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fresh Products, news and ideas to help create inspirational floral arrangements ISSN 1835-131X Issue Number 1 F L O R A L P R O D U C T S

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  • freshProducts, news and ideas to help create inspirational floral arrangements

    ISSN 1835-131X

    Issue Number 1

    FL ORA L PROD U CTS

  • 2

    fresh talkcontents

    Wear a Flower 3 Revamp your buttonholes with stunningnew Filigree Cones.

    Arm Candy 3Try some bling with these fashionable alternatives to the corsage.

    My Style – Tracy Tomlinson 4Take a look around Tracy’s shop in Coventry, UK and enjoy her signature style.

    BaseLINE™ DVDS 5Update your skills with these inspirational DVDs featuring UK designers like Neil Whittaker.

    Neil on Tour 6 Catch up with Neil Whittaker’s recent Australian trip.

    Wild about Wire in Vietnam 7 Experience more of Neil’s magic during hisworkshops in Ho Chi Minh City and Hanoi.

    European Events and Exhibitions 8

    Go goes to India 8Be ignited by Richard Go’s recent stageperformance in Mumbai.

    Designz Cup Results 9Become familiar with the florists of the futurewho are taking centre stage in the Designz Cup.

    South West Asian Events and Exhibitions 9

    A Florist’s Wedding 10 & 11Enjoy Helen Jamieson’s overview of heramazing wedding.

    Turn up the Heat 12 & 13Keep wedding bouquets fresh all day long with OASIS® Grande Straight Handledbouquet holder.

    Product Details 14 & 15Select from two pages of OASIS® FloralProducts currently available to the South WestAsian market.

    We are delighted to launch fresh and hope that you enjoy the same balance ofinternational and local content that we applied to our earlier publication ofbaseLINE™. We’ve renewed contact with loyal supporters in the industry pluswelcomed some new names to our mailing list and hope that the list willcontinue to grow.

    It was a pleasure to see the Designz® Cup get underway again and the challengeof creating a design that captures the spirit of the musical has had somebreathtaking results. Our judge Alan Randell-Smith has been impressed by theunexpected interpretations of favourites like Phantom of the Opera in the statesof NSW, Queensland and South Australia. It’s been pleasing to reignite supportfrom the latter and the Queensland leg of the Cup was especially successfulwith such a large number of entries.

    Thanks to all Floristry coordinators and the training venues who’ve promotedthis opportunity for recognition to our next generation of florists. We wish Perthparticipants the best of luck on September 28th and Melbourne entrantslikewise in October after which a decision will be made about the overallAustralian winner. As promised we will report on results as well as includephotos of competitions where space permits and we appreciate the efforts thatall entrants have made to meet the conditions of entry.

    July was full of inspiration as we whirled around the major capital cities ofAustralia introducing Neil Whittaker to audiences. In September he will competein the Europa Cup of Floristry to be held in Slovenia so we were fortunate hecould fit us into his tight schedule. We can’t wait to see photos of his freeexpression arrangement based on the children’s book character of PippiLongstocking. This loveable ratbag was developed by Astrid Lindgren and herbooks have remained popular for decades.

    The constantly evolving range of OASIS® Floral Products have also been touringaround India, Vietnam and the Philippines. Richard Go wowed the crowds inMumbai in early July while Neil inspired Ho Chi Minh City and Hanoi audienceson his way back to the UK in August. Around the same time Mark Pampling wasdazzling participants in his Davao workshops and these will be featured in oursecond issue of fresh.

    We are grateful to all designers for theirfine work and stamina during these hectictours and hope that you enjoy the photos included in this issue. We wish Neil Whittaker the very best of luck in the Europa Cup and look forward to hearing some of his Slovenian stories after the event.

    Happy reading! John Warner, Editor.

    Neil WhittakerNDSF AIFD FSF

    © Smithers-Oasis Australia Pty Ltd 2007. All rights reserved.

    Neither the whole, nor any part of the images or copy in this

    literature, may be reproduced in any form without express prior

    permission from Smithers-Oasis Australia Pty Ltd.

  • Persuading customers to wear a flower issimple when they see the new FiligreeCones from OASIS® Floral Products thatconverts a buttonhole into a piece ofjewellery. With a magnet attached to theback of the Filigree Cone it sits firmly on thelapel of a jacket and is suitable for stylishgents or ladies.

