isbi 2018 how to be brilliant on the big three · how to be brilliant on the big three isbi 2018...
TRANSCRIPT
![Page 1: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/1.jpg)
How To Be Brilliant on The Big Three ISBI 2018OLIVIA MALAURE | MARKETING MANAGER, UK
![Page 2: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/2.jpg)
#SchoolsGetSocial | @FinalsiteUK
PART 1#IndySchools on Social Media
![Page 3: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/3.jpg)
#Finalsite | @FinalsiteUK
Today, let’s talk about:
1. Quick wins for improvement across all networks2. Simple best practices you can implement to improve your
social media game AND school-to-home communications3. How to engage with your followers (and why it matters)4. Examples from schools who are doing all the right things
![Page 4: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/4.jpg)
#Finalsite | @FinalsiteUK
There’s a whole slew of ‘bad practices’ happening out there, like...• Creating a different social media account on every network
for every faculty at your school• Using social media more than your website• Posting the same content across every network at the same
time• Ignoring questions/comments/feedback• Blurry photos• Poorly branded pages• Completely abandoned accounts
![Page 5: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/5.jpg)
#Finalsite | @FinalsiteUK
I get it...you’re...• Too busy• Confused by social media• Having trouble keeping up• Against social media in general because of
security/bullying/etc.• Focused on other initiatives• A self confessed ‘dinosaur’
![Page 6: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/6.jpg)
#Finalsite | @FinalsiteUK
Build a foundation for your social media brand
![Page 7: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/7.jpg)
#Finalsite | @FinalsiteUK
Write a Social Media Policy• Distribute school-wide• Make sure it gets signed• Use this as your
opportunity to opt your child out of social media photos
Free Social Media Policy Template - Download
![Page 8: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/8.jpg)
#SchoolsGetSocial | @FinalsiteUK
Have a distinct, enjoyable personality• Be someone you’d enjoy
hanging out with!• Have a voice that attracts
your target audience and engages your current one
• Memes and GIFs are fun!
![Page 9: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/9.jpg)
#SchoolsGetSocial | @FinalsiteUK
PART 2Social Content Strategy 101
![Page 10: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/10.jpg)
#Finalsite | @FinalsiteUK
![Page 11: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/11.jpg)
#Finalsite | @FinalsiteUK
The Evolution of Each Network•Twitter: The Newsroom
• Links to news stories• Tagging other individuals• Quick up-to-the-minute updates• The original #hashtag
• Instagram: The Storefront• Stunning photos + videos, branded
•Facebook: The Tea Station• Find a mix of personality and professionalism• Platform for continued engagement/conversation
![Page 12: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/12.jpg)
#Finalsite | @FinalsiteUK
How much is too much?Twitter: 5-10 times per day
• Engagement can drop off after the third tweet
Facebook: 1-2 times per day• Engagement drops off dramatically after 2x per day
LinkedIn: 1 time per day• 20 posts per month (1x per weekday) organically reaches 60% of your followers
Instagram: 1-2 times per day• 20 posts per month (1x per weekday) organically reaches 60% of your followers
![Page 13: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/13.jpg)
#Finalsite | @FinalsiteUK
When do we post?Twitter: Throughout the day
Facebook: Use your analytics!
LinkedIn: Early mornings or evenings
Instagram: Early mornings and evenings
* General rule of thumb: early mornings, lunchtime, and evenings
![Page 14: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/14.jpg)
#Finalsite | @FinalsiteUK
What about hashtags?Twitter: 1-3
Facebook: 0-2
LinkedIn: 1-2
Instagram: 13+ (the more, the merrier!)
![Page 15: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/15.jpg)
#SchoolsGetSocial | @FinalsiteUK
This isn’t just a numbers game, it’s about consistency.
![Page 16: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/16.jpg)
#Finalsite | @FinalsiteUK
8 Mistakes Harming the Equation1. Your posts don’t have images or videos2. Your post frequency is inconsistent3. You don’t follow the 4-1-1 rule 4-1-1 = for every 4 pieces of entertaining/interesting content you can do
1 soft sell - testimonial and 1 hard sell = give to the annual fund
4. You’re not promoting your social accounts in other places5. Algorithms6. You’re not investing in social media ads7. You ask for likes, comments and shares8. You don’t post good, consistent content, and
therefore, no one sees your contentblog on this: http://www.finalsite.co.uk/blog/p/~post/8-reasons-no-one-is-liking-your-schools-facebook-posts-2282017
![Page 17: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/17.jpg)
#SchoolsGetSocial | @FinalsiteUK
PART 3FACEBOOK
![Page 18: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/18.jpg)
#Finalsite | @Finalsite
Branding Your Facebook
Recognisable logo that matches the logo used on their website
Eye - catching, branded cover photo
upcoming events, reviews, information, etc.
fresh content
![Page 19: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/19.jpg)
#SchoolsGetSocial | @FinalsiteUK
Using Facebook’s Header CTA• You can now have a
header video instead of an image
• Use the Facebook CTA to drive traffic to particular pages
• Ask your community to write reviews
• Be online!
