-

cess of McDonaldization also moves

ahead dramatically, undoubtedly be-

cause it has led to positive changes.

The examples of such changes are the

availability of goods and services for

wider range to a much larger portion

of the population than ever before,

people’s ability to acquire what they

want or need almost instantaneously

and get it far more conveniently, as

well as certain products (for example,

exercise and diet programs) are safer

in a carefully regulated and controlled

system.

Although much of the world

has been McDonaldized, there are

some aspects of contemporary so-

ciety that have largely escaped the

process, such as new businesses that

have expanded as a reaction against

McDonaldization and the mom-and-

pop grocery store. Thus, although Mc-

Donaldization is everywhere, there

is more to the contemporary world

than McDonaldization. It is a very

important social process, but it is far

from the only process transforming

contemporary society. As the result,

by looking for the social phenomena,

McDonaldization has been difficulty

escaped totally, but some local enter-

prise in Cuba or Fiji may yet be un-

touched by this process.


ISA FIS F ASL H

By; Febrina Zulmi

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ISA FIS F ASL H

Indonesia’s Renewable EnergyBy: Sri Rezeki

The writer is alumni of ISAFIS. She was leading the 1st ever Jakarta Model United Nations and graduated from Universitas Indonesia, majoring in Int’l

Relation. She currently pursues master degree at Science Po, France.

I was in the class enjoying explanation

from my professor about wind power and

its advantages for the world, and then I

suddenly realized that Indonesia is very

potential for the development of wind

power. Indonesia still has many unused

area to build the onshore wind power

plant, and also as a maritime country, In-

donesia has many seas that can be used

as offshore wind power plant. The mar-

itime-kind-of-country also gives potency

for Indonesia to build hydro power plant.

Besides wind power and hydro power,

Indonesia can also develop another po-

tential renewable energy sources such

as biomass/bio-residual since Indonesia

still has many agriculture areas. Indonesia

also receives sun shine along the year,

meaning Indonesia can also develop

solar photovoltaic or/and solar thermal

power. Another potential renewable

energy source is also geothermal

since Indonesia has a volcanic ge-

ology. As a home for 240 million of

people, Indonesia consumes a lot of

energy for daily life and it still domi-

nantly depends on the fossil fuel

energy. While actually according

to Energy Policy Review of Indone-

sia, solar power is potential for 4,8

kWh/m2/day, biomass accounts for

49810 megawatts, wind power ac-

counts for 9290 megawatts, hydro

power accounts for 75670 mega-

5Monthly Newsletter by ISAFISNot for Commercial Purposes

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ISA FIS F ASL H

watts and geothermal energy can

accounts for 27.000 megawatts.

They are very potential and will be

very beneficial for Indonesia.

Although projects of renewable

energy seem very potential and

beneficial, the development of re-

newable energy in Indonesia can

be considered as slow, it’s because

so far Installed capacity in Indone-

sia is still far from its highest po-

tency. Hydro installed capacity only

4200 megawatts, geothermal is

only 1052 megawatts, biomass is

only 86 megawatts, solar is only

12 megawatts, and wind is only

0,6 megawatts. Nevertheless, the ambi-

tion to increase the renewable energy

capacity as one of energy source is

still high. According to 2000-2005 Na-

tional Energy Blueprint by 2025, Indo-

nesia sets a goal to install 6,7 gig watts

of new renewable energy capacity by

increasing the proportion of renewable

energy from 7% to 15% of total energy

production. The budget needed for the

development of new and renewable

energy sources up to the year 2025 is

projected at US$ 13,197 million. It’s quite

big money and big ambition for sure.

Yet, the ambition can be very feasible if

government has the will to take it into ac-

tions. Start-up cost of renewable energy


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ISA FIS F ASL H

inevitably will be very high but the

maintenance cost of it can be al-

most zero. It may be very costly at

first but the cost will be decreasing

as the time goes by.

The dilemma whether to seriously

build renewable energy’s projects

should be neglected since many

countries already did some ac-

tions. It is indeed too far to com-

pare us to European countries, but

we can take a look at China; in

recent years, it’s becoming more

serious to build many kind of re-

newable energy power plants. It

seems like it wanted to go with

renewable energy as soon as

possible. Yet, it’s reasonable why

China does so; renewableenergy

resources can secure China from

its energy needs. Think about the

result of this renewable energy

project, a country can secure its

energy security once it success

because it can fulfill national en-

ergy demand, thus it won’t that

much depending on the fossil en-

ergy. Indonesia also can save a

lot of money because it can import less

oil to fulfill national-electricity needs,

thus Indonesia can allocate the money

to another more crucial sector such as

society’s welfare, education, and so

forth. Another advantage for sure is

saving the world from degradation,

global warming, and another natural

disaster because renewable energy is

very environmental friendly. Indonesia

can benefit much from renewable en-

ergy projects.

