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Faculty of International and Political Studies; Summer semester 2013/2014

List of courses (details listed below):

AdvertisingAesthetics and Beauty Canon 3+2American Cinema: Key Concepts 3+2American Culture and ArtAmerican Ideology in Popular Culture 3+2American Memory: discourses, Narratives, Aesthetics 3+2American Television Series 3+2Brand Management 3+2Choices, Challenges and Chances of Sino-US RelationsDDR: Auf den Spuren einer Diktatur 3+2Demography 2+2Deutschland in der Gegenwart (nach 1945) 3+2Development Economics 3+2Economic Law of EU 3+2Economics 5+2E-Marketing 3+2Ethnopolitics in the contemporary Word 2+2EU Justice and Home AffairsEuropean Integration 3+2Finance Management 3+2Fundamentals of FinanceFundamentals of Law 2+2Gender and Welfare State: International Perspective 5+2Gender Representations in Advertising 3+2Humanities, Anthropology and Social Sciences: Methodology 5+2Human Resource ManagementHuman Rights and Gender 5+2Identidades de América Latina y Peninsula Ibérica 3+2Intellectual Property Rights 2+2International Cultural Relations 3+2International Economic Transactions 2+2International Environmental Protection 3+2Internet Journalism Workshop 3+2International MarketingInternational Marketing CommunicationInternational Medoa 5+2International Organizations 2+2International Social PolicyIntersectionality and Audience Analysis in the Feminist Classroom, Part 1 5+2Introduction to Gender in Postmodern Visual Culture 5+2Kultur der deutschsprachigen Länder2La Frontera and the New Mestiza Consciousness: Race, Ethnicity and Gender at the U.S.-Mexican Border 3+2Los acontecimientos actuales en América Latina y Península Íberica 3+2Legacy of Antiquity in Modern Times 3+2Marketing Research 3+2Men and Masculinities 5+2Methodology of Social Research

Modern Culture: Theories 5+2Philosophical and Historical Aspects of HolocaustPlace Branding 3+2Polish Foreign Policy 2+2Political Campaigns in the Media 3+2Project Management 3+2Principles of FinancePublic Sector Management 3+2Pursuing the American Dream: the Depiction of Family and Immigrants in American FilmReligions in the USASocial MediaSociology of organizationSpecial relationship: the USA and the UKTransatlantic Relations after WWII 3+2US Politics 3+2Women’s Experiences in Muslin Societies: Feminist Contexts 5+2Youth Cultures and Subversion

Moreover, the Institute of Political Studies organizes courses designed for Mobility Direct students, but also open to Erasmus students:

Subject ETCS Language hours

1. Инновационные направления современной политологии: концепции, модели, подходы – (Innovative directions of contemporary political science: concepts, models and approaches)

4+2 Russian 30h

2. Культура-история-политика –( Culture-politics-history)

4+2 Russian 30h

3. Региональная политика и местное самоуправление- (Local Politics and Government)

4+2 Russian 30h

4. European political systems and elections 4+2 Russian 30h

5. Religious and national minorities 4+2 English 30h

6. Image creation in politics 4+2 English 30h

7. European political systems and elections 4+2 English 30h

8. Polish language 4+2 Language classes

30h

Course title Advertising Form* LLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 2 (+2)Language of in-struction

English

No. of hours 30Course content n/a

Assessment schemen/aLecturer Dr Małgorzata Karpińska-KrakowiakContact Dr Małgorzata Karpińska-Krakowiak [email protected] code 1300-D2W0014Literature n/a

Field of study/ pro-gramme

n/a

* L – lecture, T- tutorial, D – discussion class, Lab – laboratory.

Course title Aesthetics and beauty canon

Form* L

Level of course Undergraduate (bachelor’s)

Year/semester 2013/2014 summer semester

ECTS 3+2

Language of instruction

English

No. of hours 30

Course content The aim of the course is to make students familiar with the history of beauty and art, which constitute the two pillars of aesthetics. The course will provide an overview of periods of development of the European art, and it will finish with a discussion of the concept of beauty in the contemporary art. We will look through all the changing paradigms of beauty and major artistic strains in chronological order. Special emphasis will be placed on modern art and mass culture. Students will have general knowledge of European canon of art. They will know how to professionally discuss the evolution of the concept of beauty (an ugliness) in European art across centuries – from antiquity to modern times. They will be able to recognize the masterpieces of European art and use major theoretical texts in aesthetics. After the course students will be able to interpret a work of art in an objective and competent way in a synchronic and diachronic fashion i.e. in relation to prevailing standards of beauty here and now and in relation to historical processes. After the course the students will be able to assess the valor of art without recourse to subjective evaluations.

Course outline: 1. Aesthetics and other areas of philosophy.

2. The ideal of Beauty in the ancient period.

3. The Middle Age universalism, Theo centrism, dualism and the symbolism of colors.

4. Renaissance and New criteria of Beauty. Neoclassicism.

5. Baroque and the end of idealistic concepts of Beauty.

6. The Enlightenment and a New concept of Beauty according to Kant.

7. Romanticism imagination, intuition, symbolism, mysticism. 8. The 19th century – Beauty in Victorian times, art deco, art for art.’s sake, commercialization of art. The concept of industrial beauty – the beauty of

machines.

