1

2

3

William Collins: 65 years old Interests: Enjoying time with his grandchildren Elisabeth Collins: 62 years old Interests: Tennis Robert Smith: 41 years old Occupation: Bank manager Interests: Sailing Karen Smith: 38 years old Occupation: Nurse Interests: Trekking Thomas Smith: 10 years old Interests: Football and cycling Lilly Smith: 8 years old Interests: Swimming and building sand castles Family annual income: £65,000

4

Sophie: 21 years old

Occupation: Music production student Interests: Music and concerts

Alexandra: 23 years old

Occupation: Personal trainer Interests: Sports

Annual income: £ 7,500 - £ 12.000

5

Age: 18 - 24 95%

43%

18%

89%

Age: 25 - 34

88%

42%

19%

79%

Age: 35 - 44

80%

37%

14%

66%

Age: 45 - 54

66%

26%

11%

63%

Age: 55 - 64

63%

21%

10%

50%

Age: 65 &over

55%

16% 9%

38%

6

7

Scotts of Wight Store

The Qube

Nightclub

8

Celeb Santa’s Special

Children will have the chance to take a picture with the Celeb Santa for just £3

Spooky Halloween World Record

Qube Nightclub will offer special offers and drink discounts

Junior Olympics

A free participation for all family at the event

Isle of Wight Walking Festival

Free gym passes for people who take part in the Facebook conversations

9

Facebook Isle of Wight Official page customized

Facebook group

Facebook application

10

Facebook Isle of Wight Official page customized

What are the Olympic Games and what would you like to receive as a prize if you win in the Isle of Wight Junior Olympics?

Official Channel with video of ongoing activities

Regular tweets

11

Quiz: Are you a vampire? • Full-blood vampire •Human blood vampire • Human-vampire hybrid

Picture competition

12

• Isle of Wight Official Facebook page customized • Celebs Facebook page

•Celeb Twitter • #CelebSanta • # SantasSpecials

• Upload of pictures with Celeb Santa

Junior Olympics Santa’s Special Spooky Halloween Walking Festival

13

29 Feb Official page

01 Mar Walking Festival

05 Mar Engagement

10 Mar

6 Mar Official page

5 - 22May

25 May

26 May Exclusive

info

01 Jun

06 Jun Competition

06 Jul Winner

01 Jun

01 – 30 Aug

01 – 30 Aug

10 Sep

22 Sep

01 Oct

02 Oct Competition

05 Oct

29 Oct Winner

31 Oct

01 Nov

05 Nov

10 Oct

25 Nov

27 Nov

28 Nov

1 Jan Santa’s Photo

12 Jan

Dec

14 14

Followers Replies on Twitter Mentions on Twitter (use of @ and #)

Likes Shares Comments

Replies/comments on online media/blogs Articles in/on online media/blogs

Tweetalyzer Google Trends Google Insights Facebook/Tweet Grader

How many videos How many hours Votes Comments

Uploaded videos Comments Videos shared

15

12%

16%

30%

16%

12%

14% Managing Partnership Engagement

Managing Blogger Engagement

Managing Facebook Engagement

Managing Twitter Engagement

Managing Flickr Engagement

Online Magazines Engagement

£50,000

Extra recommendations

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