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Page 1: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

Page 2: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

Page 3: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

Senna becomes a great personality because…

..he became a living example of dedication and success. The Institute that has his name carries important social action in Brazil.

Page 4: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

Infance On March 21, 1960 a boy was born in the

northern city of Sao Paulo.

Son of a family owed an automotive components company, a distributor of

beverages and cattle ranches.

Thus began the history of Ayrton Senna da Silva.

It was a very focused kid. He was very hyperactive, the school was not his forte.

He lived in the midst of des car early.His father built his first kart with impressive 1hp.

Senna wanted to be like his hero of formula 1: Jim Clark.

His father promised to give a real kart

when completed 10 years old.

Page 7: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

KART

Page 8: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

Officially began competind in karting events at thirteen.

After finishing as runner-up on several occasions, in 1977 won the South American Championship Kart and also in 1978 and 1980.

It was Brazilian kart champion in 1977, 1978 and 1980.

Page 9: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

In 1981 he went to the British Formula Ford where he won 11 of 19 races.

He won the championships in anticipation European and British Formula Ford(1982).

It became British Formula 3 champion (1983), with nine consecutive victories, aworld record.

Page 10: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

Page 11: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

Senna joined the Toleman Formula 1 team in 1984.

Page 12: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

• In 1982 he was at Lotus, where the team played three seasons and won his first big-prize.

Page 13: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

Hired by McLaren (1988), Senna won his first world championship.

In 1989 he was runner-up behind Frenchman Alain Prost, his teammate.

And he won in both 1990 and 1991 seasons.

Page 14: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

It was called "Rain King" by the ability to drive on wet and "Mr. Monaco" for his five consecutive wins in this circuit.

Page 15: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

Williams in 1994 was his last team, and that same year suffered a fatal accident in F1.

Page 16: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

Senna died when crashing into a wall of protection to 300km / h, the curve Tamborello, the seventh lap of the San Marino Grand Prix at Imola, Italy.

Page 17: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

Ayrton Senna Institute

Page 18: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

The Ayrton Senna Institute is a nonprofit organization that researches andproduces knowledge to improve the quality of education on a large scale.

Founded in 1994 by desire of Ayrton Senna Formula 1, the Institute works to develop the potential of new generations, helping students succeed in school and citizens be able to respond to professional requirements, economic, and cultural policies of the 21st century .

Every year the Instituto Ayrton Senna enables 60,000 educators and their programs directly benefit about 2 million students in over 1,300 municipalities in different regions of Brazil.

Page 19: It was a very focused kid. He was very hyperactive, the school was not his forte. He lived in the midst of des car early. His father built his first

Financed with own funds, donations and partnerships with the private sector, the Institute offers process management services that include diagnosis and educational planning, training of managers and educators, development of educational solutions and innovative technology.

The striking results of its technologies and successful practices make the Institute a reference for the elaboration of public politics.

Recognized by the production and dissemination of knowledge and solutions for human development, the Ayrton Senna Institute integrates, since 2004, the network of UNESCO Chairs in the world.