9. The 20th century – the avant garde, mass culture pop art. and mass media.

Assessment scheme Attendance and participation in discussions will provide for the 20% of the final grade. If students are absent more than twice and without serious reasons, with each two unauthorized absences their final grade will be lowered one step (from 4 to 3+ for example). Students are allowed to be absent twice. Two 10-minute power point presentation of an assigned article will count for 40%. The remaining 40% will be given for a final test.

Lecturer Dr Izabella Penier

Contact [email protected]

USOS code 1300-D1P0067

Literature Hofstadter & Kuhns, eds., Philosophies of Art and Beauty (Chicago)Arthur Danto, Transfiguration of the Commonplace (Harvard)Dickie, et al., eds., Aesthetics: A Critical Anthology (St. Martins)

Field of study/ programme

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* L – lecture, T- tutorial, D – discussion class, Lab – laboratory, or other

Course title American Cinema - Key ConceptsForm* DLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 4 (+2)Language of in-struction

English

No. of hours 30Course content The overall aims of the course are:

• to advance students knowledge and understanding of American film industry in its historical, economic, technical, cultural and social role• to develop students intellectual skills in critical and analytical investigation of both mainstream and independent film texts• to promote a reflexive, informed, and open-minded approach to the film as a significant cultural form• to develop students critical independence• to enable students to articulate ideas effectively through discussion and presentation of ideas Students who successfully complete the course will:• know the history of American film industry since the beginning till the end of the 20th century• will be familiar with the basic and crucial for American cinema concepts (i.e. studio system, classical Hollywood, star system, genres, censorship, mainstream cinema, independent cinema, Hollywood Renaissance, high concept cinema, blockbuster cinema, postmodernism in American cinema)• have the ability to articulate and communicate ideas and arguments• have the ability to plan and manage effectively and imaginatively their own learning• have the ability to articulate and discuss their ideas and findings with others• have acquired the ability to work in flexible and independent ways, showing self-discipline, self-direction, self-management and reflexivity• possess the ability to formulate arguments and express them effectively orally and in writing

Assessment schemen/aLecturer Dr Elżbieta DurysContact Dr Elżbieta Durys [email protected] code 1300-A334VALiterature • The Oxford History of World Cinema, ed. Geoffrey Nowell-Smith.

New York, Oxford: Oxford University Press• The Cinema Book, ed. Pam Cook. 3rd edition. London: British Film Institute, 2008


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mailto:[email protected]

Course title American Culture and ArtForm* DLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 3 (+2)Language of in-struction

English


Assessment schemen/aLecturer Dr Bryan ZygmontContact Dr Bryan ZygmontUSOS code 1300-A531VALiterature n/a


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Course title Brand ManagementForm* DLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 3 (+2)Language of in-struction

English

No. of hours 30Course content 1. Brand - a multidimensional and multidisciplinary construct

Why brands are important to modern organizations?What can be branded?Are brand and product the same?What is brand management"?The four brand vectors.2. Brand identityBasic concepts: brand name, brand personality, brand culture, brand image Case study: Virgin Atlantic Airways3. Brand equity concepta. Brand awarenessb. Brand imagec. Brand loyaltyd. Perceived quality4. Chernatony's model for strategically building brands 5. Fundamental brand strategies:a. Introducing a new brand to the market: Nike and Adidas b. Brand positioning - Heier and Chupa Chupsc. Brand extensions - Caterpillar Inc. and Wrigleyd. Brand repositioning and revitalization - Mazdae. Building brand architecture - LVMH Group and Ralph Laurenf. Brand licensing6. The challenges of branding.a. Brand management in the new value economy b. E-brandingc. New applications of branding

Assessment schemeTest, case study presentation, team work ,and participation in classesLecturer Beata Gotwald, MAContact Beata Gotwald, MA [email protected] code 1300-A258VMLiterature 1.D.A. Aaker, E. Joachimsthaller, Brand Leadreship, Simon & Schuster,

London 20022.D. A. Aaker, Building Strong Brands, Simon & Schuster, London 20023.Kevin Lane Keller, Startegic brand management. Building, measuring and managing brand equity, Prentice Hall, New Jersey 19984.A.M. Tybout, T. Calkins (ed.), Kellog on Branding, Jonh Wiley & Sons, New Jersey, 20055.S. van Gelder, Global Brand Strategy. Unlocking Branding Potential


Across Countries, Cultures and Markets, Kogan Page, London 20056.P. Temporal, Advanced Brand Management. Form vision to valuation, Jonh Wiley & Sons (Asia), Singapore 20027.W. Olins, The Brand Handbook, Thames&Hudson, London 20088.A. Wheeler, Designing Brand Identity. A complete guide to creating, building and maintaining strong brands, Jonh Wiley & Sons, New Jersey 20039.M.J. Hatch, M. Schultz, Taking Brand Initiative. How compaies can align strategy, culture and identity through corporate branding., Josey-Bass, San Francisco, 2008


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Course title Choices, Challenges and Chances of Sino-US RelationsForm* LLevel of course Bachelor's DegreeYear/semester 2013/2014 summer semesterECTS 4 (+2)Language of in-struction

English


Assessment schemen/aLecturer Dr Dominik MierzejewskiContact Dr Dominik Mierzejewski [email protected] code 1300-FJ44DXLiterature n/a


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Course title Development EconomicsForm* LLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 4 (+2)Language of in-struction

English

No. of hours 30Course content The goal is to provide students with basic knowledge on development

economics. • We will emphasize some theoretical issues and explore various compo-nents of development, measures, parameters and categories that are regu-larly studied by economists worldwide e.g.: economic growth, inequali-ties, poverty, strategies for economic growth, institutions, property rights and corruption.• Students should gain insight into theory and recent empirical results

The aim is • to provide a sound foundation in economic concepts and understanding of different aspects of development economics• to inspire creativity and an attitude of inquiry• to encourage co-operative learning, working in teams and presenting relevant solutions to economic issues in written and oral form.

