‘it is time to act’ - l'actualité de la diversité au ... · pdf...
TRANSCRIPT
Our business
Beauty
One ambition
Win over one billion new
consumers.
One strategy The universalisation
of beauty.
One mission Offer all women and men worldwide the best of
cosmetics innovation in terms of quality,
efficacy and safety to meet the infinite
diversity of beauty needs and desires all
over the world.
Strong values
Passion, excellence, innovation,
entrepreneurship, responsibility
and respect…
Introduction
Key figures
stCOSMETICS GROUP
WORLDWIDE 20.3 BILLION EUROS OF SALES
IN 2011
INTERNATIONAL
BRANDS (1)
27
130 COUNTRIES 613
PATENTS REGISTERED IN 2011
68,900 EMPLOYEES
A Clear Strategic Project
19 Research Centres
16 Evaluation Centres
6 Regional Poles
Research and marketing close to the markets
Ethical ambition
Our Ethical Values Integrity, Respect, Excellence,
Courage and Transparency
Code of Business Ethics:
A reference document available
in 35 languages
Our ambition To be an exemplary company by acting in an ethical
and responsible way
Ethics Day Webchat 2012 :
2600 questions,
22,000 employees (+ 20% vs. 2011)
Ethics day 2012: Theme: Community ethics
‘Ethics in everyday life’
Vigeo France ranks L’Oréal as
the leading Company in
Social Responsability
L’Oréal recognized
as one of the most ethical
companies in the world
The L’Oréal Spirit A true commitment
Minorities Small
Business Social
Inclusion Fair Trade
Inclusion of People with Disabilities
5 C
om
mu
nities
Employment/Revenue
85+ Initiatives
40+ countries
30+ Million Euros invested in Solidarity
Initiatives
Mission: Help economically vulnerable people find long-term access to work and an
income
Diversity & Purchasing : Solidarity Sourcing
Diversity & Beauty
Partners with brands Anticipate & integrate
diverse consumers
Diagnosis tools Measure & track
Consumer insights
Notion of Inclusive Marketing
Leverage Diversity in Marketing and Communication to add value
in 3 approaches:
1- Consumer Relevancy & Awareness 2-Market Change Adaptation 3- Product Innovation
Accompany the brands in their new markets
opportunities
Ex. Garnier: in South Africa adapted its products to the physiology of specific ethnic groups within the marketplace.
Ex. La Roche Posay: Adapted packaging with text in braille.
Diversity and Business
Meet our consumers’ different needs through:
All distribution
channels
To be accessible
to all public
Different Beauty segments
Skin, Hair, Make-up, Fragrance, Oral cosmetics
27 international brands
Different cultural origins
Business units, Research and Evaluation centers all around the world
Understanding and integrating differences
d
•Human Resources Equal opportunities in Recruitment and Career path
•Marketing/Communication Target addition for the business
•Purchasing Give awareness to our suppliers, give access to L’Oréal
1 Objective
3 Strategic areas
L’Oréal n°1 in Diversities Management worldwide To search, seduce and retain 1 billion new consumers
Social and Ethnic Origin
Gender Disability
Our 3 global priority dimensions
Ou
r 3
glo
ba
l pri
ori
ty a
ctio
n le
vers
Training
Career management
Recruitment & integration
• Diversify recruitment pools
• % of visible minorities when
possible
Diversities
training
FOR ALL
employees
Respect, at least, the legal
employment requirement
50/50 recruitment
balance
• 50 % women in ManCom until 2015
• Equal pay for equivalent
work
5 HR Objectives
for 2015
2010-2015 Global Diversities Policy
Commitments
8 Diversities Charters
EU Diversity Committee
Founder of Diversity Lab
Structures
Diversities Observatories
Gender
7 countries GEES certified
4 countries -> audited in
2012
Disability
CSR-Disability Network
L’Oréal Disability Trophies
2012
Diversities Training
12443 managers trained (end 2012)
2005-2012 Main achievements in Europe
15 countries, 24 participants, 1 network sharing on Diversities
International Diversities Meeting 2012
Why?
Allows us to publish our first Worldwide Diversities Report
Measure country progress according to the 3 Global Priority Dimensions
Dashboard
Every country will get its own report with score and guidelines.
A legal update A dashboard for
piloting
Aim to publish first Worldwide
Diveristies Report
Clear overview on your current
‘diversity situation’
What is it? Qualitative and quantitative indicators organized around 6 domains :
Gender, Disability, Social & Ethnic Origins, Diversities Training, Local
Diversity Policies, Seniors.
