it is to launch. . · pdf fileit is to launch. don’t compromise ... national tourism...
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Alyssa Media Cipta, All Rights Reserved
IT IS TO LAUNCH.
DON’T COMPROMISE
AlyssaMediaCipta. Assist With Personal Touch
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Alyssa Media Cipta, All Rights Reserved
TABLEOFCONTENTS
1. THEACTIVITY1.1. IntroductionAlyssaMediaCipta1.2. WebsiteDesignandDevelop1.3. SEOFocus
2. DIGITALMARKETING
2.1. DetailTarget
3. BUDGETPLAN3.1. DomainHosting3.2. WebDesign3.3. DigitalMarketing
4. WHATWEDO
4.1. WebDesign4.2. DigitalMarketing
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Alyssa Media Cipta, All Rights Reserved
1.1. IntroductiontoAlyssamediaCiptaWhyAlyssaMediaCipta?Alyssa Cipta Media is a complete team, whichconsists of graphic design, programmer,photgrapher, which strives to provide the bestworkinmeetingcustomersatisfaction
• ExperiencedProfessionals
The Alyssa Media Cipta website team fromprofessionals each with more than three yearsofwebdesignexperience.
• CustomerService
Alyssa Media Cipta website maintenanceexperts are friendly, courteous, and mostimportantly, responsive to your webmaintenanceneeds.Theywillalwaysprovideanestimateof thenumberofhours it should taketo do the job and notify you by telephone oremail upon completion ( website MaintenanceAgreementwithothercontract)1.2. WebsiteDesignandDevelop
WhatisincludedintheWebsitedevelopingis:1. Graphics &Animation Updates –adding, editing andsizingofanypictures/animations to theexistingwebsitewhichdoesnotfallunderthe
scope of the layout or actual design ofexistingwebsite.2. Website Content Updates – adding,editingand/orremovinganytextorcopyonthe existing site including any articles,reports, contact informationandproductorservicedescription.
3. Script / Program Updates – Createapplication under web, like reservationonline,connecteddatabasewiththirdparty.WebpackagesofferedtohavebasicfeaturesthatfacilitatetheupdatingpromisestohaveaProfessionalportalbecauseitisequippedwithfeaturessuchas:1.SupportURLsearchenginefriendly(SEO)2.ContentAdministrationSupport3.Supportmulti-useradministration4.Menucustomization5.SpeedAccess.
1.3. SEOFocusAsanintegralpartofthewebsiteproject,we
will implementa complete initial searchengineoptimization, or SEO, strategy, which includesthe initialkeywordresearch– includinganalysisofcompetitorsandinputfromyou,tocreateanoverallSEOstrategy foryourhotel.Baseduponthis researchwewill implement fullyoptimizedon-page content together with all appropriateSEO elements such as page titles, HTMLheadings, URLs, internal linking, meta-tags andmedia „alt‟ tags. As part of the process wemonitor “organic”page rankingsacross thekeysearchengines.Optimal rankingperformance is
achieved by ongoing content analysis,
1. THE ACTIVITY
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Alyssa Media Cipta, All Rights Reserved
optimizationandimprovingthelinkingprofileofyoursite.Once the website is deployed, we will beginmonitoring “organic” page rankings across allmajor search engines. Ongoing rankingimprovement will be achieved by furthercontent analysis and optimization, expandinglinks and developing more anchor text linkswithinyoursite.As a standard deliverable of SEO we will alsointegrateGoogleAnalyticsintothewebsite.Therobustanalyticssoftwareallowsyoutosliceanddice traffic data in a multitude of ways. While
the data can be interpreted in ways that canseemlimitless,afewpracticalexamplesofdata
analysis can include measuring trafficcontributions from non-branded keywords aswell as total revenues generated from searchenginetraffic.In addition to having access to Google‟s real-time analytics software, we will also generate“push”reportsthatwillbeemailedtoyouonamonthlybasis.Thepushemailwillincludealltheroll up data that is important to your businessandhelpsyoumakesmartmarketingdecisions.
In addition to having access to Google‟s real-time analytics software, we will also generate“push”reportsthatwillbeemailedtoyouonamonthlybasis.Thepushemailwill includeallofthe roll up data that is important to yourbusiness to help you make smart marketingdecisions.