1. Workshops: Economy today, yesterday and tomorrow2. Introduction to development economics3. Economic development indicators4. Economic growth vs. development (factors, costs, benefits)5. Economic inequality 6. Poverty and economic opportunities7. Institutions, property rights, corruption and economic growth & development8. Geography, endowments and economic development9. Tax structure and economic growth10. The anatomy of the world’s financial crisis (2008 - … up till now)11. The rating agencies and their role in international markets12. The analysis of economic development in Greece13. The analysis of economic development in Switzerland14. The analysis of economic development in Japan15. The analysis of economic development in China

Assessment schemePresentations, group discussions, games, quizzes, testLecturer Dr Małgorzata Karpińska-KrakowiakContact Dr Małgorzata Karpińska-Krakowiak [email protected] code 1300-A330VXLiterature Aghion, P. ,S. Durlauf, eds. (2005) Handbook of Economic Growth


Banerjee, A., R. Benabou, D. Mookherjee (2006) Understanding Poverty, Oxford University PressBarro, R., X. Sala-i-Martin (2004) Economic Growth. Second edition, MIT PressForsyth, D. et.al. (2009), Development Economics, McGraw-HillRodrik, D. editor (2003) In Search of Prosperity: Analytic Narratives on Economic Growth, Princeton University Press.


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Course title Economic Law of EUForm* LLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 5 (+2)Language of in-struction

English


Assessment schemen/aLecturer Dr Anna GórczyńskaContact Dr Anna GórczyńskaUSOS code 1300-A349VXLiterature n/a


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Course title EconomicsForm* L+TLevel of course Bachelor's DegreeYear/semester 2013/2014 summer semesterECTS 4 (+2)Language of in-struction

English

No. of hours 30+15Course content This course should empower students to engage in applying theoretically

analysis to important economics questions. Moreover, the course should expose them to the current issues of the area, as well as give them an understanding of the tools needed to undertake further research in that area. Student should understand basic economic concepts, and be able to reason logically about key economic issues, especially: market theory, consumer theory and theory of the firm, GDP growth, unemployment, inflation, the effect of government policies or broadly speaking other problems connected with macro scale of the economy.

I. Supply and demand 1. Analysis of a market2. Demand, law of demand, changes in demand, shift factors in demand 3. Supply, supply in the long run and short run, changes in supply, shift factors in supply4. Equilibrium of supply and demand 5. Elasticity of demand 6. Elasticity and slope, determinants of elasticity, elasticity and revenue 7. Income elasticity, cross-elasticity, elasticity of supply

II. Consumer theory1. The fundamental principle of consumer demand theory, budget constraint line2. The marginal utility approach, marginal utility, diminishing marginal utility 3. Problems with the utility approach, the preference approach 4. Indifference curves 5. Consumer optimal choice

III. Theory of the firm1. Benefits, production and costs 2. Measuring benefits, marginal benefit 3. Production and supply 4. Production function, marginal productivity, the law of diminishing marginal productivity, average and marginal productivity5. Costs theory6. Fixed and variable cost, average cost, marginal cost, marginal cost and supply, maximization of profits 7. Shutting down and bankruptcy 8. Long run average cost, returns to scale 9. The competitive firm, short run and long run equilibrium

IV. Monopoly 1. Monopoly demand 2. Marginal revenue 3. Demand and marginal revenue 4. Monopoly profit maximization 5. Monopoly inefficiency 6. Natural monopoly

V. Aggregate Supply and Aggregate Demand 1. GDP measurement.2. Analysis of a market The aggregate demand (AD) curve. The aggregate supply (AS) curve.3. The long run aggregate supply curve and short run AS curve. 4. Explanations of upward sloping short run aggregate supply curve. Sticky wages (Keynesian) model. 5. Investments multiplier.

VI. Fiscal Policy 1. Discretionary fiscal policy. 2. Tax policy, deficits and debt. 3. The automatic stabilisers. 4. Fiscal policy rules

VII. Monetary policy 1. The Demand for money. Functions of money. 2. The speculative theory of money demand: demand for money as a safe asset. 3. Precautionary theory of money demand: costs of illiquidity.4. The modern quantity theory of money.5. The Supply of money. The monetary base and the money supply. The money multiplier model. 6. Control of the central bank over the money supply: open market operations, reserve requirements, discount rate, foreign exchange market interventions. Sterilisation.7. The public sector deficit and high powered money.

VIII. Unemployment 1. The types and causes of unemployment: frictional, structural and classical (or real wage) unemployment. Policies to reduce unemployment. 2. Phillips curves.3. The Beveridge curve approach to unemployment4. Unions and wage-setting arrangements.

IX. Inflation 1. Main inflation theories. 2. Inflation and Phillips curves. 3. The costs of expected inflation: “shoe-leader” costs, menu costs, tax distortions. 4. The costs of unexpected inflation: redistribution of wealth between debtors and creditors, redistribution of incomes between those, who get fixed income

(in nominal terms) and others, uncertainty about relative prices.