    A Rose buttonhole is transformed into afashionable brooch with the aid of a GoldBullion Wire collar and Morning Dew Drops.The perfect accessory for the fashionconscious guest at a wedding.

    wear a flowerIt’s time to bring back the buttonhole using up-to-date methods and easyfastening ideas.

    Comfortable to wear the bracelets give atrendy, professional finish to the simplestwrist corsage. Arm and wrist decorationsare the perfect alternative for brides,bridesmaids and guests who are looking forgreat designs that can be worn all day andlong into the night.

    Prom queens will kill for the Rock CandyBracelet with a single Phalaenopsis Orchidsitting on a bed of Lilac and Silver Bullion

    Wire decorated with Senecio Rowelyanusand backed with Ivy Leaves.

    For the bride’s Mum a classic Cymbidiumcorsage is given an upbeat look with pinwheel decorations made with Metallic PaperCovered Wire Lengths in Apple Greenadorned with Beads to match the PearlFlower Bracelet.

    For a wrist corsage that rocks try a clever Pearl or Rock Candy Bracelet fromOASIS® Floral Products.

    arm candy

    3

  • my styleTRACY TOMLINSON

    Twelve years ago Tracy, with her husbandFrank, started The Tomlinson FlowerCompany in Coventry, giving Tracy thefreedom to create her own style of designand nurture her clientele. Now Tracy, aChelsea Gold Medallist, judges floristrythroughout Europe and her skills as adesigner and demonstrator are renowned.

    Tracy’s shop is smart, modern and chic;with clean lines and an uncluttered lookwhere the emphasis is on fabulousflowers. Bright lighting, colourcoordinated themes and ever-changingwindow displays all entice the customersinside. Sympathy sales are the greatestpart of Tracy’s business and she loves toget stuck into full coffin sprays usingmasses of lovely flowers. After this it’s giftdesigns and with a good regular customerbase and contract arrangements theproducts vary from traditional basketarrangements to contemporary styles.Tracy says her pick up trade used to be

    hand tieds and although they make up alarge part of sales, she is moving toarrangements made in OASIS® FloralFoam, as this is something different thatthe supermarkets are not offering.

    “What would we do without OASIS® FloralProducts,” says Tracy, “Because of ahuge undertakers contract we usehundreds of OASIS® NAYLORBASE®

    Floral Bases, which are superior to othermanufacturers, together with SprayColours, dozens of knives and tools,containers, I can’t imagine life withoutthem.”

    Tracy’s signature style is all that is best inBritish floristry, inspired by nature andcontemporary in look, appealing to youngand old alike. Modern classics, alwaysmoving forward, picking up trends andusing them in her own unique way thatdrives sales and keeps the customerscoming back for more.

    Tracy Tomlinson’s love affair with flowers started when she was five years of age. Watching a bride arriving at a church near herhome she said to her Mum “One day I’d like to do that,” her Mum said, “What, get married?” “No”, answered Tracy, “make theflowers.” Her lifelong passion for flowers started when she travelled from Sheffield to Wakefield every week, by foot, train busand in all weathers to go to her nearest college, where the effervescent Stuart Russell was the floristry tutor.

    4

  • basek e e p i n g c re a t i v i t y a l i v e

    TMINTRODUCING FOUR

    BRAND NEW DVDS AVAILABLEFOR PURCHASE NOW

    Learning new tricks and designideas is all very well… exceptwhen do you have the time togo back to college?

    DVDS ARE AVAILABLE FOR ONLY AU$50.00 EACH PLUS POSTAGE & HANDLING

    Educational DV Ds – Inspirational Ideas at the click of a button

    EACH DVD OFFERS:

    • 2 hours of high quality footage• 5 step-by-step How-To features• Photographs of finished

    arrangements• Detailed list and presentation of

    all flowers, foliage and sundries used

    • Extra footage ideas and multimedia features

    • Presented by OASIS®

    Ambassadors Richard Haslam NDSF FSF AIFD, Neil Whittaker NDSF FSF AIFD, Helen Jamieson NDSF FSF and Floral Designer, Denise Marmont.

