it takes a village to raise a cupcake brand
DESCRIPTION
Interactivity Digital Presentation by Mari LuangrathTRANSCRIPT
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MARI (LIKE SAFARI)CEO & FOUNDER, FOILED INC.
TO RAISE A CUPCAKE BRANDIT TAKES A VILLAGE
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EVERY JESSE NEEDS A ZACK
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How can we be like Zack?
1. SHOW THAT WE care.
2. REPEAT.
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TT
We Care
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
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SHOW THAT WE careBE RESPONSIVE.
NO MATTER WHAT.•Respond to Tweets•Respond to Facebook•Respond to e-mails•Respond to blog posts•Respond to Pinterest pins•Respond to press writeups•Respond to Google+ shares•Respond to Yelp reviews
BE PROACTIVE.NO MATTER WHAT.
•Proactive customer care•Proactive shout-outs•Proactive follow-up calls•Proactive “we messed up!”•Proactive crowdsourcing•Proactive sharing others’ news•Proactive gratitude•Proactive genuine compliments
Make it about them.
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SALES, YEAR 1
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PARTIAL CLIENT LIST, YEAR 1
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The staff is attentive and makes you feel like you’ve been friends since high school cheerleading tryouts!
-VERONICA P., MCDONALD’S CORPORATE
I attended Foiled Cupcakes’ anniversary party and I just can’t get over the company culture – they truly care about their customers. Fantastic!
- PAMELA V., NATIONAL ASSOCIATION OF REALTORS
Foiled’s service was second to none from start to finish, and I will order again based on that.
- NORA D., CHICAGO CUBS