ITALIAN HERITAGE

PALAZZO SACCONI Montalto delle Marche, Italy

Fran Kruc Mob: +44 7710 7432710

Email: fk.cocoon@gmail.com

www.cocoonsacconi.com

Catalysts for our brand

On our customers/investors motivation for ownership:

“…feel nurtured and nourished in a natural way”

On what we do:

“...bring heritage back to life in a bright and wholesome way”

Cocoon Sacconi‟s brand values

The Cocoon brand takes its personality from the heritage of Palazzo Sacconi and its desire to reinvent this magnificent building in a positive, natural transformation for „like minds‟ to enjoy for many generations.

Brand/personality values include:

Open Refreshing

Noble Delighting

Authentic Simplicity

Creative Artistic

Tranquil Natural

Confident Trustworthy

Collaborative Nurturing

Quality Natural

Palazzo Sacconi purchasers

Our market will be authenticity seekers. People who choose to own a

Sacconi apartment want authentic experiences.

To deliver this, we work in partnership with local technicians and crafts-

people who understand the story behind their heritage, and with

organisations who share our values.

Where possible, we will use locally-sourced, natural products.

Le Marche – Italy all in one region

Palazzo Sacconi holds a dominant position in Montalto delle Marche,

one of the many medieval hill-top towns of the unspoilt Marche

region.

Bordering Tuscany and Umbria to the west and the Adriatic to the east,

the Marche region is renowned for its excellence and has become

tagged „Italy all in one region‟ for its amazing, eclectic landscape as

well as its cultural diversity.

The Marche region is growing in popularity and expected to follow the

growth trends of Tuscany and Umbria however, thanks to its culture

and topography, Marche is likely to retain its natural attraction –

authenticity.

Famous people from le Marche

Raphael (1483-1520) – high Renaissance painter whose final resting place is in the Pantheon in Rome.

Gioachino Rossini (1792-1868) – world famous composer of operas like The Barber of Seville and Cinderella

Giacomo Leopardi (1798-1837) – Italy‟s greatest lyric poet and famous works included Monti Azzurri

Benjamin Gigli (1890-1957) – celebrated tenor from Recanati.

Maria Montessori (1870-1952) – first Italian woman to gain a medical degree; educator and humanitarian

Mario Giacomelli (1925-2000) – photographer famed for putting le March eon the map

Valentino Rossi (1979) – charismatic personality and MotoGP motorcycle champion from Pesaro

Pope Sixtus V (1520-1590) – born in Montalto delle Marche ….and ….

Cardinal Carlo Sacconi – originally designed Palazzo Sacconi …. and ….

Count Giuseppe Sacconi (1891-1902)

Born in Montalto, the young Sacconi‟s extraordinary creative skills were spotted by the architect Giovan Baptist Carducci who sent Sacconi to the Academy in Rome to train in „painting, sculpture and architecture‟.

Famous for designing the huge marble monument to Vittorio Emanuele II in Piazza Venezia, Rome – though it was finished after his death, and in marble from Brescia rather than local travertine which Sacconi wanted.

He is appreciated for his work as supervisor of monuments in Umbria and Marche and for his many significant restoration projects including the Holy House in the Basilica at Loreto and the San Franciscan church in Force.

Giuseppe Sacconi is remembered for his brilliance in restoring ancient monuments to their original brightness.

Palazzo Sacconi

Originally designed by his uncle, Cardinal Carlo Sacconi, Giuseppe

Sacconi modified Palazzo Sacconi as a huge grain store on 4 floors.

Palazzo Sacconi owns a dominating position in the hill-top medieval

town of Montalto delle Marche; north facing (so that sunlight doesn‟t

damage the grain) with views west to the Sibillini mountains, north

across the Marche landscape and east to the Adriatic Sea.

Palazzo Sacconi is a heritage property in the centre of Montalto and just

a few steps from the main Piazza with impressive cathedral, shops,

cafes and other heritage buildings. In the small Piazza behind the

palace is a monument to Count Giuseppe Sacconi.

Palazzo Sacconi – Axonometric Projection

19/10/2011

Let‟s take you there …

“As you approach Montalto you are aware of the grand sky and the looming mountains in

the background -- some still covered with leftover snows of springtime.