    Wedding Flowers

    Brides WVF01

    Decorative Wire

    DWV01

    NEW

    Wedding Flowers

    Venues WFV02

    DVDs are available to pre-order/purchase now by calling: 03 54571 460Online: [email protected]

    Designer Arrangements

    FDV01

    NEW

    5

  • 6

    From his arrival in Perth on the 15th July untilhis departure from Melbourne on the 31st NeilWhittaker was mesmerising. He successfullychoreographed demonstrations to over ninehundred people and along the way conductedMaster Classes in five major cities.

    The Perth class was the first to be booked outand the eager students were not disappointed.Neil showcased his clever techniques withOASIS® Aluminium, Bullion and Metallic wirecreating elaborate bouquets, corsages andtable arrangements. Yet these techniques areeasily managed by the busy florist.

    Always balancing commercial viability withtime constraints Neil strikes the perfect blend.His classes proved that often a designappearing very complex may be completeddays in advance of an important event like awedding. Once the fresh flowers are addedevery single design becomes unique and thisconcept of individuality is a big winner forbrides.

    Participants in all Neil’s classes left withdesigns spilling from their arms. They werealso united in their personal and professionalappreciation. From Perth to Adelaide toSydney to Brisbane and finally MelbourneNeil’s audiences have been paying tribute.

    Their only remaining question was, “Will he be back?”

    Will he? Well we hope so and Smithers-OasisAustralia Pty Ltd would like to thank thefollowing distributors for their excellentcontributions and in some cases venues. Allwere of a very high standard:

    Peter Wilson, Flowerpack, 23 Kensington Street, East Perth WA

    Chris Perret, Florist Suppliers, 43 Anderson Street, Thebarton SA

    Karl Papas, H.E. Koch & Co, 80 Addersley Street West, Auburn NSW

    John Lewis, Swann Agencies, Unit 2/54 Turbo Dve, Coorparoo QLD

    Michel van der Zwaard, Apack, 333-343 Frankston-Dandenong Rd,Dandenong Sth, VIC

    Finally we would also like to thank AlanRandall-Smith profusely for his unflaggingsupport throughout the tour. He selected andarranged the delivery of all flowers and withouttheir high quality the shows would have beenfar less dazzling. Alan provided a witty andinformative presence on stage that was greatlyappreciated by Neil and his audiences alike.

    “Big things come in small packages,” or so they say and NeilWhittaker gave plenty of proof of this during his recent Australian trip.neil on tour

  • 7

    Neil conducted a workshop for eighty-fivepeople in Ho Chi Minh City over two daysand introduced the dazzling potential ofOASIS® Aluminium and Metallic wires to anew audience. They loved it andexperimented with headdresses and wristcorsages until Neil was wired out.

    The second day participants werearranged into eight groups to complete a

    design around a given theme and prizeswere awarded while Neil was on hand toassist at all times. He introducedEuropean bridal flower trends during ademonstration and the locals werefascinated.

    Then came Hanoi. 250 participantscrowded the half-day event to witnessNeil in action and many of his twenty

    designs featured OASIS® Aluminium andBullion Wires. Once again these were a hitand Dalat Hasfarm should becongratulated on their supply of OASIS®

    Floral Products along with profuseamounts of stunning flowers.

    After five days in this exotic country itwas time to leave and Neil is currentlyrecuperating in the UK.

    Vietnam may be a visual banquet for most visitors but for Neil Whittaker it was an opportunity to respond to the localindustry’s thirst for his knowledge and experience.

    about wire in vietnamwild

  • 8

    european events andexhibitions

    September 9, 2007

    Open Day and OASIS® Floral Products

    Demonstration

    Harold S Elmes Ltd

    Dublin

    Demonstrator: OASIS® Ambassador

    Helen Jameison NDSF, FSF

    Telephone: (00353) 1 450 7028

    September 16, 2007

    Open Day and OASIS® Floral Products

    Demonstration

    Fitzgerald Flowers Ltd

    Limerick

    Demonstrator: OASIS® Ambassador

    Richard Haslam NDSF, FSF

    Telephone: (00353) 1 6142 3700

    November 14, 2007

    Open Day and OASIS® Floral Products

    Demonstration

    Warmerdams

    Enfield, Middlesex

    Demonstrator: OASIS® Floral Designer

    Steve Betts ICSF, FSF

    Telephone: 0208 363 1928

    November 25, 2007

    The Society of Floristry presents

    Three Weddings and a Funeral

    East Midlands Conference Centre

    Nottingham

    www.societyoffloristry.org

    January 20-21, 2008

    SFE 08 International

    International Convention Centre

    Birmingham

    www.sfe-int.com

    Excitement levels grew as Richardenergetically manoeuvred Orchids, Liliesand Hyacinths into a production line ofcontemporary designs. All were carefullyconstructed around the requirements oftraditional Indian ceremonies yet theyretained spontaneity.

