itek energy_marketing strategy powerpoint (1)
TRANSCRIPT
![Page 1: itek Energy_Marketing Strategy Powerpoint (1)](https://reader033.vdocument.in/reader033/viewer/2022052705/58cf18891a28abc05f8b4d23/html5/thumbnails/1.jpg)
itek Energy Building Solar. Building the Future.
2016 Marketing Plan
![Page 2: itek Energy_Marketing Strategy Powerpoint (1)](https://reader033.vdocument.in/reader033/viewer/2022052705/58cf18891a28abc05f8b4d23/html5/thumbnails/2.jpg)
Solar in Washington State
![Page 3: itek Energy_Marketing Strategy Powerpoint (1)](https://reader033.vdocument.in/reader033/viewer/2022052705/58cf18891a28abc05f8b4d23/html5/thumbnails/3.jpg)
The Competition
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Differentiation Advantages
![Page 5: itek Energy_Marketing Strategy Powerpoint (1)](https://reader033.vdocument.in/reader033/viewer/2022052705/58cf18891a28abc05f8b4d23/html5/thumbnails/5.jpg)
![Page 6: itek Energy_Marketing Strategy Powerpoint (1)](https://reader033.vdocument.in/reader033/viewer/2022052705/58cf18891a28abc05f8b4d23/html5/thumbnails/6.jpg)
Goals
IncreaseBrand Awareness
ImproveCustomerService
EnhanceStaff
Expertise
IncreaseMarketShare
Create a Culture ofCollaboration,
Innovation & Urgency
ImproveProductionEfficiency
![Page 7: itek Energy_Marketing Strategy Powerpoint (1)](https://reader033.vdocument.in/reader033/viewer/2022052705/58cf18891a28abc05f8b4d23/html5/thumbnails/7.jpg)
Homeowners Installers
Contractors
![Page 8: itek Energy_Marketing Strategy Powerpoint (1)](https://reader033.vdocument.in/reader033/viewer/2022052705/58cf18891a28abc05f8b4d23/html5/thumbnails/8.jpg)
![Page 9: itek Energy_Marketing Strategy Powerpoint (1)](https://reader033.vdocument.in/reader033/viewer/2022052705/58cf18891a28abc05f8b4d23/html5/thumbnails/9.jpg)
Segment DensityKing County
Portland Metro
MinneapolisSaintPaul Metro
AnchorageFairbanks
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POSITIONING STATEMENTItek is the solar panel manufacturer that
fulfills savvy exurbanites need to feel
environmentally responsible and
culturally connected.
![Page 11: itek Energy_Marketing Strategy Powerpoint (1)](https://reader033.vdocument.in/reader033/viewer/2022052705/58cf18891a28abc05f8b4d23/html5/thumbnails/11.jpg)
HOW TO REACH THEM
EventsCommunity Sales Force
Digital
![Page 12: itek Energy_Marketing Strategy Powerpoint (1)](https://reader033.vdocument.in/reader033/viewer/2022052705/58cf18891a28abc05f8b4d23/html5/thumbnails/12.jpg)
THE BUDGET
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THANK YOU!