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9. Which of the following medium(s) convinced you to purchase the face cream?(Can tick more than one medium)

Television Radio Newspaper

Magazine Internet Point of purchase

Word of mouth Others specify _________________________________

10.Which of the following face cream brands you have used?(Can tick more than one brand)

Fair and lovely Fairever Garnier

Fair and Handsome Loreal Olay

Vaseline Ponds Emami naturally fair

Others specify _________________________________________________________

a. How long have you been using the present brand?(Specify the brand and ambassador)

Below 4 months 4 to 8 months 8 months to 1 year

More than 1 year Brand _______________________________________

Ambassador __________________________________

b. What influenced you to select the present brand?(Can tick more than one option)

Quality Point of purchase PriceAvailability Package Friends / Family

Brand Celebrity Others specify_____________________

c. How often have you changed brands?Weekly Monthly Yearly Never

Previously used brands _________________________________________________

d. What influenced you to change the brand?Quality Point of purchase Price

Availability Package Friends / Family

Brand Celebrity Others specify ____________________

11.Through which of the following medium(s) did you come to know about face creams?(Can tick more than one medium)

Television Radio Newspaper

Magazine Internet Point of purchaseWord of mouth Others specify______________

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12.Tick the correct celebrity from the list for the brands that are listed below.

I. Fair and Handsome Shah Rukh Khan Salman KhanYuvraj Singh Madhavan

II. Loreal Genelia Preethi ZintaAsin Aishwariya Rai Bachhan

III. Fair Ever Asin Priyanka ChopraSonam Kapoor Deepika Padukon

IV. Garnier Asin John AbrahamShahid Kapoor Aishwariya Rai Bachhan

V. Neutrogena Salman Khan Deepika PadukonPreethi Zinta Saif Ali Khan

VI. Olay Genelia Katrina KaifAsin Aishwariya Rai Bachhan

VII. Fair and lovely Asin Shah Rukh KhanVirat Kohli Rohith Sharma

VIII. Vaseline Men Shahid Kapoor SuryaYuvraj Singh Shah Rukh Khan

IX. Ponds Saif Ali Khan Priyanka ChopraSalman Khan Shah Rukh Khan

X. Emami naturally fair Sonali Bendre Soha Ali KhanKatrina Kaif Asin

13.Specify your average media usage per day?Media

Below

15 min

16 min to

30 min

31 min to

45 min

46 min to

1 hour

Above

1 hourTelevision

Newspaper

Internet

Magazine

Radio

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14.What is your opinion on the following statements?(SA- Strongly Agree,A-Agree,N-Neutral,D-Disagree, SD-Strongly Disagree)

S.No SA A N D SD

1Celebrities can be trusted upon for selection of a fairness cream brand.

2 Celebrity endorsement helps in choosing between brands.

3Celebrity endorsement can cause negative value among the consumer

towards the brand.

4 Endorsement by the celebrity makes consumer purchase the product.

5 Celebrity endorsement creates confusion while brand selection.

6 Celebrities in ads are reference groups for me.

7 Celebrity endorsements change my negative attitude towards the brand.

8 Celebrities do not use the same brand that they endorse.

9 Celebrities are knowledgeable of the brands that they endorse.

10 Celebrities words are trusted for purchase.

11Elegance of celebrity helps to make the purchase decision of face

creams.

12 Beauty of celebrity helps to recall the product.

13 Societal fame of the celebrity is important for selecting the brand.

14 Based on celebrity endorsement I choose a particular brand.

15 Celebrity overshadows the brand.

16 Gender of the celebrity is relevant to the brand that she / he endorse.

17I am willing to spend on the products that are endorsed by my favourite

celebrity.

18 Celebrity endorsement enhances the brands competition in the market.

19Non celebrity endorsed brands are effective than the celebrity endorsed

brands.

20To maintain the consumers attention towards branded products

celebrity endorsement is a must.

21Multiple celebrity endorsement for the same brand confuses me in

retaining or remembering the brand.

22While purchasing it is easy to recall the brands that are endorsed by the

celebrities.