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It Starts with an Idea: Making Innovation HappenSession 306, February 21, 2017

Rebecca Kaul, Chief Innovation Officer

Dan Shoenthal, Executive Director, Innovation

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Speaker introductions

Rebecca Kaul, MISM, MBAChief Innovation Officer

and

Dan Shoenthal, MSExecutive Director, Innovation Center

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No conflict of interest

Rebecca Kaul, MISM, MBA has no real or apparent conflicts of interest to

report.

Dan Shoenthal, MS has no real or apparent conflicts of interest to report.

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1. Learning Objectives and Essential Conversation Format

2. The HIMSS Value STEPS™ Framework

3. Conversation Starters and Discussions

a. Cultural Strategies to Drive Innovation

b. Criteria to Assess Fit of an Idea

c. Transforming an Idea into Reality

4. Value Delivery

5. Continuing the Conversation

Agenda

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Learning objectives• Recognize innovators within your organization

• Evaluate the "fit" of an innovator's idea

• Construct a pathway for an idea

• 1/3 presentation, 2/3 conversation, three sections follow learning objectives

• Be open, quickly share what would be useful to others, learn from the room

• This is the beginning, conversation should not end when this session does

Essential conversation format

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The Value STEPS™

Innovation done well can address all aspects of the framework by:

• Increasing Satisfaction

• Creating new Treatments

• Ensuring secure Electronic data

• Enhancing Patient engagement

• Realizing Savings and sparking additional revenue opportunities

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1. Decide who you are

and who you are not

2. Identify differentiators

3. Establish a strategy

4. Create an engagement

framework and governance

model

5. Determine how you are

going to measure success

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• Pride of ownership

• Alignment of incentives

• Regulatory changes squeezing resources

• State of technology in healthcare

• Historical experiences with technology

• Short term results desired

• Cannot do everything

The innovation challenge

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Talk about an example of a cultural

challenge in your organization and

a strategy to address it.

Capture the “best” challenge and

strategy pair that arose.

What are your challenges?

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Driving a culture of innovation• Understand your organization

and past dynamics

• Don’t get caught in “death

by committee”

• Manage expectations and risk

• Establish executive support

• Cultivate grass roots efforts

• Recognize innovators

• Engage champions

• Deliver value!

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Creating a greenhouse for ideasCREATE CAPABILITIES TO ACCELERATE IDEAS

Generate

and evaluate

opportunities

Partner with

innovators,

corporate partners

and investors

Establish a

national presence

for thought

leadership

Support business

analysis and

investments

Create

measurable

value

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Pick a neighbor and swap at least one

criteria measure your organization

uses to asses the fit of new ideas.

Please capture this information.

How do you identify innovative ideas?

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Questions to assess “fit”

Who is the champion?

What is the value to the patient and institution?

Are you in a position to execute on a solution?

Is it differentiated and difficult to replicate?

How will it be funded?

Does it address a market need?

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Transforming an idea into realityMake innovation understandable and tangible so that engagement is easy.

GENERATE• Internal

• External

Pipeline

ASSESS• Criteria

• Diligence

Partnership

DEVELOP• Product

• Value

Business

MONITOR• Manage

• Guidance

Evolve

COMMERCIALIZE• Royalty

• Equity

Revenue

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How will you deliver innovation?

Work on your own…

List the top three shifts you need

to make to create a successful

pathway for innovation inside

your organization.

Please write them down and leave

them at your seat.

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VALUE: THE HEART OF INNOVATION

• Sustainable model requires measurable gains

• Quick wins ignite the program

• Long term transformational initiatives

create the future you are looking for

• Value driven initiatives, not shiny objects

• Technology is an enabler, not the centerpiece

• Resistance is natural and a sign of success

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Value: MD Anderson Virtual Second Opinion

Increase satisfaction

through increased

access

Increase the number

of patients we can care for

Reduce unsecure

methods of communication

Increase engagement

through virtual access

Increase saving by optimizing resource

utilization

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Continuing the conversation

• Email us at innovation@mdanderson.org

• linkedin.com/in/rebeccakaul & linkedin.com/in/danshoenthal

• Check out the HIMSS Innovation Pathways Maturity Model

or email innovation@himss.org

• Help build a collaborative innovation ecosystem by asking for contact

information from those around you who mentioned something interesting

• Be open to sharing successes and struggles of your innovation process,

organizational support, and funding journeys with others