We will also provide customized quarterlyreporting showing a competitive set rankinganalysis and progress towards your ongoingstrategy goals.Wewillmake recommendationsto improve your ranking as appropriate andimplement those recommendations (technicaland content updates). In addition we willoptimize your Google Places and Bing Locallistings and provide you with a linkingassessment strategy document to help youimplementalinkingstrategy.
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Alyssa Media Cipta, All Rights Reserved
SearchEngineOptimization
• InitialSEOresearchandanalysis,creationofstrategy,andimplementation• Real-timeWebAnalytics• ThirdmonthlySEOReporting
UpgradetoQuarterlyOnSiteSearch EngineOptimization–InadditiontothedeliverablesforAnnualOnSiteSEO,thefollowingareincluded:
• Placement(andoptimization)onGooglePlacesandBingLocal,ifapplicable• Quarterlyreportingincludingcompetitivesetrankinganalysisandongoing• Quarterly monitoring and re-optimization/refresh to ensure best ranking position, as
appropriate• Linkingassessmentstrategydocument
Copywriting and Search Engine (SEO) Planning Phase – This Phase runs in parallel with theDesignPhaseandtheBuildPhase.Basedonclient’sanswerstotheSEO-relatedquestionsintheWelcome Kit / Questionnaire and discussions in the Kickoff Meeting, AMC will research themarketandkeywordstooptimizetheSEOonyoursite.Thecopywillthenbeeditedusingthosekeywords. (NOTE: Upon live launch of the site, AMC’s SEOAnalystwill perform the final SEOsetupandensurethesitemapissetupwithsearchengines.)Deliverables:
• SEOStrategydocument–illustratescurrentSEOrankingsandrecommendskeywordsforoptimizingeachpage
• CompletedCopyGuide• SEOoptimizedcopy
ClientResponsibilities:
• AddcopytotheblankCopyGuideprovidebyAMC.• ApprovecompletedcopyintheCopyGuidedocument
BuildPhase–BasedontheapprovedSiteMap,designconcepts,andotherinformationgatheredduring prior phases, AMCwill build the site front-end framework and perform developer unittesting.MetaDatawillbesetuponeachpageforSEOpurposes.
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• ForMaintenancewebandSEOdiscussionwithdifferentcontract• Paymentfirstmonthstartwhencontractsign• Draftcontractwillbesendiftheproposalapproved• Accomodationandmealbyclient• Paymenteverymonth,withduedateaftercontractsign
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and
if we dont catch up, we’re in trouble.”
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Alyssa Media Cipta, All Rights Reserved
DigitalMarketingCampaigndetail:FBFanspageToaddcustomerwithourmarketingtargetwith/FBFanspagePromoteproductwithInstagramTargetcustomer : AdsproductandWebsiteBrandingwithtargetingaudience,aroundof4500audienceNewslettersTargetcustomer : 6000until10000mailAutomaticallysearchkeywordwithsimilarcontentourproduct,andpromoourproduct(withlocation,keyword)GoogleSEOTargetcustomer : PageonewithcustomkeywordSimilarkeywordtowebsiteReportAnalyticReportingWebactivitytoanalyzeandreachpotentialtarget93percentofpeopleactiveonlinefullyexpectcompaniestobepresentinsocialspacesandbewillingtohaveaconversationwiththem.However,ascompaniesandorganizationsfeeltheirwaywiththisnewmediumtherehavebeensomehigh-profilemisstepsinthefieldofonlinePRandsocialmediaandit`svitalthateveryPRagencyandin-housepractitionerlearnthenewrulesofonlinePRsothattheycancorrectlyinvolvetheirclientsandcompaniesintheonlineconversationandbeabletomeasurethesuccessofthesesocialmediaactivities.