X. The Neoclassical (Solow) Growth Model 1. Stylized facts of economic growth. Factors of economic growth, Solow residual.2. Assumptions of the Solow model. Derivation of the capital accumulation equation for the model with labour augmenting technological progress. Steady state. Conditions that guarantees existence, uniqueness and stability 3. Comparative statics (predictions of the model): changes in saving rate, in population growth rate and the rate of technical progress. 4. The golden rule of capital accumulation.

XI. International Trade 1. Balance of payments.2. Exchange rates and levels of economic integration in Europe

Assessment schemeWritten examLecturer Dr Radosław Piwowarski, Katarzyna Piłat, MAContact Dr Radosław Piwowarski [email protected]

Katarzyna Piłat, MA [email protected] code 1300-D1PX102Literature 1. Mankiw N. , M. Taylor (2006), Microeconomics, Thomson Learn-

ing; First Edition edition.2. Blanchard O. (2000), Macroeconomics, MIT Press.


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Course title EU Justice and Home AffairsForm* LLevel of course Bachelor's DegreeYear/semester 2013/2014 summer semesterECTS 4 (+2)Language of in-struction

English

No. of hours 30Course content The course is aimed at presenting and discussing the most important aspects

of EU Justice and Home Affairs, i.e.: Fundamental Rights, EU Citizenship and Free Movement, Data Protection, Criminal Justice, etc.

:

1. History of EU Justice and Home Affairs2. EU fundamental rights 3. EU citizenship and free movement4. Judicial cooperation in civil matters5. Judicial cooperation in criminal matters6. Combating discrimination7. Fight against terrorism9. Fight against organized crime10. Fight against trafficking in human beings11. Combating drugs12. Asylum and immigration 13. Schengen agreement14. Data protection

Assessment schemeExamLecturer Dr Artur Niedźwiecki Contact Dr Artur NiedźwieckiUSOS code 1300-FJ45DXLiterature 1. Ch. Powell, A. Sorroza, The Area of Freedom, Security and Justice: a

New Horizon for European Integration, Real Instituto Elcano, April 2010.2. T. Balzacq, S. Carrera (red.), Security versus Freedom: A Challenge for Europe’s Future?, Aldershot: Ashgate Publishing, 2006.3. J. Apap, Problems and Solutions for New Member States in Imple-menting the JHA Acquis, „CEPS Working document”, no. 212, October 2004.4. J. Apap, Justice and Home Affairs in the EU: Liberty and Security Is-sues after Enlargement, Collective Volume, Cheltenham: Edward Elgar Publishing, 2004.


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Course title Humanities, Anthropology and Social Sciences: Methodology

Form* L



ECTS 5+2


English

No. of hours 30

Course content Preliminary notions: methods, scientific methods, science, methodology, philosophy of science

The language and methods of contemporary logicTruth and related concepts; ways of getting knowledge and its

descriptionScience versus other kinds of knowledge; functions of scienceTypes of sciences and their distinctive featuresSocial sciences and their peculiaritiesSchools of thinking in social sciences and humanitiesNatural languages, logical fallaciesDefinitions, explicationsClassification, ordering, measurement, typologyQuestions and answersScientific laws, theories and the role of hypothesesKinds of scientific explanationInterpretation and understandingArgumentation, scientific discussions

Assessment scheme final exam

Lecturer Prof. Andrzej Indrzejczak


USOS code 0000-CODE

Literature Babbie E., The Basics of Social Research, 2005 Grobler A., Metodologia nauk, 2006Karpiński J., Wprowadzenie do metodologii nauk społecznych, 2006Kemeny J. G., A Philosopher looks at Science, 1964Klee R. Introduction to the Philosophy of Science, 1997Losee J., Historical Introduction to the Philosophy of Science, 2001Nagel E., The Structure of Science, 1961


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Course title Human Resource ManagementForm* LLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 2 (+2)Language of in-struction

English


Assessment schemen/aLecturer Beata Gotwald, MAContact Beata Gotwald, MA [email protected] code 1300-D2W0012Literature n/a


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Course title Identidades de América Latina y Península ĺberica

Form* DLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 3 (+2)Language of in-struction

Spanish


Assessment schemen/aLecturer Dr Carlos DimeoContact Dr Carlos DimeoUSOS code 1300-A534VILiterature n/a


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Course title International Economic TransactionsForm* LLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 2 (+2)Language of in-struction

English

No. of hours 15Course content Manners and usances.

The law governing the contract UNCISG. PECL Principles of International Commercial Contracts. INCOTERMS (terms of delivery). The merit and phases of foreign trade transactions. Kinds of contracts. Inquiry, offer and order. Elements of contracts (basic and supplementary clauses). Kinds of documents and clearance of foreign transactions - forms of payments. Complaints and disputes. Settlements of disputes in arbitration court

Assessment schemewritten examination and active participation in lessonsLecturer Bogdan Buczkowski PhDContact Bogdan Buczkowski PhD [email protected] code 1300-A351VXLiterature Cateora P.R., J.L.Graham, International Marketing,, McGraw-Hill/Irwin,

N.Y., 2007Czinkota M.R, Ronkainen I.A., International Marketing, The Dryden Press, Orlando 1993Johansson J.K., Global marketing, foreign entry, local marketing & global management, Mc. Graw Hill, Singapore 2006


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Course title International Environmental ProtectionForm* LLevel of course Master’s DegreeYear/semester 2013/2014 summer semesterECTS 5 (+2)Language of in-struction

English

No. of hours 30Course content The objective of this course is to introduce the rationale for undertaking

international efforts in the domain of environmental protection, and the main measures currently in use with this regard. This will be comple-mented with references to existing and planned Multilateral Environ-mental Agreements.Students are expected to read the readings before each class.Introduction to International Environmental ProtectionLimiting factors: Risk, Uncertainty, IgnoranceSustainable development principles: systems thinking, in-ternalisation of externalities, precautionary principle, pre-vention.Ecosystem services and trade-offs between them.Valuation of ecosystem services.Payments for ecosystem services.Addressing the risks. Example of resource curse and ecosystem service curse.Other examples of international environmental policy initiatives. Sustainable production; Sustainable consumption.Environmental education + sustainable development education.

