itc limited
DESCRIPTION
just general idea about the Indian tobacco corporationTRANSCRIPT
INSTITUTE OF BUSINESS AND
COMPUTER STUDIES REGD NO: 0941333088
COMPANY : ITC
Satish Kumar Sahu
Indian Tobaco Corporation Company establish on 24th august 1910Product : Tobaco, foods, stationary.Chairman : Yogesh Chander DeveshwarDirector : K.VaidyanathCFO: Partho ChatterjeeTotal Revenue : $4.75 bnEmployees working : 25,000 (2009)Competitors : HUL and Palmolive.
C o m p a n y P r o f i l e
Aw
ard
s FICCI Outstanding Vision Corporate Triple Impact Award 2007
Sustainability Leadership Award 2007
Business Today Award for the Best Managed Company – Retail and Consumer Products
NDTV Profit Business Leadership Award for being the Best Food Company
S&P Environmental, Social and Corporate Governance
Asian CSR Award 2007 for Environmental Excellence
Corporate Social Responsibility Crown Award for Water Practices from UNESCO and Water Digest.
Corporate strategies
Vision: Sustain ITC position as one of India most valuable corporation through world class performance creating growing value for the Indian economy & the company’s stakeholder.
Mission: To enhance wealth generating capability of the enterprise in a globalizing environment, delivering spurious & sustainable stakeholder's value.
Strength: ITC mirage it traditional business to develop new brands for new segment it Diversification.
Company Products :-
Tag
Lin
e O
f ITC
Pro
du
ct
BINGO : No confusion great
combination MINTO FRESH:
LAILA KO JAB KARNA THA IMPRESS
TAB MAJNU NE KHAYA MINTO FRESH
CANDYMAN:KUCHBHI KARE GA FOR
CANDYMAN AASHIRVAAD
KHUSHIYAN CHUN CHUN KE SUNFEAST:
SPREAD THE SMILE MANGALDEEP:
ENSURING PURITY IN PRAYERS
Product Line of ITC ltd.PRODUCT
FMCG HOTELS
PAPER BOARD & PACKAGI
NG
AGRI BUSINESS
• Cigarettes
• Foods
• Matches
• Lifestyle Retailing
• Leaf tobacco
• E-cohupal
BCG model of ITC company
BCG analysis product :-
• DOGS:Low market shareHigh growth rate
ITC InfoTech• Cash cow
high market share low growth chances
FMCG – cigarettes
• Star:High market shareHigh growth chances
HotelPaper board and
packagingAgri.. Business
• Question mark :Low Market shareHigh Growth chances
FMCG others
SWOT Analysis of ITC
Strength• Location is highly
suitable.
• Management staff are to be very strictly focus in the market changes.
• No other brand is to be enter in to the market.
weakness
Company original business is tobacco and this is very harm full for society and premature death. Weak distribution
channel.Creates artificial
shortage of goods.
Opportunity
• ITC is moving into new and emerging sectors including Information Technology that supporting for business solutions.
• e-Choupal is a community of practice that links rural Indian farmers using the Internet.
• ITC offering lowest price of product rather than the others.
Threat
The competition of both domestic and international company.
Economic slow down is reduce the sales.
Some market are to be price sensitive.