Various kinds of potential renewable

energy sources can lead to a question,

what kind of renewable energy that can

be successfully developed in Indonesia?

The answer is we cannot successfully

develop only in one sector. As what

my professor said in my De-carboniza-

tion Scenario and Renewable Energy’s

class, it’s too risky to merely depending

on one renewable project. It’s safer to

build several sectors for diversifying the

result hence when one project is failed,

another kind of renewable energy proj-

ect will still working. The main problem

for now is how to build several projects

while we know that the start-up costs for


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ISA FIS F ASL H

each project is very high. Mr. Manfred Hafner told me that Indonesia’s gov-

ernment can use feed-in tariff policy. Feed-in tariff policy is a kind of policy that

offers long-term policy stability, payments based on the cost of generation,

guaranteed access to the grid, eligibility to all end users and project develop-

ers (including some utilities), “must take” provisions for the electricity generated,

and differentiating tariffs by technology, size, location, and resource intensity.

This policy is responsible for the success of 75% of solar photovoltaic, and 45%

of all wind development in the world according to the National Renewable En-

ergy Laboratory (NREL). Otherwise, the government of Indonesia can also use

another strategy by giving the incentive for some International Oil Companies

such as Chevron, Shell, BP, etc, to have a joint venture with Indonesia to build

some renewable energy’s projects. There are a lot of ways to make the dream

come true if there is political will to do so. Don’t think about how expensive it’s

going to be, everything is going to be costly at first, but think about the result of

the project can give to us; a sufficient supply of energy and interdependency.

the newsletter is :

edited by egalita irfan

led & designed by arya satya n

production team: chaula Rininta and kartika

contributor: rizki amelia and febrina z

published under research & development division of

isafis

ISA FIS F ASL H

“For me, IMATION is truly a great event. I hope ISAFIS can hold another IMATION and become more “WOW” and beneficial to students!”- Joey Gildas

“Thank you ISAFIS for the new, mind broading experience J “ – Charles Tantiono

The two testimonies above came from the participants of IMA-TION 2012. Realizing that Model United Nations becomes more popular -- reflecting the eagerness of the students in Indonesia to join these prestigious events, Indonesian Student Association For Interna-tional Studies (ISAFIS), conducted a model united nations called IMA-TION (ISAFIS Diplomatic Simulation) on Saturday, October 6th, 2012. It was the fourth annual ISAFIS Diplo-matic Simulation. This event was held

at Auditorium of Prasetiya Mulya Busi-ness School, Cilandak Barat, Jakarta Selatan. With the support from all the commitees, this event was successful. Actually, IMATION is an opportunity for ISAFIS members in training and also enhancing their diplomatic skills, but in this 2012, consist of approximately 100 participants, IMATION was opened for high school and also university stu-dents. All the participants got the op-portunity to train the negotiation and also diplomatic skill like the way diplo-mat do, for instance in United Nations

A Mind broading

experience

2012 Recap Imation


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ISA FIS F ASL H

and other international institutions. In IMATION, we can vote, critique, debate, and argue then create resolution as the final aim.

Every year, IMATION has different interesting topic. In 2012, IMA-TION’s topic was “Humanitarian Intervention”. First, the event was started with the opening prayer and also the opening speeches from Mr. Lukman Oesman (ISAFIS President) and also Ms. Natasha Rumambi (IMATION 2012 Project of-ficer), then it continued with a brief explanation about the IMATION rules and procedures given by the committee and after that, the first Committee Session begun. There were four councils in each Commitee Session, they were Security Council (SC), General Assembly (GA), Disarmament and International Secu-rity (DISEC) and Social Cultural and Humanitarian (SOCHUM). The spirit of the participants were on fire. The discussion at the chamber was very enthusiastic.

The first committee session was continued by lunch break and also talk show. The talk show was moderated by Ms. Melia Halim (ISAFIS Secretay Gen-eral), while the speakers were three ISAFISians: Ms. Maya Susanti (Jakarta MUN 2012 Project Officer), Ms. Gea Larissa Kuncoro (TEIMUN 2012 Best Del-egate), and also Ms. Indah Gilang (Foreign Affair and National Communica-tion Director of ISAFIS). They shared their experiences on certain Model United Nations they have joined. The second Committee Session was held after the talkshow. The resolution was completely made in the second session, and with that, IMATION 2012 was finished. This event was closed by the announcement of the best delegates and best position papers.

