issue 5 spring issue

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Issue 5 is our simple advertising issue & is loaded with TABS advertisers, 2 awesome info-graphics & 2 advertising article.

TRANSCRIPT

Chaymeriyia Moncrief

Founder

Ad Design & Layout

www.chaymeriyiamoncrief.com

Advertising

www.tabsmagazine.com

334-440-4511

Office

540 South Perry St. | Suite 1

Montgomery, AL 36104

Social

The Alabama Business Source Magazine

tabs_magazine

The Alabama Business Source Magazine

is published bi-monthly. All rights re-

served. Reproduction of this publication

is strictly prohibited.

Check the person’s qualifications.

Ask if the preparer is affiliated with a

professional organization that provides

its members with continuing education

and resources and holds them to a

code of ethics. New regulations require

all paid tax return preparers including

attorneys, CPAs and enrolled agents to

apply for a Preparer Tax Identification

Number — even if they already have

one — before preparing any federal

tax returns in 2011.

Check on the preparer’s history.

Check to see if the preparer has a

questionable history with the Bet-

ter Business Bureau and check for

any disciplinary actions and licen-

sure status through the state

boards of accountancy for certi-

fied public accountants; the state

bar associations for attorneys; and

the IRS Office of Professional Re-

sponsibility for enrolled agents.

Make sure the preparer signs the form and

includes their PTIN.

A paid preparer must sign the return and in-

clude their PTIN as required by law. Although

the preparer signs the return, you are responsi-

ble for the accuracy of every item on your re-

turn. The preparer must also give you a copy of

the return.

Review the entire return before signing it.

Before you sign your tax return, review it and

ask questions. Make sure you understand eve-

rything and are comfortable with the accuracy

of the return before you sign it.

Make sure the tax preparer

is accessible.

Make sure you will be able to

contact the tax preparer af-

ter the return has been filed,

even after the April due date,

in case questions arise.

Find out about their service

fees. Avoid preparers who

base their fee on a percent-

age of your refund or those

who claim they can obtain

larger refunds than other pre-

parers.

ifferent Types of Advertising

Methods Advertising has evolved into a vastly complex form of communication, with literally thousands of differ-

ent ways for a business to get a message to the consumer. It could be said that cave paintings in some way

represented the first forms of advertising, although the earliest recognized version of what we know as

advertising was commonplace.

However, today the advertiser has a vast array of choices. The Internet alone provides many of these, with

the advent of branded viral videos, banners, advertorials, sponsored websites, branded chatrooms and so

much more.

Fortunately, every single tactic available to the advertiser falls into one of the following buckets. Although a few of these are relatively new to

the field, most go way back to the very beginnings of modern advertising.

Print Advertising If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be

considered a portable printed medium, then it comes under the banner of print advertising.

Guerrilla Advertising Also known as ambient media, guerrilla advertising (or marketing) has become prominent over the last 20 years. It is a broadly used term for

anything unconventional, and usually invites the consumer to participate or interact with the piece in some way. The driving forces behind

guerrilla advertising or marketing are creative ideas and innovation, not a large budget. Quite often, you will ask for forgiveness rather than

permission with these campaigns, and they will spread via word of mouth and social media.

Broadcast Advertising

A mass-market form of communication including television and radio, broadcast

advertising has, until recently, been the most dominant way to reach a large number

of consumers.

Outdoor Advertising

Also known as out-of-home (OOH) advertising, this is a broad term that describes

any type of advertising that reaches the consumer when he or she is outside of the

home.

Public Service Advertising

Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product

or service.

Product Placement Advertising

In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an ex-

plicit advertisement.

Cell Phone & Mobile Advertising

A relatively new form of advertising, but one that's spreading rapidly, uses cell phones, iPads, Kindles, Nooks, and other portable electronic

devices with Internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter and Facebook.

Online Advertising (aka Digital)

If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very

page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.