The road curves right and left and, if you have time to enjoy the view, you notice the

amazing array of spring flowers covering the sides of the hill you are climbing.

Early May in the Marche...crisp mornings...tons of beautiful wild flowers...a warm and

caressing sun... and a very blue Adriatic behind you.

And, suddenly, you turn the corner and this fantastic building appears on the side of the road

-- majestic, ponderous, massive and yet elegant in a curious way, with specific access

routes to each level of the building branching off from the main road.

Palazzo Sacconi was never a palace in the children's story sort of meaning. There was no sleeping beauty and no Prince Charming in this wheat-storing grange.

And, yet, it IS a palace, if you think of its place in the life of the town and of the talented man and family which created it.

When the heavy wooden doors open onto a jaw-dropping hall of arches you cannot help but see in your mind's eye the people hurrying back and forth from wheat laden carts to storage chambers.

The space is filled with the long-gone tumult and excitement of families, kids, chickens and wheat merchants negotiating prices. .. and yet it is silent and waiting.

As you peek through the grand windows or the slits in the wall you can't help but admire the

imagination and courage of Sacconi in conceiving this most utilitarian building to be

beautiful and inspiring, merging the view of the mountains, the sea and the town in a

glorious symphony of honey-coloured stones, spacious halls and rooms, an incredible

inner garden (with weeds now but soon to be transformed) and the most magnificent

sense of grandeur and freedom from the upper level.

A new future for this soaring building is just around the corner.”

Cocoon Sacconi‟s plans

Cocoon Sacconi owns Palazzo Sacconi and has acquired planning

permissions to convert the property into residential and commercial

use – their plans are to create a community of c. 21 bespoke

apartments on 3 residential floors with access to special ground floor

facilities including health & leisure, concierge and work/social space

(library, etc).

As a heritage property, it will be important to honour the uniqueness of

the Sacconi‟s design and, as far as possible, to echo its original

reason for being.

The design components

1. The ground floor facilities a) Health & fitness

b) Concierge

c) Business & social

2. The apartments (first, second and top/third floors)

3. The internal common areas (corridors, etc)

4. The top floor gardens and driveways

5. The exterior of the building

Current condition

19/10/2011 21

Development plans Concierge, pool and gym illustrations

Ground floor will provide shared facilities: • Concierge service – transport, event booking, language learning, cleaning • Health & leisure facilities – pool, Jacuzzi, sauna, gym, consultation rooms • Business area – internet and equipment, meeting and event rooms • Social area – library, refreshments

Development plans Apartment/suite illustrations

19/10/2011 22

Current condition

Floors 1-3 will provide bespoke residential apartments ranging from 80 to 265 sqm • Plans include the addition of a mezzanine floor in each apartment • Apartment sizes range from 80 – 250 sqm (including mezzanine) and from €2645 –

5300 psm (depending on floor and position) • Top floor apartments have direct access to the walled gardens • Ownership includes the right to use all common & shared areas

Key to the design

It will be important to create flow and continuity both internally and externally, perhaps

echoing a theme that can be felt, seen, heard or smelt (even a subtle-influence)

throughout.

The building has a utilitarian history, it was a working environment not a residential palace.

The structure is solid, safe and statuesque and the development will include sustainable

energy sources to promote its natural self-sufficiency.

There are a number of special features in the building, e.g. architectural detail (windows),

massive doors (central ground floor and top floor to the garden), private balcony on east

side of top floor, vaulted ceilings on the ground floor, pillars and stairwell on far left

section (ground, 1st and 2nd floors), secret passageway connecting the property to the

ex-monks‟ palace behind, a recently discovered vaulted ceiling to the rear of the

second floor.

More discoveries are likely as the construction work progresses. Some apartments will contain

special features. All will have original cotto flooring and stone-work (with appropriate

noise and heating insulation).

Proposition components

Secret: We know privacy is hugely important to our market. „Secret‟ is also a central attribute of all luxury brands as it suggests something that is scarce and aspirational.

Magical: Our purchasers desire Palazzo Sacconi as an escape from their regular lives into somewhere altogether more magical.

Majestic: The word suggests stately, splendid and dignified. On the top floor, with its 360° position, there is a sense of being „king of all you survey‟.

