it’s your business: talent and resources for digital pr ...€¦ · 02/02/2014 · paid media...
TRANSCRIPT
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IT’S YOUR BUSINESS: TALENT AND
RESOURCES FOR DIGITAL PR SUCCESS
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HELLO
@emilybuchanan Emily Buchanan Director of social engagement & brand mktg
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WHAT WE DO
RESEARCH AND INSIGHTS
INFLUENCER MARKETING
COMMUNITY MANAGEMENT
CONTENT CREATION
INTERACTIVE PRODUCTION
INNOVATION & TECHNOLOGY
PAID MEDIA PLANNING &
BUYING
SOCIAL CRISIS & ISSUES
MANAGEMENT ANALYTICS
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WHAT IT TAKES TO STAFF A FULL-SERVICE SOCIAL/DIGITAL TEAM
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NOT TO MENTION ALL OF THE FREELANCERS
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WHAT THE C-SUITE WANTS TO PAY FOR SOCIAL TALENT
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BUT THIS CAN HAPPEN WHEN AN INTERN RUNS YOUR CHANNELS
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JOB TITLES THAT DIDN’T EXIST 10 YEARS AGO
And more and more …
Social Media Consultant Community Manager Social Media Manager Digital PR/Social Media Specialist Social Channel Manager Social Video Producer Social Media Enthusiast Social Media Coordinator Communications Specialist-PR and Social Media PR and Social Media Coordinator Social Media Assistant Manager Social Engagement Specialist
Social Media Account Executive Director of PR and Social Media Account Manager Online PR and Social Media PR and Social Media Strategist Conversation Manager PR and Social Media Associate PR and Social Media Executive PR and Social Media Officer Director-PR and Social Media Personal Branding/Social Strategy Social Engagement Manager Content Manager Channel Specialist
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IT COSTS MONEY TO STAFF A DIGITAL/SOCIAL DREAM TEAM
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AND IT’S EASIER TO FIND SOCIAL TALENT IN THE MAJOR MARKETS
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1) How to do paid, owned AND earned social
2) Social consumer response and crisis & issues mgmt
3) Knowledge of the ins and outs of the major channels and platforms
4) Early adoption on emerging channels and platforms
5) Voracious appetite for pop culture, social trends and consumer insights
WHAT ANYONE WORKING IN SOCIAL NEEDS TO KNOW
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THE STRUCTURE THAT TYPICALLY WORKS BEST WHEN SOCIAL IS FULLY STAFFED IN-HOUSE
VP MARCOMMS
SENIOR SOCIAL MEDIA
MANAGER
COMMUNITY MANAGER
COMMUNITY MANAGER
SENIOR PR MANAGER
PR SPECIALIST
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THE STRUCTURE THAT TYPICALLY WORKS BEST WHEN HIRING AN AGENCY OR CONSULTANTS
IN-HOUSE: HEAD OF
MARCOMMS
AGENCY: SR SOCIAL
STRATEGIST
AGENCY: COMMUNITY
MANAGER
AGENCY: SOCIAL
ANALYTICS
AGENCY: SOCIAL
CREATIVE
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THANK YOU