ITC. Touching your life. Everyday

Imperial Tobacco Company of India Limited (ITC).

Presented By:-Ashwani GargAbhishek ChopraGaurav SatiaSumant Asthana

About ITC• Incorporated on August 24, 1910• India’s premier privates sector companies with a

turnover of US $3Billion•Market Capitalization of nearly US$10 Billion in 2004• Ventured into packaged and branded food business

with “Kitchen Of India” (KOI) in Aug, 2001 and launched “Ashirwad” brand in 2002.• In June, 2003 entered into convenience food market

with the launch of “Ready to Eat Meals” (RTEM)•Positioning of ITC “TOUCHING YOUR LIFE EVERYDAY”

Hotel

Cigarettes

Incense

Sticks

Personal Care

Safety Match

esAgricultural

Industry

Information

Technology

Paperboards

Packaged

Foods

Stationery

Branded

Apparel

Some of the premier brands of ITC

Core Values ITC's Core Values are aimed at developing a

customer-focused and will deliver what they need in terms of value, quality and satisfaction.

ITC believes mainly on “Touching your life Everyday”.

Working GenerationKitchen of India

(Upper Class)Tourists

NRI`sConsumer at home

Aashirwad (middle class)

SEGMENTATION

• Market Size was Rs. 1,144 Million in 2002• With the Ann. Growth of 30% market Size

would be in 2003 Rs. 1,487.2 Million

Annual Growth Rate

• 6.3% of India's GDP IN 2002• 13% share in total exports

Contribution to GDP

• Working women• Urbanization• Decrease in family size• Changing in life style patterns

Other Factors

Factors Prompted for ITC to Enter Convenience Food Market

NO PRESERVATIVES ADDED

USP

They started using retort pouches for sterilization process happening.

Sterilization process destroys the microorganism from time to time.

ENSURING LONG SHELF LIFE

PolyesterAluminum FoilNylonPolypropylene

FOUR LAYER “RETORT PACKAGING”

Current Scenario• Company is headed by Mr. Yogesh Chander Deveshwar. • Over 26,000 people at more than 60 locations across India

and is listed on Forbes 2000. • ITC Limited completes 100 years on 24th August, 2010.• ITC's Agri-Business is India's second largest exporter of

agricultural products• Launching E-Choupal technique on July 2010, services

through 6500 E-Choupal which are connected across 10 states, reach more than 4 millions farmers in about 40,000 villages.• Corporate Positioning Statement :-

“Enduring Value. For the Nation. For the Shareholder”

Major Competitors•MTR (Convenience Food Company)• Aakriti Foods• Hindustan Unilever Ltd.• Britannia Industries• Procter & Gamble Hygiene and Health Care•Marico Industries• Godfrey Phillips India Ltd.• Golden Tobacco Limited