Assessment schemeWritten examLecturer Jakub Kronenberg, Ph.D.Contact Jakub Kronenberg, Ph.D. [email protected] code 1300-A350VXLiterature

Faber, M., Manstetten, R., Proops, J.L.R. (1992), ‘Humankind and the environment: an anatomy of surprise and ignorance’, Environmental Values, 1(3), 217–241.Kronenberg, J., Bergier, T. (eds) (2010), Challenges of Sustainable De-velopment in Poland, Krakow: Sendzimir Foundation, Chapters 1, 5 and 14. Kronenberg, J., Hubacek, K. (2012), ‘Ecosystem service curse’, Ecology and Society, forthcoming.TEEB Synthesis Report. TEEB for Local and Regional Policy Makers Report, Chapters 3 and 8.

UNEP (2007), Global Environment Outlook GEO4: Environment for Development, Chapter 1. Wade, R., Parker, J. (2008), EFA-ESD Dialogue: Educating for a sus-tainable world, UNESCO: Paris.


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Course title International MarketingForm* DLevel of course Bachelor's DegreeYear/semester 2013/2014 summer semesterECTS 3 (+2)Language of in-struction

English

No. of hours 30Course content Classes are targeted at students interested in issues connected with utilizing

classical marketing tools, in modern international environment. During classes, students will be familiarized with methods of internationalizing marketing activities, conducted on global markets. Addressing these issues, will allow students to understand political and economic conditions, that govern modern global economies, and the essence of marketing in process of achieving an international competitive advantage.Course plan:1. Course introduction, requirements and basic concepts.2. The essence of classical marketing.3. Market segmentation: macro segmentation vs. micro segmentation.4. Types of products. 5. Service marketing.6. Global products and its specifications.7. Marketing research.8. Consumer behavior.9. The concept of brand.10. Internet and Social Media.11. Polish market in perspective: markets compared.12. NGO’s, social movements and their impact on modern marketing.

Assessment schemeFinal test, two in-class tests based on readings, in-class performanceLecturer Professor Tomasz Domański, Michał Sędkowski M.A.Contact Michał Sędkowski M.A., [email protected] code n/aLiterature •Michael R. Czinkota, International marketing, South-Western/Cengage

Learning 2011•Graham J. Hooley, Marketing strategy and competitive positioning, Pearson Education/Prentice Hall 2012


International Marketing


Course title International Marketing CommunicationForm* DLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 4 (+2)Language of in-struction

English

No. of hours 30Course content The goal is to provide students with a sound foundation in marketing

communications concepts and practice.COURSE AIMS AND LEARNING OUTCOMES

to develop the vocational skills necessary to start a career in certain ar-eas of the marketing communications sector to provide an understanding of different aspects of marketing commu-nications from a strategic perspective to consider corporate and marketing communications as important components of the complete process students gain insight into the world presented by the major media and marketing institutions, and learn the importance of research, planning, action, and evaluation to inspire creativity and an attitude of inquiry to encourage co-operative learning, working in teams and presenting relevant solutions to marketing issues in written and oral form.TEACHING PROGRAMMECONSUMER BEHAVIOUR (CONSUMER AS A CENTRAL PART OF ANY MARKETING COMMUNICATION)• Consumers and marketing communications: understanding how consumers process information, customer decision-making, shopper bahaviouro Case study: SONY BRAVIAMARKETING COMMUNICATIONS (ITS PHYSICS & REASONS FOR GROWTH) • Trends in consumer behaviour, markets & media implications; shopping habits. Communication functions & objectivesMARKETING COMMUNICATION TOOLS • Different types of communication tools; media functions; new media solutions; social media o Seminar task: NESTLEo Case study: MERCEDES A MARKETING COMMUNICATION AS A STRATEGIC PROCESSo Case study: NIQUITIN o Case study: GUSEPPE PIZZA (TBWA)MEDIA PLANNING o Case study: STARBUCKSCREATIVE STRATEGY AND CREATIVE PROCESS• Processing the message; creative tactics and creative executiono case study: ABSOLUT VODKA early campaigns; JOHNNY WALKER and many

other examplesAssessment schemeIn-class presentation (group project), in-class discussions, interactive games

and trivia quizzes, short-answer testLecturer Dr Małgorzata Karpińska-KrakowiakContact Dr Małgorzata Karpińska-Krakowiak [email protected] code 1300-A392VMLiterature Textbooks:

1. T. O'Guinn, C.T. Allen, and R.J. Semenik (2003), Advertising and In-tegrated Brand Promotion, Mason, Ohio, 2. J. Taylor, P.R. Smith (2004), Marketing Communications. An Inte-grated Approach, London,3. P. De Pelsmacker, M. Geuens, J. Van Den Bergh, (2005), Foundations of Marketing Communications. A European Perspective, London,4. R. Varey (2001), Marketing Communication – Principles and Practice, London & New York.

