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KIDS GET CREATIVE WITH CANS HOMEGROWN UV LIGHTS UP HEINEKEN BOTTLE INNOVATION can & aerosol news BROUGHT TO YOU BY MASTERCHEF SENDS AUSSIES BACK TO THE KITCHEN The wild success of the MasterChef TV cooking show, combined with the effects of the global financial slowdown, is sending Australians back to the kitchen and promoting the sales of ingredients such as canned tuna and vegetables. Continued over page... ISSUE 93 14.10.10

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Page 1: Issue 93 14.10.10 MASTERCHEF SENDS AUSSIES BACK TO … · MASTERCHEF SENDS AUSSIES BACK TO THE ... supplied by Retail World, while packaged vegetables ... kitchen after viewing the

KIDS GET CREATIVE WITH CANS

HomegrownUV LIGHTS UP HEINEKEN BOTTLE

InnovatIon

can & aerosol news

brought to you by

MASTERCHEF SENDS AUSSIES BACK TO THE KITCHEN

The wild success of the MasterChef TV cooking show, combined with the effects of the global financial slowdown, is sending Australians back to the kitchen and promoting the sales of ingredients such as canned tuna and vegetables.

Continued over page...

Issue 93 14.10.10

Page 2: Issue 93 14.10.10 MASTERCHEF SENDS AUSSIES BACK TO … · MASTERCHEF SENDS AUSSIES BACK TO THE ... supplied by Retail World, while packaged vegetables ... kitchen after viewing the

With more Australians enjoying home-cooked family meals, many canned food companies have been able to withstand the GFC better than those in other industries.

While most industries declined in 2009, canned fish sales (especially tuna) bucked the trend by recording a 7.2 per cent increase in value according to figures

supplied by Retail World, while packaged vegetables such as beetroot and corn also rose (up 6.9 per cent), along with tomato paste (up 13.4 per cent).

A study by Ipsos Omnibus showed that almost two-thirds of Australians are becoming more creative in the kitchen after viewing the Ten network’s MasterChef series.

“It is very unusual for a television program to elicit such a strong response from such a wide variety of Australians,” said Ipsos director Dr Rebecca Huntley (left), who is also the author of Eating Between the Lines: food and equality in Australia.

“I believe we can describe it as ‘The MasterChef effect’. This show is helping change

the way we feel about food and cooking.

“Participants in our group discussions were excited about talking about the show and its impact on their lives. Some reported seeing shoppers in supermarkets carrying recipes used on the show and looking for ingredients.”

Coles, a major MasterChef

partner, reported spikes of up to 1400 per cent in sales of ingredients featured in the show, as well as through its “Feed Your Family for Under $10” promotions with celebrity chef Curtis Stone.

Coles said the trend began during the depths of the GFC as shoppers sought cheaper alternatives to eating out,

but has led to people buying more unusual and expensive cooking ingredients.

Another recent survey, by AMP Capital Shopping Centres, showed the only growth segment in Q1 2010 was for take-home food (groceries and fresh food), with 26 per cent of people spending more than the same time last year.

can & aerosol news

Issue 93 OCTOBER 2010

MASTERCHEF SENDS AUSSIES BACK TO THE KITCHEN cont.

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Canstruction came to Melbourne last month, with 300 schoolchildren from around Victoria creating an array of Lego-like structures using a total of 65,000 cans of food.

The students – from years five to eight – worked together with 25 student mentors from the Monash University’s Faculty of engineering and 30 professional engineers to construct their designs over two days on September 8 and 9 at the Monash Science Centre in Clayton.

When it was all over, the

65,000 cans of food went to charities to help relieve hunger in Australia.

Canstruction is an international program started in the United States in 1992. It came to Australia three years ago thanks to Monash University, which sees it as good training for budding engineers.

“Our vision is to ensure that every person involved in the process is inspired to continue their journey of learning and giving, no matter what stage they’re at,” said Canstruction Melbourne director Peter deWacht.

“I think you can safely say we have achieved that goal with flying colours.”

Victorian education minister Bronwyn Pike (photographed

with students at the venue) visited Canstruction and said she was impressed with the standard of design and imagination demonstrated by the children.

The judges’ top award was won by eastwood Primary School in Ringwood east for its ‘Cochlear Implant and Butterfly’ (below).

KIDS GET CREATIVE WITH CANS

homegrown

Issue 93 OCTOBER 2010 can & aerosol n ews

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InnovatIon

AWARDS FOR IMPRESS INNOVATIONS

can & aerosol news

Issue 93 OCTOBER 2010

Impress has won prestigious international packaging awards for two of its most innovative products – the KlickSafe pail and the Ringo paint can.