The result?
Next!
Measure: Country Reporting
151 key worldwide actions
- Structures
- Commitments
- Field actions
14 recognitions
- Awards, trophies
- Labels
- Rankings, ratings
• Diversity Charter Belgium
• Ethics Charter (2nd Edition) • Creation : Diversity Committee
• Diversity Observatories (2 in Spain, 2 in Belgium)
• Diversity Worldwide network (30 correspondents) • 1st European Laboratory on Diversity (CSR Europe) • Suppliers Convention “Together for Diversity” • Patnership L’Oréal – Clichy (France) • New management evaluation criteria (leads with human sensitivity) • 2nd “Emploi & Diversité” career fair labelled by the European commission
• “La Minute de la Diversité” radio campaign (RMC, France)
• Lycée Henri IV partnership (France)
• “L’Oréal’s Initiatives to Promote Diversity”, corporate advertising
• 2ND special edition Respect Magazine (10 000 printed, France) • Audit on seniors IF (France) • Pulse Internal image survey (6 questions on diversity)
• B’A BA : french language learning program to cleaning staff (France)
Diversities at L’Oréal:
Milestones
SOS Racisme trial (1st instance, discharge )
SOS Racisme trial (2nd instance, conviction for Garnier )
Blue: structures L'Oreal has taken part of, or created by L'Oreal
Red: L’Oréal’s signed commitments
Green: price/award
• Ethics Charter
• Vice-President Diversity (USA)
• SOS Racisme Action « It’s gonna be possible » (France)
• Development of day care centers (36 cribs in Canada)
• Diversity Charter France
• “Global Diversity Award ” (USA) • Africagora Career fair (France , UK, Belgium)
• Education Charter France • Diversity Observatory (24 in France) • “Diversity Innovation Award” (Prague) • Launch of Diversity Training in Europe (objective: 8000 managers) • 1st “Emploi & Diversité” career Fair (22 recruitments, France) • 1st special edition Respect Magazine (4 000 printed, France) • Training on Disability (France) • Objective processing of applications of POOL, L’Oréal’s recruitment website (home address has been deleted) • Intergeneration management training (Canada)
• Apprenticeship Charter France
• Appointment: Worldwide Diversity Director
• “International Leadership Award” Anti-Defamation league (USA) • Diversity Policy formalization
• INED survey (France)
• Coordination of Disability Insertion (France)
• Partnership CEP Sciences Po (France)
•Schueller leave (France)
• End Career Leave (France)
• Global Compact
• Audits on Disability (France)
2000 2002 2004 2005 2006 2007 2003 2001 1993 1970 1983
Achievements
• Continuation of the integration of flexible Working Models for Work-Life balance (Germany)
• Professional Equality diagnosis (Spain)
• “Juntos, Podemos”: Integration Program of 5 students with disabilities Spain)
• “L’Oreal Impulsa”: Training of 15 disadvantaged youth during 6 months at careers in hairdressing (Spain)
• L’Oreal Centenary: implementation of one generosity project in 56 countries
•Diversity charter Spain •Diversity charter Italy • Diversity Label (France) • Agreement on ages (France)
• Charter of Professional Insertion of People with disabilities France • Club Diverseurope (France): creation of a network between subsidiaries in Europe, to carry out local Diversity projects.
