it transformation mit aws · © 2018, amazon web services, inc. or its affiliates. all rights...

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential

Dino Schmid

Partner Development Manager, WWPS

IT Transformation mit AWSVorteile für Ihre Geschäftsziele & Praxisbeispiele

© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential

What are your business goals?

Grow new

revenue streamsLower business riskImprove operational and

financial efficiency

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

How to reach your business goals with AWS

Gain faster,

deeper insights

with

analytics

Ensure security,

compliance and

resiliency

Adopt modern

application

development

practices

Organize for

speed and

agility

Migrate and

free-up

resources

Bridge skills and

experience gaps

rapidly

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Migrate and free-up

resources


Reduce infrastructure costs

Use existing staff for higher-value work

Create momentum to grow new skills and processes

Invent and iterate with flexible resources

Migrate and free-up IT resources


Cost savings improve through optimizations

On-

Premises

Lift & Shift Instance

Right-Sizing

Improved

Elasticity

Measure,

Monitor,

Improve

Optimized

EC2

Storage

Optimization

Serverless

Architecture

Managed

Services

True AWS

Optimized

True TCO

comparison

Typical TCO comparison


Moved 90% of data volumes to AWS and elevated security,

compliance and resilience of stock trade validations

Migrated from private cloud to AWS and reduced time to

market for new features on flagship credit scoring product

Migration business outcomes

On-premises data center couldn’t scale to meet data growth

from IoT sensors, now they have unlimited data growth

Consolidated 56 datacenters to 6 and saved over $100M

in avoided capital over three years


Modern application

development

practices


9

Architecture evolution

Monolithic applicationDoes everything

Shared release pipeline

Rigid scaling

High impact of change

Hard to adopt new technologies

MicroservicesDoes one thing

Independent deployments

Independent scaling

Small impact of change

Choice of technology

When the impact of change is small, release velocity can increase


developed innovative new features in one day instead of weeks

cut processing time from 36 hours to 10 seconds

releases over 50+ deployments per hour

created a stock trade validation system in 3 months

Create more secure, reliable and scalable applications faster

Culture of innovation Faster, deeper insights AI


Ensure security and

resiliency


Elevate your security with AWS

Scale with superior

visibility and control

Highest standards for privacy

and data security

Largest network of security

partners and solutions

Inherit global security

and compliance controls

Automate with comprehensive,

integrated security services


Customer

AWS

AWS is responsible for

security of the cloud

Customer is responsible for

security in the cloud

Customer data

Platform, applications, identity, & access management

Operating system, network, & firewall configuration

Client-side data encryption &

data integrity authentication

Server-side encryption

(file system &/or data)

Network traffic protection

(encryption/integrity/identity)

Compute Storage Database Networking

Edge

locations

Regions

Availability Zones

AWS Global

Infrastructure

Share your security responsibility with AWS


Region & Number of

Availability Zones

Announced Regions

Bahrain, Cape Town, Jakarta, and Milan

Scale globally with resilience in every regionThe largest global foot print consistently built with a multi-AZ and multi-datacenter design

AWS Availability Zone (AZ)AWS Region

A Region is a physical location

in the world where we have

multiple Availability Zones.

Availability Zones consist of one

or more discrete data centers,

each with redundant power,

networking, and connectivity,

housed in separate facilities.

Transit

Transit AZ

AZ

AZ

AZ

Datacenter Datacenter

Datacenter


Went from 3–4 weeks

for server hardening

to 3–4 minutes

Financial industry regulatory authority

“We determined that security in AWS is

superior to our on-premises data center

across several dimensions, including patching,

encryption, auditing and logging,

entitlements, and compliance.”

- John Brady, CISO FINRA

Processes approximately

6 terabytes of data

and 37 billion records

on an average day

Looks for fraud, abuse, and

insider trading over nearly

6 billion shares traded in U.S.

equities markets every day

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

The AWS Cloud Platform

Technical &

Business SupportAWS Marketplace

7 SERVICES

Analytics

11 SERVICES

IoT

11 SERVICES

Machine

Learning

20 SERVICES

Core

Services

5 SERVICES

Management

Tools

8 SERVICES

DevOps

11 SERVICES

Blockchain

2 SERVICES

Mobile

Services

8 SERVICES

App

Services

5 SERVICES

Infrastructure

7 SERVICES

Enterprise Apps

9 SERVICES

Migration

7 SERVICES

Security &

Compliance

19 SERVICES

9 SERVICES


Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Raj Bala, Bob Gill, Dennis Smith, David Wright, July 2019. ID

G00365830. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology

users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research

organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this

research, including any warranties of merchantability or fitness for a particular purpose. The Gartner logo is a trademark and service mark

of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved.

AWS recognized as

a Cloud Leader for the

9th consecutive year

COMPLETENESS OF VISION As of July 2019 @ Gartner, Inc.

AB

ILIT

Y T

O E

XE

CU

TE

Figure 1. Magic Quadrant for Cloud Infrastructure as a Service, Worldwide


Industry leaders are building on AWS

© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential+66%

US ER

ENG A G EM ENT

ONL I NE

C ONV ER S I ON

+10%

ONL I NE

UPS EL L

+1,198€

“Using the real-time solution from

ZeroLight and stability and scalability

of AWS, we’ve begun successfully

rolling out a 3D configuration system

around the world for Audi customers.

In every scenario, the solution works

very well. That’s a huge success.”

—Thomas Orenz,

Audi Visualization Engine, Audi AG

Engaging customers to increase conversion


AWS Case Study https://www.dfl.de/de/aktuelles/amazon-web-services-wird-offizieller-technologie-provider-der-dfl/

Use Case: Analytics; Compute; Database; Machine Learning; Media Services; Mobile; Serverless; Storage; Websites/Web Apps


AWS Case Study https://www.dfl.de/de/aktuelles/amazon-web-services-wird-offizieller-technologie-provider-der-dfl/

AWS Categories and Services: Analytics; Amazon Kinesis; Compute; Amazon EC2; Containers/Microservices; Amazon DocumentDB; Amazon RDS; Machine Learning; Amazon SageMaker; Amazon Rekognition; Amazon Rekognition Video; Amazon Personalize; Media Services; AWS Elemental Live; AWS Elemental MediaConvert; Serverless; Storage; Amazon Simple Storage Service (S3)

The Opportunity: Data is at the core of DFL's future innovation strategy. Their current broadcast infrastructure, consisting of 16-20 HD cameras per stadium, allows them to collect 3.5 million data points in every single match. DFL reached out to AWS to unleash the full potential of this data and innovate the football viewing experience. With an estimated reach of 3B+ fans, soccer is the world's most popular sport across the globe. This extraordinary popularity has the potential to drive AWS awareness globally.

The Solution: We have closed a league-level deal that will establish AWS and DFL as public partners. Starting Jan 13th, DFL will be a public customer reference with AWS as exclusive provider of Cloud Computing, AI/ML and Business Analytics. The parties have jointly developed a product roadmap with multiple technically complex projects such as (1) new AI/ML-enabled “Powered-by-AWS” statistics, that will be integrated in DFL’s global broadcast feed as well as their broader media assets, (2) a personalized “MyBundesliga” fan experience and (3) an AI/ML-enriched media archive. Further projects have already been identified and will be evaluated throughout the course of the partnership.


Thank You

it transformation mit aws · © 2018, amazon web services, inc. or its affiliates. all rights...

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