    Richard’s vitality produced manyexhilarating components and numerousgarlands that are all essential to the stagethat forms the focal point of most Indianweddings. The crowd was intoxicated bythe flow of variations they were witnessing

    and Richard maintained a hectic pacedespite one hundred percent humidity.Finally it was over.

    A crescendo of clapping and a standingovation ensured that Richard Go’s work willbe long remembered in India. His personalamazement at the large number of peoplein his production-team has now subsidedand he greatly appreciated all their efforts.Smithers-Oasis (India) is similarlyappreciative and hopes that perhapsRichard Go will return one day wheneveryone has recovered.

    Go goes to IndiaBollywood music was loud and frenzied when Richard Go recently catapultedonto stage at the crowded National Centre for Performing Arts in Mumbai.

  • 9

    south west asianevents and exhibitionsSeptember 12, 2007

    OASIS® FLORAL PRODUCTS

    DEMONSTRATION

    Showroom of Candy Floriculture Pty LtdSingapore

    September 12-14, 2007

    3rd INTERNATIONAL FLORAL EXPO

    Pragati MaidanNew Delhiwww.floraexpo.com

    September 22, 2007

    RACHY CUNA CUP 2007

    Floral Design CompetitionManila, Philippines.

    September 28, 2007

    PERTH ROYAL SHOW

    DESIGNZ CUP COMPETITION

    Claremont ShowgroundsClaremont WAwww.perthroyalshow.com.au

    October 5, 2007

    DESIGNZ CUP COMPETITION

    ABC GARDENING SHOW

    Mezzanine Level, GrandstandCaulfield RacecourseCaulfield VIC

    October 17, 2007

    DESIGNZ CUP NATIONAL AWARD

    The successful entrant will be notified ofresults

    November 14-18, 2007

    ELLERSLIE INTERNATIONAL

    FLOWER SHOW

    The Auckland Botanic GardensManukau CityNew Zealandwww.ellerslieflowershow.co.nz

    Designz Cup Results

    High levels of competition were evident when the Designz Cup was held during Easterat the Royal Sydney Showgrounds. There was plenty of innovation when studentsapplied their creative flair to this year’s theme “Spirit of the Musical” and Smithers-OasisAustralia Pty Ltd would like to thank all participants who helped to make this event asuccess. Prizes were awarded to students as follows:

    1st Prize - Leena Carr, Richmond College, Western Sydney Institute of TAFE2nd Prize - Amy Laylim, Richmond College, Western Sydney Institute of TAFE3rd Prize - Brigitte Gourdain, Richmond College, Western Sydney Institute of TAFE

    Leena with her interpretationof Phantom of the Opera

    Alan Randall-Smith seen awarding Leena Carr 1st Prize in Sydney

    Alan Randall-Smith seen with allAdelaide prizewinners and

    Maria Tsakrios, Head of Floristry, Tea Tree Gully Campus

    Alison Elford captured theopulence of “My Fair Lady” withthis 1st Prize winning design.

    It was great to have Adelaide on board again and the students of Tea Tree Gully campus,TAFE SA achieved the following results:

    Entries were also of a high standard when the cup movedto Brisbane and we had our largest number of entries sofar with 22 students competing for the following results:

    1st Prize - Alison Elford, Wollongbar Campus, North Coast Institute of TAFE

    2nd Prize - Naomi Clarkson, Southbank Institute of Technology

    3rd Prize - Lisa Brock, Grovely Campus, Brisbane North Institute of TAFE

    1st Prize - Lauren Oxley2nd Prize - Beth Ahlin

    3rd Prize - Janis Tuit

  • weddingA florist’sWhen Helen met Gareth

    love blossomed, andafter a budding

    courtship a weddingtook place last year.Helen Atkinson, now

    Jamieson is OASIS®’snewest Ambassador

    and what better way fora florist to tie the knot

    than being surroundedby flowers.