Articles and other books:a) M. Sutherland, A. Sylvester, Advertising and the mind of the con-sumer (selected chapters), b) P. Fallon, F. Senn, Juicing the orange: How to turn creativity into a powerful competitive advantage (selected chapters),c) W.F. Arens, Contemporary Advertising/10th Edition, (selected chap-ters),d) B. Eisenberg, J. Eisenberg, Waiting for your cat to bark: persuading customers when they ignore marketing, (selected chapters).


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Course title International Social PolicyForm* LLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 5 (+2)Language of in-struction

English

No. of hours 30Course content The course provides students with a general overview on international social

policy and global welfare regimes. It discusses various policies which influence the quality of human life: employment strategies, human rights at work, social security systems, anti-discrimination policies, gender equality and more. It acquaints students with the structure and functioning of fundamental international organizations which deal with social issues worldwide (such as the European Commission, United Nations etc.) The aim of the course is to provide students with an overview of global challenges for the international social policy, such as poverty, climate change, aging populations etc. Apart from regional perspective (European Union, Nordic countries, United States, Africa, Asia, Latin America), the course acquaints students with various models of social policy (known as ‘welfare regimes’) and introduces the basic theoretical background necessary for the comparative analysis.

1) What is Social Policy? International Social Policy Actors, Areas and Instruments. Introduction to Welfare State Typology2) Social Policy of the European Union part 1 – the History of the European Social Model, the EU Provisions on Social Security3) Social Policy of the European Union part 2 – the European Employment Strategy, the European Social Fund4) Social Security System in Poland5) The Nordic Model of the Welfare State6) Social Policy of the United States – a Liberal Model or a ‘Welfare Laggard’?7) Global Challenges for International Social Policy, part 1 – Poverty8) Global Challenges for International Social Policy, part 2 – Aging population9) Global Challenges for International Social Policy, part 3 – Climate change10) Social Development in Africa and East Asia11) Social Problems in Contemporary Latin America12) Globalization and Social Policy, the Role of International Organizations13) Gender and Welfare State14) Active Social Policy – Best Practices

Assessment schemeFinal test,Presentation on a topic selected from a list provided by the instructor. Presentation is prepared in small groups (3-4 students) and presented during the semester. It should last 15-20 minutes.

Lecturer Dr Kaja Zapędowska-KlingContact Dr Kaja Zapędowska-KlingUSOS code 1300-A460VXLiterature :Baldock, J. et al., (Eds.), Social Policy, Oxford University Press, Ox-

ford 2007.

The EU Provisions on Social Security. Your Rights When Moving Within the European Union, European Commission, Luxembourg 2010.

Why Population Aging Matters: A Global Perspective, National Insti-tute of Aging, National Institutes of Health, Department of Health and Human Services, The United States Department of State, 2007.

What Lies Ahead for the Nordic Model?, Huset Mandag Morgen, Nordic Council of Ministers, Copenhagen 2007.

G. Wright, M. Noble, “Recent Social Policy Developments in Africa”, Global Social Policy, vol. 10 (1), 2010.

N. Islam, “Climate Change and the Challenge to Social Policies”, Global Social Policy, vol. 10 (1), 2010.


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Course title Marketing ResearchForm* DLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 3 (+2)Language of in-struction

English

No. of hours 30Course content 1. Provide students with a working knowledge of the con-

cepts and methods of quantitative marketing research2. Increase sensitivity to the biases and limitations of marketing data3. Develop the students’ problem analysis skills and abil-ity to translate a management problem into a feasible re-search questions frame4. Analyse data through quantitative research techniques and provide more advanced tools of data analysis with a help of SPSS5. Gain adequate experience in the process of research design and the execution of marketing research projectsI. The role and types of marketing research Key terms: marketing research marketing research problem, desk research vs. field, market research vs marketing research, consumer research vs. mix-marketing research, strategic marketing research.II. The design of marketing researchKey terms: research design, methodology of marketing research: exploratory research, descriptive research, experimental research, test marketingIII. The research process and problem formulationKey terms: research goals, research subject, research problems, main and subordinate research questions, research operational definitions, validity and reliability, research pretest, typical research mistakesIV. The sample design and data collectionKey terms: sampling procedures, types of sampling plans, research universum, probability and non-probability samplesV. The qualitative marketing research methodsKey terms: research method and technique, qualitative-quantitative-pluralistic research: unstructured and structured interview, in-depth interview, focus group interviews, creativity group, observation techniques – direct vs. indirect, disguised vs. undisguised, structured vs. unstructured, protocol analysis, projective techniques, laddering interview and means-ends hierarchical analysis, content analysis, ethnography, grounded theory.VI. The secondary data and standardized information sources Key terms: primary vs. secondary data, internal – external secondary data, locating secondary data sources, syndicated data and standardized servicesVII. Methodology of quantitative marketing research

