it and procurement: opportunities and implementation of new analytics technologies for bigdata
DESCRIPTION
Presentation of the Final Dissertation, Master in Business Administration at MIB School of ManagementTRANSCRIPT
IT AND PROCUREMENT:OPPORTUNITIES AND IMPLEMENTATION OF
NEW ANALYTICS TECHNOLOGIES FOR
BIGDATA
Ivan Gruer MBA23 Candidate
MIB School of Management
AGENDA (MENU)
Ivan Gruer MBA23 Candidate - MIB School of Management
1. Aperitif (2 slides):
OVERVIEW
2. Main Course 1 (2 slides):
METHODOLOGY
3. Main Course 2 (1 slide):
RESULTS
4. Side orders (1 slides):
BUSINESS IMPLICATIONS
5. Desserts:
QUESTION TIME…before Enjoying the Meal,
a «STARTER» TIP!
Content
(words)
Context
(NW)SEO
…SEARCH ENGINE OPTIMIZATION (SEO)
Ivan Gruer MBA23 Candidate - MIB School of Management
“Semantic” SEO TIP
Where IS the PROBLEM:
CONTENT or CONTEXT?
CANDIDATE?
Where IS…?
ADVs
Banners
…A GOOGLE SEARCH: MIB?
A CASE
FACTS
OVERVIEW(1/2): WHY BIGDATA?
Ivan Gruer MBA23 Candidate - MIB School of Management
Source: McKinsey Global
Institute – “Bigdata the next
frontier for innovation,
competition and productivity”
…
BIGDATA: Top Mislead Tech
Buzzword 2013!
M&A
OVERVIEW(2/2): OBJECTIVES
Ivan Gruer MBA23 Candidate - MIB School of Management
THE QUESTION: which are opportunities and threats of unlocking the value
behind “bigdata” thanks to new IT technology improvements?
Research purpose (IT)
Others' objectives
(WE)
Author's objectives
(I)
OBJECTIVES: IT(facts):
• clarify buzzword BIGDATA
• Procurement (research, new trends)
• IT and Procurement: IT vendor selection (KPIs)
I(author):
• new knowledge\competence (procurement, supply
chain,…)
• leverage expertise (IT) to provide something
useful and original (ideas for a start up?!?)
WE(others):
• a methodology for companies to fix specific
problems (IT complexity, innovations,…)
• Stimulate new researches, ideas, courses,…
“Shot” a Convergence!
METHODOLOGY(1/2): RESEARCH
Ivan Gruer MBA23 Candidate - MIB School of Management
RESEARCH: books, articles (HBR, MIT, MGI, BCG, Gartner,…), blogs and…
… engagement with experts!
SEO & Semantic
Author\Expert
Data Scientist1° BigDatainfluencer
Who am I?
“Semantic” SEO
SEO = CONTENT + CONTEXT
ASSUMPTION: NO BIASES
METHODOLOGY(2/2): AN INVENTED CASE
STUDY FOR A REAL BUSINESS ISSUE
Ivan Gruer MBA23 Candidate - MIB School of Management
FAKE REVIEWS, NEGATIVE SEO,… OR ?
Validation
HOW?
User ID Card
Card Reader, RFID,
Magnetic Band
(smartphone)Review
Data
Base
3
1
2
NEW DATA AVAILABLE:
RECEIPT (ID, Position, Time)How to Gain Value
From DATA?
4
Ivan Gruer MBA23 Candidate - MIB School of Management
RESULTS (1/1)
1) IT VENDOR PROCUREMENT:
Business Intelligence, Analytics,…
Which IT Vendor\Solution to Chose?BIGDATA (KPIs)
SOURCES
INFORMATION THEORY
STATISTIC
MACHINELEARNING
PSYCHOLOGY
2) BigData Opportunities Selection: A Revised Methodology…
Why NOT NPD?
NEEDS
BigData
(IT)
PUGH Matrix QFD Matrix KJ Method
New Product Development
1
2
Ivan Gruer MBA23 Candidate - MIB School of Management
BUSINESS IMPLICATIONS (1/1)
Will See…
1) Double Side of IT: efficiency, complexity,
Change Management, IT Innovations…
TO Disrupt
OR
TO BE Disrupted?
2) How to Innovate with BIGDATA?
Is BIGDATA Only a Question
of «Predictions»?
What about BIGDATA for
Value Creation?
3) Will NPD Applied to BIGDATA work?
Ivan Gruer MBA23 Candidate - MIB School of Management
THANK YOU!!!
Research purpose (IT)
Others' objectives
(WE)
Author's objectives
(I)
OR
TURNITIN Originality Report: 3%
At Least it’s Original…
…Unless Data and Algorithm of
TURNITIN are Slanted!