It ain’t about the money honey

Birla - http://bkbirla.in/

Founder AdalBdal, Chief Music Officer @ Bhoole Bisre Geet, CTO @AskLaila, Advisor TroubkeMakers, SEO Maverick, Free Startup

Mentor, PJ Artist, Foodie, Poet

● Oh yeah, I was waiting to be robbed● Marketing has to be idea driven, not

budget

So what’s your budget

Corporate vs Startup Marketing

Money Time, Energy, Imagination, Information

Budget, then spend Sample, analyze, than budget

Established processes Psychology+Intuition

Army Terrorist

Monologue Dialogue

Attention Trust

● Marketing is not advertising● You can’t do all your marketing

yourself● Respect your audience● I need an ad agency● Oh, so you are a Madrasi● Marketing is 90% psychology

MOM - More On Marketing

● Guys are lazy and women multitask● Created a laziness contest for guys

and multi tasking contest for women● Both were seeded and then went

viral● Spammed mailboxes of ● Overall budget - 15K each● Overall reach - 5K

Case Study 1 - The Lazy and Multitasker

● Organized kite festivals and soccer games

● Telling people what they can do with time saved and embed the brand

● Budget - 20k

Case Study 2 - The kites and soccer

● Freecharge made a Social profile Neha Singh

● Neha won them initial customers● Neha also helped them figure out

that mistrust is what they have to fight

Case Study 3 - Curious case of Ms Neha Singh

● Women cook food at home● Customers eat free

Case Study 4 - Potluck Republic Day

● Make various teams in your company grow plants

● Share stories of growth on your social media accounts

● Get community involved

Idea 1 - Plant growing

● When was the last time you received a real letter

● Use your handwriting and ask kids to sketch stuff

● Use our postal department

Idea 2 - Write letters

● How to build characters● Use bitstrips to engage audience

Idea 3 - Comic Strip

● Transform software components into personalities

● Make them talk to each other● Build content around the fights

Idea 4 - Software fighting

● Hold placards on arrivals● And smile

Idea 5 - Go to Airport

Thanks