it outsourcing from norway to india. presentation held for the norway india chamber of commerce and...

NAMASTENICCI meeting 7th march 2013

The typical Indian greeting NAMASTE

(C) 2013 Trond Skundberg & Karsten Eskelund

Norway VS. India-Traffic jam


Norway VS. India-Wild celebration


Norway VS. India-Roaming around on a scooter


Trond Skundberg -Started outsourcing to India in 1999

-Specializing in web- and mobile apps

-Partner in Devant Digital Media, Pune

-Lived in India one year with my family

-Visiting India 4 times each year

-India blogger www.myfantasticindia.com

Trying to blend in with the locals…


Karsten Eskelund -Have lived and worked in India for more than two years

-Responsible for handling the communication between Norwegian and Indian project members

-Managing multicultural teams in day-to-day projects

-Given a number of lections about cultural understanding

Karsten in India


IT outsourcing to India

Why?-Cost saving-Access to expertise-Flexibility

What?-Development (programming)-Maintenence -Support-Business process (BPO)


Different models

-Project offshore outsourcing (offshoring)-Staffing (dedicated team)-Company setup in India (offshore insourcing)-Mixed model


Differences between Norway and India


Culture – like an onion, has different layers“Practices” are the most noticeable element cutting across the different abstract layers

Rituals

Heroes

Symbols

Practices

Values


Offshore

?

Observational level: the doing• Dress• Skin colour• Punctuality• Language

• Laws & customs• Institutions• Rituals• Methods

Cognitive level: the thinking• Norms• Roles• Ideologies• Beliefs

• Thinking• Habits• Interpretation• Attitudes

Emotional level: the feeling• Values• Attitudes• Tastes• Desires

• Assumptions• Expectations• Myths• Mental programming

To better understand culture and decode certain behaviors, the iceberg model can be helpful


Only 10% of an iceberg is seen – most of it is hiding below the surface. It’s the same with culture!

What does Indians think about Norway?


Norglish and Hindglish• Norwegians and Indians will use the English language different. This is a source for confusion

• Examples– If someone say “bike”, the Norwegian will think about this:

– While the Indian will think about this:

• If a Norwegian don’t know what English word to use, the person might assume that it is the same as in Norwegian

• Examples– “registrere en sak” – “register a case” – “raise a ticket”


http://bikes.88000.org/r?12

Business


Typical gap building factors

No need of trying to fill the gap – we have to bridge it.


Some cases


Alpha+Cloud based system for documentation and control. (web, smartphone, mobile apps)

Model: staffing (dedicated programmers)

The client says: ”…a fantastic cooperation…”

Why so successful?-The client knows exactly what they need, they document it extremly well, and is great in communicating with our PL in Pune.

Finne bilde


DNB Næringseiendom

All consulting and design done in Oslo.Developement and maintenence in India.

Complete web publishing system for presenting their commercial property on web, on Finn.no and iPhone/iPad app.

Advanced integration with Google maps. Finne bilde


Devant Digital MediaCompany set up in Pune specializing in web-and mobile app development.

Slogan: ”Scandinavian design – Indian technology”

Some clients:Det norske travselskapetDnb NæringseiendomDet norske teatret Valdres.noHighland LodgeEiendomssparCocktail SlippersAntra


Devant Digital MediaSome of the work done for clients


Devant Digital MediaCelebrating 10 years in India – 10.10.2010


Actioncenter -Web publishing, social media work, Scandinavain Quality assurance.

-Company house in Goa to to attract and spoil Scandinavian consultants and partners.


Hints & discussions


Communication


What is a fair price?


The importance of knowing the pyramid in India

Vice Presi-dent

Principal

Managing Consultant

Senior Consultant

Consultant

Vice Presi-dent

Director

Associate Director

Senior Manager

Manager

Senior Consultant 2

Senior Consultant 1

Consultant

Associate Consultant

Senior Vice President


TimeIn Linear time culture

• Deadline are taken very seriously

• Time is structured, sequential and linear

• Events are taken one at a time

• People plan things in great detail and are very punctual.

Expandable time culture

• Consider time commitments to be achieved only if possible

• Time is unlimited or simultaneous

• Time is fluid, elastic

• Delays are less important

How do you handle this difference?


Different attitudes towards time becomes obvious in business meetingsAttention diagram for business meetings

Time

High

Low

Attention

Western cultures India


The difference between deliver according to expectations and deliver according to a specification


How to measure progress


The key is not to change but to be able to adapt

Is about building bridges and using adapters – not changing values

Is about curiosity and flexibility

Most importantly, is about mutual Trust and Respect


Align your organization to the sourcing strategy

IT Operations Development

IT

Business intelligence

Business solution,

Integration and Development

Core application maintenance

Back office and infrastructure

IT

Global sourcing

IT strategy


Recommended books


Noen online grupper Facebook: ”Norsk i India” LinkedIn: ”Skandinav i India”


Follow us…Stay in touch.

Karsten EskelundBlogg: nor2ind.wordpress.com Twitter: @keskelunEmail: [email protected]

Trond SkundbergBlogg: myfantasticindia.com Twitter: @trondskundbergEmail: [email protected]


it outsourcing from norway to india. presentation held for the norway india chamber of commerce and...

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