    10

  • The backdrop for Helen and Gareth’s wedding was Gibside Chapelin the Derwent Valley, a National Trust Park that boasts a PalladianChapel with unusual three-tiered pulpit. A great place to show offHelen’s creative talents on her wedding day.

    Sublime colouring with Feeling Green Roses, sensational Gloriosa,Garnet Glow Callas and Phalaenopsis Omega created a sweepingelegant bouquet for Helen and formed the floral theme of thewedding. Helen’s stunning headdress made with pipped Gloriosa,grasses and Senecio Rowleyanus tumbled down the back of herhead from an elegant Orchid topping.

    Echoing the theme the pretty bridesmaids in classy mint greendresses held fabulous bouquets with long Steel Grass handles anddelightful bead edged tops. Flowers lined the balustrades andedged the staircases tumbling over banisters and at the receptiontall candlelit decorations took centre stage. It goes without sayingthat OASIS® Floral Products formed the base for most of thedesigns, helping to create a wedding that was the pick of the crop.

    If you want a solution for time consuming ribbonwrapping on hand tied wedding bouquets then look no further.

    it’s a wrap

    Bouquet Wrap

    The answer lies with the new Bouquet Wraps that take twoticks to use and add the perfect finishing touch to bridalbouquets. A luxurious satin finish embellished with pearls iseasy to apply with a VELCRO fastener that is adjustable toany size of bouquet. So get wrappingthe fast and efficient way.

    11

  • turn up the HEATPRODUCT

    OASIS® Countess Bouquet Holder

    FLOWERS AND FOLIAGE

    Rose ‘Baccara’RanunculusVeronica ‘Lila Karina’Eustoma ‘Mariachi Pink’Hedera TrailsAsparagus setaceusTypha Leaves

    For the florist however turning up the heatpresents problems ensuring that the flowerslook perfectly fresh and lovely and lastbeautifully all day long, particularly when thebride wants a full blown cascading summerlook for her bouquet.

    Using the OASIS® Grande Bent HandleBouquet Holder with its extra large cagedhead means there is a large area of OASIS®

    Premium Floral Foam to ensure that evensoft flower material will last well and remainfresh throughout the day. Stay cool thissummer whatever the weather and hit thehotspots with sizzling designs made onOASIS® Floral Foam Wedding BouquetHolders.

    This fabulous Danish wedding bouquettransforms the classic Rose bouquet into a lush summer look with layers of trailing Ivy and Fern flowing from the burgundy Rose base.

    All brides naturally want a beautifully sunny day for their wedding ceremony andwith the climate becoming warmer a heat wave on their special day is not animpossible request.

    12

    OASIS® Grande Bent HandleBouquet Holder 8.3cm

  • 13

  • 14

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  • Just because it’s greenand holds water,

    doesn’t mean it’s

    Just because it’s greenand holds water,

    doesn’t mean it’s

    ®

    FLORAL PRODUCTS

    Smithers-Oasis U.K. Ltd, Crowther Road, Crowther Industrial Estate, Washington, Tyne & Wear, NE38 0AQ Email: [email protected] www.smithersoasis.com

    A Cactus holds water, water gives your flowers life, but it’s no substitute for OASIS® Brand Floral Foam.

    OASIS® Brand Floral Foams are made to stay wet, hold your flowers in place, and keep them fresh. You’ve

    built your reputation on beautiful arrangements. We’ve built ours on quality and consistent performance –

    brick by brick.

    There may be other green bricks that hold water,

    but there’s no substitute for OASIS® Brand

    Floral Foams.

    Your reputation means everything. OASIS® Floral Foam

    – worth insisting upon.

    Brand Floral Foam

    © 2007 Smithers-Oasis Company. All rights reserved. OASIS® and VERTICAL BAR DESIGN® are registered trademarks of Smithers-Oasis Company.

    © 2007 Smithers-Oasis Company. All rights reserved. OASIS® and VERTICAL BAR DESIGN® are registered trademarks of Smithers-Oasis Company.

    Smithers-Oasis Australia Pty Ltd P.O Box 183 Quambatook, Victoria, Australia, 3540

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    Smithers-Oasis India, Private Limited, 605, OM Chambers, Kemp Corner, Mumbai, 400 036 India