isps like it hot: how to warm up an ip
DESCRIPTION
An IP address is how the Internet Service Providers (ISPs) and other mailbox providers identify legitimate mail senders. A new IP address doesn’t have a reputation score since mail hasn’t been sent from it yet and is therefore considered “cold.” So how do you successfully get inboxed with a cold IP with zero reputation? The answer is…warm it up! Our Sr TAMS share why it's important, who needs to do it, their expert tips, and answer live questions from the webcast.TRANSCRIPT
ISPs Like It Hot: How to Warm Up an IP
Katie Nelson & Aku DesaiSenior Technical Account Managers
February 11, 2014
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Company Overview
• Founded July 2009
• TechStars graduate(Boulder, CO)
• 180 employees across 4 offices– CO: Boulder, Denver– CA: Anaheim– Rhode Island, Romania, UK
$27M venture capital raisedSeries B closed Jan 2012
Angel investors include:-Scott Petry (Founder, Postini)-Matt Mullenweg (Founder, Wordpress)
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Delivering Email at Scale
• Serving 100,000+ customers across the globe
• Sending over 10 billion emailsper month = 2% of the world’s non-spam email
• Transactional and marketing email solutions
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Today’s Speakers
Aku DesaiSr. Technical Account [email protected]
Katie NelsonSr. Technical Account [email protected]
ISPs Like It…
HOT
Warm Up an IP: [v.]Warming up an IP address means that you start sending low volumes of email on your dedicated IP and then systematically increase your email volume over a period of time.
Cold IP: [n.]An IP address that is new and has never had any mail sent through it, and therefore has no reputation.
New IP Address
New IP Address
Bad Warm Up
Good Warm Up
[REPUTATION]
ISPs
Who needs to warm up their IP?
Are You On A Dedicated IP?
Whitelabeling
HIGH VOLUME SENDING
IP Warm Up
Tips
AGGRESSIVE
Conservative vs.
Getting Warmer…
Example Schedule: 5 Million
Emails/Month
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 200
20000
40000
60000
80000
100000
120000
140000
160000
Day of Sending
Em
ail
Vo
lum
e
Segmentation
Keep Transactional & Marketing Email SEPARATE
Who shouldyou startwith?
EngagementData
Um, guys?
What
happens
when I don’t
warm
up my IP?
Things can get
UGLY.FAST.
“Hello!” poor deliverability:
Your ReputationSuffers….
“Clean up on aisle email….”
Keep snowshoeing where it belongs…on the mountain!!
Otherthings to keepin mind…
The Future of IP & Domain Reputation
--- You Betta’ Check Ya Metrics Mate ---
Looking forward…
keep it warm!!!
• Every sender is different- talk to your email service provider for more personalized advice
• Warm up helps the ISPs get to know you as a sender
• We are here to help! – TAMS– Support Team
Takeaways
Learn MoreFree Guide: How to Warm Up
an IPIP Warm Up video
Learn More
• SendGrid.com/resources
• SendGrid.com/blog
Questions
Thanks for joining us!
***Keep it Hot***