Rizki Amelia F- Research and Development

2012 Recap Imation


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This testimony came from the participants of IIW 2012. Indonesia In-ternational Week (IIW) 2012 is a short student exvhange held annually by Indo-nesian Student Association For Interna-tional Studies (ISAFIS). The twenty- four youths from twelve countries joined this amazing event. In eighteen days started from July 9th, 2012, they travelled to three unique and iconic provinces in Indonesia, they were Jakarta, Yogyakarta, and Bali. The purpose of this event, like the theme is “Discover the Beauty of Indonesia”. In each city, the journey began and ended by the local customs and also certain culture that coloring the discussions and activities.

The Central of Indonesia Govern-ment

First, at Jakarta most of the whole programs and activities were about governmental, com-munication and also business sec-tors. Some places they have visited were Ministry of Foreign Affairs of Republic of Indonesia, Trans 7 and also Indonesia Stock Exchange. For the iconic places, they have visited Kota Tua (Fatahillah and Bank Man-diri Museum), National Monument (Monas) and also Istiqlal Mosque. The welcoming ceremony at July 9th, 2012 held in Ministry of Tourism and Creative Economy of the Republic

“I miss even the traffic jam.” -Shunsuke Morikawa (Japan)

ISA FIS F ASL H2012 Recap Indonesia Intl week

discover the beauty of

indonesia


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Indonesia. Around five days in Jakarta, the participants stayed together their host families and spent the cross cultural night.

Discovering The Wonderful Spots of Yogyakarta

At the second city, all the participants of IIW 2012 were welcomed by the International Relations students of Gadjah Mada University (KOMAHI). They stay at a classy and homey guest house, and as a welcoming party, KOMAHI team pressnted a classical dance perfoemances, Beksan Golek Menak, it was originally created by Sri Sultan Hamengku Buwono IX. They had a disussion with the International Relations Lecturers of Gadjah Mada University about the Indonesian Culture and also social politics, then it contin-ued with cycling around the campus in order to see more the environment and feel like being the student there.

Becoming the participants, it would be a nice time to see the shop-ping area. Yes, indeed, it was great to see along the Malioboro Street, that is very famous with the traditional souvenirs like Batik shirts or dresses. After satisfied on buying the local souvenirs, then they headed to the local dinner place by becak, andong and also took a walk to have gudeg, the typical food of Yogyakarta. The other destinations ata Yogyakarta were Prambanan and also Borobudur temple, even the show of Ramayana Ballet at the area of Prambanan Temple during the night. For the closing place, it was Keraton Palace in order to have royal dinner and the day in Yogyakarta was ended by a farewell to KOMAHI team.

Living in the Custom of Bali

Having fun was the best sentence to describe the atmosphere when all the participants touched down at Bali. The place where the participantas was at the tropical bungalows at Legian, Bali. The night at the Bali was fully free for the participants to know experience Bali. They also have visited to the sacred places, the artistic gallery, eating thelocal cuisine, watching the tradi-tional dances, going to the traditional market and going to the nature. These were hte places they have visited, they were Antonio Blanco Museum, Ubud Market, Monkey Forest, Dreamland, Uluwatu Temple, Jimbaran, and also Tan-jung Benoa.

Rizki Amelia F- Research and Development

ISA FIS F ASL H2012 Recap Indonesia Intl week


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ISA FIS F ASL H2012 Recap mun simulation

“Once in-a-lifetime opportunity from ISAFIS at @america! Y’all rocked!” – Saby Sabrina.

This testimony came from the delegates of MUN Simulation: Managing Disaster Together. ISAFIS held a Model United Nations after IMATION, on November 29th, 2012. This is held in collaboration with United States Embassy and took a topic, Disaster Management. This was held at @america and was attended by 250 delegates from the various schools, universities and it was open for public.

For the opening, before the committe session was held, it was started by some honorable speakers telling about the interesting information and also stories related to the Disaster Management. Those speakers were Mr. Scot Marciel, US Ambassador for Indonesia, Mr. Harlan Hale, US Agency for In-ternational Development (USAID) Regional Advisor of Foreign Disaster Assis-tance, Mr. Dody Ruswandi, BNPB Deputy of Emergency Response, and Mr. Lukman Oesman, ISAFIS President 2012.

The event then continued with the brief explanation about what MUN is then we started the commit-tee session. All the delegates were on fire, hyped and active to speak out about the natural disasters. They acted as if they were the representa-tives of the given country. After all the committee session had finished, all the delegates continued making the draft resolution, then after all finished, Ms. Indah Gilang as the Secretary Gen-eral and also the Project Officer gave the closing speech.

Rizki Amelia F

managing disaster together


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isafis flash february 2013

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