it club @ ncp - sumedh nene - linkedin: smarter ways to your next job - march 12, 2013
TRANSCRIPT
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LINKEDINLinkedin: Smarter Ways for your
Job Search
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LINKEDINLinkedin: Smarter Ways for your
Job Search
Communications Expert – 15 years
Global Citizen: Singapore, India, Australia, Europe,
US and Canada
Clients: HP, Cisco, Philips, Sun, Levi’s, Deutsche
Bank, Siemens AG
Owner of CrackerJack WordSmiths Inc.
Self Employed Consultant & Faculty @George
Brown College Writer | Trainer | MentorSumedh Nene
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Is this you?
Your application like a needle in the hay stack?
Filtered-out by the code-driven ATS?
Not getting past the “apply-online” stage?
Then you’re at the right place.
I’ll show you how to integrate Linkedin in your Job Search Repertoire
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GET STREET SMART~200 Million Members
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Keyword StrategyBuild your Network
Profile Optimization
SIGNAL
Getting
Hired on
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Word Cloud
KEYWORD STRATEGY
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Wordle.net
Resumes:
Copy the desired job description
Paste into word cloud tool
Peel out keywords
Linkedin Profile
Websites from your domain
Companies you are interested in
Sprinkle generously
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Suggested Strategy
Determine primary Keyword Phrase – should be your most ideal / desired job title
Enhance it into a 4 word phrase <Quality Assurance Manager Automation>
4 words allow you to rank on any combination of the words
Avoid more than 4 words - may dilute results
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OPTIMIZE PROFILEWhat makes you so Unique?
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Optimize Profile
Use websites, job descriptions to
Anticipate keywords
Include past company names, titles, locations (even postal codes)
Get recommendation - AMAYC
Include a STAR story
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SEO Your Profile
#1. Tagline
#2. Current Title
#3. Past Title
#4. Summary
#5. Specialties
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Advanced Search
Did you:
Use right keywords in your profile?
Identify your location?
Call to action?
The Litmus Test
Your target title
Your target area / location
Search
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Track your Profile’s Progress
Increase frequency:
Frequency at which profile viewed
Frequency of being searched
How big is your network, how well are you connected?
How has your network grown
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BUILD YOUR NETWORKThe gas in your job search
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Add Connections
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Super Connectors The Who’s who of your
industry
Well networked - 500+ connections
You get only 3000 invitations
Invite super connectors
Become a super connector yourself
Get people to want to connect with you
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Life without a solid network is very tough on Linkedin
A larger network makes it easier
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Build Large Network
Inbound Jobs
Outbound Networki
ng
Perceived Value
Connected
Perceived Insider
Positioning
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SIGNALFilter the background noise
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Filter the Updates Network with the right
people: who is hiring?
With SIGNAL only see who you what to see
Uses status updates to track what’s happening
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NEW FEATURESMaximize your options
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Are you aware of… Recommendations and
Endorsements
Jobs you may be interested in
In common with
Polls
Outlook Social Connector
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LI CAVEATSKeep in mind…
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Small things make a big splash Don’t waste your invites
Make it easy for others to connect – show your email ID
LI Profile your resume
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So, here’s your RoadmapFirst:
Work on your keyword strategy
Optimize your profile
Upsize your network
Connect with super connectors
Become a super connector yourself
Next Step:
Leverage SIGNAL
Leverage Twitter
Become a brand yourself
Come up in Google searches
Keep at it