• Club diversity BCG Women’s forum
• L’Oreal Foundation project /Science Po (France): 1st Disability project undertaken with a major educational institution •Alpha Diversity Group Trophy for social responsibility report (France) • Diversity Trophy for International deployment and communication (France)
• “Prix de l’Audace” for the Ba BA initiative, teaching French lessons to the cleaning staff (France) • Internal Audit on Senior Talent / Vigeo and the Ministry of Employment (France)
• Comedd (French commission on Measurement)
• Diversity training for Top Management
• 1st numeric « Respect Magazine » special edition (France)
• Diversity Training: in 16 countries . 6200 trained managers
• Health project in association with RMC/BFM (France)
• Diversity and Performance multi company study with IMS and Good will Management (France)
• PACS Audencia Program (Partenariat Agir pour les Compétences et la Société, France) • Brio Audencia program, to build knowledge and access to major universities to high school students from lower income backgrounds (CAI, France)
• Disability: Partnership with LB Development (France)
• 1st Disability internal Trophies
• Sponsorship L’Oreal Paris: French team Summer Paralympics Games in Beijing • Creation of day care centers (Germnay, France)
• Partnership: CITITV, with SOS Racisme (France)
• Parenthood Charter France • Diversity Charter Germany
• National Commitment «Espoir Banlieues» (France) • Professional Gender Equality agreement (France)
• Work-Life Balance Agreement (France)
• Creation and Vice –Presidency of AFMD (Association Française des Managers de la Diversité, France) • Parenthood Observatory (France)
• Disability: ARPEJH Foundation (France) • L’Oreal Best in class in cosmetics sector in South Africa
• Diversity Trophy awarded to L'Oreal for the Senior job fair (France) • 1st national meeting of the Diversity Observatories (France)
•Diversity Training : 5000 managers end 2008 (Europe)
• 1st “Emploi & Diversité” Senior job fair (France)
• 1st “Emploi & Diversité” career fair (Italy) • “SNCF Train pour l’emploi” career fair (France)
• Recruitment: Participation in the 2nd edition of the Employment and Disability Careers Fair (Spain)
• Participation in the Employment Equity Forum (South Africa)
• Objective processing of applications of POOL, L’Oréal’s recruitment website (age, gender, nationality have been deleted) • 1st CSR Europe diversity seminar “Senior Talents” (Belgium)
• Management Award « Les Espoirs du Management » (France) • ESSEC chair: Diversity & Performance. 1st class of 18 students (France)
• Launch of Diversity + Inclusion intranet (USA)
•Création of supplier Diversity KPI’S
2010 2009 2008
• Diversity charter Sweden
• Diversity charter Austria
• Disability Agreement/Convention (France, project)
• Equality Convention (Spain)
• International Equality Label (Gender Equality Project/Davos, project)
• European Equality Label (Arborus, project)
• Extension of Diversity Observatories (Spain, Belgium,…)
• Carla Bruni-Sarkozy Foundation/ Lancôme (France) • L’Oréal Canada « Best Diversity Employer »
•L’Oréal South Africa Broad Based Black Employment Equity scorecard level 5
•Diversity Trophy for Global Policy and Diversities Overview Report (France) •Citizen Day
•Research associations fair (France)
• 2nd edition Internal Disability Trophies •1st Diversity Report (France) •Cooperation with Arabic World Institute (IMA, France)
•Extension of the diversity project to Japan/China
•Diversity training for all employees • Creation of FILAPI recreational center (France) • Evolve Diversity criteria's: Disability-Health, and Sexual orientation
•Anonymous CV experimentation (France, Germany) • Garnier skin care packs in Braille and customer service accessible to consumers with hearing disabilities (Guide Caro)
Blue: structures L'Oreal has taken part of, or created by L'Oreal
Red: L’Oréal’s signed commitments Green: price/award
SOS Racisme trial / Cassation : definitive conviction for Garnier
2011
• Gender Equality European Standard (GEES)(France, Spain, Italy, Belgium, Germany, UK ,Ireland)
• European Diversity Norm (project)
• Launch of Heart Charter (RMC/BFM)
• European Diversity Label (AFNOR) (project)
• AFMD Commission “Women and Governance”
• ONCE – CSR-Disability Network
• Diversities Observatories – Equity Lab
• « ENAR 1st award for a Europe without racism » with L’Oréal’s support
• “Emploi & Diversité” Career Fair (12th edition)
• 1st Diversities Encyclopedia
• Second Chance Institute of Clichy
• “Job in my city” Association
• “Energie Jeunes” program
• Elle Platform (project)
• Article 5bis in the Immigration Law
• Presage Program (Sciences Po) (project)
• Launch of a new “Diversities Workshop”, deployment in Europe, Asia and Latin America • Development of an evaluation tool for “Diversities Workshop”
• Creation of a new Facebook Group of partners • Parenthood Guide (France)
• Annual Diversities Report
Blue: structures L'Oreal has taken part of, or created by L'Oreal Red: L’Oréal’s signed commitments Green: price/award
2012
• Gender Equality European Standard (GEES)(Portugal, Suède, Pologne)
• Diversities KPIs – Medef
• Professional Disability Guide (Nora Barsali)
• Capital Filles • Worldwide Diversities Report
• IFRI conferences
• Disability Matters Forum
• 3rd edition of L’Oréal ‘s Disability Trophees (scope : 15 countries)
• Culture Majeure’s training modules
• Certification of the ‘gender equality Model (Mexico)