isy goldwasser (ceo, thync) the future of mental superpowers with wearables
TRANSCRIPT
The Future of Mental SuperpowersUsing Wearables
AWE 2016Wednesday, June 1st 2016
The Birth of a Category: Functional Wearables
Halo Neuroscience NervanaThync
Neuropriming Vagal StimulationNeurosignaling
Focus
Energize
Get motivated
Unwind
Feel good
Rest
Consumer digiceuticals - going beyond drinks and pills
Managing Energy, Stress, and Sleep
4
Caffeine$140 Billion
ConfidentialInformation
Alcohol$250 Billion+
*Does not include recreational drugs
Supplements & Rx (off-label)*$50-60 Billion
SleepMarketisLargeandRipeforaSolution
1 Institute of Medicine 2006 | 2 CDC 2013 Prescription Sleep Aid Use | 3 Pew Study 2013
50-70 million Americanssuffer from sleep disorders or
deprivation.1
>20 million Americanssuffer from stress-induced sle
ep problems
10 million (4%) of USadults use sleeping aids
on a monthly basis.2
42 million sleeping aidprescriptions in 20143
Sleep tracking is now routinevia apps and more than 20 million
activity trackers sold annually
Cognitive behavioral therapy&pillsdonotmeet theneed
§ First wearable to actively modulate your physiology
§ Proprietary, nerve stimulation technology
§ Lowers stress, improves sleep, increases energy
§ Proven, long-term benefits
§ FDA exempt
Thync Technology is a Breakthrough
Outof109subjects89feltstrongereffectswiththeVibeswhileonly9preferredtheSham.
Thync is Rooted in ScienceVibes Are Strong and Lower Stress & Anxiety
-55
-45
-35
-25
-15
-5
5
15
25
35
45
Per
cent
Cha
nge
from
Bas
elin
e
Depression, Anxiety, Stress Scale (DASS)
Sham TEN
**Depression Anxiety Stress
Product 1.0
The Power of the Story
The power to energize and relax without
drinks or pills.
The power to energize or relax without drinks or pills
Customer Usage Data
§ Amazon reviews
§ Power user stories
§ User data analysis/portal
§ Testing by celebrity trainers and elite athletes & organizations,
Customer Feedback and Product Reviews
Customers have run 110k+ vibes in 9 months since launch
Userbaseisgrowing
39,765 43,194
calmenergyCalmvibes:539,125minutes
Energyvibes:396,107minutes
Viberatings are improving
October7th January15th10/3 10/17 10/31 11/14 11/28 12/12 12/26 1/91500
2000
2500
3000
3500
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4500
Date
Activ
ated
cus
tom
ers
This is a new frontier
“After trying Thync for two weeks, I was way less anxious, generally happy, and slept like a baby.” Jessica P - Amazon 3/16
”I am literally taking less than half of my ADD meds now that I am using this.”Bonzai - Amazon 12/15
”A gamechanger for people looking to sleep better.”Thomas B - Amazon 2/16
” If you're looking for a little pep in the morning or afternoon Thync beats that shot of caffeine. If you're use to a whiskey in the evening to wind down - Thync can do a better job.”John M - Google Play 1/16
” This is a dream come true, no more sleeping pills for me.”Mywireless - Amazon 3/16
” In just a few minutes, the energy vibes have been back on my feet and more alert when I feel myself starting to drag.”Dhon – Amazon 2/16
” Energize does a fantastic job! Like instant clarity of thought even in the midst of a hangover, with an added, slight energy boost.”Byan - Cyclist - 2015
1st year sales and engagement strong vs. other wearables
Fitbit founded
2007
1st sales, 5.5k
2009
1st report active users37.5% quarterly active/units sold
2012
Thync TES development begins
2013
1st sales, 7.4k
2015
6 months since 1st shipments44.5% quarterly active/units sold
2016
Thync Relax Focuses on Top User Preferences
Vibe Breakdown – Top 10% Users Calm Vibe Usage Breakdown – Top 10% Users
TopUsersareMotivatedfromtheOutset
Top100usersAllusers
0%
10%
20%
30%
40%
50%
60%
1 2 3 4 5 6 7 or more
NumberofVibesonDay1
§ Key to doubling or tripling weekly user retention % àonboarding and expectation for regular use
Studies
Thync Sleep Studies
Neurosignaling Lowers Daily Stress
Tyler et al, 2015 Nature Scientific Reports
Thync Stress Reduction Data
Focus
Energize
Get motivated
Unwind
Feel good
Rest
The Future of Mental SuperpowersUsing Wearables
AWE 2016Wednesday, June 1st 2016