1. 1. Make your LI Profile ROAR
2. 2. SUMEDH NENE Owner of CrackerJack WordSmiths Singapore, India, Australia, Europe, US and Canada HP Cisco Philips Sun Levis Deutsche Bank Siemens CIBC TD Scalar OPS (MAG, MCYSS) Lead Instructor @George Brown | Self Employed Communications Expert Social Media Professional (Media Citations)
3. 3. STOP!!! Having Linkedin Fatigue?
4. 4. why, why, Why?? 332m users 175k new profiles @2/s 50m last year alone 1m+ groups 187m unique visitors/month 200 countries, 20 languages The company I worked for recently closed. I got on LinkedIn with a small announcement that I was looking for work and also added that to my profile headline started looking through my contacts for whos connected to whom. Saw a name being a second connection the person was something I was interested in learning about. Sent an invite to connect, he accepted, and emailed me later that he read my profile and needed someone with my skills. Five days after the company I was working at closed, I started my new and very exciting job.
5. 5. Be Found Get Noticed Out of focus if you are not on Linkedin prospects & opportunities passive incoming queries being found and contacted getting noticed as an expert creating your personal brand
6. 6. If you are Feeling Stuck heres what to do
7. 7. Make few easy tweaks for maximum reach Be Found 1. Optimize key(word) 2. Build network (who & how many)? 3. Brand as Top-of-the-list Expert Use Technology eGrabber SocialOomph LI Crawlers Being Found is essential
8. 8. BeFound Ideal RoleKeywords 4-5 word phrase Popular in your industry? Wordle.netSEO Profile Copy paste JDs and peel out keywords Sprinkle: Headline, Current & Past Title, Summary, Skills Super ConnectorsNetwork 3 degrees 500+
9. 9. Primary Phrase = desired job title 4-5 word phrase Ranks you on any combination Too long dilutes results Ideal Role
10. 10. Resumes Copy job description Paste into a cloud tool Peel out keywords Linkedin Profile Your domain websites Companies interested in Sprinkle generously Word Cloud
11. 11. Dont be hard Be Smart on your profile Optimize
12. 12. Headline Keyword Packed Power Statement
13. 13. Solving urgent leadership problems, when your CEO steps down, I step up Engineering Executive English/French Fluent Six Sigma Black Belt Strategic Leader I sell your home in 21 days or I buy it Helping Companies Translate Their Business Goals and Ideas to Operational Reality and Positive ROI Accomplished Corporate Executive Project Management Expert Yoga Addict Thought Leader IT Specialist Devoted To Creating Stable, Scalable Solutions for Small Businesses 120 char CHOOSE WISELY
14. 14. Headline Generator 1. Begin with an Adjective 2. Add your Role/Position 3. Add App/ Methodology 4. Add a Suffix 5. Use Bullets Project Manager, IT Recruiter, Database Administrator, Developer, IT Consultant, Mobile Developer Expert, Skilled, Certified, Dynamic, Effective, Capable, Energetic, Innovative, Gifted, Freelance Google Analytics, Social Media, CRM, Sales Force Automation, Personal Branding, Project Management, Leadership Addict, Guru, Expert, Coach, Entrepreneur, Specialist, Optimizer
15. 15. BIG Network 3 degrees Super Connectors: 500+ Folks Unknown people > Friends: Offer Introductions Help them Splash Around Me 1366 18.5m Engage
16. 16. Engage Status updates Follow companies Check out Pulse share Whos viewed you Be alive on groups (increases views 4x) Endorse & Recommendations Interact with your network: bdays, anniv Automate
17. 17. Automate eGrabber Research prospects build lists: prospect, cold calling, mailing SocialOomph Schedule Tweets and Shares Track Keywords and get alerts Use RSS Feeds Crawlers App crawlers searched profiles Increases profile views Saves time - cutting manual labour
18. 18. Get Cranking Finalize Keyword Strategy Build your key phrase Use Word Cloud Grab your keywords Grow your Network Connect strategically Become a super Connector Optimize Profile Hit the 5 sweet spots Rock your headline
19. 19. To your success Media Authority LI Profile Tech Docs sumedh.techwriter@gmail.com 416-317-6597