ises social media for business
DESCRIPTION
Presentation to monthly meeting for International Special Events Society. Learn how to use social media to promote your business and generate leads.TRANSCRIPT
Great Content
Mind Bending Social Media Stats• There are more than 3.5 billion pieces of content (web links, news stories,
blog posts, etc.) shared each week on Facebook
• 43 percent of all online consumers are social media fans or followers
• 53 percent of people on Twitter recommend companies or their products in their tweets
• The average American internet user watches 30 minutes of video online per day
• 35 hours of video footage is uploaded to YouTube every minute
• 200 million Facebook users access the service from a mobile device
• There are more than 5 billion photos on Flickr
• 45 million people view SlideShare presentations each month.
Great Content
Strategy: Great Content
Original Thought Provoking Content
Breaking News
Be An Authority
Expert Advice & Industry News
Build A Community
Strategy: Monetize Your Site
“Use the following steps to monetize your blog:
1.) Google AdSense 2.) Return to step one”
Sarthak Taneja
2
1.4 million◦# of new blog posts created every day
152 million◦# of blogs on the internet
590 million◦# of unique blog visitors in the US
77% ◦% of active Internet users read blogs
Technorati State of the Blogosphere Report
Strategy: Blog Monetization
The Facts The Site
$30 million net worth
1.7 million unique visitors per month
Almost 2 million Twitter followers
Strategy: Micro Selling & Twitter
400 million unique visitors per month Over 200 million Twitter users/profiles 100 million active users Half of active users login daily 55% of active users tweet via mobile device Over 230 million tweets per day WHO? 35 heads of state, 84% of politicians,
over 98% of US top 200 non-profits, over 87% of Billboards Top 100 musicians
Twitter by the Numbers
$250,000,000 raised online
$25 at a time
Follow people with Common Interests
www.twellow.com
Get a Glimpse Behind The Scenes
Make It Easy To Share
Make It Easy To Share
Web sites that have a Twitter share button on
web pages drive
7x more exposure to
those pages via social media
Strategy: Podcasting
Provide content before, during and after your event
Interview speakers, attendees and sponsors
A weekly show highlighting upcoming events and your creative solutions
Podcasting for Corporate Events
Strategy:Promote Your Service
My blog itself is not what I want to monetize. Its hard to do that. Its another tool to help get myself out there. Its my skills and knowledge I want to monetize. The blog lets people know I am out there, what I know and what I am doing. I treat it just like Twitter, Facebook, LinkedIn, podcasting, etc.
David Peck
Promote Your Service
What Are You Doing?
Strategy:Build Your List
Likes = Permission = House List
Help People!
Twitter Lists
RSS
Strategy:Web-optimized PR
Select 3 target phrases
1. Put release on your site
2. Blog about your release with link
Strategy:Reviews &
Recommendations
Strategy:Facebook Advertising
“Facebook served 25.8% of display ads and became the #1 Ad Publisher”
Facebook Ad Revenue Growth
.117% CTR
.101% CTR
.088% CTR
Same Landing Page For 2 Campaigns Google CPA $8.94 Facebook CPA $2.70
Strategy:Video Marketing
You Tube is the #2 Search Engine
Create a YouTube Channel
How To Videos
User Generated Content/Contest
Group Video Conference
Old Spice Twitter Response Videos
Great Content Blog Monetization Twitter Podcasting Promote Your Product Web Optimized PR Ratings and Reviews Facebook Advertising Video Marketing
Strategies To Promote and Monetize Your Website
1. Create a Facebook business page, get 25 likes and claim your vanity URL
2. Claim your listing on Yelp & Google Places3. Answer questions in LinkedIn4. Find 10 people to follow on Twitter5. Start sharing…Commit to a web content
schedule
FIVE Things You Can Do TODAY
Try ONE thing… Be my friend!
◦ Twitter.com/FloridaFrecks◦ LinkedIn/TracyAntol◦ Email: [email protected]
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