2. DIGITAL MARKETING
Social Media Promotion, Brand Image
“Howdoyouknowifyou'redoingitright?Asocialmediaauditreviewsyourcurrentactionsandhighlights
opportunitiesandpossiblepitfalls.Areyoutakingadvantageofthenew
featuresavailableinFacebook?Areyouremployeesreallyengagingin
conversationsoraretheyusingsocialmediaasabroadcastchannel?Everybusinessneedstotakea
strategicapproachtoincorporatingsocialmediaintotheirPRand
marketingplans.DoyouhaveaTwitterfeedandaFacebookpage,butyou'renotquitesurewhattodowith
them,orhowtomeasureyourresults?”
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Alyssa Media Cipta, All Rights Reserved
Ourteamofdedicatedengineers,marketers,designers,productspecialistsandcustomerserviceprofessionalsworkstirelesslyforourcustomers.TeamSproutalsoboastsaquirkyandculturallydiversecombinationofpersonalcharacteristicsandinterests.Weuse“natural”tools(socialmediamanagement),toincreaseandpromoteclienthotelproduct.Createbacklink,increasefollowerclientintwitter,strategichowtomakebrandimagewithsocialmedialiketwitter,facebook,instagramandetc.
.
“We want to know what consumers are looking for, what their values are, and how can we meet their
needs. It’s not just about Big Data; it’s about translating that into the truth.”
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Alyssa Media Cipta, All Rights Reserved
3.1DomainHosting:PriceDomainHosting : Rp.3,500,000/yearsSpace : UnlimitedDescription : Includedomainregistration- Minimumpayment6month- Unlimitedemailservice,freesettingemail,USDallasServer- Passwordforcpanel
3.2WebDesignPriceDomainHosting : Rp.35,000,000Services : Unlimitedpage,responsive,backendadministratorw/CMSDescription : - Googleregistration,SEO(SearchEngineOptimized)standard- Reportinganalyticwebsitefreeforthreemonth- Keywordwebsite
3.2DigitalMarketingPriceDomainHosting : Rp.8,500,000/monthServices : Unlimitedpage,responsive,backendadministratorw/CMSDescription : - Googleregistration,SEOreportingandanalyst,GoogleBusiness- SocialMediapromotion(FBFanspage,Instagram)- Newsletter- VideoBlogging
3. BUDGET PLAN
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Alyssa Media Cipta, All Rights Reserved
WebDesignandDigitalMarketing
ProjectName:SebastianGunawan,FashionDesignerWebDesign
ProjectName:JogloGroup,Properti,HotelandRestaurantWebDesign
ProjectName:PuspamayaHotel,HotelWebsiteWebDesign
ProjectName:ParagonbizHotelKarawaci,HotelWebsiteWebDesignDigitalMarketing
ProjectName:WikiWikiWok,WIKARealty,FoodCourtWebDesignDigitalMarketing
4. WHAT WE DO
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Alyssa Media Cipta, All Rights Reserved
ProjectName:KLUBTAMANSARI,WIKARealty,SportClubWebDesignDigitalMarketing
ProjectName:PTAPMS,DistributorOilMobil1inKalimantanWebDesignDigitalMarketing
ProjectName:ADITYAMANSION,ApartmentWebsiteWebDesignDigitalMarketing
ProjectName:CRECOCONSULTING,FinanceConsultantWebDesignDigitalMarketing
ProjectName:NationalTourismProfessionalBoardIndonesia,WebTourismIndonesiaWebDesignDigitalMarketing
ProjectName:EASTCBD,BusinessDistrictWebsiteWebDesign
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Alyssa Media Cipta, All Rights Reserved
ProjectName:SAMALICATERING,CateringWebsiteWebDesign
ProjectName:MABAIndonesia,PropertyCompanyWebDesign
ProjectName:NIFARROPARK,ApartmentWebsiteWebDesign
ProjectName:YKKPUSRI,OrganizationWebsiteWebDesignDigitalMarketing
ProjectName:LSPPARIWISATA,TrainingforTourismWebDesignDigitalMarketing
ProjectName:NYLANDHOTELBandung,HotelWebsiteWebDesign
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Alyssa Media Cipta, All Rights Reserved
Web Consultant | Search Engine Optimized | Design Graphic | Domain Hosting | IT Solution |
|Workshop:Jl.CinereRaya,PesonaCinereResidences,blok.J11,Jak-Sel|
|Mobile:08111980444|
Mailfor:[email protected]