Elemental: The design should create a sense of „feeling „at one with the elements‟ throughout the building. On the top floor, there‟s further scope to exploit the naturalness of the setting – the gardens (earth), the fountain and well (water), the wind (air), and the stars (fire)

Some info re our plans

• Utility areas – kitchens, bathrooms, storage – will be at the rear of the apartments so that

maximum light is in the living space

• Mezzanine floors (max size is 30% of main floor space) currently identified as the night

area – bedroom(s) with en suite facilities

• Apartments currently planned on each floor:

– 2 x double-window width(6 in total)

– 4 x single-window width (12 in total)

– 1 x central-window width (3 in total)

• Only the 6„end‟ apartments (2 on each floor) have side window aspects

• 15 apartments (5 on each of 1st and 2nd floors) only have 1 main window (to the front and

facing north)

• Sustainable energy (to generate electricity) will be included in the construction

Design challenges

External space – having a central town position rarely includes external

land or gardens. Luckily, we have 2 driveways (first floor and top

floor) which can be transformed into terraced gardens, as well as the

top floor walled gardens (c. 600 sqm) including a hidden garden with

heritage fountain and well. Only the top floor has direct access to

the walled gardens.

Limited light – heritage protection means that we cannot add windows,

roof terraces, balconies, etc. Therefore, the only natural light into

each apartment will be from existing windows. The building faces to

the north. The third/top floor has some sky-light windows in the roof.

Built into the side of the hill, only the top floor has 360° light. The

architectural design will include ways of bringing light down from the

top floor.

Some of our thoughts re design

• Bringing the outside in, and the inside out – star-gazing from bed (top floor) or garden

• Secret garden – the smaller garden with heritage fountain and well

• Huge keys to unlock the magical door (main entrance / apartments)

• Create as much light as possible – use materials that reflect light

• Adding features to impress or exaggerate, e.g. over-sized doors

• Keep gardens natural and not overly manicured – like it‟s been there for generations

• Sustainability – creative ways to grow produce (e.g. up the rear wall?); repair the well

• Displays – photo archive prints and artefacts; Palazzo Sacconi‟s transformation

• Furniture, fittings, fabrics – natural, raw, hand-made; honour the building‟s utilitarian history

• Add colour & interest with unique Italian pieces, e.g. wall art, rugs, objects, etc.

• Reflect or use „grain‟ or produce through the scheme

Second Floor

Ownership

Common Areas

Services

Lift - Stairs Passageway

EXAMPLE: 2nd floor highlighting Apartment 9 – 105 sqm in total

Ownership

Common Areas

Services

Ownership

Common Areas

Services

19/10/2011 29

Second Floor (mezanine level)

Ownership

Common Areas

Services

Lift - Stairs

EXAMPLE: 2nd floor highlighting Apartment 9 – mezzanine

Living Area (mezzanine)

Night Area

EXAMPLE: 2nd floor Apartment 9 – floor plans with one bedroom & en-suite

EXAMPLE: 3rd floor Apartment 17 (100 sqm total ) with 2 bedrooms & en-suites

Mezzanine (2 bedrooms) Main floor

Invitation to collaborate

We are seeking collaborators ,that fit with our aspiration for the transformation of Palazzo

Sacconi, to provide the material that may be used in our marketing campaigns as well as in

any show apartment(s).

For apartment design and furnishing, we will make the chosen collaborators part of our „turn key‟

package for purchasers to choose from.

For common areas (the ground floor facilities, gardens, access, etc.) remaining in company

ownership, we will work with the chosen collaborators to determine the business relationship.

Next steps:

Initial response

1. Determine the scope of your response: Interior Design and/or Furniture, Fixtures , Equipment

2. Identify the component parts of your response: per slide 19

3. Let us know what additional information you need, e.g. floor plans

Submission

1. Tell us about your company/brand and its fit with Cocoon‟s vision for Palazzo Sacconi and its purchasers

2. Give examples of similar projects, especially work with protected heritage property

3. Provide a taste, in text and illustrations, of your approach for design and/or chosen furniture, products

4. Indicate approximate pricing for services and/or products and payment terms

5. Submit your full response by 31st October 2011

“The region is quite exquisite. With this development Cocoon Sacconi brings the attributes of the region to the fore. I visited the project and could see the potential. The timeless features of this grand structure will be well served by this high standard development.”

Roisin Isaacs, Channel 4 Secret Millionaire 2009