Key terms: a formulation of research problem, exploratory vs. causal design, types of relationships between variables, dependent vs. independent variables, research concept maps, operational definitions VIII. Measurement in marketing researchKey terms: scale characteristics – description, order, distance, origin, levels of measurement: nominal, ordinal, interval, ratio scales, Likert scale, semantic differential scale, Thurstone’s scale. Questions: open-ended, close-ended and scale response, wording, order of questions.IX. Survey methods and questionnaire designKey terms: questionnaire development process, standardization, developing questions, person-administered surveys vs. self-administered surveysX. Determining the sample planKey terms: population, sample, census, sample frame, sample unit, sample errors, probability vs. non-probability methods, sample size formula, confidence interval method of determining sample sizeXI. Basic data analysis: descriptive statistics Key terms: data preparation, coding data, code book, descriptive vs. inferential analysis, measures of central tendency vs. measures of variability, statistics vs. parameters, parameter estimation, hypothesis testingXII. Preparing and presenting the research resultsKey terms: summary, pie chart, pictograph, bar chart, histogram, tables, cross-tables

Assessment schemeGrading system:50% - an evaluation of the team research project presented during an oral exam50% - the oral examThe general aim of the research project is "learning by doing". Teams of 3-4 students are required to conduct actual research studies Each team will design, execute and report on a specific marketing research project. A series of four written team reports are required. These reports are (1) a research proposal; (2) questionnaire(s) and sampling plan; (3) data analysis report; and (4) a research report. The information contained in the first 3 reports should be included in the final research report. Students will be required to analyze data utilizing SPSS and several multivariate techniques (frequency, correlation, regression). At the end of the semester each team will present their final research report orally to a lecture.

Lecturer Dr Paweł KowalskiContact Dr Paweł Kowalski [email protected] code 1300-A219VMLiterature 1. Malhotra N., Birks D.F., Marketing Research. An Applied Approach,

3 edition, Pearson Education/Prentice Hall 2007,chapters 10-20 and chapter 25.2. Aron A., Aron E., Coups E., Statistics for the Behavioural and Social Sciences, Pearson Education/Prentice Hall 2008, chapters 1-12.3. Selected papers from International Journal of Research in MarketingMagazines:Journal of Marketing Research, Journal of Advertising Research, Journal of Consumer Behaviour, European Journal of MarketingWebsites:


American Marketing Association: www.ama.orgEuropean Marketing Academy: www.emac-online.orgPolish Marketing Websites: www.ptbrio.pl


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Course title Modern Culture Theories: Introduction

Form* L & D



ECTS 5+2


English

No. of hours 15 & 30

Course contentThe course is organized along two overlapping axes: 1) we will examine key concepts, including "culture," "race," "ethnicity," "formation," "class," "hegemony," "gender," "sexuality" and "imperialism"; and 2) we will discuss various elaborated theoretical positions, including race/ethnicity theories, Marxisms, feminisms, post-structuralisms, queer, and post-colonial theories. Students will develop a critical working knowledge of the approaches used in the study of culture. This will include the development of skills necessary to apply theory to the analysis of a range of visual texts and cultural practices.

We will focus on different forms of popular culture such as visual arts, magazines, pulp fiction, music, film, and concerts and analyze the cultural and social significance of these media. This course is designed as a combination of short lectures, screenings, and discussions, and provides an interdisciplinary overview of cultural productions.

The course will try to answer these and other questions by looking at the following:

1. Culture and commodification (political economy and ideol-ogy,)

2. Structuralism, culture and myth,3. Culture and aestheticizaton of everyday life,

4. The cultural construction of race and ethnicity,

5. Popular culture and construction of gender,6. Postmodernism and popular culture,7. Forces behind the production and circulation of cultural arti-

facts (e.g. films, regional fiction, romance novels, advertising) and their meanings.

Assessment scheme Active participation, a final test

Lecturer Dr Justyna Stępień


USOS code 0000-CODE

Literatured Edgar, Andrew, and Peter Sedgwick. 2007. Cultural Theory: The Key Concepts. New York: Routledge.

Hall, Stuart. 1997. Representation: Cultural Representations and Signifying Practices. London: Sage.

Storey, John. 2003. An Introduction to Cultural Theory and Popular Culture.

Strinati, Dominic. 1996. An Introduction to theories of Popu-lar Culture. Routledge.


International Encounters in Culture


Course title Philosophical and Historical Aspects of Holocaust


English

No. of hours 30Course content The aim of the course is to present and to understend the

tragic event of the Holocaust. For many thinkers the ex-perience of the destruction of European Jews in the center of Christian Europe in the middle of XX century force us to redefine the concept of European civilization. The ques-tion how it was possible has to remain without answer. But perhaps from this impossibility to find a good answer a new way of thinking will be born, which will exclude the possibility of repetition of the similar experience.

Assessment schemen/aLecturer Prof. Stanisław ObirekContact Prof. Stanisław Obirek [email protected] code 1300-A499VALiterature n/a


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Course title Political Campaigns in the MediaForm* DLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 4 (+2)Language of in-struction

English


Assessment schemen/aLecturer Dr Wiesław Oleksy, Bartosz Kałużny, MAContact Dr Wiesław Oleksy [email protected],

Bartosz Kałużny, MA [email protected] code 1300-A426VALiterature n/a


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Course title Pursuing the American Dream: the Depiction of Family and Immigrants in American Film

Form* LLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 2 (+2)Language of in-struction

English


Assessment schemen/aLecturer Dr Bryan ZygmontContact Dr Bryan ZygmontUSOS code 1300-D2W0011Literature n/a


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Course title Religions in the USAForm* LLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 4 (+2)Language of in-struction

English

No. of hours 30Course content The course will present today’s religious situation in the USA with a particular

emphasis on interreligious dialogue between the main religions there – Hinduism, Buddhism, Judaism, Christianity and Islam also the native American religions. The American democracy is shaped mainly by European culture, also its religious dimension, but its religious traditions were deeply modified. We will look carefully to this specific cultural and religious context.

