isarcamp: elance / katrin hippler - shareconomy in der arbeitswelt

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KATRIN HIPPLER TALENT MARKETING MANAGER, EUROPE MÜNCHEN, 7. JUNI 2013 IN DER SHARECONOMY ARBEITSWELT

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#ISARCAMP @ISARNETZ münchner webwoche 2013 #mww13 - Keynote: elance / Katrin Hippler - shareconomy in der arbeitswelt

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Page 1: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

KATRIN HIPPLER

TALENT MARKETING MANAGER, EUROPE

MÜNCHEN, 7. JUNI 2013

IN DER

SHARECONOMY

ARBEITSWELT

Page 2: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Page 3: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Page 4: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Page 5: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Search Friction

Page 6: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

TREND “SHARECONOMY”

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Page 7: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

VIVINO – EIN HYBRIDES STARTUP

SheenSol Tech

FB Dev.

Pakistan

Rank Achiev.

SEO

Indien

Alexander S.

JQ Touch

Florida

Will C.

WebOS

US

PG Wordhouse

Autor

Tschechien

Puneet A.

Link Builder

Indien

ASD

PHP Entw.

Ukraine

Truong L.

Nokia App

Vietnam

Page 8: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

REVOLUTION DER ARBEIT

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Page 9: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Konditionen

vereinbaren Job ist aktiv

Kollaborieren,

Kommunizieren,

Dateien

austauschen

Job

veröffentlichen Gebote sichten

Freelancer

interviewen und

bewerten

Freelancer

auswählen

Resultat billigen/

abnehmen

Freelancer

bezahlen

Projektbasiert:

Milestones

definieren

Stundenbasiert:

Dauer des

Engagements

definieren

MATCHING

BEZAHLUNG

KOLLABORATION

WIE FUNKTIONIERT’S ?

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Page 10: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Page 11: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

FREELANCER 3.0

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Page 12: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

DAS “HYBRIDE” UNTERNEHMEN

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Page 13: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

49% der europäischen Unternehmen haben Kosteneinsparungen von

>50%

KOSTENEINSPARUNGEN

Page 14: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

0

5

10

15

20

25

30

35

40

45

Week1 Week2 Week3 Week4 Week5 Week6 Week7 Week8 Week9 Week10

Hours/W

eek

TIme

Staff

U

pandD ownonDemand

WebDeveloper

MobileDeveloper

WebDesigner

Translator

Researcher

GraphicDesigner

FLEXIBILITÄT

Page 15: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

3:34:00 / $50

08:39

Job

posted

1st

proposal

Availa-

bility

request

Awarded

job

First

draft

received

Final

delivery

Job

details

and files

sent

12:13 10:01 11:19 10:17 10:08 09:02 08:43

GESCHWINDIGKEIT

Page 16: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

WEB

DEVELOPER

MOBILE

DEVELOPER

VIRTUELLE

ASSISTENTIN AUTOR MARKTFORSCHER

SOCIAL MEDIA

MARKETER GRAFIKDESIGNER LEAD GENERATION

SPEZIALIST JURIST

SEO

EXPERTE

10 EXPERTEN

Page 17: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Bogota UTC +10

08.00

Develop

16.00

Istanbul UTC +3

08.00

Spec

16.00

Sydney UTC -5

07.00

Design

16.00

DAS 24H STARTUP

Page 18: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

ONLINE-FREELANCER IN DEUTSCHLAND

Registrierte Freelancer auf Elance in Deutschland; letzte 12 Monate © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Page 19: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

VERGEBENE PROJEKTE – TOP 10 STÄDTE

Standorte von Unternehmen, die die meisten Freelancer engagieren; letzte 12 Monate © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Page 20: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

FACHKRÄFTE GESUCHT!

Verteilung der vergebenen Projekte; im 1. Quartal 2013 in Deutschland © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Page 21: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Wert

Nachfrage

SQL

Server

Ruby

C#

.Net

ASP

AJAX

HTML5

Android iPad

iOS

Mobile

SEO

mySQL

JQuery

PHP

Web

Design

HTML Word

Press

CSS

iPhone

Java

script

Social

Media Mktg.

NACHGEFRAGTE FERTIGKEITEN

Page 22: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

FAZIT

Page 23: ISARCAMP: elance / Katrin Hippler - shareconomy in der arbeitswelt

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

Talent Marketing Manager, Europe

Q & A

© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.