![Page 20: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/20.jpg)
#SchoolsGetSocial | @FinalsiteUK
Facebook changed, again.
• New Facebook algorithms now favour family, friend and group posts over Page posts
• Proof that Facebook wants to get back to its “social” roots, but also wants to be pay-to-play
• Groups on the rise (Join the Finalsite School Marketing Group!)
![Page 21: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/21.jpg)
#Finalsite | @FinalsiteUK
Outsmarting Algorithms 101• Consistency
• Post on Facebook 3-10 times a week• Tweet at least five times a day (“yeah right” I hear you say!)• Instagram around 1.5 times a day
• Relevancy Score/Historic Data• If you have a few posts in a row that get high engagement, it will show your posts to
more people• Time spent on post also a factor
• Video• Engagement on native video• Facebook Live – the longer the broadcast, the better!
![Page 22: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/22.jpg)
#SchoolsGetSocial | @FinalsiteUK
How to earn engagement
Essentially, you need likes, comments and shares, in order to get likes, comments and shares (easy, right?!)
• Pictures of students, featured faculty, prestigious alumni
• Something your community is proud of• Videos and photos• News stories/features
![Page 23: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/23.jpg)
#SchoolsGetSocial | @FinalsiteUK
Additional Strategies• Create Facebook Groups for current,
prospective and former students. Groups are great because members receive notifications!
• Focus on earning likes/comments/shares
• Quality > Quantity (although consistency still matters)
• Use Facebook Events
![Page 24: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/24.jpg)
#SchoolsGetSocial | @FinalsiteUK
PART 4TWITTER
![Page 25: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/25.jpg)
#Finalsite | @Finalsite
Branding Your Twitter
Recognisable logo that matches the logo used on their website
Nice, high resolution image from campus
A recognisable handle
Selection of a Twitter color scheme that is a brand accent color
![Page 26: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/26.jpg)
#SchoolsGetSocial | @FinalsiteUK
Twitter is still Great for School-to-Home Communications• Easy to use platform that
teachers,sports faculties, communications can use
• If you’re going to use this platform for up-to-the-minute communications, inform your community!
• Work great in a mash-up on your website especially if you have multiple accounts
![Page 27: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/27.jpg)
#Finalsite | @Finalsite
Tweet• Use headline-style copy• Post a link back to your website• Use a photo• 1-3 hashtags• Mention
students/associations/other Twitter handles featured in the story
• Mention news outlets when sharing coverage of the school
![Page 28: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/28.jpg)
#SchoolsGetSocial | @FinalsiteUK
What builds engagement?• Posting great content — photos,
videos, news, blogs, etc — frequently!
• Reposting user-generated content• Engaging with followers on social
media• Branded hashtags
![Page 29: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/29.jpg)
#SchoolsGetSocial | @FinalsiteUK
Create a hashtag people want to use
![Page 30: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/30.jpg)
#Finalsite | @FinalsiteUK
School-to-home communication
![Page 31: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/31.jpg)
#Finalsite | @Finalsite
Be a resource for your families
![Page 32: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/32.jpg)
#SchoolsGetSocial | @FinalsiteUK
PART 5INSTAGRAM
![Page 33: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/33.jpg)
#SchoolsGetSocial | @FinalsiteUK
Branding Your Instagram
Recognisable logo that matches the logo used on their website
HQ Photography
An easy-to-tag handle
Website URL
![Page 34: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/34.jpg)
#SchoolsGetSocial | @FinalsiteUK
Make Your Instagram a Business Page
![Page 35: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/35.jpg)
#SchoolsGetSocial | @FinalsiteUK
Instagram Best Practices
• Only post high quality images. Don’t post anything blurry, dark, etc.
• If you are taking a photo on your phone, be sure to clean off the lens first!
