ism - primark
TRANSCRIPT
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Amirul KhairDhinda Trijayanti VitrianiRatri Ika PratiwiSalena Nur Adinda
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Overview Company Proile
!ain Strate"i# I$$ue %&pandin" to 'S
Theoreti#al Appli#ation !ana"ement Impli#ation$
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()*
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,+
(
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Iri$h #lothin" retailer0 1randed a$ Penney$ in Ireland
3ounded 1y Arthur Ryan0 in 4une (-)-2
Oer a diver$e ran"e o produ#t$ at the low #o$t end o the
!ore than .-5 $tore$ a#ro$$ %urope2
CO!PAN6 PRO3I7%
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3irm Spe#ii# Advanta"e$ 83SA$9
Superior$tore it
Cheaperprodu#t$0
late$ta$hion
7e$$Adverti$ement
Needed
%#onomi#Pri#in" Poli#y
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!ain $trate"i# i$$ue
%&pandin" to 'SA
Theoreti#al Appli#ation
'pp$ala !odel
A$$e$$in" Country Attra#tivene$$
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7/24/2019 ISM - Primark
7/17http$:;;www2youtu1e2#om;wat#
https://www.youtube.com/watch?v=NGWbSv2NY7Mhttps://www.youtube.com/watch?v=NGWbSv2NY7M -
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'pp$ala !odel
3ir$t "ained e&perien#e o their dome$ti# m
(-)-
3ir$t Storein Du1lin
Openin" another+ $tore in one
year
+ year$ in
dome$ti#market0 move$
to near1y market
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'pp$ala !odele"an to operate a1road in a near1y market0 and then
penetrated ar away market$
1973, moves to UK
2006, expanding to Europe
2015, expanding to US
.55)0 Spain
.55*0 TheNetherland
.55-0 Portu"alE >ermany
.5(,0 Au$tria
.5(+0 3ran#e
Dire#tly e$ta1li$hed wholly owned or majorityBowned o
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A$$e$$in" Country Attra#tivene$$
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Country Ri$k$- !arket Opportunitie$
- Indu$try Opportunitie$
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Country Ri$k$
%#onomi# Ri$k$ involved
- Sharp ri$e in e#onomi# "rowth or $e#ond Fuarter 8up to ,2@
- Reported to 1e ,2@ up to .2,
- Stron" dome$ti# demand
- Con$umer $pendin" at ,2( 8e&pe#ted: .2-9
Sour#e: Reuter$
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!arket Opportunitie$ : 'S Retail Indu$try
TwoBthird o the 'S >DP #ome$ rom retail#on$umption
Total retail $ale$ in 'S G.. Trillion in .5(+2
Total annual '2S2 retail $ale$ in#rea$ed 1y +0/
1etween (--, to .5(/
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Indu$try Opportunitie$
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!ana"ement Impli#ation$ Primark mo$t likely will 1e $u##e$$ in 'S
B It i$ well pla#ed or the ir$t $tartB Their produ#t$ are ollowin" the late$t trendB Very "ood pri#e propo$ition
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TANK 6O'HAN6 '%STIONS