KlickSafe was victorious in the sales packaging category at the German Packaging Awards 2010 ceremony on 27 September at the nürnberg exhibition centre. It was one of 276 products submitted for the industry awards – and only 22 were selected in seven categories.

Manufactured by Impress’ plant at Seesen in Germany, KlickSafe is a revolutionary system for opening and closing tinplate packaging, time and time again, without any additional aids.

The innovative lid construction

combines metal and plastic, which are sealed together to guarantee optimised opening and closing, avoiding the need for expensive and tricky-to-open tension rings or closing strips. It is very safe due to the very smooth edges of the opening.

John Martyn, Impress european Commercial and Business Development

Manager for Paints and Coatings, said KlickSafe pails are available in sizes from 6 to 10 litres and are suitable for a wide variety of products. These include paints and coatings, vegetable oils for catering, dried pet foods, and even for storage of children’s toys such as building blocks.

“The pail looks trendy and modern, is easy to use and gives a reassuring ‘click’ as it closes,” said Mr Martyn.

Meanwhile, the environmental credentials of the Ringo paint can, which Impress launched in the UK in May, have been underlined with Silver in the environmental category at the 51st annual Starpack Awards.

Judging was based on criteria such as weight reduction, recyclability and

environmental impact, while the judges also noted the functionality improvements made in Ringo’s opening and closing performance.

The award reinforces Impress’ leadership position in metal can light-weighting. The Ringo can contains up to 10 per cent less metal than a traditional paint can, delivering improved functionality and savings in materials and a consequent improvement in its carbon footprint.

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ROSES BACK IN TINSConsumer sentiment is forcing Cadbury to revert to metal tins for its much-loved Roses brand, following an unsuccessful trial of cardboard packaging for the chocolates through UK retailer Tesco.

Industry magazine The Grocer said the replacement packaging proved unpopular with consumers, who preferred the 975g round tins first introduced in 1938, which are also widely reused as hold-alls or cake tins.

The trial-run began in November 2009 on environmental grounds, but the packaging industry raised questions over the new format, with the Metal Packaging Manufacturers Association stressing that metal is one of the easiest and most commonly recycled packaging materials.

can & aerosol newsNEWS

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Heineken has introduced another new innovation in metal beer bottles in the form of the Black Light STR Bottle, which adopts a cool new look under the black lights used in nightclubs.

employing UV technology, the modern aluminium bottle – which looks stylish in any light – reveals a surprise under black lights with a hidden graphic of stars and streaks.

“The STR Bottle’s fusion of sophistication and design delivers an innovative, stylish appearance that is extremely relevant in today’s high-end nightclubs,” said Heineken USA vice-president of marketing Filip Wouters.

“In addition to its interactive black light properties, the 16-ounce STR Bottle displays a progressive european

design, which is indicative of the upscale style and attitude of Heineken’s consumers.

“Inspired by the dimly-lit nightclub atmosphere, the Black Light STR Bottle illuminates on cue under a black light to reveal a hidden graphic of stars and streaks.”

The STR Bottle was officially launched at the post-

tournament US Open tennis player party, before being introduced at exclusive high-end establishments right across the USA.

Heineken also recently hired French designer Ora-Ito to develop a new metal bottle design that is somewhat contrasting in style, using the iconic green

Heineken logo against a stark white background.

Ora-Ito is the brand name of Ito Morabito, who was born in Marseille. Interestingly, some of Morabito’s first designs were knock-offs of real brands he published on the internet, but now his notable client list includes names like nike, Yves Saint Laurent and Adidas.

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UV LIGHTS UP HEINEKEN BOTTLEInnovatIon

IMPRESS MONTECCHIO CELEBRATES 100 YEARSImpress’ can plant located in Montecchio, Northern Italy, celebrated its 100th anniversary on October 1 by staging a business seminar with guest speakers including the Italian Minister of Environment, Stefania Prestigiacomo.

Proving that the historic plant is not living in the past but rather focusing on the future, the theme for the seminar was “Metal Packaging Today and Tomorrow”.

Impress Montecchio was the first Italian can maker to produce steel easy-open ends. It has built a global business that today delivers products to five continents around the world.

Its significant milestone coincides with the 200th anniversary of the invention of the food sterilisation process, which led to the creation of the food can. These anniversaries have prompted a number of special events organised by Impress in different locations during 2010 under the banner “Year of the Can”.

can & aerosol newsNEWS

can & aerosol news

Issue 93 OCTOBER 2010