• You can use older photos!• Get a photo crowdsourcing app
like Vidigami• Consider brand colors and
personality
![Page 36: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/36.jpg)
#SchoolsGetSocial | @FinalsiteUK
Start a Campaign Unique to You
blog on this: http://www.finalsite.co.uk/blog/p/~post/feature-friday-american-school-of-paris-fuels-social-media-with-user-generated-content-07092017
![Page 37: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/37.jpg)
#SchoolsGetSocial | @FinalsiteUK
Instagram Stories• Post real-time updates for
an event• Make an announcement• Tease an upcoming event• Do a live Q&A• Share some tips• Have fun, add emojis and
text• Save all the videos and
upload them to your Instagram
![Page 38: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/38.jpg)
#SchoolsGetSocial | @FinalsiteUK
PART 6THE RULES OF ENGAGEMENT
![Page 39: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/39.jpg)
#SchoolsGetSocial | @FinalsiteUK
Types of Engagement
• “Reacting” to a comment• Replying to a comment• Tagging someone• Responding to a message• Reposting something
![Page 40: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/40.jpg)
#SchoolsGetSocial | @FinalsiteUK
Create branded images to use across all networks
![Page 41: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/41.jpg)
#SchoolsGetSocial | @FinalsiteUK
Have a Plan
• When will you reply?• How will you reply?• What happens if
someone asks a difficult question?
• How do you get approval to re-post?
![Page 42: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/42.jpg)
#SchoolsGetSocial | @FinalsiteUK
Partner with other businesses to build your brand and credibility
![Page 43: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/43.jpg)
#SchoolsGetSocial | @FinalsiteUK
Have good reviews!Managing reviews on social media has an increasing importance — 84% of people trust online reviews as much as a personal recommendation!
![Page 44: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/44.jpg)
#SchoolsGetSocial | @FinalsiteUK
Promote social media on your website (and in your emails, staff signatures, etc…)
![Page 45: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/45.jpg)
#SchoolsGetSocial | @FinalsiteUK
Finalsite Feeds + Brand Awareness
● Automatically and manually moderate the social media content that appears on your website
● Have refreshed social content on your website every 5 minutes (instead of every 4 hours)
● Track analytics to improve your social media marketing
● Use up to five social media sources to aggregate authentic, up-to-date content site-wide
● Use the Feeds Element to create custom mash-ups on any page of your website
![Page 46: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/46.jpg)
#SchoolsGetSocial | @FinalsiteUK
What’s engaging RIGHT NOW!?• Facebook Live• Facebook multi-photo posts• Instagram Videos• Instagram Stories• LinkedIn Video - NEW!
![Page 47: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/47.jpg)
#SchoolsGetSocial | @FinalsiteUK
Getting Started With Live Video• Live video is favoured by Facebook’s algorithms, requires little
production skill, and gets a ton of views• On Instagram, followers get a push notification when someone goes
live• Start simple: Q&A’s, behind-the-scenes, how-to/tips for
students/parents• Consider a weekly/bi-weekly broadcast or create a consistent
schedule, making it something that people look forward to. Get students involved!
• Cross promote with other channels• ⅔ of live video views will be viewed after the live broadcast has
ended
![Page 48: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/48.jpg)
#SchoolsGetSocial | @FinalsiteUK
Using Social Media Influencer Marketing• Your students, parents and faculty
are your voice, too• There’s a really (really) good
chance your students get more engagement than your school’s page
• Enlist a set of “social influencers” to speak about school life on their own accounts
![Page 49: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/49.jpg)
#SchoolsGetSocial | @FinalsiteUK
Anatomy of a clickable...
![Page 50: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/50.jpg)
#SchoolsGetSocial | @FinalsiteUK
Facebook Post• Has a photo or video• Shares 1-2 sentences as to why
someone should click• Includes a CTA when you want
people to take a next step• Uses 1-2 branded hashtags
relevant to a particular campaign
![Page 51: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/51.jpg)
#SchoolsGetSocial | @FinalsiteUK
Ads Best Practices• Send user directly to page you want them to
go to• If possible, create custom landing page that
looks great on mobile• If contact/lead form, make it as short as possible
• The shorter, the better• Studies show 90 characters or less perform best
for ads and posts!
• Use images that have people and their faces - A/B test two images in the same ad set• Track ad campaigns by tagging URLs to see which perform best• “Learn More” CTA typically shows best results, A/B test to see if others resonate
w/your audience
![Page 52: ISBI 2018 How To Be Brilliant on The Big Three · How To Be Brilliant on The Big Three ISBI 2018 OLIVIA MALAURE | MARKETING MANAGER, UK. #SchoolsGetSocial | @FinalsiteUK PART 1 #IndySchools](https://reader034.vdocument.in/reader034/viewer/2022042313/5ededd9aad6a402d666a38c0/html5/thumbnails/52.jpg)
Q&AThank you for joining me!
#Finalsite @FinalsiteUK
www.finalsite.co.uk