itc market analysis tools (mat) survey results · survey results keywords: itc market analysis...
TRANSCRIPT
ITC Market Analysis Tools (MAT)
Survey results
Geneva, November 2012
Objective of the ITC Market Analysis Tools survey
To monitor relevance, utilisation and performance of market
analysis tools: Trade Map, Market Access Map, Investment
Map and Standards Map
To provide insights on the impact of ITC market analysis
tools
To obtain feedback for future improvements of the tools
2
The survey in figures
3
Questionnaires sent to users who have visited one or more tools at least once
during the last two years.
• 83 213 emails sent (in 3 languages)
• 2 reminders
+ 1 popup upon logging into a tool
• The survey was available online for 3 weeks between October 16th and November
8th. It consisted of a total of 21 questions.
• 4 512 usable answers (i.e. answer rate = 5.4%)
Users activities
5
MAT users are mainly:
•Enterprises (33%)
•Universities and students (26%)
•Governments (14%)
•Trade Support Institutions (TSI) (10%)
Significant but weak link between
the activity and the location:
• Latin America: universities and
students (12-22%)
• Africa:
- governments (28%)
- Trade Support Institutions (14%)
21
16
14
11 10 10 10
3 2 2 1
0
5
10
15
20
25
Proportion (in %)
The Market Analysis Tools:
an overview
6
Rating the influence of MAT*...
7
... “on the service you deliver” * question not asked to entreprises or students
For 92% of the users, the tools
have a positive or very positive
influence.
Very positive 50%
Positive 42%
Weak 2%
No influence 2%
Negative 0%
dnk 4%
Negative No influence Positive Weak Very positive
0 25 100 50 75
The average score = 86 / 100
With the following scale:
(+2 points since 2010 survey)
TSI and governments are
more satisfied than
individuals and international
organizations.
Enterprises rating the influence of MAT*...
8
... “on your import or export activity” * Question asked to enterprises only
Very positive 24%
Positive 40%
Weak 7%
No influence 18%
Negative 0% dnk
11%
62% of the companies declare exporting or importing...
… for 64% of them Market
Analysis Tools have a positive or
very positive influence.
The size of the company has
no significant influence on
this rating.
Negative No influence Positive Weak Very positive
0 25 100 50 75
The average score = 69 / 100
With the following scale:
(-4 points since 2010 survey)
Tools and companies’ turnover
9
“What is the size (in US$) of your import/export turnover in the
last 12 months for which the ITC Market Analysis Tools have
helped you to make your decision?”
Question asked to companies who declared:
exporting and/or importing,
found positive or very positive influence of the tools on their import/export
activity.
• 1496 enterprises in the sample
• 486 were asked the question
• 454 answers
Tools and companies’ turnover
10
61
66 63
53
40
89 89
0
10
20
30
40
50
60
70
80
90
100
$0-$10 000 $10 000-$50 000 $50 000-$100 000 $100 000-$500 000 $500 000-$1 000 000 $1 000 000+ Don't know
Weighted number of answers
“What is the size (in US$) of your import/export turnover in the
last 12 months for which the ITC Market Analysis Tools have
helped you to make your decision?”
The Market Analysis Tools:
Tool-by-tool analysis
11
88
86
84
84
79
70
6
6
12
7
11
22
6
8
4
9
10
8
0 10 20 30 40 50 60 70 80 90 100
Navigation
Indicators relevance
Country coverage
Raw data relevance
Option to download data
Data updating
Proportion (%)
Satisfied
Dissatisfied
No opinion
What is your experience with the monthly trade data in Trade Map?
0
100
200
300
400
500
600
700
800
I did not know there weremonthly trade data in
Trade Map.
I have no use of monthlytrade data.
Data are not recentenough.
Other I can't reach monthly tradedata.
My country is not covered.
Weighted number of answers
Why do you not use the monthly trade data in Trade Map?
77
78
75
70
68
65
65
58
55
19
19
19
24
25
29
30
33
36
1
1
1
1
2
2
3
3
5
2
2
4
5
5
4
2
6
4
0 10 20 30 40 50 60 70 80 90 100
Information on non-tariff measures
Info. on trade agreements and related legal doc.
Possibility to download large datasets
Information on tariff rate quotas
Access to UN COMTRADE
Information on antidumping duties
Graphical presentation of data
Tariff reduction simulations
Availability of historical tariff data
Proportion (%)
Important
Nice to have
Not important at all
No opinion
In Market Access Map, how would you rate the importance of the following features?
80
75
72
71
7
11
15
9
13
14
13
20
0 10 20 30 40 50 60 70 80 90 100
Navigation
Data quality
Data coverage
Graphs and maps
Proportion (%)
Satisfied
Dissatisfied
No opinion
What is your experience with Investment Map?
88
83
81
81
74
6
8
13
11
13
6
9
6
8
13
0 10 20 30 40 50 60 70 80 90 100
Navigation
Relevance of information
Coverage of products
Coverage of standards
Coverage of research materials
Proportion (%)
Satisfied
Dissatisfied
No opinion
What is your experience with the functionality to identify standards?
0
100
200
300
400
500
600
700
It helped me to findinformation.
It helped me to conduct myanalysis
It helped me to discovernew functionalities in the
Market Analysis Tools.
It allowed me to use theMarket Analysis Tools more
efficiently.
I did not find what I waslooking for.
It did not allow me to usethe Market Analysis Tools
more efficiently.
What did you get from your usage of the free training videos of the Market Analysis Tools?
Not informative at all 1% Not very
informative 3%
Somewhat informative
43% Very informative
52%
dnk 1%
How informative did you find this newsletter?
The Newsletter
People who read the newsletter find it informative (95%) and 79% of
people who have not read the newsletter have declared not receiving it