issue #1 | 8cub lifestyle magazine
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ISSUE #1 of 8CUB's new lifestyle magazine. 8CUB is a new aspirational lifestyle brand bringing you bespoke, limited edition clothing inspired by our love of extreme sports and urban cultureTRANSCRIPT
8CUBLIFESTYLE MAGAZINE
ISSUE #1
FROM DREAMTO REALITY
“Started in our Atelier with nothing more than a ‘Bear’ idea and a case of Peroni”
Positive, Creative, Adventurous, Without Boundaries
LAUNCHING AT ECFS 2013 collection launch at ECFS. Charity based event to raise money to support two great causes, The Sandpiper Trust and Cancer Support Scotland.
We felt privileged to launch among other big brands such as ‘Hentsch Man’, ‘John Rocha’ and ‘DVF’.
*
*Edinburgh Charity Fashion Show
“Gave our ‘Garde-Robe’ great visibility, we smashed it”
“ ”
ORIGINAL INDEPENDENT CHILLED OUT JUST LIKE ME
PRODUCTS FOR LIFERocking the freshest designs, we
want our cubs to wear our clothing
into the ground. 8CUB support the
Fair Wear Foundation as we feel
passionate about sourcing ethically
traded materials and protecting
children from slave labour.
We want 8CUB to become a part of
your identity.
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“ ”
INDIVIDUALSTYLESTANDINGOUT FROM THE CROWD
FEELCONFIDENTENERGISEDTAKE ON LIFE
FESTIVAL TIME
Rockness 2013What better way to spend a weekend than in
the beautiful, natural surroundings of Lochness
listening to some thumping bass and heavy guitar
riffs? The weather wasn’t half bad either with not
a drop of rain falling all weekend and just pure
unadulterated sunshine throughout.
Thanks to all those who took part in our 8CUB
slaps comp up on the loch, got some awesome pics
of you all. Fairplay to the guy who slapped it on his
c*** and well done to Stevie for getting a policeman
with a sticker.
“
”
We started the Friday wearing the 8CUB 420 ‘X-Rated’ and listening to a bit of
Jesse Ware followed by a rousing performance from the Maccabees. Keeping on with
the indie flavour we took our place in front of the main stage to catch the Vaccines
before a massive set from Basement Jaxx, which got everyone dancing. Running
over to the dance stage we caught the last of Julio Bashmore, Battle for Middle You
pumping through the air. The first night finished on a banging set from Above and
Beyond, everyone was mashed and was ready for a bit of shut-eye before another day
of carnage.
Saturday started with an 8CUB Beanie, a cold beer and a bit of comedy from Dylan
Moran. Everyone was enjoying another perfect day on the banks of the loch, before
a nice surprise for yours truly with DJ Yoda doing a set on the main stage getting
everyone dancing in the sunshine. Steve Aoki then came out and threw everything
but the kitchen sink at the crowd (literally) in THEIR set, before Skream and
Benga smashed through the sound barrier with a rousing set. Heading back over to
the second stage Bombay Bicycle Club put on a great performance before Fatboy Slim
got everyone bouncing. We ended off the night in one of the smaller tents catching
Public Service Broadcasting before finishing with some Carl Craig.
Sunday started again down at the Comedy tent, beer in hand, where Jim Jeffries split
sides before the music started. Reverend and the Makers picked everyone up from a
sunshine/booze fuelled snooze tearing down the second stage before Temper Trap’s
Sweet Disposition acted as a homing beacon, pulling everyone towards the main
stage. Madness then stole the weekend with a magical set in the sunshine. Madeon
acted as the perfect warm-up for Plan B closing the Main Stage. We then got drunk.
Very drunk. My ‘Bear’ tee still smells of beer…
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