Issues Austria

Tobacco harms the health, the treasury, and the spirit of Austria. Every year, more than 10100 of its people are killed by tobacco-caused disease. Still, more than 12000 children (10-14 years old) and 1292000 adults (15+ years old) continue to use tobacco eachday. Complacency in the face of the tobacco epidemic insulates the tobacco industry in Austria and ensures that tobacco's deathtoll will grow every year. Tobacco control advocates must reach out to other communities and resources to strengthen their effortsand create change.

Adult Smoking (15+ Y.O.)

% using tobacco daily: 2015

Male

18.9%Even though fewer men smoke on averagein Austria than on average in very high-HDIcountries, there are still more than 683500men who smoke cigarettes each day,making it an ongoing and dire public healththreat.

Female

15.8%More women smoke in Austria than onaverage in very high-HDI countries.

Children Smoking (10-14 Y.O.)

% using tobacco daily: 2015

Boys

2.81%More boys smoke in Austria than on averagein very high-HDI countries.

Girls

3.51%More girls smoke in Austria than on averagein very high-HDI countries.

Deaths% caused by tobacco: 2016

Male

16.73%Even though fewer men die from tobacco inAustria than on average in very high-HDIcountries, tobacco still kills 126 men everyweek, necessitating action frompolicymakers.

Female

8.3%Even though fewer women die from tobaccoin Austria than on average in very high-HDIcountries, tobacco still kills 69 women everyweek, necessitating action frompolicymakers.

Societal Harms

The economic cost of smoking in Austria amounts to 6748million euro. This includes direct costs related to healthcareexpenditures and indirect costs related to lost productivity dueto early mortality and morbidity.

Smokeless Tobacco% using tobacco daily: 2013

1.6% Even though fewer people use smokeless tobaccoon average in Austria than on average in very high-HDI countries, 115700 people still currently usesmokeless tobacco, indicating an ongoing publichealth challenge, including heightened levels of oralcancers.

Industry

The combined revenues of the world's 6 largest tobaccocompanies in 2016 was more than USD 346 Billion, which isequal to 89% of the Gross National Income of Austria. Theindustry is a powerful force that does not fear the actions ofsmaller nation-states because of their extensive resources andglobal market power. Larger economies and nations have theopportunity to help the smaller allies face down this threat.

Growing

There were less than 1000metric tons of tobaccoproduced in Austria in 2014.Tobacco growing is only asmall fraction of agriculture inAustria, with only less than0.01% of agricultural landdevoted to tobaccocultivation.

Production

Cigarette importsexceeded cigaretteexports in Austria in2016, which mayhurt the country'strade balance.

ta6.org/country/austria

Solutions Austria

Current Policy in AustriaProtect from Smoke

All public places completely smoke-free isthe best practice

Smokefree

HealthCare Facilities Educational Facilities

Universities Government Facilities

Indoor Offices Restaurants

Pubs and Bars Public Transport

All Other Indoor PublicPlaces

Funds for SmokefreeEnforcement

Raise Taxes

WHO BenchmarkMinimum

70%of Retail Priceis Excise Tax

Austria

58.59%of Retail Priceis Excise Tax

Offer HelpNational quit line and both NRT and cessation-services cost-covered is the best practice

Quitting Resources NRT and/or some cessation services (at least one of which is cost-covered)

National Quitline Yes

Warn About the Dangers to Tobacco Users on Product PackagingA plain, standardized pack with a large health warning is the best practice

Type of Warning Label Graphic

Percent of Pack Covered 65%

Plain Packaging Yes

Warn About the Dangers to the Whole Population in a Media Campaign

Ran a National Anti-Tobacco Campaign in 2014 or 2016 Yes

Appropriate Characteristics

Part Of A Comprehensive Tobacco Control Program No

Pre-Tested With The Target Audience Yes

Target Audience Research Was Conducted Yes

Aired On Television And/Or Radio Yes

Utilized Media Planning Yes

Earned Media/Public Relations Were Used To Promote The Campaign Yes

Process Evaluation Was Used To Assess Implementation Yes

Outcome Evaluation Was Used To Assess Effectiveness Yes

Enforce Bans on AdvertisingBan on all forms of direct and indirect advertising is the best practice

Number of DirectAd Bans

6/7possible bans

Number ofIndirect Ad Bans

7/10possible bans

Ad Ban CompliancePercent

High

Direct bans

• National TV and radio• International TV and radio• Local magazines andnewspapers• International magazinesand newspapers• Billboard and outdooradvertising• Advertising on internet

Indirect bans

• Promotional discounts• Non-tobacco products identified with tobacco brand names• Brand name of non-tobacco products used for tobacco product• Appearance in TV and/or films: tobacco brands (product placement)• Complete ban on sponsorship• Any form of contribution (financial or other support) to any event,activity or individual• Ban on the publicity of financial or other sponsorship or support bythe tobacco industry of events, activities, individuals

ta6.org/country/austria