Assessment schemen/aLecturer Prof. Stanisław ObirekContact Prof. Stanisław Obirek [email protected] code 1300-A209VALiterature n/a


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Course title Social MediaForm* LLevel of course Master's DegreeYear/semester 2013/2014 summer semesterECTS 2 (+2)Language of in-struction

English


Assessment schemen/aLecturer Dr Tomasz WoźniakContact Dr Tomasz Woźniak [email protected] code 1300-D2W0013Literature n/a


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Course title Special Relationship: the USA and the UK

Form* LLevel of course Bachelor's DegreeYear/semester 2013/2014 summer semesterECTS 4 (+2)Language of in-struction

English


Assessment schemen/aLecturer Prof. Matthew ChambersContact Prof. Matthew ChambersUSOS code 1300-FJ49DXLiterature n/a


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Course title Transatlantic Relations after WWII


English

No. of hours 30Course content The participants of the course will learn about premises and consequences of

American engagement in Europe. The cooperation as well as rivalry will be analyzed. Besides the political and military aspect, the economic factor will be also considered. All these issues will be discussed in the historical and current context.1. Introduction2. The era of isolationism3. US policy toward Germany (1945-1990)4. The US as the supporter of European integration5. US-French relations during the presidency of Charles de Gaulle6. Breaking free? European emancipation during détente7. From reactivation of the Cold War to the failure of the „evil empire”. Transatlantic relation during the presidency of Ronald Reagan8. European attitude toward American „world policy”9. NATO during the cold war10. US policy toward the countries behind the “iron curtain”11. The American engagement in the Balkan conflicts in the 1990s.12. New challenges for NATO after the cold war13. The USA and EU: economic cooperation or rivalry?14./15. The transatlantic relations in the XXI century

Assessment scheme1) Ability to describe the circumstances and reasons of rivalry and cooperation between the United States and Europe2) Ability to characterize and define the nature of these relations3) Critical estimation of the relations in the different periods of common history4) Understanding the role of public opinion in shaping of the diplomacy5) Understanding the character of current relations6) Students should be aware of the complex intedependence between the US and European countries in all fields7) They should be critical towards the stereotypes concerning transatlantic relations

Lecturer Dr Paulina MateraContact Dr Paulina Matera [email protected] code 1300-A427VALiterature Cameron F., US Foreign Policy After the Cold War. Global Hegemon

or Reluctant Sheriff?, London 2004Daalder I. H., Lindsay J. M., America Unbound. The Bush Revolution in Foreign Policy, Washington 2003


Ambrose S. E., Rise to Globalism. American Foreign Policy since 1938, New York 1993Geir Lundestad., ”Empire” by Integration. The United States and Euro-pean Integration, 1945-1997, Oxford University Press, New York 1998Chosen articles from „Foreign Affairs”, „Current History”“World Policy Journal”, “Journal of Transatlantic Studies”


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Course title Youth Cultures and Subversion

Form* D



ECTS 6+2


English

No. of hours 30

Course content This is an interdisciplinary course that explores the development of various youth cultures from post-1945 America and Great Britain until today. Students will seek to understand the relationship between youth cultures, mass culture, and adult mainstream society, and the way each shapes and is shaped by the other. The dynamics between youth and society, intersection of youth cultures and relations based on gender, race, class, region, and geography will be investigated.

Course objectives

The course will try to answer these and other questions by looking at the following:

1. Social change and images of youth (post-war Britain and the USA)

2. Re-imagining the working class

3. Social construction of juvenile delinquency

4. Music and the social construction of youth culture

5. Culture and countercultures: Angries, hippies and the ‘Swinging Sixties’

6. Subcultures and social bricolage (mods, rockers, skinheads and punks)

7. Performative queer youth cultures (temporalities and subcultural lives)

8. After Subculture: hybridisation and the remaking of youth identity

Assessment scheme Active participation 35%A critical / response paper 35%A short presentation 35%

Lecturer Dr Justyna Stępień


USOS code 0000-CODE

Literatured Davis, John. 1999. Youth and the Condition of Britain. Images of Adolescent Conflict. The Athone Press. Hebdige, Dick. 1999. Subculture: The Meaning of Style. Routledge.

Savage, Jon. 2007. Teenage: The Creation of Youth Culture. Viking Adult.

Stevenson, Deborah. 2003 Cities and Urban Cultures. Open University Press.

Chosen essays from The Faber Book of Pop. Ed by. Hanif Kureishi and Jon Savage. (FF 1995).

Films1. A Clockwork Orange by Stanley Kubrick

2. Easy Rider by Dennis Hopper

3. Quadrophenia by Franc Roddam

4. Control by Anton Corbijn

5. This is England by Shane Meadows6. Punk Britannia ( BBC documentary)


International Encounters in Culture


http://www.imdb.com/name/nm0179221/

Humanities, Anthropology and Social Sciences: Methodology (5+2 ECTS)

Prof. Andrzej Indrzejczak [email protected]

Internet journalism workshop (3+2 ECTS)

Tim Bridgman

[email protected]

Legacy of Antiquity in modern times (3+2 ECTS)

dr Agnieszka

Gralińska-Toborek [email protected]

International Media (5+2 ECTS)Dr M. Wojtaszek [email protected]

Modern Culture: Theories (5+2 ECTS) Dr Justyna Stępień



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